On Your Terms®

286. I Went to an Invite-Only Mastermind. Here's Everything I Learned

27 Apr 2026

Contributed by Lukas

I just got back from three days in Atlanta with some of the most impressive people in the online business space, and I am still processing all of it.W...

285. The Step Everyone Skips Before They Launch

20 Apr 2026

Contributed by Lukas

You've watched other people's launches from the sidelines. The big revenue numbers, the sold-out offers, the "We Hit Our Goal in 24 Hours" Instagram s...

284. My Best Kept Secret That Feeds My Content, Testimonials, and $500k Launches

13 Apr 2026

Contributed by Lukas

Automation is great — until it makes people forget there's a real human behind your business. In this episode, I'm pulling back the curtain on the t...

283. How I Actually Decide What to Send My Email List (Even When I Have No Idea)

06 Apr 2026

Contributed by Lukas

If you've ever opened a blank document to write your newsletter and immediately closed it again, this one's for you.I've been sending my weekly newsle...

282: The End-of-Quarter Habit That Will Change How You Run Your Business

30 Mar 2026

Contributed by Lukas

Q1 is officially in the books — so before you barrel headfirst into Q2, let's actually stop and take stock of how it went.In this episode, I'm walki...

281. How I Made $500K in 4 Days (The Real Story)

23 Mar 2026

Contributed by Lukas

Sam pulls back the curtain on her biggest launch ever — $500K in revenue in just four days. She's sharing the real numbers: 11,000 webinar registran...

280. How I Got My First 1,000 Subscribers on Substack

16 Mar 2026

Contributed by Lukas

Everyone's talking about Substack — and maybe you're curious, a little skeptical, and 100% wondering if you actually need to add another platform to...

279. You Have to Get Good First (Then the Audience Follows)

09 Mar 2026

Contributed by Lukas

If you’re trying to grow your audience for your online business, you’ve probably heard advice like “build the audience first” or “you need f...

278. Make This List If You're Burnt Out (It Changed Everything)

02 Mar 2026

Contributed by Lukas

Have you ever heard a quote at exactly the moment you needed it? Like it practically reached out and grabbed you by the shoulders?That happened to me ...

277. The 6 Types of Rest (And Why Sleep Isn't Enough)

23 Feb 2026

Contributed by Lukas

If you’re building a business, doing “all the right things,” and still feel exhausted even after a full night of sleep… this episode is for yo...

276. The Monthly Goals Method (Steal This)

16 Feb 2026

Contributed by Lukas

It’s mid-February (or honestly… March… or April… or whenever you’re listening), and if your New Year’s goals already feel like they’ve f...

275. 6 Lessons I Wish I Knew 5 Years Ago

09 Feb 2026

Contributed by Lukas

There’s this moment in business where you keep thinking, okay… when does it get easier? When does the stress chill out, the money feel steadier, a...

How To Legally Protect & Grow Your Online Business in 2026

09 Feb 2026

Contributed by Lukas

In this episode, you get to hear my full live training, “How To Legally Protect & Grow Your Online Business in 2026.” I’ll give you the five...

274. 4 Tiny Shifts I Make Every Winter (so I feel cozy, not crushed)

02 Feb 2026

Contributed by Lukas

When it gets dark before you’ve even wrapped up work for the day, winter can feel like it shrinks your whole life. Suddenly everything feels harder,...

273. I Refilmed My Entire Signature Program (Here’s What I Didn’t Expect)

26 Jan 2026

Contributed by Lukas

Re-shooting all the videos for a product that’s generated over $8 million sounds like a straightforward business upgrade… until it isn’t.In this...

272. What Happened When I Actually Took My Screen Time Seriously for 30 Days

19 Jan 2026

Contributed by Lukas

We all know that moment. It’s Sunday. Your phone buzzes. And suddenly you’re staring down your weekly screen time report wondering… how did THAT...

271. Substack vs. My Newsletter: What Goes Where (and Why)

12 Jan 2026

Contributed by Lukas

If you’ve been side-eyeing Substack trying to figure out whether you should start one, what you’d even put on it, or how it’s different from you...

