On Brand with Nick Westergaard

Celebrating Brand Differentiation with Barry LaBov

08 Jul 2024

Contributed by Lukas

Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year, is a celebrated author, podcast guest, and brand strategist. As Founder and CEO of LAB...

Branding + HR = Brand Storytelling with Ron Johnson

01 Jul 2024

Contributed by Lukas

Ron Johnson has built his career breaking down the silos that exist between branding and HR. As Co-Founder and Managing Director of Blueprint Creative...

Creative Agency Leadership with Sandy Greenberg

17 Jun 2024

Contributed by Lukas

Sandy Greenberg is co-founder of Terri & Sandy, an award-winning independent creative agency. She has led the development of iconic work for brands su...

Rebranding Beachbody to BODi with Carl Daikeler

10 Jun 2024

Contributed by Lukas

Carl Daikeler is the CEO and co-founder of The Beachbody Company, now known as BODi. For 26 years, he's led this trailblazing company through multiple...

How AI Adds Value for Marketers with Cory Treffiletti

27 May 2024

Contributed by Lukas

Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI. A veteran CMO and digital marketing t...

Integrated Brand Strategy with Bre Rossetti

20 May 2024

Contributed by Lukas

Bre Rossetti is Chief Strategy Officer at Arnold. Her work involves overseeing the integrated strategy offering at the agency for brands like Puma, Fi...

Clarifying Positioning with Kathy Guzmán Galloway

06 May 2024

Contributed by Lukas

With 20 years of CPG experience, Kathy Guzmán Galloway has become known as the “The Clarity Wizard.” Her work for brands like Nature Made, REI, a...

Designing Brand Identity with Rob Meyerson

22 Apr 2024

Contributed by Lukas

Rob Meyerson is a brand consultant, professional namer, and co-author of the sixth edition of Designing Brand Identity. On his previous visit to the s...

The Intersection of Marketing & Entertainment with Aisea Laungaue

15 Apr 2024

Contributed by Lukas

Aisea Laungaue is a Partner and Chief Strategy Officer at Anomaly LA. Throughout his global career, his work has sat at the intersection of marketing ...

Brands and Cultural Intelligence with Anastasia Kārkliņa Gabriel

08 Apr 2024

Contributed by Lukas

Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and str...

Crisis Communication with Thomas Mustac

01 Apr 2024

Contributed by Lukas

Thomas Mustac is Otter PRr's medical and health industry PR specialist. His work helps brands in these complex industries navigate issues including —...

Interactive Brands vs. Intrusive Brands with Micky Ogando

25 Mar 2024

Contributed by Lukas

Micky Ogando is the founder and principal of creative agency Bakery. Their unique product-led process, cultural expertise, and creative storytelling...

Cultivating Fan Communities with Jenny Stiven

18 Mar 2024

Contributed by Lukas

Jenny Stiven is the founder of Clio Consulting, working as a geek influencer with properties like Star Wars, James Bond, Predator, Aliens, and more. S...

Building Unconventional Brands with Matt Johnson

11 Mar 2024

Contributed by Lukas

Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Throughout his career, Matt has helped build iconic br...

Episode 500: Tom Webster on Podcasting Today

04 Mar 2024

Contributed by Lukas

This week on the 500th episode of the On Brand podcast, I talk to audio research veteran Tom Webster. He shared his state of the podcasting industry, ...

Becoming a First-and-Only Brand with Kate Rush Sheehy

26 Feb 2024

Contributed by Lukas

Kate Rush Sheehy is Senior Vice President, Strategy & Insights at GSD&M, an Austin-based agency supporting brands like CapitalOne, Pizza Hut, Southwes...

Gen Z & Gen Alpha Brand Building with Ben Harms

19 Feb 2024

Contributed by Lukas

Ben Harms is Chief Growth Officer at youth culture agency Archrival. Through his work with Adidas, Spotify, Red Bull, and YETI, he helps brands connec...

Rebranding the Iconic Quicken Brand with Tina Lin

12 Feb 2024

Contributed by Lukas

Tina Lin is the Director of Product Marketing and Brand at Quicken. This week on the On Brand podcast she walked us through the process of revamping t...

Design-Centric Leadership with Mia Blume

05 Feb 2024

Contributed by Lukas

Mia Blume is a creative leadership coach with experience at Pinterest, Square, and IDEO. In 2016, she started Design Dept. to help creative leaders tr...

