Paul Green's MSP Marketing Podcast

These 4 things will mend your MSP's website

27 Apr 2026

Contributed by Lukas

Your website is having conversations on your behalf because that’s its job… it’s there to explain who you are, what you do, and why someone shou...

Should your MSP fire your most annoying client?

20 Apr 2026

Contributed by Lukas

Should your MSP fire a client? It’s a question almost no one asks aloud, but a lot of MSP owners think about it privately… this is what you need t...

How To Attract Buyers To Your MSP’s Website

13 Apr 2026

Contributed by Lukas

Here are seven ways you can drive more qualified traffic to your MSP’s website… not vanity visitors or random clicks, but people who are genuinely...

Turn Your MSP's Existing Clients Into Lead Magnets

06 Apr 2026

Contributed by Lukas

Learn how to collect social proof obsessively and build it into your marketing to attract new clients. Also this week, why every MSP needs a dispatche...

How To Market Your MSP To Manufacturers

30 Mar 2026

Contributed by Lukas

Let’s look at how to market your MSP to manufacturers and whether this vertical is even right for you. Also this week, good/better/best pricing for ...

How MSPs delight clients for FREE

24 Mar 2026

Contributed by Lukas

The best way for MSPs to delight existing clients dosen’t actually cost money… here’s 5 ways to do it. Also this week, how to turn your MSP’s ...

MSPs: How to get help if you're struggling

17 Mar 2026

Contributed by Lukas

In this podcast special we’ve joined thousands of other podcasters around the world to take part in something called Podcasthon. I’ve chosen a cha...

Why prospects price shop MSPs (& how to end it forever)

10 Mar 2026

Contributed by Lukas

Price shopping often doesn’t start with the prospect, it starts with the MSP… find out why. Also this week, why MSPs feel overwhelmed even when th...

Marketing tasks MSP owners should NEVER touch

03 Mar 2026

Contributed by Lukas

Most MSP owners are drowning in marketing tasks, telling themselves they’re saving money or keeping control, when in reality they’re just burning ...

The most common MSP marketing mistake

24 Feb 2026

Contributed by Lukas

People do not buy features, they buy benefits… many MSP’s know this but very few actually live it in their marketing, here’s how to change that....

No vertical for your MSP? That's a mistake

17 Feb 2026

Contributed by Lukas

Breaking into a new vertical is one of the smartest marketing decisions you can make for your MSP, here’s how to get started. Also this week, why MS...

MSPs: Never be ignored on LinkedIn, again

10 Feb 2026

Contributed by Lukas

LinkedIn is the number one place for MSPs to build relationships with potential clients, and here’s how. Also this week, how your MSP can excite ANY...

MSPs who don’t do this, risk losing clients

03 Feb 2026

Contributed by Lukas

Delighting your clients is really important to retention, so it should be systemised in every single MSP. Also this week, AI prompts for MSPs to win n...

Why is this so controversial for MSPs?

26 Jan 2026

Contributed by Lukas

If you want more hot leads for your MSP, put a price estimator on your website. Marcus Sheridan is here to tell you why this works. Also this week, ch...

How to market your MSP to lawyers

20 Jan 2026

Contributed by Lukas

Law firms are a vertical that can be incredibly profitable for MSPs. If you want more lawyers as clients for your MSP, here’s everything you need to...

Is FREE a good marketing tactic for MSPs?

13 Jan 2026

Contributed by Lukas

Let’s explore whether giving away something for free is a good marketing tactic for your MSP. Also this week, why you must put your personality in y...

MSP marketing SPECIAL: Convert relationships

06 Jan 2026

Contributed by Lukas

We are continuing a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the third step: Convert r...

MSP marketing SPECIAL: Grow relationships

30 Dec 2025

Contributed by Lukas

We are continuing a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the second step: Grow rel...

MSP marketing SPECIAL: Build audiences

23 Dec 2025

Contributed by Lukas

We are kicking off a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the first step: Build au...

5 expert predictions for MSPs in 2026

16 Dec 2025

Contributed by Lukas

I’ve asked five people, who are both friends and MSP experts, what they think is going to happen to MSPs next year. Let’s jump straight into our e...

Does AI recommend your MSP?

09 Dec 2025

Contributed by Lukas

The way that prospects are searching for a new MSP is changing. AI is now playing a key role in the research phase, and I’ve got three things you ca...

MSPs: Do this daily... or fall behind

02 Dec 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 316 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Do this dai...

Don't miss out: Hot new MSP sales book

25 Nov 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 315 of the MSP Marketing Podcast with me, Paul Green. This week… Don’t miss out:...

Danger! Never assume your MSP's clients are loyal

18 Nov 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 314 of the MSP Marketing Podcast with me, Paul Green. This week… Danger! Never ass...

Why people don't believe your MSP's reviews

11 Nov 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 313 of the MSP Marketing Podcast with me, Paul Green. This week… Why people don’...

