Outbound Squad
Episodes
Outbound Masterclass: The ultimate guide to building qualified pipeline in 2026 (Full Course)
30 Apr 2026
Contributed by Lukas
Get free access to the full course + companion workbook (50+ pages of frameworks, templates, and AI prompts): https://masterclass.outboundsquad.com/ ...
In 15 minutes, I'll help you handle any objection prospects throw at you (Mini Course)
29 Apr 2026
Contributed by Lukas
Get free access to the full course + companion workbook (50+ pages of frameworks, templates, and AI prompts): https://masterclass.outboundsquad.com/ ...
Cold Calling: Give me 23 minutes and I'll eliminate your fear of the phones (Mini Course)
28 Apr 2026
Contributed by Lukas
Get free access to the full course + companion workbook (50+ pages of frameworks, templates, and AI prompts): https://masterclass.outboundsquad.com/ ...
Messaging: Why prospects ignore your cold emails and cold calls (and how to fix it)
21 Apr 2026
Contributed by Lukas
In this episode, Jason talks about why prospects ignore your cold emails and cold calls and how to fix it by shifting from pushy product pitches to ou...
Mastering the Framework that Triples Cold Call Conversions
14 Apr 2026
Contributed by Lukas
Jason was a guest on the recent webinar hosted by ZoomInfo. In this episode, Jason and Michael George from ZoomInfo reveal a proven framework that can...
AI in sales masterclass & why RevOps will disappear with Kyle Vamvouris
07 Apr 2026
Contributed by Lukas
In this episode, Jason and Kyle Vamvouris from SalesThread break down how AI is revolutionizing sales strategies and why RevOps as we know it might so...
The Outbound Equation: How to Secure High Quality Meetings
31 Mar 2026
Contributed by Lukas
In this episode, Jason and Calvin Flax from ZoomInfo break down the Outbound Equation and reveal how to win high-quality meetings in a slower market t...
Sales enablement masterclass with Nate Vogel
24 Mar 2026
Contributed by Lukas
In this episode, Jason, Clara Johnson, and Nate Vogel dive into a high-energy sales enablement masterclass, unpacking how to build world-class program...
How to crush the Director of SDR role with Rippling’s Sr SDR Director
17 Mar 2026
Contributed by Lukas
In this episode, Jason and Rippling’s Senior SDR Director, Bert Brokaw, talk about what it really takes to crush the Director of SDR role, from lead...
Not partnering with sales enablement? Big mistake
10 Mar 2026
Contributed by Lukas
In this episode, Jason talks about why sales leaders must partner with enablement to drive real culture change and shares three lessons from top teams...
Here’s PROOF that AI isn’t replacing SDRs anytime soon
03 Mar 2026
Contributed by Lukas
In this episode, Jason breaks down why AI isn’t replacing SDRs anytime soon, sharing real hiring data from leading AI companies and explaining why h...
How to Cold Call for Higher Connect Rates, Better Conversations, and Meetings That Actually Show Up
24 Feb 2026
Contributed by Lukas
Jason was a guest on the Outbound Kitchen - Sales Podcast hosted by Elric Legloire to share tactical cold-calling frameworks—using permission-based ...
From IC to SVP of Sales with Aaron Rissler
17 Feb 2026
Contributed by Lukas
In this episode, Aaron Rissler shares his journey from IC to VP of Sales at Buyer's Edge Platform, revealing the lessons, strategies, and leadership i...
The Outbound Equation: A proven methodology to secure high-quality meetings in 2026
10 Feb 2026
Contributed by Lukas
This episode is the audio from our recent webinar on The Outbound Equation. Jason walks through a proven methodology for securing high-quality meeting...
From Rep To Sales Exec with Bryan Evans, VP of Sales at Neo4j
03 Feb 2026
Contributed by Lukas
In this episode, Bryan Evans shares his journey from rep to VP of Sales at Neo4j and the leadership habits that help sales teams execute, forecast acc...
Sales Enablement Masterclass with VP of Sales Enablement at Rippling, Jonas Master
27 Jan 2026
Contributed by Lukas
In this episode, Jason Bay sits down with Rippling’s VP of Sales Enablement, Jonas Master to explore how effective sales training, paired with clear...
