On Top of PR with Jason Mudd
Episodes
Environment, social and governance in communications with Alison Taylor, Ethical Systems
01 Mar 2022
Contributed by Lukas
Send us a textAlison Taylor of Ethical Systems and Jason Mudd discuss how to tackle ESG (Environment, Social, and Governance) in the corporate communi...
How brands feel about their abilities to endure the recession with Drew McLellan and Susan Baier
15 Feb 2022
Contributed by Lukas
Send us a textDrew and Susan discuss their findings from the eighth annual Agency Edge Research Series, using input from approximately 1,200 clients i...
Responding to slander with attorney Thomas Julin, Gunster Law Firm
01 Feb 2022
Contributed by Lukas
Send us a textOur episode guest is Thomas Julin, First Amendment attorney, business litigator, and shareholder at Gunster Law Firm. Thomas has more th...
Effective crisis communications with Christopher Britton, RockDove Solutions
18 Jan 2022
Contributed by Lukas
Send us a textOur episode guest is Christopher Britton, chief operating officer of RockDove Solutions. He has decades of executive leadership experien...
What to ask before hiring a PR agency with Jason Mudd
04 Jan 2022
Contributed by Lukas
Send us a textFive things youâll learn from this episode:The role of trust in a relationship with a PR agencyThe importance of enjoying who you work...
Marketers and Data Privacy with attorney Sharon Toerek, Toerek Law
21 Dec 2021
Contributed by Lukas
Send us a textOur guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleve...
How to boost HR effectiveness with CEO of VIVO Growth Partners, Molly Eyerman
07 Dec 2021
Contributed by Lukas
Send us a textOur episode guest is Molly Eyerman, founder and CEO of VIVO Growth Partners. Molly is an HR expert who helps companies recruit, manage, ...
Using psychology to become a better leader with psychologist and educator, Dino Signore
23 Nov 2021
Contributed by Lukas
Send us a textOur episode guest is Dino Signore, manager of entrepreneurial education at the Edward Lowe Foundation and president of Signore Group. Di...
Improving media relations with APR consultant, Ashley Billings
09 Nov 2021
Contributed by Lukas
Send us a textOur episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV...
Why your news release didnât get coverage with Jason Mudd
26 Oct 2021
Contributed by Lukas
Send us a textJason Mudd, APR, is a trusted adviser and dynamic strategist for some of Americaâs most admired brands. Since 1994, heâs worked with...
Get and keep a seat at the table with FanDuelâs Chris Jones
12 Oct 2021
Contributed by Lukas
Send us a textLearn how to get and keep a seat at the table by being brave and proactive with management with FanDuelâs Chris Jones, Vice President ...
Leaning into uncertainty with CEO of Ragan Communications, Diane Schwartz
28 Sep 2021
Contributed by Lukas
Send us a textOur episode guest is Diane Schwartz, the CEO of Ragan Communications. Diane is a powerhouse in the communications sector with more than ...
Mall of America: Staying afloat in turbulent times with Dan Jasper
21 Sep 2021
Contributed by Lukas
Send us a textDan Jasper is director of public relations at Mall of America in Bloomington, Minn.Five things youâll learn from this episode:How Mall...
Captivate your audience with transformational storytelling with CEO Tim Pollard, Oratium
31 Aug 2021
Contributed by Lukas
Send us a textTim Pollard founded Oratium in 2011. As CEO, he leads the ongoing development of Oratiumâs intellectual property as well as leading al...
How a scholarship program can benefit your company with Jason Mudd
24 Aug 2021
Contributed by Lukas
Send us a textThis is a solo episode that talks about how providing scholarships can give you a competitive advantage. Did you know that it's a s...
The WOW Factor Workplace with Deb Boelkes, Founder at Business World Rising
10 Aug 2021
Contributed by Lukas
Send us a textOur episode guest is Deb Boelkes, Founder at Business World Rising. Deb is on a tear, transforming the business world into one you'...
How your brand can benefit from being immersed in the esports and gaming space with John Higgins
03 Aug 2021
Contributed by Lukas
Send us a textLearn how your brand can start marketing within the gaming and esports community with our guest John Higgins. John currently heads up O...
