On Brand with Nick Westergaard
Episodes
Social Sound Bite: Where Facebook Hid Your Favorite Page Features
22 Apr 2016
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some confusion Facebook created recent...
How to Avoid Being a ‘Vanilla Brand’ with Gini Dietrich
11 Apr 2016
Contributed by Lukas
“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode w...
Social Sound Bite: NFL Twitter Streaming, Longer Instagram Videos
08 Apr 2016
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two major social platform updates. Fir...
Why Having a Brand Filter Makes Decisions Easy at AWeber
04 Apr 2016
Contributed by Lukas
“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like Mike Smith, you p...
Social Sound Bite: Quit Freaking Out About the Instagram Algorithm
01 Apr 2016
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Instagram algorithm. While som...
How Poo~Pourri Uses Humor to Humanize Their Brand
28 Mar 2016
Contributed by Lukas
When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an inno...
Social Sound Bite: Email Marketing Is NOT Dead
25 Mar 2016
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report on which digital marketin...
Everything You Do Is Branding with John Michael Morgan
21 Mar 2016
Contributed by Lukas
“Everyone has a brand because everyone has a reputation.” John Michael Morgan knows a thing or two about branding for everyone. That’s because t...
Customer Service Is the New Branding with Jay Baer
14 Mar 2016
Contributed by Lukas
“Every single time you respond to a customer complaint it increases advocacy. Every time you don’t it decreases it.” Jay Baer would know. For hi...
Why Story Is Coldwell Banker’s Biggest Brand Asset
07 Mar 2016
Contributed by Lukas
“People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Col...
Social Sound Bite: Facebook Instant Articles – Coming Soon for Everyone
29 Feb 2016
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook instant articles. These fast-...
Why Better Blogging Still Makes a Better Brand with Maddy Osman
22 Feb 2016
Contributed by Lukas
“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind ...
How The Onion Helps Brands Bring the Funny
15 Feb 2016
Contributed by Lukas
“Brands often fall flat when trying to be an Onion or a Buzzfeed.” As these irreverent powerhouses have taught us, humor can significantly impact ...
Social Sound Bite: New Facebook and Instagram Features for Brands
12 Feb 2016
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new features for brands on Facebook an...
Managing Your Brand Reputation Online with Charlie Pownall
08 Feb 2016
Contributed by Lukas
“If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed c...
The New Rules of Branding with David Meerman Scott
01 Feb 2016
Contributed by Lukas
“If you don’t embrace the new rules online you’ll be left behind if you aren’t already.” David Meerman Scott knows a thing or two about ne...
Social Sound Bite: Lessons from the Wendy’s-Burger King Twitter Feud
29 Jan 2016
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between We...
How the Harvard Business Review Has Built a Content Brand
25 Jan 2016
Contributed by Lukas
Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the ...
Social Sound Bite: 61% of CEOs Have No Social Media Presence
22 Jan 2016
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report just released from softwa...
Why Think-Big Brands Need to Have Fun with Amy Schmittauer
18 Jan 2016
Contributed by Lukas
“It’s too possible to be personable.” Live streaming video via platforms such as Periscope and Snapchat have presented marketers with an amazi...
Understanding Brand Strategy with Mark Di Somma
11 Jan 2016
Contributed by Lukas
“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical ...
Social Sound Bite: Twitter Prepares to Drop Their 140-Character Limit
08 Jan 2016
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot abo...
How Social Video Can Help You Share Your Story with Brian Fanzo
04 Jan 2016
Contributed by Lukas
“I love storytelling. It builds trust faster than anything else.” Brian Fanzohelps brands of all shapes and sizes — from IBM to Applebee’s —...
Social Sound Bite: 2016 Digital Marketing Trend Recap
01 Jan 2016
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I got the new year started with a discussion of th...
Why Your Brand Should Be Aspirational with Drew McLellan
21 Dec 2015
Contributed by Lukas
“A brand is a divining rod. It’s a filter to make big decisions.” Drew McLellan spends his time tackling brand from a few different angles. Fi...
A Fan Engagement Lesson from the Minnesota Vikings
14 Dec 2015
Contributed by Lukas
“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sig...
Social Sound Bite: Twitter Sharing Drops 11% in a Month
11 Dec 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on social media sharing ...
What to Do When Your Brand Is Stuck or Stale with Steve McKee
07 Dec 2015
Contributed by Lukas
“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes ...
Social Sound Bite: That Instagram Feature You Want Is (Almost) Here
04 Dec 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature that’s finally on it’...
Better Branding with Video Featuring Wistia’s Kristen Craft
30 Nov 2015
Contributed by Lukas
“If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume ...