Brand Storytelling at Microsoft with Miri Rodriguez

29 Jan 2024

Contributed by Lukas

Miri Rodriguez literally wrote the book on brand storytelling. An award-winning, globally recognized storyteller and Senior Storyteller for Future of ...

Simplify Your Messaging with Ben Guttmann

15 Jan 2024

Contributed by Lukas

Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more e...

Seeing the How with Allen Adamson

08 Jan 2024

Contributed by Lukas

Allen Adamson is the author of the new book Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. He’s t...

Humanizing Your Brand with Lydia Michael

01 Jan 2024

Contributed by Lukas

Lydia Michael is an entrepreneur, speaker, brand strategist, and author of “Brand Love." As I said during our conversation, Lydia spends a lot of t...

The Naughty & Nice Brands of 2023 with Matt Williams

25 Dec 2023

Contributed by Lukas

This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2023.” This seasonally appropriate snap...

Holiday PR Tips for Brands from Amanda Proscia

18 Dec 2023

Contributed by Lukas

Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing, is the author of PR Confidential, available now. Lightspeed is a New York Ci...

Building a More Purposeful Brand with Sandy Skees

11 Dec 2023

Contributed by Lukas

Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli and author of the book Purposeful Brands. While it seems like purposeful branding...

The Language of Brand Strategy with Jay Mandel

04 Dec 2023

Contributed by Lukas

Jay Mandel is the author of the book Brand Strategy in Three Steps, as well as an entrepreneur, professor, consultant, and coach. In all of his work, ...

Fractional CMO Karen McFarlane on Inclusive Marketing

20 Nov 2023

Contributed by Lukas

Karen McFarlane is the founder and CMO of Kaye Media, a fractional marketing firm for startups to enterprises. With over 25 years of experience, Karen...

Scaling Brand Experience with Robert Felder

13 Nov 2023

Contributed by Lukas

Robert Felder is the founder of Bearbottom Clothing, a one-for-one clothing manufacturer. Felder is an expert in DTC, growth, social entrepreneurship,...

Positioning by Distancing with Jackie Bebenroth

06 Nov 2023

Contributed by Lukas

Jackie Bebenroth is a positioning expert and founder of the agency Muse. She and her team help transformative leaders with positioning through their u...

Story as a Leadership Tool with Pam Sherman

30 Oct 2023

Contributed by Lukas

Pam Sherman is an actor, writer, leadership consultant, and recovering lawyer. Her work helps leaders, law firms, and Fortune 500 brands with the task...

Cooking Up Effective Content with Melanie Deziel

23 Oct 2023

Contributed by Lukas

Melanie Deziel is an award-winning branded content creator and author of the books The Content Fuel Framework and Prove It. She also is the Co-Founder...

Leading in a Social World with Aaron Templer

16 Oct 2023

Contributed by Lukas

Aaron Templer is the author of the book Leading a Social World and the owner of the marketing firm, Three Over Four. He brings a unique background in ...

Branding for a Better World with Chris Kocek

09 Oct 2023

Contributed by Lukas

Chris Kocek is the founder and CEO of Gallant Branding and the author of the new book Any Insights Yet? His work helps brands looking to make a differ...

Building a Brand Legacy with Mark Miller

02 Oct 2023

Contributed by Lukas

Mark Miller is co-author of the book Legacy in the Making, founder of The Legacy Lab, and Chief Strategy Officer at Team One, a leading luxury agency....

Think Faster, Talk Smarter with Matt Abrahams

25 Sep 2023

Contributed by Lukas

Matt Abrahams is a leading expert in the field of communication and a lecturer in Organizational Behavior at Stanford University’s Graduate School o...

Learning to Lead with Jamie Turner

18 Sep 2023

Contributed by Lukas

Jamie Turner is a lot of things — leading author, professor, consultant, and TV news contributor. However, at the end of the day, Jamie says he’s ...

Reviving the ESPIRIT Brand with Ana Andjelic

11 Sep 2023

Contributed by Lukas

Ana Andjelic is Chief Brand Officer of ESPIRIT Holdings Limited and the author of the book The Business of Aspiration. Specializing in building brand-...

Two Things to Transform Brands with Paulo Ribeiro

04 Sep 2023

Contributed by Lukas

Paulo Ribeiro is the founder of Two Things, a transformative agency for active lifestyle brands. With clients like The North Face, Timberland, and mor...

Primal Brand Storytelling with Anthony Butler

28 Aug 2023

Contributed by Lukas

Anthony Butler is a “can-do” digital marketing and brand growth expert. That motto of the military unit he led in Iraq and he brings that mindset ...