The impact of leadership communication on mental wellbeing and organizational performance with Vance Meyer
20 Jul 2021
Contributed by Lukas
Send us a textVance Meyer used to be a corporate communication executive. He is now promoting and advocating for mental wellness and acquiring skills ...
Tips on how to develop a PR presence without a degree with Kate Yandoh Harris
13 Jul 2021
Contributed by Lukas
Send us a textKate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She an optimist, island lo...
How to build, launch, and monetize your own podcast with Jason Mudd
06 Jul 2021
Contributed by Lukas
Send us a textLearn the ins and outs of starting your own podcast with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.Fi...
Why only 3% of people are able to think and operate their brands differently with keynote speaker, Stan Phelps
29 Jun 2021
Contributed by Lukas
Send us a textLearn how your brand can achieve competitive separation with our guest, Stan Phelps, founder of PurpleGoldfish.com. He is a Forbes Contr...
The power of following up to get more media coverage for your brand with APR consultant, Marjorie Comer
22 Jun 2021
Contributed by Lukas
Send us a textLearn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer, news consultant for Axia ...
Courageous conversations about diversity, equity, and inclusion with Tru Pettigrew
15 Jun 2021
Contributed by Lukas
Send us a textOur episode guest is Tru Pettigrew. He connects brands with consumers and builds bridges across generations. Tru has also established a ...
How to connect with your audience through social & web media with Adam OâDaniel of Movement Mortgage
08 Jun 2021
Contributed by Lukas
Send us a textOur episode guest is Adam OâDaniel, director of marketing and communications at Movement Mortgage. He leads marketing, communications,...
Mistakes companies make when working with influencers with Jason Mudd, APR
01 Jun 2021
Contributed by Lukas
Send us a textLearn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.Five th...
Elevating a brandâs damaged reputation with Mark Sherwood
24 May 2021
Contributed by Lukas
Send us a textLearn how to build a team that will improve a brandâs damaged reputation with our guest Mark Sherwood, Deputy Executive Director of Ma...
Be a trusted advisor to your executive team with John Herbkersman, communications executive
18 May 2021
Contributed by Lukas
Send us a textLearn how communicators can be a trusted advisor to their companyâs executive team with our guest John Herbkersman. John is a semi-ret...
How to know if a PR agency is the right fit for your company with Shannyn Lee
11 May 2021
Contributed by Lukas
Send us a textLearn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee, director of coaching at Win Without P...
Leveraging podcasts and video to break through the PR clutter with Kate Warnock of Forcura
04 May 2021
Contributed by Lukas
Send us a textOur episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand ef...
When to use a commercial newswire for your news release with Jason Mudd, APR
28 Apr 2021
Contributed by Lukas
Send us a textLearn the benefits of using commercial newswires and the mistakes companies make when posting their news releases with our host, Jason M...
10 areas websites struggle with and how to improve them with Clarissa Schearer, APR
21 Apr 2021
Contributed by Lukas
Send us a textLearn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer, PR Strategist at Axia P...
How to take your social media to the next level with Emily Barrett, APR
13 Apr 2021
Contributed by Lukas
Send us a textLearn how your company can improve its social media presence with our guest Emily Barrett of Axia Public Relations. Her role is to monit...
Why corporate communicators need the help of a PR agency with Hy-Veeâs Dawn Buzynski
06 Apr 2021
Contributed by Lukas
Send us a textLearn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski, Director of Str...
The future of the PR industry with PRWeekâs Gideon Fidelzeid
30 Mar 2021
Contributed by Lukas
Send us a textOur episode guest is Gideon Fidelzeid, managing editor at PRWeek. Gideonâs covered the PR industry for two decades, and his insights i...
The difference between online reviews and online reputation with Jason Mudd, APR
23 Mar 2021
Contributed by Lukas
Send us a textLearn how to improve your companyâs online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relation...
How to use HARO and ProfNet with Cisionâs Allison Richard
16 Mar 2021
Contributed by Lukas
Send us a textLearn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard, opportu...
Understanding human motivation can increase sales with Darryl Salerno
09 Mar 2021
Contributed by Lukas
Send us a textOur episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions. He works with professional service companies to boo...
