Partnership Mastermind Podcast

Bryan Williams on the Myth of “Just Add More Partners”

03 Dec 2025

Audio

Description

In this episode of Partnership Mastermind, host Chris Lavoie sits down with Bryan Williams, founder of Hockey Stick Advisory and former ecosystem leader at Vend and Xero, for a masterclass on B2B SaaS partnerships and partner ecosystem strategy.Bryan shares how he went from building referral engines in UK gyms to running one of the most respected partnership advisory firms in APAC. He and Chris unpack the most expensive myths in partnerships (including “just recruit more partners”), the shift from partner acquisition to partner productivity, and the five-pillar framework Bryan uses to help 60+ companies build predictable, partner-led revenue. They also dig into leadership alignment with the CEO and CRO, redefining KPIs for sales and success, and how to operationalize partnerships so they’re embedded across the entire go-to-market motion.Bryan Williams---------------Learn more about Partnership Mastermind https://partnershipmastermind.com/Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other recent transcribed episodes

Transcribed and ready to explore now

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

Partnership Mastermind Podcast

Bryan Williams on the Myth of “Just Add More Partners”

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

Sign in to Audioscrape

Share this moment