On the Record by Leadpages
Episodes
How Top Marketers are Winning with Personalization
12 Aug 2025
Contributed by Lukas
In the season three finale of On the Record, we dive into one of marketing’s most overhyped yet underdelivered promises, personalization, and explor...
Chatbots vs Agents: Who Converts More?
29 Jul 2025
Contributed by Lukas
In this episode of On The Record, we step into the marketing tech ring to settle a rising debate: are traditional chatbots enough, or are AI-powered l...
Vulnerability Isn't Weakness It's a Trust-Building Superpower
15 Jul 2025
Contributed by Lukas
In this episode of On the Record, we’re joined by Chris Schermer, founder of the nationally recognized B2B agency Schermer, to explore why vulnerabi...
How to Leverage AI to 5x Your Impact
01 Jul 2025
Contributed by Lukas
Rob Walling, Tinyseed cofounder joins us to delve into the topic. We discuss key AI-driven processes you need to put in place, agentic AI, and ways te...
The New Age of Analytics: How AI is Driving Smarter Business Decisions
17 Jun 2025
Contributed by Lukas
In this episode, we sit down with Drew Mooney, Data Analyst at Hubspot. We discuss ways AI is enabling businesses to make faster and more informed dec...
Big Business Marketing for your SMB: Unlocking Potential
03 Jun 2025
Contributed by Lukas
In this episode of On the Record, we dive into how small and mid-sized businesses can harness big business marketing strategies to drive growth, scale...
Building a Marketing Agency with Staying Power
20 May 2025
Contributed by Lukas
How do you build a marketing agency that not only lasts—but thrives in a fast-moving, tech-fueled digital world? In this episode, we sit down with R...
More Data, More Revenue: The Secret to Smarter Lead Generation
06 May 2025
Contributed by Lukas
In this Season Three premiere of On The Record, we explore how marketers can turn overwhelming amounts of data into smarter lead generation with the h...
From Leads to Raving Fans: Creating Brand Evangelists
08 Apr 2025
Contributed by Lukas
What do Taylor Swift and top-performing brands have in common? A deep understanding of the power of story. In this episode of On the Record, Ryan and ...
How We Added 100K in MRR in Just 1 Month
25 Mar 2025
Contributed by Lukas
In this episode of On the Record, we reveal how we added $100K in monthly recurring revenue (MRR) in just one month by leaning into customer segmentat...
How to Develop High Growth Teams for High Growth Companies
11 Mar 2025
Contributed by Lukas
What does it take to build and sustain a high-growth team? In this episode, Michael and Ryan sit down with Thomas Knoll, a startup veteran and leaders...
Should we Replace Ourselves with Robots? Botcasting vs. Podcasting
25 Feb 2025
Contributed by Lukas
Can AI-generated podcasts replace human hosts? In this episode of On the Record, we explore the rise of botcasting vs. podcasting, breaking down how A...
From A-Z: Building a Winning Digital Marketing Strategy
11 Feb 2025
Contributed by Lukas
What can marketers learn from Beyoncé’s Lemonade? In this episode, Ryan and Michael break down the album’s surprise launch, storytelling genius, ...
Why Diversification Is the New Marketing Superpower
28 Jan 2025
Contributed by Lukas
Season 2 of On the Record kicks off with a bold challenge to Google’s dominance in marketing. Inspired by MF Doom’s Take Me to Your Leader, we exp...
Your Brand Lacks Staying Power But Why?
14 Jan 2025
Contributed by Lukas
Discover the secrets of enduring brands in this episode of On the Record. From Coca-Cola's timeless nostalgia to Spotify's personalized connections, w...
The Crystal Ball Episode: What Does 2025 Have In Store For You?
30 Dec 2024
Contributed by Lukas
In this bonus episode, Michael, Ryan, and Stacy look into their crystal ball to explore what’s ahead for marketing in 2025. Through the lens of Davi...
