OverDog: Dog Daycare & Boarding Business Tips

153: Writing Better Copy For Your Business

27 May 2024

Contributed by Lukas

When you do anything for your business, the words you use are super important to help you convey the proper message, attract the right people and to c...

152: Creating The Right Marketing For The Right People

17 May 2024

Contributed by Lukas

It’s so important to have a plan for your marketing. Before you work on any kind of creatives or develop any campaigns, you first need to understand...

151: The Best & Worst of Running a Pet Business

14 May 2024

Contributed by Lukas

Being a pet business owner certainly has its ups and downs. The key to having a successful business long term is to recognize and amplify the good par...

150: Getting Personal with Your Customer

07 May 2024

Contributed by Lukas

They say people don't do business with businesses, they do business with people. Nowhere is that more important then in the pet industry - you&ap...

149: Big Takeaways From The Overdog Business Retreat

30 Apr 2024

Contributed by Lukas

In April of 2024 we held the first annual Overdog Business Retreat designed to help dog daycare and boarding business owners learn some important busi...

148: 7 things your pet business needs in order to grow

22 Apr 2024

Contributed by Lukas

If you have dreams of building your pet business into something amazing - maybe growing it to multiple locations and/or expanding your service offerin...

147: Learning From LECA’s Dog Training Curriculum

11 Apr 2024

Contributed by Lukas

Training continues to be a great service and revenue stream for dog daycare businesses but many struggle with how to structure the training programs t...

146: Pet Business Myths Debunked

08 Apr 2024

Contributed by Lukas

There is a bunch of recurring topics in the pet industry that there's always a lot of debate on. Some of these are long standing myths that keep ...

145: Resort Spotlight - Social Pet Hotel & Daycare

01 Apr 2024

Contributed by Lukas

Starting a pet business from nothing and growing into multi-locations isn’t easy. However if you have the vision, are willing to do what it takes an...

144: Tips For Better Revenue Management

26 Mar 2024

Contributed by Lukas

Did you know there is a way to make more money without bringing in more customers? Well, there is, and not only that, with the help of technology much...

143: Bringing on a Trainer Into Your Pet Business

19 Mar 2024

Contributed by Lukas

Adding training to your list of services just makes sense. Dog training is always a customers need, enabling you to better server people, it helps the...

142: Doing The Things You NEED To Do But Don't Want To Do

12 Mar 2024

Contributed by Lukas

Let's be honest here, you've been putting off a bunch of things in your business because you just don't like doing them. Maybe it'...

141: Boosting Your Online Visibility by Improving Your Google Business Profile

05 Mar 2024

Contributed by Lukas

Your Google Business Profile is one of the resources online that can get your business seen by more people by helping your business show up in search ...

140: How to Properly Nurture Both Leads & Customers

27 Feb 2024

Contributed by Lukas

It doesn't matter how many people you get to discover, inquire and come in to your business if you're not taking the proper steps to turn th...

139: Bringing On a Partner To Help Your Pet Business

19 Feb 2024

Contributed by Lukas

Starting and growing your very own pet business can be very rewarding and profitable. However, many owners find themselves overwhelmed with the gazill...

138: When is the Best Time to Do Marketing

13 Feb 2024

Contributed by Lukas

Marketing is essential for success in every pet business. You'll constantly need to bring in new leads, educate your audience and build your bran...

137: How Perfect Pooch is Connecting with Customers

06 Feb 2024

Contributed by Lukas

In the episode of the Overdog podcast, Fern interviews Kelli from Perfect Pooch, a comprehensive pet care service. They discuss the successful strateg...

136: The Top 5 Trends In the Dog Daycare Industry

31 Jan 2024

Contributed by Lukas

The pet industry is constantly changing and evolving. As our human lifestyles are altered by events like COVID and the work from home movement, things...

135: Keeping Score In Your Business

23 Jan 2024

Contributed by Lukas

As an entrepreneur there's so many things you need to do on a daily basis that it can be hard to keep track of what's really important. To m...

