Season 3: Marketing Organic Beef as a Premium Product

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Recorded03 Jul 2024

Publisherfeeds.soundcloud.com ↗

Handlerec:3959343

Show notes

This week on Organic Matters, we speak to beef farmer Rebecca Harris. Rebecca is based in county Wicklow and runs a 230 herd of Angus cattle with her family across 800 acres. Animals are outside all year round and grass-fed only with a strong focus on animal health and welfare. Rebecca speaks about getting a premium for their organic beef by selling direct through Avoca under the Ballyhenry Organic Angus brand as well as future plans to build their own abattoir on the farm.

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