Our reaction to the Alpine F1 car launch
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What was the experience like at the Alpine F1 car launch?
Hello everybody and welcome back to the P1 Podcast with Matt and Tommy. Double episode day. Yes, two Formula One car launches in one day always makes me question whether they talk to each other or whether they, it's just, you know, unlucky that they both chose the same date, but you would think as Formula One teams they would go, when are you, when are you launching? Oh. Within an hour of each other. Absolutely. That's what we want to do.
We've already booked a massive cruise ship. I'm sorry. We can't really do anything. Yeah, and Ferrari are like, no. We're still pacing the video then.
Why did Alpine choose to launch their car on a cruise ship?
We're launched just before you to ruin all of your MSC cruise work that you've done. But yes, we were on a cruise ship, Tommy. Well, we weren't, but they were. Sadly, we didn't get an invite to go on the cruise ship. What a shame. Yeah, what a shame indeed. It was a different car launch. It was an actual car launch, which is always nice. You know, we get to talk a little bit about that. It's nice to see a Formula One team put some effort into a car launch. And Alpine in the past have done very dull, dreary press conference room type car launches. And they did the same thing on a cruise ship. Tommy, you ruined my joke. I can't be bothered. I was going to say, so instead they did a dull, dreary one on a cruise ship.
I just tapped the ball in there. You were doing stepovers and I just tapped the ball in. Don't touch my ball, Tommy, all right? Oh, for God's sake. Anyway, yes, Alpine, look, let's talk first and foremost about the actual launch itself because there's some talking points from it. Clara Anfo, she's a famous DJ, I believe, PPC Radio 1, all that sort of stuff, she hosted. And I thought we were in for a five-hour car launch when I saw 50 cue cards in her hand. It was amazing. an actual book in her hand. And I was like, we're going to talk to every single sponsor on the entire team before we see the car.
You say that. We turned it off after the car launch, so they could still be going at this point. They probably are. I don't actually know. But yeah, it was one of those things like... I'm looking at that going, they've bought Flavio back, who was their team principal in the early 2000s and gone, let's have an early 2000s car launch. Because that screams to me of back in that kind of early 2000s era, I mean, Formula One roll out the Spice Girls clip every year, don't they, for car launches. Back when all the Formula One teams had tons and tons of tobacco money and could throw these extravagant car launches and have these amazing things, and then there'd be a few pictures in a magazine or whatever, and everyone could be on stage talking about all the sponsors and the company and everything like that.
That, to me, it was so early 2000s of a car launch, but in the era of basically live streams and everyone in the comments going, share the car.
Now, as I said, I'm happy to respect the fact that the team's put a good amount of effort in. But I also, you know, watching that, they missed the mark so badly in some ways when it comes to the presentation of that. You just had people, like I say people, of course, members of the team coming up on stage. You had MSC Cruise executive chairman as the initial chap.
Well, he's paying for it, isn't he?
Yeah, I know he's paying for it. But like, Obviously the main thing is for the, you know, these brands to be put in a good light and you would think they would put someone in front of the camera that has energy charisma and can genuinely like command an audience in some way. You know, you have these other team members from Alpine, very monotone, very slow. I'm like, If you want us to genuinely invest in what you're doing as a team, you've got to put people in front of camera that obviously know what they're talking about, but are able to get people to listen because I just muted it.
There has to be something. In this day and age, there has to be something for Formula 1 teams. As I mentioned about Flavio Briatore and how this feels like a very 2000s era car launch, we're in the big 2026 now.
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