134: Building Authority For Your Business

15 Jan 2024

Contributed by Lukas

Learn the strategies and insights that can transform your dog daycare business into a recognized authority in the field. From creating a nurturing env...

133: Helpful Online Tools

09 Jan 2024

Contributed by Lukas

Thanks to technology you have some amazing things available to you that can help you build your business in many ways. These tools are readily availab...

132: How to Differentiate Yourself From The Competition

01 Jan 2024

Contributed by Lukas

Every year the dog daycare and boarding industry gets more crowded with new businesses vying for the same customers. It's never been more importa...

131: Your Outlook Determines Your Outcome

26 Dec 2023

Contributed by Lukas

How you look at the world around you is so much more important than you realize. Your personal mindset is greatly affecting everything that happens to...

130: 2024 Dog Daycare Business Predictions

20 Dec 2023

Contributed by Lukas

Over the last couple of years the pet industry has been a bit of a roller coaster. We've had ups and downs but through it all, the industry as a ...

129: Taking Enrichment To The Next Level

12 Dec 2023

Contributed by Lukas

Enrichment is a hot topic in the industry right now and many businesses are figuring out how to incorporate it into their current business model. Some...

128: Lessons From Walt Disney

05 Dec 2023

Contributed by Lukas

I'm a firm believer that dog businesses can learn a lot from looking at what other successful people and businesses are doing outside of the pet ...

127: The Secrets of Staff Retention

28 Nov 2023

Contributed by Lukas

Everyone in this industry complains about the constant employee turnover. It seems that most dog daycare businesses can't seem to find good staf...

126: Do You Have a Business or a Job?

21 Nov 2023

Contributed by Lukas

Most people who start a pet business do so with the dream of being their own boss and having the control and freedom of working for themselves. They n...

125: Big Takeaways From The Pet Boarding & Daycare Expo

14 Nov 2023

Contributed by Lukas

I just got back from the Pet Boarding and Daycare Expo in Hershey Pennsylvania and wanted to share some of the things I learned there. I met so many g...

124: Building Better Leaders In Your Business

31 Oct 2023

Contributed by Lukas

Everything starts at the top and trickles down throughout your entire business. If you, as the senior leader, or your management team are not effectiv...

123: Start Marketing Like Taylor Swift

30 Oct 2023

Contributed by Lukas

Taylor Swift seems to be on an unstoppable journey to take over the world. She just become a billionaire and is the most popular artist on plant Earth...

122: 5 Reasons Why Dog Daycare Businesses Fail

24 Oct 2023

Contributed by Lukas

They say "success leaves clues." I believe that's true but failure also gives us valuable lessons that can teach about success. I'...

121: Black Friday Deals Done Right

17 Oct 2023

Contributed by Lukas

For one week (or more) every year people are ready and happy to spend lots of money. If done right, Black Friday promotions can mean a giant cash infu...

120: The 17 Laws of Success

10 Oct 2023

Contributed by Lukas

Just under 100 years ago Napoleon Hill published his success principals after studying and interviewing the most successful people in the world. He fo...

119: Using Email Newsletters To Connect With Customers

02 Oct 2023

Contributed by Lukas

A giant problem in the dog daycare industry is that you don't get much time with the paying (human) customers.  That means you need to find crea...

118: Work-Life Balance For You AND Your Staff

25 Sep 2023

Contributed by Lukas

The term "work-life" balance it thrown around a lot these days, however I don't think people are having the right conversations about t...

117: How To Avoid Burnout

19 Sep 2023

Contributed by Lukas

Running your own business is a lot of work. There's always so much to do and never enough time to get it all done. So, we do what all entrepreneu...

116: Solo Dog Play as a Service

12 Sep 2023

Contributed by Lukas

Traditional group play dog daycare is great for many dogs, however it's not the right environment for all. Those dogs that are not a good fit for...

115: Customer Appreciation

04 Sep 2023

Contributed by Lukas

I know you really love your customers but do they know? Too often we are so concerned with the day to day activities of running a dog daycare business...

