On Top of PR with Jason Mudd
Episodes
Stop agency pitches: Build better client partnerships
28 Apr 2026
Contributed by Lukas
Send us Fan MailIn this episode, Brand Revolt’s Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clien...
Behavioral science secrets behind top brands
21 Apr 2026
Contributed by Lukas
Send us Fan MailIn this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world’s most successful ...
Ageism in the workplace: Hiring bias, careers, and the future of work
14 Apr 2026
Contributed by Lukas
Send us Fan MailIn this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring...
Embedded AI: The future of PR and communication workflows
07 Apr 2026
Contributed by Lukas
Send us Fan MailIn this episode, Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications work...
Why isn’t your press release getting any coverage?
31 Mar 2026
Contributed by Lukas
Send us Fan MailIn this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture att...
Shaping the future of PR with AI: Insights from Microsoft’s Frank X. Shaw
24 Mar 2026
Contributed by Lukas
Send us Fan MailIn this episode, Microsoft CCO Frank Shaw joins host Jason Mudd to discuss how AI is reshaping PR workflows, strategy, and corporate c...
Media-first PR in the AI era with Storyblok’s Brandon Watts
17 Mar 2026
Contributed by Lukas
Send a text In this episode, Brandon Watts joins host Jason Mudd to discuss how to prioritize audience and authenticity in media-first PR during the ...
Untitled Episode
10 Mar 2026
Contributed by Lukas
Send a textIn this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching. Tune in to learn more! Mee...
How to stay ahead of AI in communication and marketing with Martin Waxman
23 Feb 2026
Contributed by Lukas
Send a textIn this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, and ho...
Exclusives, advances, and embargoes: How to use each ethically in media relations
10 Feb 2026
Contributed by Lukas
Send a textIn this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes ...
Navigating AI ethics in public relations with PRSA CEO Matthew Marcial
27 Jan 2026
Contributed by Lukas
Send us a textIn this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicator...
Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke
13 Jan 2026
Contributed by Lukas
Send us a textIn this episode, AMEC’s CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practice...
The PR playbook for getting recommended by AI with Unusual AI’s Keller Maloney
30 Dec 2025
Contributed by Lukas
Send us a textIn this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust s...
How brands leverage curiosity to drive innovative thinking with Carla Johnson
15 Dec 2025
Contributed by Lukas
Send us a textIn this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.Tune in to...
Behind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginning
02 Dec 2025
Contributed by Lukas
Send us a textIn this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students’ questions and shares his PR career journ...
The future of PR in the age of AI with Agility PR
18 Nov 2025
Contributed by Lukas
Send us a textIn this episode, Pragya Dubey, Agility PR’s VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshapin...
Common mistakes publicly traded companies make when working with the news media – Mark Basch
04 Nov 2025
Contributed by Lukas
Send us a textIn this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.Tune in to learn m...
Corporate Gifting Done Right with The Expressory
21 Oct 2025
Contributed by Lukas
Send us a textIn this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtfu...
Market Insights Shape PR – Habitat for Humanity
08 Oct 2025
Contributed by Lukas
Send us a textOur Guest:Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organizati...
95% of AI citations come from PR content
22 Sep 2025
Contributed by Lukas
Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses why 95% of AI citations come from PR content and how brands can lead wi...
Rethinking Press Releases in the AI Era with Notified
02 Sep 2025
Contributed by Lukas
Send us a textIn this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press release...
How Earned Media Fuels PR’s Rise in the AI Era – MuckRack
18 Aug 2025
Contributed by Lukas
Send us a textIn this episode of On Top of PR with Jason Mudd, we welcome Matt Dzugan, senior director of data at Muck Rack, to unpack the findings fr...
Networking Without an Agenda: The Key to Career Longevity
12 Aug 2025
Contributed by Lukas
Send us a textDaniel Mendez of Collective Measures shares how the importance of early and active networking.Tune in to learn more!Our Guest:Our episod...
Managing Stress in PR with M.J. Clark
21 Jul 2025
Contributed by Lukas
Send us a textIn this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better ...
The dirty truth about ‘guaranteed media coverage’
08 Jul 2025
Contributed by Lukas
Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself f...
The evolution of remote work with HireMyMom’s Lesley Pyle
25 Jun 2025
Contributed by Lukas
Send us a textIn this episode, HireMyMom’s Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern work...
Media intelligence and PR measurement with Meltwater’s Chris Hackney
09 Jun 2025
Contributed by Lukas
Send us a textIn this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.Tune in ...
AI storytelling and PR strategy with Egnyte’s Jessica Pantages
28 May 2025
Contributed by Lukas
Send us a textIn this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relationsTune in to learn...
Making your media pitches stand out with Qwoted
13 May 2025
Contributed by Lukas
Send us a textIn this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationshipsTune in...