270. Is AI Quietly Killing My Creativity?

05 Jan 2026

Contributed by Lukas

Let’s talk about the thing I didn’t even realize was happening until it had already messed with my head: AI was quietly killing my creativity. If ...

269. 4 Tiny Habits I Do Before Year-End (So 2026 Is More Profitable and Peaceful)

15 Dec 2025

Contributed by Lukas

You know that feeling when you come back to your desk in January and everything is a disaster? Your desktop looks like a digital garage sale, your off...

268. How to Create Your Ideal Business Year (Without Burnout-y Goals)

08 Dec 2025

Contributed by Lukas

It’s that time of year again — when everyone online suddenly becomes a color-coded-notion-board-wielding planning expert. But before you map out y...

267. Before You Plan 2026, Do THIS First

01 Dec 2025

Contributed by Lukas

If you’re anything like me, you’ve probably hit the end of the year and thought:Wait… what actually happened?!How did we blink and suddenly find...

266. How to Grow Your Email List (Series #4)

24 Nov 2025

Contributed by Lukas

If you’ve ever stared at a blinking cursor while trying to write your weekly newsletter and thought, “What in the whole enchilada am I supposed to...

265. How to Grow Your Email List (Series #3)

17 Nov 2025

Contributed by Lukas

Let’s be honest — most freebies out there? They’re not working.If you’ve ever spent hours creating a lead magnet only for it to attract people...

264. How to Grow Your Email List (Series #2)

10 Nov 2025

Contributed by Lukas

You’ve been told that the only way to grow your email list is with freebies, PDFs, and opt-ins galore—but what if there was an easier (and honestl...

263. How to Grow Your Email List (Series #1)

03 Nov 2025

Contributed by Lukas

You’re doing everything to grow your email list — promoting your freebies, sharing your links, posting on social — and yet, that number just won...

262. The 6 Weekly Anchors Behind My $8M Business (That Have Nothing to Do With Marketing)

27 Oct 2025

Contributed by Lukas

You’ve probably heard me say before that your business only grows as much as you do — and I mean it.Because no matter how many marketing tricks yo...

261. How to Start an Online Business (legally!)

21 Oct 2025

Contributed by Lukas

Thinking about starting an online business—or finally making your “side hustle” official—but don’t want to get buried in legal confusion? Th...

260. How to Actually Build to Multi-7 Figures (and the Trade-Offs No One Mentions)

13 Oct 2025

Contributed by Lukas

Everyone wants the 7-figure business… until they realize what comes with it.In this episode, I’m breaking down what it really takes to build a mul...

259. Passion Doesn't Equal Profit (And How to Fix It)

06 Oct 2025

Contributed by Lukas

So you love something—cooking, crafting, wellness, design—and you think, this is it, this is going to be my dream business! But then… crickets. ...

258. How I Grow My Business in Q4 (Without Ever Running a Black Friday Sale)

29 Sep 2025

Contributed by Lukas

Most entrepreneurs think Q4 is a “dead zone” for sales—too many ads, too much noise, everyone distracted by holidays. But let me tell you: I’v...

257. Running a Business While Grieving: What No One Tells You

22 Sep 2025

Contributed by Lukas

Grief isn’t something most of us plan for when we map out our businesses, but it will change you, and by default, your business too.In this episode,...

256. How to Protect Your Privacy While Growing Your Business

15 Sep 2025

Contributed by Lukas

Can you actually build a successful online business and keep your personal life private? Spoiler: yes, you can and you don’t have to feel like you’...

255. You're in a Perfectionism Trap (and Your Business Is Dying)

08 Sep 2025

Contributed by Lukas

Have you ever caught yourself stuck in “plan to plan” mode? You know, where you’re endlessly researching, collecting info, or waiting for the pe...

254. The NEW Way to Structure Your Workday for Better Content

18 Aug 2025

Contributed by Lukas

Ever start your workday with the best intentions to finally record that video, write that email, or publish that podcast episode… only to look up at...