Why Google Search is Your Fastest Way to the Bottom
17 Dec 2024
Contributed by Lukas
Is your marketing too dependent on Google Search? Join Ryan, Michael, and Stacy as they explore the rising costs of paid search, the shift toward soci...
How Marketing Attribution Failed us All
03 Dec 2024
Contributed by Lukas
We dissect the pitfalls of marketing attribution, from flawed models to the growing challenges of tracking in a privacy-focused era. We explore how ov...
The Future of Design: Status Quo or YOLO?
19 Nov 2024
Contributed by Lukas
What can a banana teach us about branding? We break down Andy Warhol’s memorable design for The Velvet Underground and explore how businesses can ca...
Feature-Based Selling is Dead
06 Nov 2024
Contributed by Lukas
In this episode, we discuss feature-based selling, why it might be flawed, and whether you should focus more on prioritizing real connections with you...
Product Marketing Is Broken
22 Oct 2024
Contributed by Lukas
When Guns N' Roses took over a decade to release new music, they highlighted a key mistake that businesses make: waiting too long to deliver. In this ...
Energy is Money (Simon Alexander Ong)
14 Jun 2024
Contributed by Lukas
Simon Alexander Ong is an award-winning entrepreneur and personal development coach. His Book Energize: Make The Most of Every Moment, is a must-re...
Personalize Your Marketing Automation (Brennan Dunn)
06 Oct 2023
Contributed by Lukas
Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He i...
Champion Your Community (Lloyed Lobo)
21 Sep 2023
Contributed by Lukas
Lloyed Lobo, an entrepreneur, podcast host, and community builder. He's the co founder of TractionConf.io and the fintech platform Boast.ai, which rec...
Get Consistent Health & Wellness Clients (Lauren Armes)
31 Aug 2023
Contributed by Lukas
If you love to transform the lives of your clients, you'll particularly enjoy this episode. My guest is Lauren Armes, the creator of Beyond Seven busi...
Lessons from the SaaS Playbook (Rob Walling)
17 Aug 2023
Contributed by Lukas
Rob Walling is a passionate evangelist and mentor for founders of bootstrapped SaaS (software-as-a-service) companies whom he serves through the TinyS...
Living a Brighter Life (Sherry Walling)
03 Aug 2023
Contributed by Lukas
Dr. Sherry Walling is a clinical psychologist serving startup founders, and the creator of ZenFounder.com. She's also the author of Touching Two World...
Seeking Success through Bite-Size Entrepreneurship (Damon Brown)
28 Jul 2023
Contributed by Lukas
Our guest this week is Damon Brown. A prolific author, keynote speaker, and business coach, Damon uses his various platforms to encourage nontradition...
Make More Videos, Not Excuses (Lou Bortone)
06 Jul 2023
Contributed by Lukas
My guest today is Lou Bortone, the video marketing godfather. For over 20 years, Lou has used his passion and expertise to help companies and entrepre...
Speak Your Way to More Clients (Krista Martin)
30 Jun 2023
Contributed by Lukas
If you're a coach or consultant wanting to get more clients through speaking, you are in the right spot. Our guest today is Krista Martin, the f...
Create Online Courses that People Love (Nathalie Lussier)
15 Jun 2023
Contributed by Lukas
If you want to have a positive impact on more people, you've likely created or thought about creating an online course. Introducing Nathalie Lus...
Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)
13 Apr 2023
Contributed by Lukas
The words that you use to convince people that what you have is what they need, is what copywriting is all about. My guest this episode is Joann...
YouTube Growth: Video Strategies to Expand Your Audience (Matt Giovanisci)
31 Mar 2023
Contributed by Lukas
If you've been trying to grow your business online with YouTube but haven't quite cracked the code, you've tuned into the right episode. My guest toda...
Engineering Success: Design Your Business with Group Coaching (Jereshia Hawk)
22 Mar 2023
Contributed by Lukas
If you are an expert or a coach who's wanting to add group coaching to your business, you have tuned into the right episode. Jereshia Hawk teaches her...
