Paul Green's MSP Marketing Podcast
Episodes
Episode 46: So which is the best PSA?
28 Sep 2020
Contributed by Lukas
In this week’s episode It’s the One Trillion Dollar question… which is the best PSA? The right PSA, set-up in the right way, can make you mor...
Episode 45: The big client switch is happening NOW
22 Sep 2020
Contributed by Lukas
In this week’s episode Not many MSPs fully realise the scale of the opportunity for gaining new clients right now, but you will after listening to ...
Episode 45: The big client switch is happening NOW
21 Sep 2020
Contributed by Lukas
In this week’s episode Not many MSPs fully realise the scale of the opportunity for gaining new clients right now, but you will after listening to ...
Episode 44: 3 tier selling helps MSPs sell more
15 Sep 2020
Contributed by Lukas
In this week's episode Of course you'll agree, the best kind of selling... is when you don't have to sell at all! This week on the show Paul d...
Episode 44: 3 tier selling helps MSPs sell more
15 Sep 2020
Contributed by Lukas
In this week’s episode Of course you’ll agree, the best kind of selling… is when you don’t have to sell at all! This week on the show Pa...
Episode 43: What to do when prospects don't reply to your emails
08 Sep 2020
Contributed by Lukas
In this week's episode It's an all-too-familiar tale. You've had an awesome meeting with a prospect, but when you go to follow them up... they...
Episode 43: What to do when prospects don’t reply to your emails
08 Sep 2020
Contributed by Lukas
In this week’s episode It’s an all-too-familiar tale. You’ve had an awesome meeting with a prospect, but when you go to follow them up… ...
Episode 42: SPECIAL EPISODE: How this MSP built his business
01 Sep 2020
Contributed by Lukas
In this week’s episode So, there’s easy growth and hard growth. Most MSPs go for the harder, less risky route of growing by obtaining their ...
Episode 42: SPECIAL EPISODE: How this MSP built his business
31 Aug 2020
Contributed by Lukas
In this week’s episode So, there’s easy growth and hard growth. Most MSPs go for the harder, less risky route of growing by obtaining their ...
Episode 41: Find out where you're wasting your time
25 Aug 2020
Contributed by Lukas
In this week's episode Time can drag, time can fly, but there's always one constant - we all easily spend too much time doing things that othe...
Episode 41: Find out where you’re wasting your time
25 Aug 2020
Contributed by Lukas
In this week’s episode Time can drag, time can fly, but there’s always one constant – we all easily spend too much time doing things that ...
Episode 40: How to position your MSP as THE experts
18 Aug 2020
Contributed by Lukas
In this week’s episode Has Coronavirus impacted your MSP? Maybe some clients have cancelled contracts. Or perhaps you’ve actually grown due ...
Episode 40: How to position your MSP as THE experts
17 Aug 2020
Contributed by Lukas
In this week’s episode Has Coronavirus impacted your MSP? Maybe some clients have cancelled contracts. Or perhaps you’ve actually grown due ...
Episode 39: Making the transition from IT supplier to Trusted Partner
11 Aug 2020
Contributed by Lukas
In this week’s episode It’s the holy grail of client relationships… becoming a ‘trusted partner’. Making the transition from being just a...
Episode 39: Making the transition from IT supplier to Trusted Partner
11 Aug 2020
Contributed by Lukas
In this week’s episode It’s the holy grail of client relationships… becoming a ‘trusted partner’. Making the transition from being just a...
Episode 38: How MSPs can offer killer deals without looking cheap
04 Aug 2020
Contributed by Lukas
In this week's episode Have you got the tattoo? Have you got 'we don't do discounts' tattooed across your forehead? You should have! This week Pa...
Episode 38: How MSPs can offer killer deals without looking cheap
04 Aug 2020
Contributed by Lukas
In this week’s episode Have you got the tattoo? Have you got ‘we don’t do discounts’ tattooed across your forehead? You should have! This w...
Episode 37: Why MSPs should use printed newsletters
28 Jul 2020
Contributed by Lukas
In this week’s episode So, how DO you stand out and grab the attention of a potential client as they look to change their MSP? A great way to mov...