What you should know about earning media coverage
29 Apr 2025
Contributed by Lukas
Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a publ...
Understanding the creator economy with Penn State’s Bill Zimmerman
14 Apr 2025
Contributed by Lukas
Send us a textIn this episode, Bill Zimmerman joins host Jason Mudd to discuss how the creator economy is transforming public relations and marketing ...
Earn Media by Helping Journalists’ Lives Easier with Muck Rack
01 Apr 2025
Contributed by Lukas
Send us a textIn this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how ...
Navigating PR & Communications Hiring – KC Partners
19 Mar 2025
Contributed by Lukas
Send us a textIn this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, the impo...
Maximizing Agency Partnership with Mark Riggs
04 Mar 2025
Contributed by Lukas
Send us a textIn this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agen...
20 reasons your company's social media sucks — and how to fix it
18 Feb 2025
Contributed by Lukas
Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix...
Leveraging data analytics for organic social media growth
06 Feb 2025
Contributed by Lukas
Send us a textIn this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growthTune in to learn more!Our gues...
Social Media Marketing Professional Development with NISM
22 Jan 2025
Contributed by Lukas
Send us a textIn this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, ...
The Power of AI in Communications – Webcor’s Shel Holtz
07 Jan 2025
Contributed by Lukas
Send us a textIn this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.Tune in to learn more!Our Guest...
An Accountant’s Marketing to CEO Journey - Adecco's Tyra Tutor
09 Dec 2024
Contributed by Lukas
Send us a textIn this episode, Tyra Tutor joins host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work tr...
Pitching to Podcasts with Axia's Jason Mudd
25 Nov 2024
Contributed by Lukas
Send us a textIn this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts. Tune in to learn m...
Del Monte Foods: Engaging Gen Z in PR Campaigns
12 Nov 2024
Contributed by Lukas
Send us a textIn this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR ...
Legendary journalist Mort Crim on media evolution, authenticity, and truth
28 Oct 2024
Contributed by Lukas
Send us a textIn this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memo...
How an insurance carrier manages crisis communications
14 Oct 2024
Contributed by Lukas
Send us a textDisclaimer: We edited portions of this recording from its originally aired version at Citizens Property Insurance Corporation's req...
The important role of internal communications
30 Sep 2024
Contributed by Lukas
Send us a textOur Guest:Linda Beltran is vice president of corporate communications at Holiday Inn Club Vacations, a leading vacation ownership compan...
How to improve your media pitches
17 Sep 2024
Contributed by Lukas
Send us a textIn this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.Tu...
Best practices for producing PR events
02 Sep 2024
Contributed by Lukas
Send us a textIn this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. Tune in to learn ...
Media relations best practices
19 Aug 2024
Contributed by Lukas
Send us a textIn this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relations...
Data-driven storytelling on social media
05 Aug 2024
Contributed by Lukas
Send us a textIn this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storyte...
Communication Professionals shape business success with Priceline
22 Jul 2024
Contributed by Lukas
Send us a textLeslie Cafferty, chief communications officer of Priceline, the world's largest global travel company, joins On Top of PR host Jaso...
What journalists want from your media pitch
08 Jul 2024
Contributed by Lukas
Send us a textCrafting winning media pitches, learning the elements needed to stand out and secure coverage. Five things you’ll learn from this epis...
How AI is transforming strategic communications
10 Jun 2024
Contributed by Lukas
Send us a textAI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies. Our guest...
Why your social media isn’t working with Holly Bishop
11 Mar 2024
Contributed by Lukas
Send us a textIn this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working.Tune in...
Lessons learned from navigating national crises with Linda Rutherford, Southwest Airlines
26 Feb 2024
Contributed by Lukas
Send us a textIn this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth abo...
3 Ways Franchisors Can Use PR to Grow Their Company with John Hewitt of Loyalty Brands PR
12 Feb 2024
Contributed by Lukas
Send us a textIn this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. Gues...
Time is of the Essence Solocast with Jason Mudd of Axia Public Relations
29 Jan 2024
Contributed by Lukas
Send us a textIn this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because rep...
How to leverage a one-person social media team with Jacob Shipley
15 Jan 2024
Contributed by Lukas
Send us a textIn this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some s...
The ROI of LOL with Steve Cody
01 Jan 2024
Contributed by Lukas
Send us a textSteve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workp...
AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI
18 Dec 2023
Contributed by Lukas
Send us a textDan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, th...
AI in Public Relations with Antony Cousins, Executive Director for AI Strategy at Cision
05 Dec 2023
Contributed by Lukas
Send us a textAntony Cousins discusses GPTs and how to use them in PR with host Jason Mudd.Guest:Our episode guest is Antony Cousins, Executive Direct...