253. Why Your Content Isn’t Growing Your Email List (The Real Reason)

11 Aug 2025

Contributed by Lukas

This week, I sat down with video marketing coach and content strategist Natasha Pierre to talk about the REAL reason your content isn’t converting i...

252. She's Built Multi Million-Dollar Funnels (What She Told Me)

04 Aug 2025

Contributed by Lukas

Funnels. The word alone can make your eyes glaze over or send you running for the hills. But what if I told you building a funnel doesn’t have to be...

251. How to Leave Social Media Without Losing Your Clients

28 Jul 2025

Contributed by Lukas

What if you didn’t have to show up on social media every day to grow your business?If you’ve ever felt exhausted by the algorithm or like posting ...

250. Podcasting Myths, Mistakes & Mindset Shifts After 250 Episodes

21 Jul 2025

Contributed by Lukas

Ever wonder if your podcast is actually doing anything for your business… or if it’s just another thing on your plate? Whether you’re podcasting...

249. I'm Evolving (What's Next for Me + My Business)

14 Jul 2025

Contributed by Lukas

What happens when your business no longer matches who you’ve become?This is a raw, behind-the-scenes episode where I’m sharing what it f...

248. How to Write Emails People Actually Want to Read

07 Jul 2025

Contributed by Lukas

Are you staring at the blinking cursor, wondering what the heck to write in your weekly email? You’re not alone. This week, I’m joined by the emai...

247. Craft + Commerce Recap: What I Heard in the Hallways (Not on Stage)

30 Jun 2025

Contributed by Lukas

If you've ever wondered what really goes down behind the scenes at a big-name business conference like ConvertKit’s Craft + Commerce, I’ve got the...

246. The 7 Legal Mistakes I See New Entrepreneurs Make (That Are 100% Preventable)

23 Jun 2025

Contributed by Lukas

Starting an online business is super exciting—you're finally working with customers, launching offers, and maybe even making some money. But what if...

245. Your First 5 Steps to a Legal Online Business (Checklist)

16 Jun 2025

Contributed by Lukas

So you’ve got the business idea. You might even have the Instagram handle locked down. But now you're stuck staring at your laptop like... “What l...

244. How to Actually Move Your Online Business Forward in 2025: Lean Learning Method

09 Jun 2025

Contributed by Lukas

Ever feel like your brain is bloated from binging on too many business tips, tutorials, and trending strategies?Yep, same. It’s like we’ve all bee...

243. Why Your Content is Driving Customers Away

02 Jun 2025

Contributed by Lukas

Ever feel like you’re showing up consistently—posting, emailing, sharing—only to be met with… crickets? You’re pouring your heart into your ...

242. The Affiliate Marketing Mistake That Could Get You Sued

26 May 2025

Contributed by Lukas

Affiliate marketing can be a great way to earn extra income for sharing things you already use and love—but there’s a legal twist that too many on...

241. Your Sustainable Content Strategy for Consistent Sales (without reels)

19 May 2025

Contributed by Lukas

What if your content didn’t just get attention—but actually got results?I’m sharing the turning point that made me ditch the high-speed hamster ...

240. I Pulled Off a $338k Digital Product Launch in 4 Days. It Started With a Tiny Shift I Made 6 Years Ago.

12 May 2025

Contributed by Lukas

What if your next big launch didn’t feel like sprinting a marathon in heels? What if, instead, it felt calm, strategic, and (dare I say it?) kind of...

I’m Back—with $338k Launch Secrets Coming Your Way

05 May 2025

Contributed by Lukas

I’ve been a little quiet here on On Your Terms—but for good reason. In this quick update, I’m sharing where I’ve been (hint: launching a ...

239. I Flew to Chicago to Get Interviewed by ConvertKit’s CEO (behind the scenes)

24 Apr 2025

Contributed by Lukas

What do you do when a dream podcast opportunity comes knocking… and the universe throws every travel disaster at you to stop it?In this week’s epi...

238. Behind the scenes: My book launch is tomorrow

14 Apr 2025

Contributed by Lukas

When I signed my Big 5 book deal years ago, this moment felt so far away. And now… it’s here. Tomorrow, When I Start My Business, I’ll Be Happy ...