114: Staff Appreciation

28 Aug 2023

Contributed by Lukas

Just about every single dog daycare business owner struggles with staffing issues. It's always the number one complaint, and yes, dealing with st...

113: Running Limited Time Offers

21 Aug 2023

Contributed by Lukas

If you're looking for a cash injection into your business, you need to think about creating a special offer, available for a set limited time. Yo...

112: Getting Your Business Found Online

11 Aug 2023

Contributed by Lukas

With increased competition in the industry, combined with a rise in online web searches, it's never been more important to get your business to s...

111: Pruning Your Business

08 Aug 2023

Contributed by Lukas

If you want your business to thrive you need to do some regular gardening on it. Just like flowering plants, to keep your business healthy, you need t...

110: Resort Spotlight - K9 And Co Adventure Camp

30 Jul 2023

Contributed by Lukas

On today's show I invite on one of my newer clients, Tahlia Henderson of K9 and Company, who's doing some cool things with 3 dog daycare fac...

109: Benefits of Content Marketing

24 Jul 2023

Contributed by Lukas

Of all the kinds of marketing you can do for your business, my all time favorite is content marketing. By putting out value into the marketplace you d...

108: Resort Spotlight: Playful Pack

18 Jul 2023

Contributed by Lukas

Learn how Playful Pack began with a dream of opening a single dog daycare, then grew it to multiple locations across the East Coast and now have begun...

107: 10 Ways To Increase Website Conversions

11 Jul 2023

Contributed by Lukas

Your website can and should be one of your greatest tools to showcase what you do, build trust with the viewer and lead them to take the next step wit...

106: Connecting Better With Your Customers

03 Jul 2023

Contributed by Lukas

There's one GIANT problem with the dog daycare business model . . . you don't get much, if any, time with the human paying the bills. Sure y...

105: Resort Spotlight: The Bark Yard

23 Jun 2023

Contributed by Lukas

Britt and Sully from The Bark Yard in South Portland, Maine join us to share their story of making their dream of opening a dog daycare business a rea...

104: Starting, Expanding & Selling Your Business

20 Jun 2023

Contributed by Lukas

Learn some valuable lessons from someone who started her own dog daycare from the ground up by herself, grew it to a second location and then sold the...

103: Should You Offer Discounts

13 Jun 2023

Contributed by Lukas

People love saving money and getting good deals. In the quest to acquire more customers it's tempting to discount your services to try to make th...

102: Summer Marketing Ideas

05 Jun 2023

Contributed by Lukas

Summertime is a time of brief change. School is out and people looking to travel more which means they will  most likely also be changing they way th...

101: Boosting Daycare Numbers On Slow Days

30 May 2023

Contributed by Lukas

Most dog daycare businesses find themselves busy the same days every week, while the other days are consistently slow. As a business, the obvious oppo...

100: How To Improve the #1 Asset To Your Business: YOU

23 May 2023

Contributed by Lukas

As you grow your dog business I'm guessing you spend lots of time and attention on how to improve your facility, your services, your operations a...

99: 7 Key Factors For Long Term Growth

15 May 2023

Contributed by Lukas

After working with dog daycare businesses for the past few years I've noticed a few things that are consistently done by the top players that lea...

98: My Top 5 Marketing Campaigns For Dog Daycares

04 May 2023

Contributed by Lukas

I run a lot of different marketing campaigns throughout the year for my clients. A few of them I run again and again because they always produce big r...

97: Financing Options To Fund Your Business

02 May 2023

Contributed by Lukas

If you're looking to start a dog daycare, are interested in expanding your existing space or want to add an additional location, finding the mone...

96: Exploring Buying Into a Franchise

25 Apr 2023

Contributed by Lukas

If you're thinking of jumping in and starting a dog daycare business there are two main ways to do it: create your own or buy into a franchise. B...

95: How To Price Your Services

18 Apr 2023

Contributed by Lukas

Setting a price for the services you provide can be tricky and difficult to decide upon. Should you put your prices lower than the competition? Should...