Why being the cheapest MSP is a bad strategy

04 Nov 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 312 of the MSP Marketing Podcast with me, Paul Green. This week… Why being the che...

Is your MSP wasting time on marketing?

28 Oct 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 311 of the MSP Marketing Podcast with me, Paul Green. This week… Is your MSP wasti...

MSPs: This simple upsell generates new MRR AND boosts retention

20 Oct 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 310 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: This simple...

Do marketing you can't automate or scale

13 Oct 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 309 of the MSP Marketing Podcast with me, Paul Green. This week… Do marketing you ...

The 3 big reasons your best technicians might leave you

06 Oct 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 308 of the MSP Marketing Podcast with me, Paul Green. This week… The 3 big reasons...

MSPs: Stop using this 2008 marketing tactic

29 Sep 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 307 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Stop using ...

Your MSP should AVOID these AI tools

22 Sep 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 306 of the MSP Marketing Podcast with me, Paul Green. This week… Your MSP should A...

Is on-site support a competitive advantage?

15 Sep 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 305 of the MSP Marketing Podcast with me, Paul Green. This week… Is on-site suppor...

3 big pricing mistakes that kill MSPs’ sales

08 Sep 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 304 of the MSP Marketing Podcast with me, Paul Green. This week… 3 big pricing mis...

How to market your MSP to accountants

01 Sep 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 303 of the MSP Marketing Podcast with me, Paul Green. This week… How to market you...

3 mistakes MSPs commonly make with Google

25 Aug 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 302 of the MSP Marketing Podcast with me, Paul Green. This week… 3 mistakes MSPs c...

Should your MSP get HubSpot? A review

18 Aug 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 301 of the MSP Marketing Podcast with me, Paul Green. This week… Should your MSP g...

SPECIAL: 700 nights of “will the business survive?”

11 Aug 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 300, of the MSP Marketing Podcast with me, Paul Gre...

Marketing an MSP is like boiling water

04 Aug 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 299 of the MSP Marketing Podcast with me, Paul Green. This week… Marketing an MSP ...

ICP: Jargon or a powerful MSP marketing tool?

28 Jul 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 298 of the MSP Marketing Podcast with me, Paul Green. This week… ICP: Jargon or a ...

Every MSP should listen to this book

21 Jul 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 297 of the MSP Marketing Podcast with me, Paul Green. This week… Every MSP should ...

These emails help prospects love MSPs

14 Jul 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 296 of the MSP Marketing Podcast with me, Paul Green. This week… These emails help...

Ghosted? Send your MSP’s proposals in 3 ways

07 Jul 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 295 of the MSP Marketing Podcast with me, Paul Green. This week… Ghosted? Send you...

SPECIAL: Why this business owner will switch MSPs

30 Jun 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 294, of the MSP Marketing Podcast with me, Paul Gre...

What if you only had 90 days to win new clients?

23 Jun 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 293 of the MSP Marketing Podcast with me, Paul Green. This week… What if you only ...

Does your service desk manager really need to be a tech?

16 Jun 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 292 of the MSP Marketing Podcast with me, Paul Green. This week… Does your service...

They want to buy 365 direct – fight it, or accept it?

09 Jun 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 291 of the MSP Marketing Podcast with me, Paul Green. This week… They want to buy ...

Can your MSP offer an easy first purchase?

02 Jun 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 290 of the MSP Marketing Podcast with me, Paul Green. This week… Can your MSP offe...

Accountable to no-one: A blessing or curse?

26 May 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 289 of the MSP Marketing Podcast with me, Paul Green. This week… Accountable to no...

3 wins for MSPs on LinkedIn right now

19 May 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 288 of the MSP Marketing Podcast with me, Paul Green. This week… 3 wins for MSPs o...

Great marketing for Windows 10 end of life

12 May 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 287 of the MSP Marketing Podcast with me, Paul Green. This week… Great marketing f...

How to get your MSP recommended by ChatGPT

05 May 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 286 of the MSP Marketing Podcast with me, Paul Green. This week… How to get your M...

To grow your MSP, scrap these pointless tasks

28 Apr 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 285 of the MSP Marketing Podcast with me, Paul Green. This week… To grow your MSP,...

How one big decision changed this MSP owner’s life

21 Apr 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to this EASTER SPECIAL – Episode 284 of the MSP Marketing Podcast with me, Paul Green. How one...

Can MSPs grow the business... by being idle?

14 Apr 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 283 of the MSP Marketing Podcast with me, Paul Green. This week… Can MSPs grow the...

Being a better technician doesn’t grow the business

07 Apr 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 282 of the MSP Marketing Podcast with me, Paul Green. This week… Being a better te...

Title: MSPs: Why April Fool is NOT a marketing opportunity

31 Mar 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 281 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Why April F...

MSPs: You can (almost) never post too much content

25 Mar 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 280 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: You can (al...

MSPs: Set up your phone person for success

18 Mar 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 279 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Set up your...

Optimize your MSP’s marketing for voice & AI search?