Fourteen tips to increase news release engagement that every PR person should know with Business Wireâs Serena Ehrlich
02 Mar 2021
Contributed by Lukas
Send us a textLearn what you can be doing to increase your news release engagement and how you can use commercial newswires to your benefit with Seren...
Why âstorytellersâ may not be the best word to describe PR pros with Carnival Cruise Lineâs Chris Chiames
23 Feb 2021
Contributed by Lukas
Send us a textLearn why the word âstorytellersâ can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line.F...
How newsrooms post content on their websites with Axia Public Relationsâ Jason Mudd, APR
16 Feb 2021
Contributed by Lukas
Send us a textLearn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd, m...
Tips on telling your companyâs story with Rayonierâs Alejandro Barbero
09 Feb 2021
Contributed by Lukas
Send us a textLearn how to tell your companyâs story by involving employees with our guest Alejandro Barbero, director of strategic development and ...
Understanding photography copyright law with Hashtag Legalâs Jamie Lieberman
02 Feb 2021
Contributed by Lukas
Send us a textLearn how to avoid copyright infringement when using stock photography with our guest Jamie Lieberman, owner and founder of Hashtag Lega...
The power of PR measurement with Katie Delahaye Paine
26 Jan 2021
Contributed by Lukas
Send us a textOur episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest c...
Why marketing is the heart of any enterprise with Jeffrey J. Fox
19 Jan 2021
Contributed by Lukas
Send us a textOur episode guest is Jeffrey J. Fox, founder of Fox & Company Marketing Consultants and author of 11 bestselling books. For more tha...
10 elements of news and newsworthiness with Axia Public Relationsâ Jason Mudd, APR
12 Jan 2021
Contributed by Lukas
Send us a textLearn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.Five things youâ...
Four leadership tips to guide you through uncertain times with Ken Jacobs
05 Jan 2021
Contributed by Lukas
Send us a textOur episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certi...
Breaking into the PR industry as a recent graduate with Colin Wylie
29 Dec 2020
Contributed by Lukas
Send us a textOur episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. C...
A sale is a love affair with Jack Vincent, strategic poet
22 Dec 2020
Contributed by Lukas
Send us a text Our episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer sto...
Building a successful content strategy with Wounded Warrior Projectâs Sherry Sanderford
15 Dec 2020
Contributed by Lukas
Send us a textLearn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry ...
Five questions to ask before sending any corporate communications with Axia Public Relationsâ Jason Mudd, APR
08 Dec 2020
Contributed by Lukas
Send us a textLearn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our ho...
Why your company marketing efforts should stay active during a recession with Drew McLellan andSusan Baier
03 Dec 2020
Contributed by Lukas
Send us a textLearn the three ways brands are responding to the current economic climate and why you shouldnât ditch your marketing efforts during a...
Building media and customer relationships with HARO founder Peter Shankman
01 Dec 2020
Contributed by Lukas
Send us a textLearn how you can improve yourself and your relationship with the media and your customers with our guest, Peter Shankman, who is an ent...
Job search advice and hiring top PR talent with Nicole Balsam, Capstone Hill Search
24 Nov 2020
Contributed by Lukas
Send us a textOur episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience p...
Which type of PR agency client are you? with Audience Auditâs Susan Baier
20 Nov 2020
Contributed by Lukas
Send us a textOur episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 yea...
The cost of hiring in-house PR vs. a PR agency with Axia Public Relationsâ Jason Mudd, APR
17 Nov 2020
Contributed by Lukas
Send us a textLearn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of...
Engaging employees and creating a positive workplace culture with Richard Hadden
10 Nov 2020
Contributed by Lukas
Send us a textOur episode guest is Richard Hadden. Richard is an author, speaker, and workplace expert who helps leaders connect people practices with...
Prioritizing PR over advertising with Laura Ries
03 Nov 2020
Contributed by Lukas
Send us a textOur episode guest is Laura Ries, president at Ries & Ries. Laura is a branding guru and the bestselling author of âThe Fall of Adv...
The decay of civility in public discourse with Syracuse Universityâs Anthony DâAngelo
27 Oct 2020
Contributed by Lukas
Send us a textLearn how the decay of civil public discourse is hurting our democracy with our guest, Anthony DâAngelo. Guest:Our episode guest is An...