94: Rolling Out New Services

28 Mar 2023

Contributed by Lukas

To see your dog daycare business succeed long term you need to continually evolve your service offerings and add in new ways to take care of your cust...

93: Text Message Marketing

21 Mar 2023

Contributed by Lukas

If you want to reach people for your business (whether it's customers or prospects) you need to do it in the way that's easy for THEM. In to...

92: Swimming As A Service

14 Mar 2023

Contributed by Lukas

Many dog daycares have small splash pools that the dogs can play around in but what about offering swimming as an additional service? Not only is swim...

91: Timing Your Marketing Campaigns

07 Mar 2023

Contributed by Lukas

For your marketing to be successful, you not only need the right message going to the right target market but it also has to be delivered at the right...

90: Handling Dog Fights In Daycare

28 Feb 2023

Contributed by Lukas

Working with live animals can often be unpredictable and no matter how careful you are, eventually dogs are going to get into a fight. When it happens...

89: Should You Get Your Staff Certified

21 Feb 2023

Contributed by Lukas

As the dog daycare industry evolves, gets more crowded and attracts more attention, it becomes more important to showcase that your business operates ...

88: The Magic of Memberships

14 Feb 2023

Contributed by Lukas

There's a trend in every industry that's become one of the most popular and successful business models available. Very few pet businesses, h...

87: Utilizing Your Unique Selling Proposition

07 Feb 2023

Contributed by Lukas

One of the first questions I ask new clients is "what makes your business different and better than the competition." It's a question y...

86: Increasing Client Retention

31 Jan 2023

Contributed by Lukas

Everyone is alway so focused on getting new people interested in your business that sometimes we forget to take care of our existing customers. Yes, b...

85: How To Manage Your Staff Better

24 Jan 2023

Contributed by Lukas

One of the hardest part of running a dog daycare business is dealing with the many facets of having employees. It's difficult to get good people,...

84: Day Training and Board & Train Programs

17 Jan 2023

Contributed by Lukas

One of the most in demand services in pet businesses right now is training. And one of the biggest opportunities for revenue growth for pet businesses...

83: 8 Things Your Website Needs To Have

10 Jan 2023

Contributed by Lukas

Your website is one of the most important business assets you have. It can either draw people in and help them to become customers or it can turn peop...

82: The State of The Dog Daycare Industry and What's To Come in 2023

20 Dec 2022

Contributed by Lukas

A lot has happened in the dog industry over the past 12 months. There were ups and downs, and sometimes all you could do as owners is hold on tight. W...

81: Using Video To Grow Your Business

13 Dec 2022

Contributed by Lukas

Online video consumption has been going up every year and even though it's such a powerful tool to grow your dog business, few companies are taki...

80: Creating Your Marketing Calendar

06 Dec 2022

Contributed by Lukas

You've heard it before: "failing to plan is planning to fail." That's true for much about your business but especially when it com...

79: Google vs. Facebook Ads

29 Nov 2022

Contributed by Lukas

If you're looking to really supercharge your marketing efforts, paid advertising can help you reach more people and get more customers. Hands dow...

78: Rescuing Lost Customers

22 Nov 2022

Contributed by Lukas

What do you do when you haven't seen a regular customer in a while? Do we just assume that they no longer need you or that they founds someplace ...

77: Choosing Quality

15 Nov 2022

Contributed by Lukas

In every market there are low end service offering and their are high end businesses. There is an audience for every kind of business so it's up ...

76: Creating a Better Company Culture

07 Nov 2022

Contributed by Lukas

Staffing continues to be one the biggest issue in the dog daycare industry. Everyone seems to be focused on where to find good people, how to intervie...

75: How To Only Work With Awesome Clients (and Eliminate Pain-In-The-Butt Customers)

25 Oct 2022

Contributed by Lukas

Wouldn’t it be great if you only had customers you loved? People who appreciated what you do, were amazingly loyal and made your job easy. Discover ...

74: Creating Disney Magic In Your Business

18 Oct 2022

Contributed by Lukas

You can learn so much about how to improve your own business by studying and following what other successful businesses do. One the biggest and most i...