237. Why Your Email List Isn't Growing (+ how to fix it)

07 Apr 2025

Contributed by Lukas

Is your email list growing at a snail’s pace (or not at all)? If so, I can almost guarantee you’re making at least one of these four mistakes. And...

236. Your Next 90 Days: A Simple Plan to Grow Your Online Business in 2025

31 Mar 2025

Contributed by Lukas

Can you believe quarter one is already over? If you’re like me, the first three months of the year flew by in a blur. But before we sprint into Q2, ...

235. Why Working Harder Won’t Grow Your Business (Try This Instead) [Happy Trap Series #4]

24 Mar 2025

Contributed by Lukas

If working harder was the secret to success, every burned-out entrepreneur would be rolling in cash. But we both know that’s not how business works....

234. Why More Followers Won’t Fix Your Business—But This Will [Happy Trap Series #3]

17 Mar 2025

Contributed by Lukas

If you’ve ever thought, “If only I had more followers, then I’d make more sales…”—this one’s for you. Because, spoiler alert: That’s j...

233: The Business Advice That’s Keeping You Stuck (And What Actually Works) [Happy Trap Series #2]

10 Mar 2025

Contributed by Lukas

Have you ever felt like every business "guru" is shouting about one perfect strategy—the magic formula for hitting $10K months? But no matter what y...

232. Why Hitting Your Goals Won't Make You Happy (But What Actually Will) [Happy Trap Series #1]

03 Mar 2025

Contributed by Lukas

Remember when you first started your business? You might have had all these goals, dreams, and ambitions, and thought that once you hit those mileston...

231. Why You’re Not As Lost As You Think (+ BIG NEWS!)

24 Feb 2025

Contributed by Lukas

Ever feel like you’re the only one who doesn’t have it all figured out? You’re not alone. In this episode, I share the surprising story of how S...

230. The Future of Online Business: 4 Game-Changing Trends You Need to Know in 2025

17 Feb 2025

Contributed by Lukas

It's been a weird couple of months on social media, from content policing to apps disappearing and reappearing, new features and different trends - th...

How To Legally Protect Your Online Business in 2025

11 Feb 2025

Contributed by Lukas

If you want to start an online business — whether as a coach, course creator, maker, or service provider—you must have your legal founda...

229. What Hiring a Stylist Taught Me About Building a Successful Business

03 Feb 2025

Contributed by Lukas

When I met with my stylist, there were things I noticed about each of the clothing items I loved and the ones I hated. I started to realize that there...

228. The Surprising Shift That Took My Business From $0 to 7-Figures

20 Jan 2025

Contributed by Lukas

When you first start a business, much of your day may be spent casually networking or binging all of the free content related to entrepreneurship (tha...

🚨 TikTok on the Clock: What a TikTok Ban Could Mean for Creators

14 Jan 2025

Contributed by Lukas

The (potential) TikTok ban has been making waves, and as creators and online business owners, we can’t afford to ignore its potential impact. In thi...

My Top 3 Proven Strategies to Grow Your Email List (From Someone With 45K Subs)+ HUGE BOOK ANNOUNCEMENT!

07 Jan 2025

Contributed by Lukas

After becoming BFFs with Google, I learned all I could about email lists, freebies, and landing pages; my mind was overflowing! Now I’m eight years ...

226. Part 2: What You're Missing in Your 2025 Business Plan (I'll Fix It)

16 Dec 2024

Contributed by Lukas

Welcome to a new approach to goal setting and personal growth. As we prepare to step into 2025, it’s the perfect time to reflect on what might be mi...

225. Part 1: The Online Business Year End Review That Could Transform Your 2025

09 Dec 2024

Contributed by Lukas

Have you ever taken a moment to look back on where you’ve been and how far you’ve come? Lately, I’ve been doing just that, reflecting on my jour...

BONUS: 5 Steps To Legally Protect Your Online Business Before 2024 Ends

28 Oct 2024

Contributed by Lukas

In this episode, you get to hear my full live training, “5 Steps to Legally Protect Your Online Business Before 2024 Ends.” I’ll give you the fi...