Episode 37: Why MSPs should use printed newsletters
27 Jul 2020
Contributed by Lukas
In this week’s episode So, how DO you stand out and grab the attention of a potential client as they look to change their MSP? A great way to mov...
Episode 36: IDEAS: Easily create social media content
21 Jul 2020
Contributed by Lukas
In this week’s episode There’s lots of great stuff about social media marketing in this week’s show. Paul’s got it all – from why it’s ...
Episode 36: IDEAS: Easily create social media content
21 Jul 2020
Contributed by Lukas
In this week’s episode There’s lots of great stuff about social media marketing in this week’s show. Paul’s got it all – from why it’s ...
Episode 35: Use case studies to win more clients
14 Jul 2020
Contributed by Lukas
In this week’s episode We all know how important case studies are in helping to get new clients, but did you know there’s so much more you can ...
Episode 35: Use case studies to win more clients
13 Jul 2020
Contributed by Lukas
In this week’s episode We all know how important case studies are in helping to get new clients, but did you know there’s so much more you can ...
Episode 34: How to market cyber security
07 Jul 2020
Contributed by Lukas
In this week's episode So right now you class yourself as an MSP, however the chance of you becoming an MSSP (a Managed Security Services Provide...
Episode 34: How to market cyber security
07 Jul 2020
Contributed by Lukas
In this week’s episode So right now you class yourself as an MSP, however the chance of you becoming an MSSP (a Managed Security Services Provide...
Episode 33: Protecting client retention during Covid
30 Jun 2020
Contributed by Lukas
In this week's episode Although MSPs have had the opportunity during the Covid pandemic to service more clients needing homeworking solutions, th...
Episode 33: Protecting client retention during Covid
30 Jun 2020
Contributed by Lukas
In this week’s episode Although MSPs have had the opportunity during the Covid pandemic to service more clients needing homeworking solutions, th...
Episode 32: Videos make your MSP look sexy
23 Jun 2020
Contributed by Lukas
In this week's episode It may not be a word you thought you'd ever associate with your business, but do you want to feel 'SEXY'?! This week Paul ...
Episode 32: Videos make your MSP look sexy
23 Jun 2020
Contributed by Lukas
In this week’s episode It may not be a word you thought you’d ever associate with your business, but do you want to feel ‘SEXY’?! This week...
Episode 31: SPECIAL: Get new clients deep dive
16 Jun 2020
Contributed by Lukas
In this week’s special episode Unless you’ve reached capacity, I bet you’d love more new clients. If this is something you struggle with (most...
Episode 31: SPECIAL: Get new clients deep dive
15 Jun 2020
Contributed by Lukas
In this week’s special episode Unless you’ve reached capacity, I bet you’d love more new clients. If this is something you struggle with (most...
Episode 30: What your MSP can learn from Iron Man
09 Jun 2020
Contributed by Lukas
In this week’s episode Did you know there’s a link between Iron Man and your MSP? Paul explains why embracing the ‘Iron Man protocol’ could...
Episode 30: What your MSP can learn from Iron Man
08 Jun 2020
Contributed by Lukas
In this week’s episode Did you know there’s a link between Iron Man and your MSP? Paul explains why embracing the ‘Iron Man protocol’ could...
Episode 29: Should your MSP have its own podcast?
02 Jun 2020
Contributed by Lukas
In this week's episode Google are not really in the search business, they're in the experience business. Paul's joined by an SEO expert (who also...
Episode 29: Should your MSP have its own podcast?
02 Jun 2020
Contributed by Lukas
In this week’s episode Google are not really in the search business, they’re in the experience business. Paul’s joined by an SEO expert (who ...
Episode 28: The huge profit impact of price increases
26 May 2020
Contributed by Lukas
In this week’s episode Some of the best IT innovations are born from the simplest of ideas, just like the incredible physical Helpdesk Buttons that...
Episode 28: The huge profit impact of price increases
25 May 2020
Contributed by Lukas
In this week's episode Some of the best IT innovations are born from the simplest of ideas, just like the incredible physical Helpdesk Buttons that...