Course Creator: Serve a Wider Audience Teaching What You Know (Gemma Bonham-Carter)
16 Mar 2023
Contributed by Lukas
Have you been thinking about creating an online course, but you're just not quite sure where to begin? Well, you're in luck with this episode. My gues...
YouTube Success: Grow Your Business with Video (Laurie Wang)
09 Mar 2023
Contributed by Lukas
Our brilliant guest today is Laurie Wang, a business strategist, keynote speaker, and consultant who helps businesses harness the power of social medi...
Communicating Magic: Creating Videos and Emails That Convert (Alex Cattoni
02 Mar 2023
Contributed by Lukas
Turning your marketing ideas into words that convert strangers into customers can be a real struggle—but it doesn't have to be. We’re excited to s...
Earning Trust: Driving Revenue as a Serve-First Business (Miles Beckler)
23 Feb 2023
Contributed by Lukas
This week’s guest on The Lead Generation podcast is Miles Beckler. He just recently crossed the 200,000 subscriber mark on his eponymous YouTube cha...
Skyrocket Your Conversions: Key Elements of Landing Pages (Oliver Kenyon)
16 Feb 2023
Contributed by Lukas
Oliver Kenyon is the co-founder of ConversionWise and has been skyrocketing conversion rates for his clients and students for well over a decade. ...
Email Endorsements: Increase Revenue with Affiliate Marketing (Igor Kheifets)
26 Jan 2023
Contributed by Lukas
Have you incorporated affiliate marketing into your business yet? Today’s guest is Igor Kheifets, the author of List Building Lifestyle and a podcas...
Advertising Tips: How to Succeed with Facebook Ads on a Limited Budget (Jenn Possick)
18 Jan 2023
Contributed by Lukas
Advertising your business online can be tricky, expensive, and frustrating. Here to help is this week's guest, Jenn Possick. Jenn helps coaches ...
Content Engine: Rise Above the Noise (Tracey Wallace)
12 Jan 2023
Contributed by Lukas
Tracey Wallace is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCom...
Prioritizing Value: Accelerate Success with Customer Led Growth (Gia Laudi)
22 Dec 2022
Contributed by Lukas
On this week’s episode of the Lead Generation, we’re excited to introduce you to Gia (Giorgiana) Laudi, a marketing and growth advisor for SaaS wh...
Strategic Automation: Accurately Scale the Right Things in Your Business (Chris Davis)
15 Dec 2022
Contributed by Lukas
Chris Davis (an alumni of the early days of Leadpages) is the founder of Automation Bridge, a training, consulting, and certification community for au...
Pursuing a Pivot: When Taking a Detour is the Next Right Thing (Ruth Soukup)
08 Dec 2022
Contributed by Lukas
Are you an entrepreneur who has another great idea to pursue, but you’re scared of taking the risk? This episode of The Lead Generation podcast is f...
Business Breakthroughs: Attract Clients Through Greater Clarity (Vanessa Cabrera)
20 Oct 2022
Contributed by Lukas
This week, learn from Vanessa Cabrera, a business coach who helps her clients clear up their marketing mindset so they can attract clients more easily...
Freelancing Kickstart: Find Success Working with (or as) a Freelancer (Brooke Markevicius)
12 Oct 2022
Contributed by Lukas
This episode features the two sides of freelancing—working as a freelancer or working with a freelancer. Our guest is Brooke Markevicius. She’...
Win-Win Services: Create a Service-Based Business Loved by You and Your Clients (Emylee Williams)
07 Oct 2022
Contributed by Lukas
If you run a service-based business serving clients, you're going to love this week's episode. Emylee Williams is the co-founder of Boss Project (alon...
Confidence Mindset: Uncovering the Best Version of Your Life and Business (Rachel Luna)
28 Sep 2022
Contributed by Lukas
In this episode of The Lead Generation, we're talking about mindset, motivations, and money with Rachel Luna. Rachel is the host of the upcoming Confi...
Automated Webinars: Serve Your Audience While Saving Your Time (Melissa Kwan)
22 Sep 2022
Contributed by Lukas
Melissa Kwan is the founder of eWebinar, a software platform that marketers and teams use to deliver engaging evergreen webinars to their prospects an...