Organizational Storytelling with Thaler Pekar

21 Aug 2023

Contributed by Lukas

Thaler Pekar is a pioneer in the field of organizational storytelling. Her work helps leaders, employees, and customers connect around shared stories....

How Spotify Connects Brands and Artists

14 Aug 2023

Contributed by Lukas

Jay Norman is the Global Head of Music Marketing at Spotify. His work at Spotify and his background as co-founder of the content shop Verse + Hook has...

Creating Client Partnerships with Stacey Zimmerman

07 Aug 2023

Contributed by Lukas

Stacey Zimmerman serves as Managing Director at Big Spaceship, where she focuses on deepening client relationships, growing the agency at large, and l...

Connecting Brand to Growth with Ariadna Navarro

31 Jul 2023

Contributed by Lukas

Ariadna Navarro is the Chief Growth Officer and Chief Strategy Officer at VSA Partners where she and her team help clients of all shapes and sizes—f...

Designing Your Brand Story with Abbey McGrew

24 Jul 2023

Contributed by Lukas

Abbey McGrew is the founder and creative director of Wayfarer Design Studio, where she helps thoughtful e-commerce founders to bring their brands to l...

Stand-Out Strategies with Chantal Cornelius

17 Jul 2023

Contributed by Lukas

Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals ...

Building the Nutrisense Brand with Dan Zavorotny

10 Jul 2023

Contributed by Lukas

Dan Zavorotny is the co-founder and Chief Operating Officer of Nutrisense, a metabolic health company that helps anyone discover and reach their healt...

Sticking to Your Story with Donna Griffit

03 Jul 2023

Contributed by Lukas

Donna Griffit is a world-renowned Corporate Storyteller, pitch alchemist, and author of the bestseller Sticking to My Story. Based on 20 years of hel...

Translating Culture with Marcus Collins

26 Jun 2023

Contributed by Lukas

Marcus Collins is head of strategy at Wieden+Kennedy New York and author of the new book For the Culture. In addition to his work as an award-winning ...

Connecting Through Story with Annette Simmons

19 Jun 2023

Contributed by Lukas

Annette Simmons is the author of several books including The Story Factor and Whoever Tells the Best Story Wins. Having read a lot of books about stor...

The Mysteries of Content with Joe Pulizzi

12 Jun 2023

Contributed by Lukas

Joe Pulizzi is the godfather of content marketing, having first mentioned the term in 2001. A serial entrepreneur, he's the founder of Content Marketi...

Visual Brand Storytelling with Getty Images

05 Jun 2023

Contributed by Lukas

Tristen Norman is Head of Creative Insights at Getty Images. Using both sides of her brain, she and her team help brands of all shapes and sizes bring...

Your Personal Brand Blueprint with Rob Levinson

29 May 2023

Contributed by Lukas

Rob Levinson is a corporate brand strategist and personal brand coach. A Madison Avenue veteran, dot-com survivor, and former Marketing Strategies col...

Storyteller Tactics with Steve Rawling

22 May 2023

Contributed by Lukas

Steve Rawling is the creator of the innovative cards decks—Workshop Tactics and Storyteller Tactics. These popular tools help organizations like App...

Courageous Communication with Michelle Gladieux

15 May 2023

Contributed by Lukas

Michelle Gladieux is President of Gladieux Consulting and author of the new book Communicate with Courage: Taking Risks to Overcome the Four Hidden Ch...

Designing Sustainable Brands with Alex Moulton

08 May 2023

Contributed by Lukas

Alex Moulton is Chief Creative Officer at Trollbäck+Company, a firm known for designing strategic, sustainable brands including the UN's sustainabili...

Long-Form Brand Storytelling with Owen Garitty

01 May 2023

Contributed by Lukas

Owen Garitty is the Founder and Lead Creative at FPW Media, a creative shop focused on long-form brand storytelling. Since Owen began work as a photog...

Killer Pitches with Precious Williams

24 Apr 2023

Contributed by Lukas

Precious Williams is a 13-time national elevator pitch champion, a four-time best-selling author, and has been featured on “Shark Tank,” CNN, The ...

Building a Nice Brand with Dave Delaney

17 Apr 2023

Contributed by Lukas

Dave Delaney is a communication expert and founder of FutureForth. He brings his Nice Method to his work as a keynote speaker, author, and consultant—...

Rebranding Ukrainian TV with Nick Scott

10 Apr 2023

Contributed by Lukas

Nick Scott is the Creative Director of Studio Hansa. The firm leverages his background as a filmmaker by specializing in creating truly moving content...