Episode 27: A good time to buy a competitor?
19 May 2020
Contributed by Lukas
In this week’s episode What will be the new normal for MSPs when the pandemic is over? Paul’s joined by special guests Heather and Brian Johnso...
Episode 27: A good time to buy a competitor?
18 May 2020
Contributed by Lukas
In this week’s episode What will be the new normal for MSPs when the pandemic is over? Paul’s joined by special guests Heather and Brian Johnso...
Episode 26: How to get your technicians to upsell
12 May 2020
Contributed by Lukas
In this week’s episode We look at why most technicians are so bad at upselling, and how to motivate them to tell you when your clients really shoul...
Episode 26: How to get your technicians to upsell
11 May 2020
Contributed by Lukas
In this week’s episode We look at why most technicians are so bad at upselling, and how to motivate them to tell you when your clients really shoul...
Episode 25: Looking after your staff now and in the future
05 May 2020
Contributed by Lukas
In this week’s episode The world is gripped by a pandemic and offices everywhere are deserted. It may sound like the premise for a movie, but of cou...
Episode 25: Looking after your staff now and in the future
04 May 2020
Contributed by Lukas
Episode 25 features an HR specialist who, as everyone finds new ways to work, discusses how best to manage a team during the Coronavirus pandemic
Episode 24: MSPs that niche their marketing, sell more
28 Apr 2020
Contributed by Lukas
In this week’s episode It’s natural to baulk at the idea of turning away perfectly good clients, but specialising in a market niche doesn’t mea...
Episode 24: MSPs that niche their marketing, sell more
27 Apr 2020
Contributed by Lukas
In this week’s episode It’s natural to baulk at the idea of turning away perfectly good clients, but specialising in a market niche doesn’t mea...
Episode 23: Do you expect A Team performance from B Team players?
21 Apr 2020
Contributed by Lukas
In this week’s episode You’re great at the technical side of your business and you have some pretty good marketing ideas too – but why do we fi...
Episode 23: Do you expect A Team performance from B Team players?
20 Apr 2020
Contributed by Lukas
In this week’s episode You’re great at the technical side of your business and you have some pretty good marketing ideas too – but why do we fi...
Episode 22: How to get loads more client referrals
14 Apr 2020
Contributed by Lukas
In this week’s episode It can be harder than you think to get business from a quality referral. You may be doing a great job but Paul explains why ...
Episode 22: How to get loads more client referrals
13 Apr 2020
Contributed by Lukas
In this week’s episode It can be harder than you think to get business from a quality referral. You may be doing a great job but Paul explains why ...
Episode 21: MSP KPIs to track
07 Apr 2020
Contributed by Lukas
In this week’s episode Hopefully your MSP has been growing at a decent rate (current blip aside) and continues to be successful, but is it REALLY h...
Episode 21: MSP KPIs to track
06 Apr 2020
Contributed by Lukas
In this week’s episode Hopefully your MSP has been growing at a decent rate (current blip aside) and continues to be successful, but is it REALLY h...
Episode 20: If your MSP is hacked you're screwed
31 Mar 2020
Contributed by Lukas
In this week's episode It's devastating for any business to suffer an IT security breach, but when it happens to an MSP it could mean 'game over'. ...
Episode 20: If your MSP is hacked you’re screwed
31 Mar 2020
Contributed by Lukas
In this week’s episode It’s devastating for any business to suffer an IT security breach, but when it happens to an MSP it could mean ‘game ove...
Episode 19: Physical helpdesk buttons for your users
24 Mar 2020
Contributed by Lukas
In this week’s episode You could be getting the edge over your competitors by giving your clients something which will automatically market your MS...
Episode 19: Physical helpdesk buttons for your users
24 Mar 2020
Contributed by Lukas
In this week’s episode You could be getting the edge over your competitors by giving your clients something which will automatically market your MS...
Episode 18: Coronavirus special - protect your MSP + actually grow MRR
17 Mar 2020
Contributed by Lukas
In this week's episode In a change to the advertised programme, Paul introduces a special panel discussing the effect Coronavirus may have on MSPs ...