Pt. 1 - Beyond Measure: Grow Your Spheres of Influence (Rand Fishkin)
15 Sep 2022
Contributed by Lukas
The Personal Part For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve....
Pt. 2 - Beyond Measure: Grow Your Spheres of Influence (Rand Fishkin)
15 Sep 2022
Contributed by Lukas
The Business Part For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve....
How to Grow Your Business with Facebook and Instagram Advertising Krista Ripma
08 Sep 2022
Contributed by Lukas
Krista Ripma is the co-founder of Authentic Audience, a boutique ad agency and digital marketing firm serving small businesses that specialize in self...
Predictable Income - Financial Freedom Through Virtual Summits (Liam Austin)
01 Sep 2022
Contributed by Lukas
For many entrepreneurs, the ebb and flow of inconsistent income is normal. However, it doesn’t have to be that way. In this episode, Liam Aust...
The Music of Business: Compose Your Own Path to Entrepreneurial Success (Carmen Morin)
24 Aug 2022
Contributed by Lukas
Here’s a fresh perspective: what if you approached your business the same way a professional musician looks at their performance and teaching career...
Pt. 1 - Influence Acceleration: Using Events and Social Media to Grow Your Community (Ashley Ann)
17 Aug 2022
Contributed by Lukas
If navigating the world of social media more profitably is a key priority for you, then you’re going to love this two-part episode of The Lead Gene...
Pt. 2 - Influence Acceleration: Using Events and Social Media to Grow Your Community (Ashley Ann)
17 Aug 2022
Contributed by Lukas
If navigating the world of social media more profitably is a key priority for you, then you’re going to love this two-part episode of The Lead Gene...
Empowering Products: Increase Results and Revenue with Digital Downloads (Monica Froese)
12 Aug 2022
Contributed by Lukas
The path of entrepreneurship is rarely a straight line. Wherever you find yourself in your own business journey, you’ve likely made adjustments alo...
Intentional Conversions: Keys to Effective Virtual Presentations (Alfred Poor)
10 Aug 2022
Contributed by Lukas
Speaking online differs from presenting on stage. In this episode, technologist and virtual training specialist Alfred Poor provides insights from his...
Fiesta Formula: Create a Business That Pays You to Party (Geni Ramos)
10 Aug 2022
Contributed by Lukas
We’re back with the first episode of Season 3 of The Lead Generation podcast—a marketing show that reveals the many pathways of entrepreneurship ...
Elevate Your Personal Brand with Confidence (with Kailei Carr)
08 Oct 2019
Contributed by Lukas
Kailei Carr is the CEO of the Asbury Group, and helps high-powered women “show up” in a way that is authentic to who they are, maximizes opportuni...
Attract Better Clients with Lead Magnets (featuring Bryan Harris, Attract.io)
01 Oct 2019
Contributed by Lukas
Bryan Harris is the founder of Growth Tools, which creates software tools and online accelerator programs to speed up the growth of your business. I’...
23 Tips for Better Marketing Webinars (Daniel Waas, GoToWebinar)
24 Sep 2019
Contributed by Lukas
If you’ve ever wanted to run webinars to promote your business but were too intimidated to get started, you’re going to love this week’s episode...
3 Steps to Marketing Your Service-Based Business Online (Collin Belt)
17 Sep 2019
Contributed by Lukas
This week, we’re going back to the basics with a digital marketing 101 conversation with Collin Belt, someone who has turned his specific skillset i...
Better Practices for Conversion Rate Optimization (Talia Wolf)
10 Sep 2019
Contributed by Lukas
Talia Wolf is the conversion rate optimizer behind GetUplift.co, a CRO consultancy and education company that shows companies how to 10x their results...
Discover the Golden Words That Convert More Customers (Michel Fortin - Part 2)
04 Sep 2019
Contributed by Lukas
Michel Fortin and I continue our conversation from last week. I get him to share a few copywriting strategies you can use to elevate your sales result...