A simple framework to get AEs self-sourcing pipeline
20 Jan 2026
Contributed by Lukas
In this episode, Jason Bay and Clara Johnson share how sales leaders can build a culture of AE self-sourcing by weaving prospecting into weekly rhythm...
Improving cold call qualification
13 Jan 2026
Contributed by Lukas
In this episode, Jason and Clara shared how SDRs can improve cold call qualification to boost pipeline conversion and set AEs up for success. Check ...
"AI doesn't have a point of view" (a warning)
06 Jan 2026
Contributed by Lukas
In this episode, Jason warns about the dangers of over-relying on AI and shares tips for leveraging it effectively in sales. Check out more free con...
[Playbook] State of Outbound: AI and what to expect in 2026
30 Dec 2025
Contributed by Lukas
This episode is the audio from our recent webinar on the state of outbound. Sean Dwyer of ZoomInfo joined us to share what’s changing, what’s work...
“We increased pipeline by 170% this month!”
23 Dec 2025
Contributed by Lukas
In this episode, Jason and Clara Johnson break down how narrowing your outbound focus by industry, persona, and triggers led one team to a 170% increa...
How to 3x your contact rates
16 Dec 2025
Contributed by Lukas
In this episode, Jason and Clara Johnson break down why reps need an omnichannel outbound strategy and show how using coordinated calls, emails, socia...
[Playbook] How two reps closed a $30M+ deal (the largest in company history)
09 Dec 2025
Contributed by Lukas
This episode is the audio from our webinar on sales mastery. We were joined by Rona Cohen and Ryan Smith at ZoomInfo to share how they closed the l...
Dialers won’t fix your cold calling problem
02 Dec 2025
Contributed by Lukas
In this episode, Jason and Clara Johnson break down why autodialers hurt connect and conversion rates, and share smarter ways to fix your cold calling...
Biggest mistake when re-engaging closed/lost opps
25 Nov 2025
Contributed by Lukas
In this episode, Jason and Clara Johnson share a simple framework for re-engaging closed lost opportunities by using time-based insights, past deal co...
Meet our new Head of Training, Clara Johnson!
18 Nov 2025
Contributed by Lukas
In this episode, Jason announces Clara Johnson as the new Head of Training in Outbound Squad, discussing how her previous experience as a successful s...
Negotiations Masterclass With Todd Caponi
11 Nov 2025
Contributed by Lukas
In this episode, Todd Caponi shares how to negotiate effectively in sales, covering the history of negotiation, common myths, the four levers of negot...
[Playbook] Steal this PipeGen framework: How we generated $70M+ in new pipeline every week
04 Nov 2025
Contributed by Lukas
This episode is the audio from our recent webinar on pipeline generation. Marcus Chan from Venli joined us to share how to build a repeatable pipeline...
A masterclass on sales coaching with Mark Hunter
28 Oct 2025
Contributed by Lukas
In this episode, Mark Hunter shares how sales leaders can build a strong team culture and coach effectively by understanding what motivates each rep, ...
How to handle vet AEs who think they know it all
21 Oct 2025
Contributed by Lukas
In this episode of our new behind-the-scenes series with the Outbound Squad sales training team, Jason Bay and Clara Johnson share how sales leaders c...
A simple framework to get AEs self-sourcing pipeline
14 Oct 2025
Contributed by Lukas
In this episode of our new behind-the-scenes series with the Outbound Squad sales training team, Jason Bay and Clara Johnson share how sales leaders c...
Improving cold call qualification
07 Oct 2025
Contributed by Lukas
In this episode, Jason and Clara Johnson kick off a new behind-the-scenes series with the Outbound Squad sales training team. They shared how SDRs can...
[Playbook] Account Executives: Steal this framework to self-source 30%+ of your pipeline (without making hundreds of cold calls)
30 Sep 2025
Contributed by Lukas
This episode is the audio from our recent webinar on AE self-sourcing. Erika Fuchs from EliseAI, Rob Anderson from TitanX, and Darin Alpert from ZoomI...