224. Why I'm Taking a Break [we'll be back!]

29 Jul 2024

Contributed by Lukas

Knowing when to take a break is important. I am listening to my own advice and taking a break from the podcast. I need time and mental space to finish...

223. ☀️ How a Rude DM Inspired Me to Do This [Summer Series]

22 Jul 2024

Contributed by Lukas

The other day I received a comment on social media about how I did not look great in a video. In the past, I would have been reactive. Instead, I just...

222. ☀️If Social Media Sucks… Where Can You Grow Your Online Business? [Summer Series]

15 Jul 2024

Contributed by Lukas

In the last episode, I talked some smack about social media: It’s bad for your mental health, your content won’t have great longevity or searchabi...

221. ☀️ Social Media Wrecked My Brain [Summer Series]

08 Jul 2024

Contributed by Lukas

Social media is designed to be addictive. Summer can be a great time to evaluate your social media usage– both consumption and creation. In thi...

220. ☀️ Real Talk: I Need a Bit of a Reset [Introducing: Summer Series]

01 Jul 2024

Contributed by Lukas

Welcome to the first episode of the Summer School series! This summer I’ll be creating short weekly episodes on the go- while I’m at the gym, on a...

219. How to Start an Online Business in 2024

24 Jun 2024

Contributed by Lukas

Today’s episode is a recording of my new free legal training “Five Steps to Legally Protect and Grow Your Online Business”. I share the step-by-...

218. Why You Might Not Own Your Canva Graphics or AI Content

17 Jun 2024

Contributed by Lukas

People are often surprised when I tell them they might not own the content they create on Canva. That’s why in today’s episode I give a quick over...

217. Do Free Contracts Protect You At All? My honest take

10 Jun 2024

Contributed by Lukas

Are you using the free contracts provided by platforms like Thinkific or Kajabi to protect your online business? If so, you might be wondering if they...

216. I Stopped My Hike to Call Myself Out on THIS Bad Habit

03 Jun 2024

Contributed by Lukas

This episode comes to you from the M trail in San Luis Obispo, California. I realized I was falling back into a bad habit of mine so I pulled out my p...

215. How Much Should Business Insurance Cost for Coaching Businesses?

27 May 2024

Contributed by Lukas

One of the core startup costs for an online business is business insurance. In today’s episode, I teach you about business insurance and the general...

214. How To Start A Business on a Budget

20 May 2024

Contributed by Lukas

Starting an online business is much cheaper than starting a brick-and-mortar shop, but it still has costs. So how do you navigate those costs before y...

213. Confessions of a Debut Author: Imposter Syndrome, Budgeting, and Trolls (ft. Money Expert, Jannese Torres)

13 May 2024

Contributed by Lukas

Writing a book isn’t just about writing a book. It brings up all kinds of business and personal dynamics, challenges, and opportunities for growth. ...

212. How A Podcast Can Grow Your Online Business (ft. Podcast Expert, Michelle Rubinstein)

06 May 2024

Contributed by Lukas

This podcast episode is about podcasts. Our team’s podcast aficionado, Michelle Rubinstein, interviews me about how I utilize On Your Terms® to nur...

211. Launch Series Pt. 4 | Post-Launch Audit: How to Use Data for Future Launch Success

29 Apr 2024

Contributed by Lukas

Right after launches, it’s normal to feel big feelings: Relief it’s over, excitement about success, sadness about failure. Feel your feelings, whi...

210. Launch Series Pt. 3 | How to Boost Your Launch Sales 101

22 Apr 2024

Contributed by Lukas

What happens when the hype period is over, the webinar ends, the free thing is done– how do you actually sell more of your product or service? That’...

209. Launch Series Pt. 2 | How to Leverage Pre-Launch Excitement for Higher Sales

15 Apr 2024

Contributed by Lukas

This episode is Part 2 of our series on how to put on a great launch. Today I cover the teaser, invite, and event period of the launch timeline. These...

