Partnerships Unraveled
Episodes
029 - Shift from Portal to Platform
24 Apr 2023
Contributed by Lukas
We criticize partners portals all the time...But are there really other options? Yes!And that’s exactly what you’ll find that out in the latest e...
028 - Dreaming of the Partner Promised Land
17 Apr 2023
Contributed by Lukas
What does your partner promised land looks like? For our CEO @Rick and our VP of Partners @Alex, it looks like :⭐ Effortless partner recruitment ⭐...
027 - Aligning ISVs with Channel Partners
10 Apr 2023
Contributed by Lukas
In this week's episode of Partnerships Unraveled, our CEO, Rick and VP of Partners, Alex share some valuable insights on how to better align with...
026 - What Partnerships Can Learn From Customer Success ?
03 Apr 2023
Contributed by Lukas
Customer success and partnerships have a lot in common. 👉Both require understanding the needs and goals of the customer or partner and creating a ...
025 - Partner Recruitment: Quantity or Quality?!
27 Mar 2023
Contributed by Lukas
Looking for valuable insights into how companies can effectively recruit and work with partners to drive success? 🧐In this week's episode, our...
024 - Partners Are NOT Coming To Your Portal Pt.2
20 Mar 2023
Contributed by Lukas
Last week, we talked about the issues that come with partner portals. But if not partner portals... then what? 🤨This week, our CEO and VP of Partn...
023 - Partners Are NOT Coming To Your Portal Pt.1
13 Mar 2023
Contributed by Lukas
Partners aren’t coming to your portal?No worries. We got you.This week’s episode of Partnerships Unraveled is all about portals and partner engage...
022 - Innovating Together: The Power of Tech Partnerships
06 Mar 2023
Contributed by Lukas
In today's episode, we have a special guest joining Alex instead of his usual partner-in-crime, Rick. That's right folks, it's time to...
021 - Why Partners CHURN and What to Do About It
27 Feb 2023
Contributed by Lukas
No revenue, no attention.This is especially true for partnerships. If you want to get the attention of your partners, you need to pick the right ones...
020 - Channel Congestion is k*illing Partnerships
20 Feb 2023
Contributed by Lukas
With 20 to 30 vendors, partners often lack time and resources to keep up with campaigns. And that can create blockages. Whether it’s on the roads,...
019 - Elevating Partner Marketing with Alliance Campaigns
13 Feb 2023
Contributed by Lukas
Did you know you could double network effect with channel partnerships?Yes. Double. Even triple.All of that...thanks to alliance campaigns. By poolin...
018 - Through the World of Lead & Deal Registration
06 Feb 2023
Contributed by Lukas
Implementing an effective deal registration program can help you to maximize the benefits of working with channel partners.But deal registration is no...
017 - Social Selling vs Social Sales: The Key to unlocking the Channels
30 Jan 2023
Contributed by Lukas
Have you experienced the power of social selling yet? Social selling is about leveraging your social network to find the right prospects and build tr...
016 - The DO's and DON'TS of MDF
23 Jan 2023
Contributed by Lukas
This episode of Partnerships Unraveled can be summed up in 3 letters.M,D,F...We're not talking about medium-density fibreboard but about market d...
015 - Mastering the art of Partner Communication
16 Jan 2023
Contributed by Lukas
Complicated to engage in actual conversations with your partners when you work with so many, right?Yet, it’s worth it. It's the only way to gra...
014- Why Partner Segmentation is Key for Channel Success
09 Jan 2023
Contributed by Lukas
Categorizing your partners can help you to deliver a far more specialized strategy. In episode 14 of Partnerships Unraveled, we talk about partner se...
013- How to win with Partners in 2023
02 Jan 2023
Contributed by Lukas
It's the new year already! What do you think will be the key trends in channel for the coming period?In this week's episode, we make predi...
012- How embracing the Christmas mindset helps you build long-lasting partnerships
26 Dec 2022
Contributed by Lukas
While most businesses rely on resellers, the great ones invest in building great partnerships. And in a partnership, every day should feel like Chris...
011- Doing business with the Big Channel Partners
19 Dec 2022
Contributed by Lukas
Interested in doing business with big channel partners?Then you must listen to episode 11 of Partnerships Unraveled! We talk about :Who are the bigge...
010 - The Power of Alliances in Channel: Co-Innovation, Co-Marketing, Co-Selling
12 Dec 2022
Contributed by Lukas
Rule #1 when it comes to channel alliances: Be humble. A channel alliance is an opportunity to work together instead of doing everything yourself. Co...
009 - Partners: What does a channel partner want from a partnership?
05 Dec 2022
Contributed by Lukas
Channel partnerships shouldn't be recruited then left to their own devices. If you want your channel to scale, you'll need to support your p...
008 - Distribution - The Dos and Don'ts to make distribution work for your scaling channel
28 Nov 2022
Contributed by Lukas
Are you fully disti-enabled, looking to scale through distribution, or still on the fence? In episode 8 of Partnerships Unraveled we look into the do...
007 - Why Partnerships fail - 4 common problems and how to fix them
21 Nov 2022
Contributed by Lukas
We love to pretend everything is sunny in partnership land, but the reality is, sometimes things go wrong. Partnerships can sour, leaving business sta...
006 - How to create a data-informed channel culture – 3 key questions
14 Nov 2022
Contributed by Lukas
Where are you going?How are you getting there?By when will you get there?These are the 3 key questions you need to ask when making data-informed decis...
005 - How to start a channel - 3 key focus areas for success
07 Nov 2022
Contributed by Lukas
Over the past few episodes we focused on building and optimizing a channel from an enterprise perspective. This week we're looking at how to star...
004 - Channel Marketing - 4 ways to improve partner marketing engagement
31 Oct 2022
Contributed by Lukas
You want to generate demand through marketing with your partners. But less than 15% actively participates in your campaigns. In this episode of Part...
003 - Channel & Tech partnerships - How channel and tech partnerships amplify each other
24 Oct 2022
Contributed by Lukas
This week in the Partnerships Unraveled podcast, we're looking at the new kid on the block in partner land: Tech partnerships.Many of these tech ...
002 - Remove the friction - How to remove friction in 5 key phases of the partner journey
17 Oct 2022
Contributed by Lukas
Friction is everywhere, from recruitment to sales and everywhere in between. In episode 2 of Partnerships Unraveled we talk about removing that frict...
001 - Partnerships unraveled - Introducing the weekly podcast that unravels the mysteries surrounding channel and partnerships
10 Oct 2022
Contributed by Lukas
On this first episode Rick, CEO and founder of Channext and Alex, VP at Channext start to unravel the mysteries surrounding channel and partnerships. ...
Trailer: Partnerships Unraveled
05 Oct 2022
Contributed by Lukas
Starting on Monday 10-10-22 we are unraveling the mysteries surrounding channel and partnerships. Join Rick van den Bosch, Founder and CEO of Channex...