Cold Calling: Use this intro to book 3x more meetings
23 Sep 2025
Contributed by Lukas
In this episode, Jason shares some cold calling tips and examples that will help you outperform average reps by 3x. Check out more free content and ...
Steal this cold calling framework to book 2-3x more meetings
16 Sep 2025
Contributed by Lukas
Jason joined The Chris Bussing Podcast [ Sell More | Live More ]. In this episode, they talked about AI in outbound sales, the "Reason to Meet" str...
[Playbook] State of Cold Calling (from analyzing 1B cold calls)
09 Sep 2025
Contributed by Lukas
This episode is the audio from our recent webinar on cold calling. Colin Specter from Orum and Calvin Flax from ZoomInfo joined us to share what top r...
"AI doesn't have a point of view" (a warning)
02 Sep 2025
Contributed by Lukas
In this episode, Jason warns about the dangers of over-relying on AI and shares tips for leveraging it effectively in sales. Check out more free con...
10 ways the best teams are booking meetings right now
26 Aug 2025
Contributed by Lukas
Jason was one of the speakers on Sell Better's webinar on cold outreach. In this episode, they shared simple-to-execute tactics the best team...
[Playbook] No, cold calling isn't dead (how to land a sh*t ton of meetings in 2025)
19 Aug 2025
Contributed by Lukas
This episode is the audio from our webinar on cold calling. Nick Cegelski from 30 Minutes to President's Club and Waseem Kaati from Sho...
Why your outbound messaging doesn't land
12 Aug 2025
Contributed by Lukas
In this episode, Jason shares the levels of relevance in sales messaging and where you can use this to outbound and sell better. Check out th...
[Playbook] Cold Email: Analyzing 85M+ cold emails to find what’s working in 2025
05 Aug 2025
Contributed by Lukas
This episode is the audio from our recent webinar on cold email. Armand Farrokh from 30 Minutes to President’s Club and Jonathan Mack from ZoomInfo ...
Using voicemails to increase cold email reply rates by 3x
29 Jul 2025
Contributed by Lukas
In this episode, Jason shares why voicemails and AI screeners are the future of cold calling and how using relevance and social proof in your voicemai...
How to Build a Winning Sales Playbook with Kristie Jones
22 Jul 2025
Contributed by Lukas
In this episode, Kristie Jones shared insights on creating effective sales playbooks and leveraging AI to personalize and enhance the sales process. ...
[Playbook] Outbound With AI: How to pack your pipeline full of qualified meetings and opportunities
15 Jul 2025
Contributed by Lukas
This episode is the audio from our recent webinar on outbound with AI. Andy Mewborn from Distribute joined us to share how some of the most elite sale...
AI Masterclass: THE guide on how to leverage AI for outbound with Elric Legloire
08 Jul 2025
Contributed by Lukas
In this episode, Elric Legloire discusses the six pillars of how salespeople leverage AI and the evolution of AI in outbound sales. Check out more f...
Cold Calling: Use this intro to book 3x more meetings
01 Jul 2025
Contributed by Lukas
In this episode, Jason shares some cold calling tips and examples that will help you outperform average reps by 3x. Check out more free content and ...
The Offer: Why no one responds to your cold outreach
24 Jun 2025
Contributed by Lukas
In this episode, Jason shares three types of offers you can use to help you land more meetings from your cold outreach. Check out more free content ...
[Playbook] Multi-threading: Get to power, win bigger deals, and expand customer accounts
17 Jun 2025
Contributed by Lukas
This episode is the audio from our recent webinar on multi-threading. Heath Barnett of Mixmax, Amber Smith, and Karen Hor of ZoomInfo joined us to sha...
State of GTM with Heath Barnett, VP of Revenue at Mixmax
10 Jun 2025
Contributed by Lukas
In this episode, Heath Barnett shares the evolution of the buyer's journey, how to optimize sales processes with AI and technology, and the future of ...
From $1M to $100M: How to crush quota with Andrew Barbuto
03 Jun 2025
Contributed by Lukas
In this episode, Andrew Barbuto shares his success story of growing a book of business from $1 million to $100 million in six years through hard work ...