How to use editorial calendars to get earned media coverage with Jason Mudd
20 Nov 2023
Contributed by Lukas
Send us a textJason Mudd discusses editorial calendars and how to use them to pitch to publicationsGuest:Our episode guest is Jason Mudd, CEO of Axia ...
How PR can help journalism survive with Tina McCorkindale
06 Nov 2023
Contributed by Lukas
Send us a textTina with IPR discusses the data around local journalism and how we as PR professionals can help it survive. Guest:Our episode guest is ...
How to prepare for any communication crisis with Tom Ciuba
25 Oct 2023
Contributed by Lukas
Send us a textTom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On T...
Media Relations Best Practices With Axia
09 Oct 2023
Contributed by Lukas
Send us a textIn this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practice...
Encouraging Words in Your Storytelling Journey with Ken Melton
25 Sep 2023
Contributed by Lukas
Send us a textExplore the world of storytelling and communication with host Jason Mudd and guest Ken Melton, Communication Strategist at Johns Hopkins...
Earned media coverage doesn’t work the way you think it does with Jason Mudd
11 Sep 2023
Contributed by Lukas
Send us a textExplore earned media coverage insights with Jason Mudd, CEO of Axia Public Relations, and gain valuable insights into effective PR strat...
The benefits of purpose-driven storytelling
29 Aug 2023
Contributed by Lukas
Send us a textPam Fultz and Jason Mudd discuss the importance of purpose-driven storytelling for PR professionals.Guest:Our episode guest is Pam Fultz...
Disaster Communications: 5 Ways to Make the Most of A Bad Situation with Amy Susán
15 Aug 2023
Contributed by Lukas
Send us a textAmy Susán and Jason Mudd discuss disaster communications and five ways to make the most of a bad situation.Guest:Our episode guest is A...
Franchising, Home Improvement & Home Services with Ryan Spalding
05 Jul 2023
Contributed by Lukas
Send us a textRyan Spalding and Jason Mudd discuss franchising, home improvement and home services.Guest:Our episode guest is Ryan Spalding of Toronto...
PR tips with a former news anchor with Bob Wiltfong
20 Jun 2023
Contributed by Lukas
Send us a textBob Wiltfong and Jason Mudd discuss PR tips from a former news anchor.Guest:Our episode guest is Bob Wiltfong, a retired TV News persona...
How our PR firm is using AI and how you can too
06 Jun 2023
Contributed by Lukas
Send us a textGuest:Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn about in this episode:Starting using AI...
Shattering the Six Gender Bias Barriers Still Holding Women Back at Work with Amy Diehl
01 May 2023
Contributed by Lukas
Send us a textAmy Diehl and Jason Mudd discuss how bias against women persists in female-dominated workplaces.Guest:Our episode guest is Amy Diehl, Ph...
How to become an excellent TEDx speaker with Alan Cohen
17 Apr 2023
Contributed by Lukas
Send us a textGuest:Our episode guest is Alan Cohen, an author, public speaker, executive coach, and trainer for organizations and individuals seeking...
No tricks, just content with Dave Auchter
03 Apr 2023
Contributed by Lukas
Send us a textGuest:Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all t...
Using procurement to find a PR agency with Leah Power
20 Mar 2023
Contributed by Lukas
Send us a textJason Mudd discusses best practices for procurement in public relations with Leah Power.Guest:Our episode guest is Leah Power. Leah has ...
100th episode: Lessons learned in podcasting
06 Mar 2023
Contributed by Lukas
Send us a textJason Mudd discusses his podcast journey in this solocast for our 100th episode of On Top of PR.Guest:Our solocast is with host Jason Mu...
Best practices for internal communications with Casey Mank
20 Feb 2023
Contributed by Lukas
Send us a textCasey Mank and Jason Mudd discuss best practices for internal communications.Guest:Our episode guest is Casey Mank, co-founder of Bold T...
Recruiting and Retaining Young PR Professionals with Kim Ades
06 Feb 2023
Contributed by Lukas
Send us a textKim Ades and Jason Mudd discuss recruiting and retaining young PR professionals. Guest:Our episode guest is Kim Ades, the founder of Fra...
Dealing with stress in the public relations industry with Mark Mohammadpour
23 Jan 2023
Contributed by Lukas
Send us a textMark Mohammadpour and Jason Mudd discuss easing stress that comes with working in the PR industry. Guest:Our episode guest is Mark Moham...
Making your company notable and quotable with Shanita Akintonde
10 Jan 2023
Contributed by Lukas
Send us a textShanita Akintonde and Jason Mudd discuss building anticipation and brand loyalty for your company.GuestOur episode guest is Shanita Akin...
Why you should invest in PR throughout a recession
03 Jan 2023
Contributed by Lukas
Send us a textIn this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to kee...
Impostor Syndrome with Kris Kelso
13 Dec 2022
Contributed by Lukas
Send us a textOur episode guest is Kris Kelso, CEO at The Kelso Group. He is a keynote speaker, entrepreneur, and author of “Overcoming The Impostor...