208. Launch Series Pt. 1 | Behind the Scenes of a $300,000 Digital Product Launch

08 Apr 2024

Contributed by Lukas

Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pr...

207. The Mindset it Takes to Make $300k in a Week (ft. Mindset Coach, Jen Diaz)

01 Apr 2024

Contributed by Lukas

My mindset coach, Jen Diaz, has made all the difference in my business. A few weeks ago, not only did I make $300k during a launch event, but my team ...

206. How to Create Unique Content (Without Copying Your Competition)

25 Mar 2024

Contributed by Lukas

Following your competitors on social media can lead you down a self-doubt rabbit hole. In this episode, you’ll find inspiration so you can stand out...

205. 7 Surprising Ways to Pay Less Taxes

18 Mar 2024

Contributed by Lukas

In this episode, I give you 7 ways to pay less taxes. And no, they don’t involve anything like sketchy offshore bank accounts. I cover: Trackin...

204. What Burnt Pizza Can Teach Us About Business (Quick Motivation!)

11 Mar 2024

Contributed by Lukas

Even the best pizza maker is going to have more burnt pizzas than good ones. Even the best baseball player is going to strike out, over and over. As a...

Bonus. MAJOR BOI NEWS UPDATE (DO I HAVE TO FILE A BOI REPORT?)

07 Mar 2024

Contributed by Lukas

This is just a quick bonus episode on the breaking news about the BOI law (Beneficial Ownership Information). Yes, a federal court in Alabama has rule...

203. 5 Things to Tell Yourself When You Feel Like Quitting

04 Mar 2024

Contributed by Lukas

Feel like quitting? Don’t worry, I’ve been there. Being an entrepreneur can be super lonely, especially when you’re struggling. That’s why in ...

202. How the Ultimate Bundle®️Safeguarded My Business: 4 Real Life Stories

28 Feb 2024

Contributed by Lukas

Sometimes the legal aspect of running a small business can be unclear and overwhelming. That’s why I think stories help. They put a face to legal is...

201. The Only Legal Program You Need for Your Online Business

26 Feb 2024

Contributed by Lukas

The Ultimate Bundle® is my healthy obsession. I’ve spent years tweaking it to perfectly fit the legal needs of online business owners. In this epis...

200. How to Legally Protect Your Online Business in 2024

21 Feb 2024

Contributed by Lukas

In this unique episode, you get to hear my full webinar, “How to Legally Protect Your Online Business in 2024.” I’ll give you the five steps eve...

BONUS Q&A EPISODE: Listen In As I Coach My Customers

21 Feb 2024

Contributed by Lukas

Sometimes the best way to learn is to listen to others’ questions. Tune into this episode to listen to legal questions from small business owners an...

199. Yep, THIS Lawyer Doesn't Like What Procrastinators Are Doing

19 Feb 2024

Contributed by Lukas

In this episode, I share with you my top 5 reasons to not procrastinate creating your business’s legal foundation. It can be tempting to push legal ...

198. How to Stop Stunting Your Growth (Quick Motivation!)

15 Feb 2024

Contributed by Lukas

Are you feeling stuck in your entrepreneurial journey, constantly waiting for the "right time" to take the next step? Let me share a little secret wit...

197. 4 Things I'd Never Do In My Business (as a lawyer)

12 Feb 2024

Contributed by Lukas

Are you navigating the intricate world of online business, trying to avoid the legal pitfalls that could derail your success? Well, you're in luck. As...

196. 6 super easy ways to legally protect your business (BIG NEWS INSIDE!)

08 Feb 2024

Contributed by Lukas

Are you running an online business and feeling a bit lost in the maze of legal requirements? Well, I've got something special for you. I'm hosting a f...

195. Be a Detective In Your Business (Not a Prosecutor)

05 Feb 2024

Contributed by Lukas

Have you ever found yourself stuck in a cycle of making assumptions in your business, only to realize later that you might have missed out on key insi...

194. 4 Legal Musts for Your Email List

01 Feb 2024

Contributed by Lukas

Are you worried about the legal aspects of your email marketing? You're not alone. As an online coach or service provider, it’s crucial to navigate ...