[Live Training] Objection Handling Masterclass
27 May 2025
Contributed by Lukas
This episode is the audio from our webinar on objection handling. We were joined by Will Aitken, Founder of WillAitken.com, Jack Wauson, GTM Team Lead...
[Live Training] Cold Email: How to land a ton of meetings (without wasting hours personalizing)
20 May 2025
Contributed by Lukas
This episode is the audio from our webinar on cold email. We were joined by Jack Wauson of Mixmax and Florin Tatulea and walked through how to persona...
Founder & CEO of Orum, Jason Dorfman
13 May 2025
Contributed by Lukas
In this episode, Jason Dorfman shares a solid cold calling framework, proven tactics for leveling up your cold calls, and effective strategies for man...
How to measure, optimize, and scale sales training programs with Ross Nibur
06 May 2025
Contributed by Lukas
In this episode, Ross Nibur shares how to measure, optimize, and scale sales training programs by identifying the right metrics, driving behavior chan...
[Playbook] Cold Email: Steal this AI framework for double-digit reply rates
29 Apr 2025
Contributed by Lukas
This episode is the audio from our recent webinar on cold email. Jack Wauson of Mixmax, Meghan Morrison, and Cir Crawford of ZoomInfo joined us to sha...
How to coach your reps + world-class discovery with Keith Weightman
22 Apr 2025
Contributed by Lukas
In this episode, Keith Weightman talks about how to create a coaching culture where both reps and leaders receive the feedback they need to grow. They...
Providing value is mostly B.S. (do this instead) with Leslie Venetz
15 Apr 2025
Contributed by Lukas
In this episode, Leslie Venetz talks about building and scaling a modern outbound strategy that actually earns trust and drives revenue. She shares in...
[Playbook] How to build and scale a world-class outbound program
08 Apr 2025
Contributed by Lukas
This episode is the audio from our recent webinar on building and scaling an outbound program. Kyle Norton from Owner.com and Diana Gates from Shopify...
Steal this cold calling framework to book 2-3x more meetings
01 Apr 2025
Contributed by Lukas
Jason Bay was a guest on The Chris Bussing Podcast [ Sell More | Live More ]. In this episode, they talked about AI in outbound sales, the "Reason to ...
Expert Techniques for Selling to the C-Suite
25 Mar 2025
Contributed by Lukas
Jason Bay was one of the speakers on Sell Better's recent webinar on selling to the C-suite. In this episode, they shared everything from how to multi...
10 ways the best teams are booking meetings right now
18 Mar 2025
Contributed by Lukas
Jason was one of the speakers on Sell Better's recent webinar on cold outreach. In this episode, they shared simple-to-execute tactics the best teams ...
7 hard truths about outbound in 2025
11 Mar 2025
Contributed by Lukas
In this episode, Jason shares the seven hard truths about outbound in 2025 and how to adapt to stay ahead. Check out the show notes, more free conten...
[Playbook] No, cold calling isn't dead (how to land a sh*t ton of meetings in 2025)
04 Mar 2025
Contributed by Lukas
This episode is the audio from our recent webinar on cold calling. Nick Cegelski and Waseem Kaati from Shopify joined us to share how to increase cold...
Why your outbound messaging doesn't land
25 Feb 2025
Contributed by Lukas
In this episode, Jason shares the levels of relevance in sales messaging and where you can use this to outbound and sell better. Check out the show n...
Stay close to the problem
18 Feb 2025
Contributed by Lukas
In this episode, Jason shares how the best SDRs stay close to the problem to level up their outbound results. Check out the show notes, more free con...
[Playbook] Cold Email: A repeatable framework for double-digit reply rates (backed by science)
11 Feb 2025
Contributed by Lukas
This episode is the audio from our recent webinar on cold email. Danielle Holmes and Kevin Papili of ZoomInfo joined me to share a repeatable cold ema...
How to instantly upgrade your cold calls
04 Feb 2025
Contributed by Lukas
In this episode, Jason shares how to nail the first 60 seconds of a cold call to land the meeting. Check out the show notes, more free content, and g...