How Brands Can Tell Better Stories with Bobby Lehew
23 Nov 2015
Contributed by Lukas
“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to mo...
Aaron Draplin on Design
16 Nov 2015
Contributed by Lukas
“Nothing is ever, ever going to challenge a good, solid, legible, readable, scalable, beautiful, crafted mark. It’s got the right DNA.” As one o...
Social Sound Bite: We’re Spending More Time on More Social Networks
13 Nov 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on how we use socia...
Developing Brands with Purpose and Personality with Nathan Sinsabaugh
09 Nov 2015
Contributed by Lukas
“Most brands don’t risk enough — there’s too much jargon and too little personality.” As a designer, brand builder, and agency president, N...
Social Sound Bite: Is Facebook Use Down?!?
06 Nov 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on Facebook use. As...
What Makes a Great Brand with Denise Lee Yohn
02 Nov 2015
Contributed by Lukas
“Your brand can’t just be a promise. It must be a promise delivered.” Denise Lee Yohn knows a thing or two about great brands. Specifically, ...
How to Develop Fluid Brands with Marty Neumeier
26 Oct 2015
Contributed by Lukas
“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding ...
Why Your Brand Has to Align with Your Audience’s Personal Brand
12 Oct 2015
Contributed by Lukas
“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media a...
Social Sound Bite: Twitter’s Identity Crisis + #SocialBrand15 Sneak Peek
09 Oct 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big changes in store on Twitter. ...
Using Employee Advocacy to Strengthen Brands with Greg Tirico
05 Oct 2015
Contributed by Lukas
“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what Greg Tiricospe...
Designing the Customer Experience with Justine Jordan
28 Sep 2015
Contributed by Lukas
“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jorda...
Digital Branding in a Regulated Industry at Allianz
21 Sep 2015
Contributed by Lukas
“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to ...
Social Sound Bite: A Facebook Dislike Button? What the What?!
18 Sep 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big news on Facebook. This past ...
How Culture Impacts Brand Building with Amber Naslund
14 Sep 2015
Contributed by Lukas
“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of T...
Social Sound Bite: New Facebook Page Features Help Admins
11 Sep 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Facebook page features tha...
Why Brand Constraints Inspire Creativity with Joe Pulizzi
07 Sep 2015
Contributed by Lukas
“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional b...
Social Sound Bite: Instagram Says It’s No Longer Hip to Be Square
04 Sep 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more a...
Being a Brand Editor with Gaggle’s Rob Yoegel
31 Aug 2015
Contributed by Lukas
“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career...
Social Sound Bite: Instagram & Pinterest Up, Twitter & LinkedIn Flat
28 Aug 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new insights from a Pew Research ...
How Realtime Branding Is Possible with Insights from Zignal Labs
24 Aug 2015
Contributed by Lukas
“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by t...
Social Sound Bite: Air Force Warns That “Loose Tweets Destroy Fleets”
21 Aug 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed something of a throwback campaign. Hea...
The Secret of the Suitsupply Brand Experience: Empowering People
17 Aug 2015
Contributed by Lukas
“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart...
Solving the Mysteries of Brand Strategy with Scott Monty
10 Aug 2015
Contributed by Lukas
Was Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory Scott Monty posed at the top of the show. Scott is ...
Social Sound Bite: Instagram Ads, HootSuite Integration on the Way
07 Aug 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a flurry of recent announcements from ...
Brand Unity vs. Uniformity with Josh Miles
03 Aug 2015
Contributed by Lukas
“Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not b...
Social Sound Bite: Hunting Lions Is Just Bad for Business
31 Jul 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota d...
Social Sound Bite: Facebook Revenue Sharing Targets YouTube
24 Jul 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Facebook. Whil...
The Naked Truth on Brand Transparency with Jeff Rosenblum
20 Jul 2015
Contributed by Lukas
“Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that Jeff Rose...
How to Tell Your Brand Story with Park Howell
17 Jul 2015
Contributed by Lukas
“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” P...
Should Your Brand Try Comedy? Cisco’s Tim Washer Has the Answer
13 Jul 2015
Contributed by Lukas
“How can you find a fun way to get into your story.” That’s what Tim Washer spends most of his time doing. As part of the social media team at...
How Employee Engagement Builds Brands with Thom Wyatt
06 Jul 2015
Contributed by Lukas
“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt...
Social Sound Bite: Pinterest Launches Buyable Pins
03 Jul 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The...
Growing a Brand into a Movement with Hubspot’s Mike Volpe
29 Jun 2015
Contributed by Lukas
“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our ...
Social Sound Bite: New Instagram Features Challenge Twitter
26 Jun 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Instagram features. These ...
Un-Branding with Scott Stratten
22 Jun 2015
Contributed by Lukas
Scott Stratten has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where...