Take Your Talents In-House with a Dream Job (Michel Fortin - Part 1)
27 Aug 2019
Contributed by Lukas
Michel Fortin is a legendary copywriter and full stack marketer, currently serving as the director of marketing for a medical clinic in Ottawa, Canad...
Boost Your Business with a Short Book (Daniel Hall)
20 Aug 2019
Contributed by Lukas
Gain an instant boost in credibility and demand for your services when you create a short book showcasing your expertise. Daniel Hall is a prolific co...
Become a Customer-Centric Business (Peter Fader & Sarah Toms)
13 Aug 2019
Contributed by Lukas
Peter Fader and Sarah Toms, the co-authors of Customer Centricity Playbook, share how to think differently about your target audience, which customer ...
Produce Your Own Path to Freedom (Michael Hall and Chris Sakr)
06 Aug 2019
Contributed by Lukas
Michael Hall and Chris Sakr, the co-founders of ShoHawk Media in Portland, Oregon, talk about the lessons they learned creating their feature document...
Prosper from Clarity with Bryan Nguyen
02 Jul 2019
Contributed by Lukas
We’re closing out Season 5 of The Lead Generation with a great example of an entrepreneur who jumped out of a comfortable corporate gig to start hi...
Make the Connections with Cheryl Muir
25 Jun 2019
Contributed by Lukas
Cheryl Muir shares her journey from corporate public relations to becoming a relationship whisperer, the tools she uses to market her coaching busine...
Clarify Your Message with Cindy Schulson
18 Jun 2019
Contributed by Lukas
Cindy Schulson shares how to market from the heart instead of relying on hype, the marketing strategy she prefers for the biggest impact, and what it ...
Get Off the Sidelines with Phil Adair
11 Jun 2019
Contributed by Lukas
Phil Adair shares a mental trick for overcoming self-doubt, how he persevered imperfectly through an unimaginable tragedy and the tools he uses to cre...
Take the Leap with Lacy Beatley
04 Jun 2019
Contributed by Lukas
Lacy Beatley shares how she went from side hustle to digital marketing agency owner, the challenges of growing a business out of an RV, and a clever l...
Get Hyper-Focused with Ian Garlic
31 May 2019
Contributed by Lukas
Ian Garlic shares the tools his company uses to keep the team focused on their key projects, the “S” word that frequently sabotages the growth fr...
Shifting Gears with Clay Collins
21 May 2019
Contributed by Lukas
Clay takes a trip down memory lane to discuss how he found the first 200 customers of Leadpages before the software existed, what he learned about lea...
Over-Deliver the Value with Dimitrije Ostojić
14 May 2019
Contributed by Lukas
Dimitrije Ostojić shares how he’s become a leading voice in digital marketing in the Balkans, reveals his favorite list building method and gives a...
Put Yourself First with Maria Dominguez-Courian
07 May 2019
Contributed by Lukas
Maria Dominguez-Courian shares what motivated her to start her own business, how she narrowed her niche to brides-to-be, and where she turns for inspi...
Emerge from Your Comfort Zone with Kelly McCausey
30 Apr 2019
Contributed by Lukas
Kelly McCausey shares the mindset shifts that blew the lid off her own business, how collaborating with her competition generates ripple effects and h...
Unleash Your Deep Genius® with Nancy Marmolejo
23 Apr 2019
Contributed by Lukas
Nancy Marmolejo shares a different perspective on what a "freedom lifestyle" really looks like, what she's reading to fuel her spiritual engine, and w...
Produce Your Own Success with Lou Bortone
16 Apr 2019
Contributed by Lukas
Lou Bortone shares how to get the right mindset for incorporating video into your campaigns, thoughts on the entrepreneurial life while being an activ...
Stay the Course with Julie Raich Diémé
09 Apr 2019
Contributed by Lukas
Julie Raich Diémé shares how she was able to turn her own mindset challenges into solutions, realize the value she brings to her clients, and begin ...