Stop complaining about your reps (and do this instead)
28 Jan 2025
Contributed by Lukas
In this episode, Jason shares why reps don't use the stuff sales enablement and sales managers create for them plus some ideas on how to fix it. Chec...
World-class SDR leaders DO NOT accept this
21 Jan 2025
Contributed by Lukas
In this episode, Jason shares a few reasons for high attrition rates in SDR orgs and how to fix them. Check out the show notes, more free content, an...
Execs don't take meetings from cold emails unless...
14 Jan 2025
Contributed by Lukas
In this episode, Jason shares the challenges and tactics for effectively securing meetings with enterprise executives through cold emails and calls. ...
[PipeGen Live] Outbound in 2025: What’s new, what’s dead, and what will never go out of style
07 Jan 2025
Contributed by Lukas
This episode is the audio from our recent webinar on outbound in 2025. Kayla Prunier of ZoomInfo and Scott Leese of Scott Leese Consulting joined me t...
The worst AEs use customer stories that sound like this..
17 Dec 2024
Contributed by Lukas
In this episode, Jason shares how to leverage customer stories to build credibility and engage buyers effectively during cold calls. Check out the sh...
World-class SDRs are NOT career SDRs
10 Dec 2024
Contributed by Lukas
In this episode, Jason shares strategies to retain your best SDRs by creating a clear progression path and keeping them engaged. From implementing a “...
Account Plans: Stop wasting your time, use RTMs instead
03 Dec 2024
Contributed by Lukas
In this episode, we’re talking about why traditional account plans might be slowing you down and how to replace them with a streamlined approach: Re...
[PipeGen Live] How to land meetings with busy executives (and common mistakes to avoid)
26 Nov 2024
Contributed by Lukas
This episode is the audio from our recent webinar on landing meetings with busy executives. We were joined by Steven Bryerton, SVP of Sales at ZoomInf...
Enterprise meetings REQUIRE enterprise effort
19 Nov 2024
Contributed by Lukas
To successfully land meetings with enterprise executives, especially in larger deals, your outreach must match the scale of the opportunity. Simple pe...
Outbound isn't working? Try these 5 tips.
12 Nov 2024
Contributed by Lukas
In this episode, Jason shares five powerful tips to instantly elevate your outbound messaging. Learn how to impress executives, secure more meetings, ...
Multi-threading: A 3-part framework to get introduced to more execs in your deals
05 Nov 2024
Contributed by Lukas
In this episode, Jason shares a 3-part framework you can use to get introduced to more execs in your deals. Check out the show notes, more free conte...
[PipeGen Live] 2024 State of Sales Development
29 Oct 2024
Contributed by Lukas
In this episode, we’re sharing the audio from our recent webinar on the current state of sales development. Colin Specter, SVP of Revenue at Orum, j...
The inner game of sales with Alex Kremer
22 Oct 2024
Contributed by Lukas
In this episode, we go in a bit of a different direction and dive into motivations beyond surface-level desires like financial success or material pos...
[PipeGen Live] ZoomInfo's Top Cold Callers: Steal this proven framework
15 Oct 2024
Contributed by Lukas
This episode is the audio from our recent webinar on cold calling. We were joined by Megan Huston and Abdulla Casino of ZoomInfo who shared ZoomInfo’...
Get ghosted in a deal? Try this.
08 Oct 2024
Contributed by Lukas
In this episode, Jason shares two different styles of approaches that you can use to reengage or reawaken a dead or stalled deal. Check out the sho...
[PipeGen Live] How to land a sh*t ton of meetings in H2
01 Oct 2024
Contributed by Lukas
This episode is the audio from our recent webinar on outbound and how to land a ton of meetings in H2. Bryan Tunick and Jack Reilly of ZoomInfo joined...
Selling to the C-Suite with Mark Hunter
24 Sep 2024
Contributed by Lukas
In this episode, Jason talks with Mark Hunter, author of A Mind for Sales, High-Profit Prospecting, and High-Profit Selling. They discuss strategies f...
A voicemail script you can start using ASAP to 2-3x reply rates
17 Sep 2024
Contributed by Lukas
In this episode, Jason shares a voicemail script you can start using ASAP to double your cold email reply rate and increase future cold call pick-up r...