Revolutionizing Marketing Design with Amrita Mathur

03 Apr 2023

Contributed by Lukas

Amrita Muthur is the VP of Marketing at Superside, a new platform revolutionizing the design of marketing creative in our fast-paced world. She went f...

Developing Sonic Brand DNA with Michele Arnese

27 Mar 2023

Contributed by Lukas

Michele Arnese is the founder of the leading Sonic Branding Agency amp. His team has developed audio brands for clients such as Mercedes-Benz, Masterc...

Brand Transformation with Emmanuel Probst

20 Mar 2023

Contributed by Lukas

Emmanuel Probst leads brand thought leadership at Ipsos and is the author of the Wall Street Journal and USA Today bestseller Brand Hacks. His latest ...

How Music Grows Brands with Rebecca Jolly

13 Mar 2023

Contributed by Lukas

Rebecca Jolly is co-author of the new book How Music Grows Brands. As a consultant she focuses on innovative brand solutions across the music and ent...

Crafting Your Brand Voice with Ann Handley

06 Mar 2023

Contributed by Lukas

Ann Handley is the Chief Content Officer at MarketingProfs and the Wall Street Journal bestselling author of Everybody Writes. Recently, she embarked ...

Mastering Brand Storytelling with Mark Carpenter

27 Feb 2023

Contributed by Lukas

Mark Carpenter is a serial storyteller and co-author of the best-selling book Master Storytelling. Mark shared how you can be more intentional as you ...

Simple Brand Positioning with Ulli Appelbaum

20 Feb 2023

Contributed by Lukas

Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world, working with brands like ...

Finding Your Brand's Sub-Culture with Rebecca Coleman

13 Feb 2023

Contributed by Lukas

Rebecca Coleman is the President of The Narrative Group and leads US operations for We Are Social. Her work is defined by the innovative approach of e...

Building Your Brand Through Events with Mark Kilens

06 Feb 2023

Contributed by Lukas

Mark Kilens is Chief Marketing Officer of Airmeet, a virtual and hybrid event platform. While it’s been a challenging couple of years, events of all...

B2B Brand Building with Linda Fanaras

30 Jan 2023

Contributed by Lukas

Linda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results with her innovative appr...

Recession Survival for Brands with John O'Melia

23 Jan 2023

Contributed by Lukas

John O’Melia serves as Chief Customer Officer at Contentsquare. His Customer Success team works to ensure that brands of all shapes and sizes are ab...

Developing Your Brand Soundtrack with Tom Höglund

16 Jan 2023

Contributed by Lukas

Tom Höglund is one of the founding team members at Epidemic Sound, which helps connect brands with the music they need to tell their stories. But whe...

Founding Hedley & Bennett with Ellen Marie Bennett

09 Jan 2023

Contributed by Lukas

Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett. If you’re a foodie, you’ve seen Hedley & Bennett aprons on some of...

Excellence in the New Year with Tom Peters

02 Jan 2023

Contributed by Lukas

Happy New Year from the On Brand podcast! To celebrate this fresh start to an exciting new year, we have one of our favorite guests joining us once ag...

Building Global Brand Loyalty with Jill Ong

26 Dec 2022

Contributed by Lukas

Jill Ong is Managing Director of ACE and has spent her career on the global advertising stage–working with iconic brands like Converse and Adidas. ...

The Naughty and Nice Brands of 2022 with Matt Williams

19 Dec 2022

Contributed by Lukas

This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2022.” This seasonally appropriate snap...

Video Brand Storytelling with Tony Gnau

12 Dec 2022

Contributed by Lukas

Tony Gnau is the founder of T60 Productions and author of the new book Light, Camera, Impact. His work is focused on helping brands of all shapes and ...

Leading Through Story with Katie McCleary

05 Dec 2022

Contributed by Lukas

Katie McCleary is a storyteller, professor of leadership, and co-author of the book Bridge the Gap. As founder of the nonprofit 916 Ink, she helps tra...

How Mailchimp Shows Up Authentically

28 Nov 2022

Contributed by Lukas

Mark DiCristina is the Vice President of Brand Experience at Mailchimp, where he focuses on ensuring that the brand shows up for customers in authenti...

The Power of Polarization with Tom Suharto

21 Nov 2022

Contributed by Lukas

Tom Suharto leads global strategy at Forsman & Bodenfors where his clients include Volvo, Crocs, Baileys, and H&M. Prior to that, he was at Wieden+Ken...

