On Brand with Nick Westergaard
Episodes
Social Sound Bite: Twitter Group DMs and the Social Super Bowl
06 Feb 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We ...
Avoiding Brand Distraction with Mitch Joel
02 Feb 2015
Contributed by Lukas
“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in...
Social Sound Bite: A New Snapchat Feature & Super Bowl Ad Pregame
30 Jan 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. ...
January 2015 Brand Zeitgeist: The Iowa Brand, Late Night, & Poo Pourri
26 Jan 2015
Contributed by Lukas
Each month as part of the On Brand podcast, we take a look back on the month that was. We’ll reflect on the brand builders we chatted with here on t...
Social Sound Bite: Lessons from the Social State of the Union
23 Jan 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some of the lessons that brands small ...
Living the Brand at Ben & Jerry’s with Mike Hayes
19 Jan 2015
Contributed by Lukas
“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the co...
Social Sound Bite: Choose Your Social Networks Wisely
16 Jan 2015
Contributed by Lukas
On this week’s Social Sound Bite – a recap of our show recorded live at the KXIC studios in Iowa City – I discuss some recent data from Pew Re...
Why Content Brands Trump Branded Content with Andrew Davis
12 Jan 2015
Contributed by Lukas
“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author Andrew Da...
Social Sound Bite: 2015 Social Media Predictions
09 Jan 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a few of the prominent 2015 social med...
The Role of Brand Voice in Social Media at Chobani
05 Jan 2015
Contributed by Lukas
“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, Ashley Butle...
The Primal Code of Digital Brand Building with Patrick Hanlon
01 Jan 2015
Contributed by Lukas
“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led Patrick Hanlon to come up with a better way to fr...
Beyond the Positioning Statement with Tamsen Webster
01 Jan 2015
Contributed by Lukas
“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that bra...
How to Reinvent Your Brand with Dorie Clark
01 Jan 2015
Contributed by Lukas
“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputatio...
Hello, On Brand Podcast. (Goodbye, Social Brand Chat.)
30 Dec 2014
Contributed by Lukas
A new year brings many new things. One of the things that I’m most excited about is a new podcasting announcement. Recently, DJ Waldow and I hung...