73: How to Keep Customers Longer

10 Oct 2022

Contributed by Lukas

If you want to sustain your business over the long term you need continually bring in new customers, however it's even more important to make sur...

72: Enrichment Based Daycare

04 Oct 2022

Contributed by Lukas

I firmly believe that the dog daycare business model is changing. It's changing because we're learning more about how to take better care of...

71: The Power of Networking (And How To Do It)

27 Sep 2022

Contributed by Lukas

As entrepreneurs we're built to put our heads down, working to move our businesses forward. Although I do believe that if you are smart and are w...

70: Using Events To Excite Customers

20 Sep 2022

Contributed by Lukas

The way to create a loyal, engaged mass of customers is to make sure they are excited about bringing their dog to daycare on a regular basis. One way ...

69: Improving Your Communication Throughout Your Business

13 Sep 2022

Contributed by Lukas

A lack of communication is probably one of the major caused for stress and problems in any dog daycare business. Good communication across your entire...

68: How To Outdo and Outlast The Competition

06 Sep 2022

Contributed by Lukas

There has never been more competition in the dog daycare industry. More and more places are opening up all the time and you have new companies like Ro...

67: Tips For Assessing New Dogs

30 Aug 2022

Contributed by Lukas

Many of the problems that dog daycares have with the play groups is caused by having dogs there that are not a good fit for the environment. These dog...

66: How To Manage Play Groups

23 Aug 2022

Contributed by Lukas

Often the biggest issues in dog daycare facilities come from the dogs in the play groups. Managing a pack of dogs is not an easy thing to do and and r...

65: Should You Hire A Coach?

12 Aug 2022

Contributed by Lukas

As entrepreneurs we tend to think that we can do it all on our own. We can figure everything, overcome every challenge and don't need any helping...

64: How To Get More Hours In Your Day

09 Aug 2022

Contributed by Lukas

Are you running around all day crazy busy but still feel like you can't get to everything you need to do? And after a long day of work, feel like...

63: The Cage-Free Boarding Business Model

02 Aug 2022

Contributed by Lukas

Traditional dog boarding has historically meant placing dogs in kennels and is still the most common method dog businesses use for keeping dogs overni...

62: Strengthening Your Brand with Email Marketing

26 Jul 2022

Contributed by Lukas

There's lots of new tools and channels that you can use to reach leads and customers in today's ever changing digital ecosystem. They all ha...

61: Using Surveys To Improve Your Business

19 Jul 2022

Contributed by Lukas

If you want your business to be the very best you need to know how it's REALY doing and you, as the business owner, have a very one sided viewpoi...

60: How To Set Up Your Business For Long Term Success

12 Jul 2022

Contributed by Lukas

Do you want a business that's around 10 or 20+ years from now? If so, you need to do things today to set up that future success. In today's ...

59: Becoming More Than Just a Daycare To Your Customers

05 Jul 2022

Contributed by Lukas

If your customers (and prospects) only identify you as your main service, it greatly limits your business. If, however, you are seen as much more than...

58: 10 Ways to Get Your Website to Rank Higher On Google

21 Jun 2022

Contributed by Lukas

When someone is searching the web for the services you provide you want your business to show up as close to the top of the search results as possible...

57: Why You Should Attend Conferences

13 Jun 2022

Contributed by Lukas

There are a number of annual conferences that are specifically for dog daycare and boarding businesses. These events are an amazing way to learn new i...

56: Better Communication With Your Staff

07 Jun 2022

Contributed by Lukas

So much of the stress and frustration created by employees is in some way related to the communication within your organization. If you get intentiona...

55: How The Dog Patch Created Massive Growth Over Their First Year

31 May 2022

Contributed by Lukas

Everyone wants to be profitable as soon as possible but very few have a plan on how to do it. If you know how to run and market your business, it&apos...

54: How Wag Days Doubled Their Business In 3 Months

24 May 2022

Contributed by Lukas

Discover how a new, indoor only, dog daycare in South Philadelphia was able to double their revenue in only a few months. Hanora Rodgers from Wag Days...