Taking your speaking skills to the next level with Allison Shapira of Global Public Speaking
29 Nov 2022
Contributed by Lukas
Send us a textOur episode guest is Allison Shapira, CEO of Global Public Speaking. Before starting her public speaking coaching career, she was an ope...
Crisis communications insurance with Bob Dietzel, co-founder at KMRD Partners
15 Nov 2022
Contributed by Lukas
Send us a textOur episode guest is Bob Dietzel, co-founder at KMRD Partners. He has a Master of Business as well as an associate in risk management an...
The State of Journalism & PR 2022 reports with Greg Galant, CEO of Muck Rack
01 Nov 2022
Contributed by Lukas
Send us a textOur episode guest is Greg Galant, CEO at Muck Rack. He built Muck Rack to enable PR teams to work together to find the right journalists...
Pitching news stories to media outlets solocast with Jason Mudd from Axia Public Relations
18 Oct 2022
Contributed by Lukas
Send us a textOur episode guest is Jason Mudd, CEO at Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s mo...
4 lessons in empathy from ‘Ted Lasso’ with Mark Mohammadpour, CEO of Chasing the Sun
04 Oct 2022
Contributed by Lukas
Send us a textMark Mohammadpour is the founder and chief well-being officer at Chasing the Sun.Five things you’ll learn from this episode:Four lesso...
How company executives can become powerful keynote speakers with Michael Port from Heroic Public Speaking
20 Sep 2022
Contributed by Lukas
Send us a textIn this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking. Tune in to le...
Corporate communications with Matt Hurst, VP of Communications at Nielsen
06 Sep 2022
Contributed by Lukas
Send us a textOur episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transition...
Top 10 advertising and marketing topics to watch for in 2022 with Allison Fitzpatrick
23 Aug 2022
Contributed by Lukas
Send us a textOur episode guest is Allison Fitzpatrick, partner at Davis+Gilbert, a law firm that specializes in the advertising, marketing, and publi...
Why the PR industry is a train wreck solocast with Jason Mudd
09 Aug 2022
Contributed by Lukas
Send us a textOur solocast is with host Jason Mudd, CEO at Axia PR. Five things you’ll learn from this episode:A brief history of PRWhat PR isWhy t...
How celebrity partnerships can help your PR with Celebrity Focus CEO Ric Bachrach
26 Jul 2022
Contributed by Lukas
Send us a textOur episode guest is Ric Bachrach, CEO of Celebrity Focus. His background as an athlete and collegiate coach led to a career as an age...
Embracing the power of “No” and storytelling with keynote speaker, author, and actor Rob Biesenbach
12 Jul 2022
Contributed by Lukas
Send us a textOur episode guest is Rob Biesenbach, keynote speaker, author, and retired actor. He worked in corporate communications by day and began ...
Fanocracy: What is it and what does it mean? With author David Meerman Scott
28 Jun 2022
Contributed by Lukas
Send us a textOur episode guest is David Meerman Scott, author of “Fanocracy” and the “New Rules of Marketing and PR” series. David is passion...
Ethical behavior with PRSA’s 2016 National Chair and EthicalVoices host Mark McClennan
14 Jun 2022
Contributed by Lukas
Send us a textOur episode guest is Mark McClennan, founder, CEO, and host of EthicalVoices and GM of C+C in Boston, a purpose-driven firm. He was also...
14 ways to save money with a PR agency with Jason Mudd
31 May 2022
Contributed by Lukas
Send us a textJason Mudd tells how to use bundling and referral services, budget depending on PR needs, and more.Five things you’ll learn from this ...
Cybersecurity and Crisis Communications with Bryce Austin, TCE Strategy
17 May 2022
Contributed by Lukas
Send us a text Bryce Austin is a foremost expert, author, keynote speaker and adviser on cybersecurity. As the CEO of TCE Strategy, he is a leading v...
What to do if illegal activity occurs in your organization with Gunster Law Firm’s Jonathan Osborne
03 May 2022
Contributed by Lukas
Send us a textOur episode guest is Jonathan Osborne, business shareholder and co-chair of White Collar Defense and Investigations with Gunster law fir...
How to be a great Chief Marketing Officer with Mercer Island Group’s Steve Boehler
19 Apr 2022
Contributed by Lukas
Send us a textOur episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif....
Marketing Mess to Brand Success with Franklin Covey's Scott J. Miller
05 Apr 2022
Contributed by Lukas
Send us a textOur episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast...
Building a brand and reputation for staffing and human resources companies with Jason Mudd
22 Mar 2022
Contributed by Lukas
Send us a textJason Mudd describes how to build a brand and reputation for staffing and human resources companies using ADP monthly job reports. Fiv...