Expand Your Global Reach Online with Jenn Cohen
02 Apr 2019
Contributed by Lukas
Jenn Cohen shares the story of her entrepreneurial journey, including what held her back, who pushed her forward, and how she persists in order to imp...
Finding Your Entrepreneurial Voice with Tim Paige
26 Mar 2019
Contributed by Lukas
Tim Paige shares his journey into the world of voice acting, how he handles the stress of a gig-to-gig business and his secrets for finding work-life ...
Success Begins Internally with Amanda Holmes
19 Mar 2019
Contributed by Lukas
Amanda Holmes shares how her professional and spiritual paths intertwine, the struggles (and thrills) of being thrust into a leadership role before sh...
Enjoy the Journey at Every Stage with Ramon Ray
12 Mar 2019
Contributed by Lukas
Ramon Ray talks about persisting with optimism, when it’s time to pivot within your business, and why it’s critical to surround yourself with smar...
How to Delight a Hungry Audience with ChihYu Smith
05 Mar 2019
Contributed by Lukas
ChihYu Smith shares tips on discovering your niche, how to listen better to your audience, and secrets she’s learned in building up her following. ...
Mastering the Entrepreneurial Mindset with Michelle Hickey
05 Mar 2019
Contributed by Lukas
Michelle Hickey shares the lessons she’s learned teaching other creatives how to turn their creative talents into real businesses. We also discuss h...
How Pat Flynn Turned a Pink Slip into a Serve-First Business
05 Mar 2019
Contributed by Lukas
Our inaugural episode of The Lead Generation Podcast is here, taking the baton from the success of the ConversionCast show. Hosted by Bob Sparkins, th...
Leadpages Podcast Update: ConversionCast Becomes The Lead Generation
04 Mar 2019
Contributed by Lukas
The Leadpages podcast, ConversionCast has a new name, format, and host. You can find the best of ConversionCast at https://www.leadpages....
Why Did I Buy?
08 Sep 2017
Contributed by Lukas
Todays episode we answer the question: "Why did I buy?" and the journey that brought us to the decision to purchase. Also a taste for the latest in ma...
Amy Porterfield's Facebook Live Fueled Product Launch
01 Sep 2017
Contributed by Lukas
Our very own Bob The Teacher sat down with the one and only Amy Porterfield, from amyporterfield.com. Amy is an expert at teaching how to start and gr...
ConversionCast: David Cancel and Clay Collins
28 Aug 2017
Contributed by Lukas
This week we have a very special episode of ConversionCast, The Chairman of the Board for Leadpages and Drip Clay Collins talked with our newest membe...
ConversionCast: Word of Mouth Marketing, Power of Story, and More...
25 Aug 2017
Contributed by Lukas
This week on ConversionCast we’re talking about ways to use the power of story to truly build your business, the trend of ad services testing online...
ConversionCast: Marketing Mascots and Their Effect On Business and More...
25 Aug 2017
Contributed by Lukas
Today’s episode of ConversionCast: digital marketing best practices being used by independent hotels, content driving B2B purchases, a roundtable co...
ConversionCast: Split Testing Best Practices and More...
25 Aug 2017
Contributed by Lukas
This week on ConversionCast we’re talking about Snapchat’s digital effect on physical traffic, takeaways from Amazon’s earnings report, Google’...
ConversionCast: Influencer Marketing, Answers in Google Analytics, and Social Selling
25 Aug 2017
Contributed by Lukas
In another brand new episode of ConversionCast, this week we talk about the content lessons we marketers can learn from podcasting, Google’s newest ...
ConversionCast: Facebook VR Spaces, Amazon Prime Day, and Going Viral
25 Aug 2017
Contributed by Lukas
In this week’s episode of the all new ConversionCast, our panel comes to you with latest and greatest in marketing news from around the world. We’...
Bridge to ConversionCast 4.0 - What's on the Horizon
18 Aug 2017
Contributed by Lukas
ConversionCast is taking a new shape, and this bridge episode reveals the details of what's next. We take a trip down memory lane with the first...