Social Sound Bite: Jeb! (And Other Social Campaign Updates)
19 Jun 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … JEB! Kidding aside, we discussed J...
The Threat of Eroding Relevance with Martha Pease
15 Jun 2015
Contributed by Lukas
“The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader, Martha Pease...
How Thought Leadership Builds Brands with Ian Greenleigh
08 Jun 2015
Contributed by Lukas
“Your brand is the tiny moments. Not the the things case studies are written about.” Ian Greenleigh has spent his career understanding how tiny ...
Social Sound Bite: Snapchat + Millennials, #SocialBrand15 Update
05 Jun 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on Snapchat use that rei...
The Human Side of Digital Branding with Steven Van Belleghem
01 Jun 2015
Contributed by Lukas
“Instead of focusing on big data, we should be focusing on big relevance.” Steven Van Belleghem is a thought leader known for his mind stretchin...
Social Sound Bite: Facebook Adds Critics’ Reviews for Restaurants
29 May 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed the latest update to Facebook — and it’s...
Rethinking Luxury Branding with JP Kuehlwein
25 May 2015
Contributed by Lukas
“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. How...
Social Sound Bite: Snapchat Gets Political
22 May 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed how Former Maryland Governor Martin O’Mal...
Inside McDonald’s Brand Evolution with Steve Levigne
18 May 2015
Contributed by Lukas
“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insigh...
Social Sound Bite: What About Bad User Generated Content?
15 May 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent question I got while speaking...
How to Create a Brand Name with Naming Expert Marc Hershon
11 May 2015
Contributed by Lukas
You might not know Marc Hershon by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most mem...
Social Sound Bite: Email Emojis, Subject Lines, and Apple Watches
08 May 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifi...
Guy Kawasaki on Being a Brand Evangelist
04 May 2015
Contributed by Lukas
“Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, A...
Social Sound Bite: Pinterest Makes Scheduling Posts Simple
01 May 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Pinterest....
Cracking the Content Code with Mark W. Schaefer
27 Apr 2015
Contributed by Lukas
“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, Mark W. Schaefer does a lot of teaching. On...
Social Sound Bite: Twitter Direct Message Opt-Ins Will Help Brands
24 Apr 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Twitter. F...
Why Your Brand Needs a Narrative with Jonathan Littman
20 Apr 2015
Contributed by Lukas
“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named...
How to Create a Trustworthy Brand with Heidi Grant Halvorson
13 Apr 2015
Contributed by Lukas
“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question a...
Social Sound Bite: New Retweet Feature, Is Google Buying Twitter?
10 Apr 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plu...
Branding with Simplicity at Siegel+Gale
06 Apr 2015
Contributed by Lukas
“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Offic...
Social Sound Bite: Periscope vs Meerkat
03 Apr 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Twitter’s recent release of the Per...
March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends
30 Mar 2015
Contributed by Lukas
Each month as part of the On Brand podcast, we take a look back on the month that was. We reflect on the brand builders we chatted with here on the po...
Why Bacon Brands Beat Oatmeal Brands with Justin Foster
23 Mar 2015
Contributed by Lukas
“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist an...
Social Sound Bite: SXSW 2015 – More Meerkat, More Privacy
20 Mar 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 201...
How to Rock Your Brand’s Content on LinkedIn with Jason Miller
16 Mar 2015
Contributed by Lukas
“I like to be dangerous with my content.” It’s quotes like this where Jason Miller’s rock-n-roll background and passion shine through in his...
Social Sound Bite: Why Meerkkat Matters
13 Mar 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new social app on the block. It’s...
Brand Consistency vs. Coherence with Barbara Apple Sullivan
09 Mar 2015
Contributed by Lukas
“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the ...
Social Sound Bite: Is Google Killing Google+?
06 Mar 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent development from Google. On ...
How to Co-Create Brands with Tom Webster
02 Mar 2015
Contributed by Lukas
“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edi...
Social Sound Bite: Facebook Is NOT Dead to Young People 12–24
27 Feb 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on socia...
Distrupting the Definition of Branding with Jason Baer
23 Feb 2015
Contributed by Lukas
“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive backg...
Social Sound Bite: A Modern Family Content Marketing Lesson
20 Feb 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern...
Why Your Brand Is the Sum of Your Digital Touchpoints
16 Feb 2015
Contributed by Lukas
“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All...
Social Sound Bite: Google Gets Access to Twitter’s Full Firehose
13 Feb 2015
Contributed by Lukas
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the deal that Twitter inked with Googl...
The Art of Personal Branding with Bryan Kramer
09 Feb 2015
Contributed by Lukas
“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kra...