Inspiring Positive Change with Lesley Bielby

14 Nov 2022

Contributed by Lukas

Lesley Bielby literally wrote the book on agency account planning—Super Strategist. A 30-year veteran of the world of advertising, she’s now Co-CE...

The Mayo Clinic Approach to Leadership

07 Nov 2022

Contributed by Lukas

Dr. Richard Winters is an emergency physician and director of leadership development at the Mayo Clinic. In addition to working with leaders internall...

The Power of Language in DEI with Beth Livingston

31 Oct 2022

Contributed by Lukas

Beth A. Livingston is a professor, consultant, author, and speaker focused on human resources, gender & diversity, and the management of work & family...

Building Creative Teams with Patrick Holly

24 Oct 2022

Contributed by Lukas

Patrick Holly has worked for agencies like R/GA and brands like Apple, Uber, and Harley Davidson, where he served as brand director. Currently, he's U...

The Art of Explanation with Lee LeFever

17 Oct 2022

Contributed by Lukas

Lee LeFever literally wrote the book on explanation. In addition to being the author of The Art of Explanation and Big Enough, he’s the co-founder o...

Positioning-Based Strategy with Todd Irwin

10 Oct 2022

Contributed by Lukas

Todd Irwin is the Chief Strategy Officer and Founder of Fazer. The brand strategy agency has worked with Fortune 500 brands like Coca-Cola and Nike as...

How to Sell Yourself with Cindy McGovern

03 Oct 2022

Contributed by Lukas

Cindy McGovern is the founder of Orange Leaf Consulting and author of the new book Sell Yourself, which helps people create authentic personal brands...

Purpose-Driven Branding with David Aaker

26 Sep 2022

Contributed by Lukas

Branding expert and author David Aaker returns for his third appearance on the On Brand podcast. While he thanked me for having him back, I thanked hi...

Crafting Your 3-Word Message with Michelle Mazur

19 Sep 2022

Contributed by Lukas

Michelle Mazur is a messaging expert who helps brands of all shapes and sizes craft their own unique and powerful messages. This isn’t as easy as it...

Leading Through Strategic Narrative with Guillaume Wiatr

12 Sep 2022

Contributed by Lukas

Guillaume Wiatr is the author of Strategic Narrative and the Principal/Founder of MetaHelm, a strategy consulting firm specializing in helping busines...

Point of Sale and Packaging with Siena Dexter

05 Sep 2022

Contributed by Lukas

As Director of Strategy at Smashbrand, Siena Dexter helps both online and offline brands refine their point-of-sale positioning and packaging. Believe...

The Future of Brand Experience with Brett Hyman

29 Aug 2022

Contributed by Lukas

Brett Hyman is the president, CEO, and founder of NVE Experience Agency, which was recently named Ad Age’s Experiential Small Agency of the Year. As...

Immersive Brand Experiences with Gina Michnowicz

22 Aug 2022

Contributed by Lukas

Gina is CEO/Chief Creative Officer of The Craftsman Agency, where she focuses on creating magical experiences and immersive stories for brands like Di...

Planning for Brand Growth with Bobby Gillespie

15 Aug 2022

Contributed by Lukas

Bobby G is a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design,...

Optimize for Interesting with Dorie Clark

08 Aug 2022

Contributed by Lukas

Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50. In addition to being a consultant for brands like Google an...

Frictionless Customer Experience with Bill Price

01 Aug 2022

Contributed by Lukas

Bill Price was Amazon’s first Vice President of Global Customer Service and is the founder and president of Driva Solutions, dedicated to creating a...

Leadership and Culture with Sunny Bonnell

25 Jul 2022

Contributed by Lukas

Sunny Bonnell is co-author of the best-selling business book Rare Breed and Co-Founder of C-suite branding consultancy Motto. No stranger to starting ...

Digital-First Direct Mail with Jacob Ross

18 Jul 2022

Contributed by Lukas

Jacob Ross is CEO of PebblePost, a pioneer in the practice of programmatic direct mail. Once the leading channel in sophisticated direct marketing, ma...

Daniel Pink on the Power of Regret for Marketers

11 Jul 2022

Contributed by Lukas

Daniel H. Pink is the author of the New York Times bestsellers A Whole New Mind, Drive, To Sell Is Human, When, and his latest The Power of Regret. H...

Writing for Humans and Robots with Maddy Osman

04 Jul 2022

Contributed by Lukas

Maddy Osman is the founder of the Blogsmith, an SEO content writing agency for B2B technology brands. An expert in content creation and strategy, she...