Learning from the COVID-19 pandemic and preparing for a crisis with Firehouse Subsâ Kristen Majdanics
20 Oct 2020
Contributed by Lukas
Send us a textFind out what lessons Firehouse Subs learned from the COVID-19 pandemic and how you can implement these solutions at your company with o...
Improving your earned media coverage with Axia Public Relationsâ Jason Mudd, APR
13 Oct 2020
Contributed by Lukas
Send us a textJason Mudd is an expert in earned media and media relations. Learn Axia Public Relationsâ earned media process and how your company ca...
How your company can effectively hire and work with a PR agency with Drew McLellan
06 Oct 2020
Contributed by Lukas
Send us a textGuest:Our episode guest is Drew McLellan, CEO at the Agency Management Institute. For almost 30+ years, McLellan has been in the adverti...
How to use personality analytics to better hire, engage, and develop employees with Dolly Penland
29 Sep 2020
Contributed by Lukas
Send us a textLearn how to hire the best individual for your company, lead them to their highest potential, and remotely manage them during the pandem...
Transitioning from a career in journalism to PR with Crowleyâs David DeCamp
22 Sep 2020
Contributed by Lukas
Send us a textLearn how you can transition a career in journalism to PR with our guest David DeCamp, corporate communications manager at Crowley. Gues...
Going on "Undercover Boss" with Executive Producer Mike Cotton
16 Sep 2020
Contributed by Lukas
Send us a textLearn the production process for Undercover Boss and what itâs like to be on the show with our guest Mike Cotton. Cotton is an executi...
Media monitoring, clipping, and reporting in 2020 with Burrelles' Cathy Del Colle
09 Sep 2020
Contributed by Lukas
Send us a textLearn about effective media monitoring in 2020 with our guest Cathy Del Colle. Del Colle is the president of Burrelles and has an extens...
How to be a trusted adviser with Wells Fargo's Del Galloway
09 Sep 2020
Contributed by Lukas
Send us a textLearn how you can be a trusted adviser to your team and clients with our guest Del Galloway, vice president of communications at Wells F...
Social media disclosures and FTC best practices w/ attorney Paavana Kumar, Davis & Gilbert
09 Sep 2020
Contributed by Lukas
Send us a textLearn about when, how, and what to disclose as a social media influencer with our guest Paavana Kumar. Kumar is the Advertising, Marketi...
PR measurement with expert Johna Burke, AMEC
09 Sep 2020
Contributed by Lukas
Send us a textLearn how you should be measuring your PR campaigns and what the current PR measurement trends are with our guest Johna Burke. Burke is ...
How good PR pitches make good stories w/ Inc Magazine's Jeff Haden
09 Sep 2020
Contributed by Lukas
Send us a textLearn how to pitch to the media with our guest Jeff Haden. He is a contributing editor for Inc. Magazine, which averages 2.5 million rea...
Keeping your PR creative, imaginative, curious, and intuitive with Disney's Duncan Wardle
09 Sep 2020
Contributed by Lukas
Send us a textLearn how to challenge the rules of your industry and keep your team creative, imaginative, curious, and intuitive with our guest, Dunca...
Online customer reviews â best practices with ReviewMaxerâs Garrett Sussman
09 Sep 2020
Contributed by Lukas
Send us a textLearn to acquire and utilize your customersâ reviews to improve your businessâ ranking and visibility with our guest, Garrett Sussma...
What it takes to get on Undercover Boss with Axia Public Relationsâ Jason Mudd, APR
09 Sep 2020
Contributed by Lukas
Send us a textJason helps companies get their bosses on Undercover Boss. Learn what it takes to get your company on Undercover Boss and why your compa...
Earned media attribution technology, PR research, and calculating PR's ROI w/ Cision's Mark Weiner
09 Sep 2020
Contributed by Lukas
Send us a textLearn about earned media attribution technology, quantifying ROI for your PR, and making better business decisions with our guest Mark W...
Axia launches new public relations podcast On Top of PR with Jason Mudd
02 Sep 2020
Contributed by Lukas
Send us a textLearn about your host Jason Mudd and his more than 20 years of PR experience. Jason is the managing partner of Axia Public Relations. He...