Episode 18: Coronavirus special – protect your MSP + actually grow MRR
17 Mar 2020
Contributed by Lukas
In this week’s episode In a change to the advertised programme, Paul introduces a special panel discussing the effect Coronavirus may have on MSPs ...
Episode 17: How to sell more cybersecurity
10 Mar 2020
Contributed by Lukas
In this week’s episode There is an apparent shortage of cybersecurity talent and skills which is one of the key challenges MSPs have today in provi...
Episode 17: How to sell more cybersecurity
10 Mar 2020
Contributed by Lukas
In this week’s episode There is an apparent shortage of cybersecurity talent and skills which is one of the key challenges MSPs have today in provi...
Episode 16: Why clients stick with their MSP, even if they're unhappy
03 Mar 2020
Contributed by Lukas
In this week’s episode It’s massively frustrating for a promising new deal to evaporate because the client has decided to stay with their incumbe...
Episode 16: Why clients stick with their MSP, even if they’re unhappy
03 Mar 2020
Contributed by Lukas
In this week’s episode It’s massively frustrating for a promising new deal to evaporate because the client has decided to stay with their incumbe...
Episode 15: A powerful FREE dashboard for ConnectWise
25 Feb 2020
Contributed by Lukas
In this week’s episode If you use ConnectWise, there’s an extremely powerful and FREE tool that can extract and display information in a way you ...
Episode 15: A powerful FREE dashboard for ConnectWise
25 Feb 2020
Contributed by Lukas
In this week’s episode If you use ConnectWise, there’s an extremely powerful and FREE tool that can extract and display information in a way you ...
Episode 14: How passphrases help you sell more password managers
18 Feb 2020
Contributed by Lukas
In this week’s episode Windows Virtual Desktop is gaining some traction with MSPs as a re-sellable product, but a lot of people still have question...
Episode 14: How passphrases help you sell more password managers
18 Feb 2020
Contributed by Lukas
In this week’s episode Windows Virtual Desktop is gaining some traction with MSPs as a re-sellable product, but a lot of people still have question...
Episode 13: Don't kill your technician... give them a checklist instead
11 Feb 2020
Contributed by Lukas
In this week’s episode MSPs thrive or dive on the successful completion of small technical tasks. Paul suggests an easy solution for those times wh...
Episode 13: Don’t kill your technician… give them a checklist instead
11 Feb 2020
Contributed by Lukas
In this week’s episode MSPs thrive or dive on the successful completion of small technical tasks. Paul suggests an easy solution for those times wh...
Episode 12: The Impact Box
04 Feb 2020
Contributed by Lukas
In this week’s episode Not many people have heard about the Impact Box, but Paul talks about some MSPs are using them to tip prospects over the edg...
Episode 12: The Impact Box
04 Feb 2020
Contributed by Lukas
In this week’s episode Not many people have heard about the Impact Box, but Paul talks about some MSPs are using them to tip prospects over the edg...
Episode 11: The price of leadership is criticism
28 Jan 2020
Contributed by Lukas
In this week’s episode As your MSP grows and you take on more staff, there’s an increased chance you’ll be criticised by those that work for yo...
Episode 11: The price of leadership is criticism
28 Jan 2020
Contributed by Lukas
In this week’s episode As your MSP grows and you take on more staff, there’s an increased chance you’ll be criticised by those that work for yo...
Episode 10: Cyber security first is the future
21 Jan 2020
Contributed by Lukas
In this week’s episode Find out how MSPs are starting to make small changes to their business, but larger changes in their marketing, to be front-o...
Episode 10: Cyber security first is the future
21 Jan 2020
Contributed by Lukas
In this week’s episode Find out how MSPs are starting to make small changes to their business, but larger changes in their marketing, to be front-o...
Episode 9: The one sales question you must ask EVERY prospect
14 Jan 2020
Contributed by Lukas
In this week’s episode If you’re looking to get more new clients you need to be sure your time is spent as effectively as possible. So Paul talks...