[PipeGen Live] Bad Messaging: The unsexy reason why outbound doesn't work for you
10 Sep 2024
Contributed by Lukas
This episode is the audio from our recent webinar on messaging. Jason shares why poor messaging is likely why outbound isn’t working for you and how...
[The 1:1] Armand Farrokh on moving up-market into enterprise
03 Sep 2024
Contributed by Lukas
This episode is the audio of the 1:1 interview with Armand Farrokh from our recent webinar on moving up market. Armand is a founder of 30 Minutes to P...
[PipeGen Live] Moving Up-Market: Steal this playbook for landing large enterprise accounts
27 Aug 2024
Contributed by Lukas
This episode is the audio from our recent webinar on moving up market. Jason was joined by Rona Cohen and Tory Speer of ZoomInfo, Colin Specter, and A...
[The 1:1] How to eat your competitor's lunch with Anthony Iannarino
20 Aug 2024
Contributed by Lukas
This episode is the audio of the 1:1 interview with Anthony Iannarino from our recent webinar on displacing competitors. Anthony is the author of Eat ...
[PipeGen Live] Displacing Competitors: How to eat your competitor's lunch
13 Aug 2024
Contributed by Lukas
This episode is the audio from our recent webinar on displacing competitors. We were joined by Anthony Iannarino, Ralph Barsi, and Ryan Oosterveld of ...
Cold Calling Sucks and That’s Why It Works
06 Aug 2024
Contributed by Lukas
In this episode, Armand Farrokh and Nick Cegelski, Founders of 30 Minutes to President’s Club, share insights from their new book, "Cold Calling Suc...
[The 1:1] Helping 283 startups build their outbound motion with Kyle Vamvouris
30 Jul 2024
Contributed by Lukas
This episode is an audio excerpt of the 1:1 interview with Kyle Vamvouris from our recent PipeGen live series. We dive into key lessons from helping 2...
[PipeGen Live] The Outbound Pivot: How to reduce reliance on inbound and build a world-class outbound motion
23 Jul 2024
Contributed by Lukas
This episode is the audio from our recent webinar on building a world-class outbound motion. We were joined by Kyle Vamvouris, Daniel Cole, and Jack R...
[Tactics] Cold Calling: How to nail the first 60 seconds (where 80% of reps fail)
16 Jul 2024
Contributed by Lukas
In this episode, Jason shares actionable tactics and strategies to help you nail the first minute. Check out the show notes, more free content, and g...
[Live Training] AE Self-Sourcing: How to create buy-in and enable AEs to self-source 30%+ of their pipeline
09 Jul 2024
Contributed by Lukas
This episode is audio from our recent webinar on AE self-sourcing. We were joined by Caitlyn McCrimmon (Transect), Elmer Lopez (zoomInfo), and Mitch T...
[Tactics] Learning lessons from Zoom’s 2023 top Sales Manager
02 Jul 2024
Contributed by Lukas
In this episode, Jason talks with Garrett Graston, 2023 Zoom Top Sales Manager, about how to be a world-class sales manager and four lessons he’s le...
[LIVE Training] Cold Calling: How to build a killer talk track (that your reps will actually use)
25 Jun 2024
Contributed by Lukas
This episode is the audio from our recent webinar on cold calling. Jason was joined by Jack Wauson, Timothy Miller, and Teddy Moody to share a proven ...
[Tactics] 3x VP of Sales Kyle Parrish
18 Jun 2024
Contributed by Lukas
In this episode, Jason talks with Kyle Parrish, GM & VP of Revenue at Mixmax, about Kyle’s journey to becoming a leader including the struggles and ...
[Live Training] The Outbound Equation: How to make outbound work in 2024
11 Jun 2024
Contributed by Lukas
This episode is the audio from our recent webinar on how to make outbound work in 2024. We were joined by Adam Robinson, CEO, Retention.com, Mark Koso...
[Tactics] The Sales Leader They Need w/ David Priemer
04 Jun 2024
Contributed by Lukas
In this episode, Jason is joined by David Priemer, Founder and Chief Sales Scientist at Cerebral Selling. They discuss how you can show your team that...