11 Mar 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 278 of the MSP Marketing Podcast with me, Paul Green. This week… Optimize your MSP...

No idea where to start with your MSP’s marketing? Start Here

04 Mar 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 277 of the MSP Marketing Podcast with me, Paul Green. This week… No idea where to ...

Happy client? Ask for a testimonial NOW

25 Feb 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 276 of the MSP Marketing Podcast with me, Paul Green. This week… Happy client? Ask...

Why the tough life of an MSP owner is worth it

18 Feb 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 275 of the MSP Marketing Podcast with me, Paul Green. This week… Why the tough lif...

Are audits still a good sales tool for MSPs?

11 Feb 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 274 of the MSP Marketing Podcast with me, Paul Green. This week… Are audits still ...

Why does my MSP's marketing NEVER work?

04 Feb 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 273 of the MSP Marketing Podcast with me, Paul Green. This week… “Why does my MS...

An MSP marketing tactic guaranteed to grab attention

28 Jan 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 272 of the MSP Marketing Podcast with me, Paul Green. This week… An MSP marketing ...

As the tech authority, your job is to reassure

21 Jan 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 271 of the MSP Marketing Podcast with me, Paul Green. This week… How to influence ...

If your clients are happy, this KPI will be high

14 Jan 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 270 of the MSP Marketing Podcast with me, Paul Green. This week… If your clients a...

SPECIAL: How to own an MSP doing $7m a year

07 Jan 2025

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 269, of the MSP Marketing Podcast with me, Paul Gre...

SPECIAL: Should MSPs hire a chief growth officer?

31 Dec 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 268, of the MSP Marketing Podcast with me, Paul Gre...

SPECIAL: How MSPs achieve a happy balance

24 Dec 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 267, of the MSP Marketing Podcast with me, Paul Gre...

3 big MSP marketing priorities for 2025

17 Dec 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 266 of the MSP Marketing Podcast with me, Paul Green. This week… 3 big MSP marketi...

Successful MSP owners exercise

10 Dec 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 265 of the MSP Marketing Podcast with me, Paul Green. This week… Successful MSP ow...

Why MSPs procrastinate (and how to cure it)

03 Dec 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 264 of the MSP Marketing Podcast with me, Paul Green. This week… Why MSPs procrast...

How to create the perfect MSP about us page

26 Nov 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 263 of the MSP Marketing Podcast with me, Paul Green. This week… How to create the...

A mini masterclass on LinkedIn for MSPs

19 Nov 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 262 of the MSP Marketing Podcast with me, Paul Green. This week… A mini masterclas...

Stop clients calling you personally for first line support

12 Nov 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 261 of the MSP Marketing Podcast with me, Paul Green. This week… Stop clients call...

SPECIAL: How MSPs can make more money

05 Nov 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to a very SPECIAL edition of the show, Episode 260, celebrating 5 years of the MSP Marketing Pod...

Golden rules of MSP sales & marketing

29 Oct 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 259 of the MSP Marketing Podcast with me, Paul Green. This week… Golden rules of M...

MSPs: How notifications stop you from buying a better car

21 Oct 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 258 of the MSP Marketing Podcast with me, Paul Green. This week… How notifications...

What the yellow car game teaches MSPs about marketing

14 Oct 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 257 of the MSP Marketing Podcast with me, Paul Green. This week… What the yellow c...

Warning! This friction kills MSPs' sales

07 Oct 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 256 of the MSP Marketing Podcast with me, Paul Green. This week… Warning! This fri...

MSPs: How to minimise interruptions from staff

30 Sep 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 255 of the MSP Marketing Podcast with me, Paul Green. This week… How to minimise i...

9 MSP marketing ideas to break into a new vertical

23 Sep 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 254 of the MSP Marketing Podcast with me, Paul Green. This week… 9 MSP marketing i...

MSP owners: Why do we make our lives so hard?

16 Sep 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 253 of the MSP Marketing Podcast with me, Paul Green. This week… MSP owners: Why d...

MSPs: How to influence what John Smith buys

09 Sep 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 252 of the MSP Marketing Podcast with me, Paul Green. This week… Get the right mes...

Successful MSPs simplify EVERYTHING

02 Sep 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 251 of the MSP Marketing Podcast with me, Paul Green. This week… Successful MSPs s...

SPECIAL: Transform from MSP owner to entrepreneur

26 Aug 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL EDITION marking 250 episodes of the MSP Marketing Podcast with me, Paul Green. T...

How to grade the quality of your MSP's leads

19 Aug 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to Episode 249 of the MSP Marketing Podcast with me, Paul Green. This week… How to grade the q...

3 smart ways to recruit technicians

12 Aug 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to episode 248 of the MSP Marketing Podcast with me, Paul Green. This week… 3 smart ways to r...

The 60 hour work myth kills MSPs

05 Aug 2024

Contributed by Lukas

The podcast powered by the MSP Marketing Edge Welcome to episode 247 of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to...