Episode 9: The one sales question you must ask EVERY prospect
14 Jan 2020
Contributed by Lukas
In this week’s episode If you’re looking to get more new clients you need to be sure your time is spent as effectively as possible. So Paul talks...
Episode 8: You need to write a book (authors sell more)
07 Jan 2020
Contributed by Lukas
In this week’s episode Welcome back to Paul Green’s MSP Marketing Podcast and the first episode for a brand new year. As we take stock from 2019 ...
Episode 8: You need to write a book (authors sell more)
07 Jan 2020
Contributed by Lukas
In this week’s episode Welcome back to Paul Green’s MSP Marketing Podcast and the first episode for a brand new year. As we take stock from 2019 ...
Episode 7: Influence your prospects with Facebook remarketing
17 Dec 2019
Contributed by Lukas
In this week's episode Whilst LinkedIn is seen as the leading business marketing platform, Paul explains how Facebook can still do an amazing job f...
Episode 7: Influence your prospects with Facebook remarketing
17 Dec 2019
Contributed by Lukas
In this week’s episode Whilst LinkedIn is seen as the leading business marketing platform, Paul explains how Facebook can still do an amazing job f...
Episode 6: Watch what people are actually doing on your website
10 Dec 2019
Contributed by Lukas
In this week’s episode Google Analytics is an extremely powerful tool, but using it can often feel daunting. Paul has found a simpler and more visu...
Episode 6: Watch what people are actually doing on your website
10 Dec 2019
Contributed by Lukas
In this week’s episode Google Analytics is an extremely powerful tool, but using it can often feel daunting. Paul has found a simpler and more visu...
Episode 5: The best MSP marketing book
03 Dec 2019
Contributed by Lukas
In this week’s episode Reading of physical books maybe declining, but if there’s just ONE book you check out (or even listen to on Audible), Paul...
Episode 5: The best MSP marketing book
03 Dec 2019
Contributed by Lukas
In this week’s episode Reading of physical books maybe declining, but if there’s just ONE book you check out (or even listen to on Audible), Paul...
Episode 4: Should MSPs use direct mail?
26 Nov 2019
Contributed by Lukas
In this week’s episode In a world where nearly every communication is digital, Paul talks about traditional direct mail, how to modernise its use a...
Episode 4: Should MSPs use direct mail?
26 Nov 2019
Contributed by Lukas
In this week’s episode In a world where nearly every communication is digital, Paul talks about traditional direct mail, how to modernise its use a...
Episode 3: Fire a client for Christmas
19 Nov 2019
Contributed by Lukas
In this week’s episode It may sound drastic, but getting rid of one of your worst clients could be transformational for your business. Paul’s don...
Episode 3: Fire a client for Christmas
19 Nov 2019
Contributed by Lukas
In this week’s episode It may sound drastic, but getting rid of one of your worst clients could be transformational for your business. Paul’s don...
Episode 2: Two MRR services you could easily re-sell
12 Nov 2019
Contributed by Lukas
In this week’s episode MRR (Monthly Recurring Revenue) forms a CRITICAL part of your business, Paul tells you about two great services that could b...
Episode 2: Two MRR services you could easily re-sell
12 Nov 2019
Contributed by Lukas
In this week’s episode MRR (Monthly Recurring Revenue) forms a CRITICAL part of your business, Paul tells you about two great services that could b...
Episode 1: Free marketing money for MSPs
05 Nov 2019
Contributed by Lukas
In this week’s episode There’s a fine line between successful and poor performing MSPs and IT support companies. Paul offers some great insight i...
Episode 1: Free marketing money for MSPs
05 Nov 2019
Contributed by Lukas
In this week’s episode There’s a fine line between successful and poor performing MSPs and IT support companies. Paul offers some great insight i...
Trailer
23 Oct 2019
Contributed by Lukas
In this trailer This is a tease of what’s coming up every week, in the MSP Marketing podcast Show notes Out every Tuesday on your favourite podca...
Trailer
23 Oct 2019
Contributed by Lukas
In this trailer This is a tease of what’s coming up every week, in the MSP Marketing podcast Show notes Out every Tuesday on your favourite podca...