Paul Green's MSP Marketing Podcast
Episodes
Episode 96: Why your MSP should do PR, not advertising
13 Sep 2021
Contributed by Lukas
In this week’s episode Do you know the difference between PR (publicity) and advertising? It’s to do with cost vs credibility… and former journ...
Episode 95: Special: An MSP web traffic explosion
07 Sep 2021
Contributed by Lukas
In this week’s special episode There’s no point having an amazing website… if no-one ever sees it. Getting the most out of your website is Paul...
Episode 95: Special: An MSP web traffic explosion
06 Sep 2021
Contributed by Lukas
In this week’s special episode There’s no point having an amazing website… if no-one ever sees it. Getting the most out of your website is Paul...
Episode 94: Are you the most expensive MSP in town? You should be
31 Aug 2021
Contributed by Lukas
In this week’s episode Do you feel uncomfortable about submitting a quote in a proposal or increasing your prices? Many MSPs worry about this, but ...
Episode 94: Are you the most expensive MSP in town? You should be
30 Aug 2021
Contributed by Lukas
In this week’s episode Do you feel uncomfortable about submitting a quote in a proposal or increasing your prices? Many MSPs worry about this, but ...
Episode 93: Should your MSP’s logo go on your car?
24 Aug 2021
Contributed by Lukas
In this week’s episode Want your MSP to stand out in the crowd and really be noticed? There is a solution that involves your car and a LOT of vinyl...
Episode 93: Should your MSP's logo go on your car?
23 Aug 2021
Contributed by Lukas
In this week’s episode Want your MSP to stand out in the crowd and really be noticed? There is a solution that involves your car and a LOT of vinyl...
Episode 92: Is it a waste of money to build your MSP’s brand?
17 Aug 2021
Contributed by Lukas
In this week’s episode Do you want to be the Nike, Apple or Tesla of the MSP world – a brand that people want and talk about all the time? This w...
Episode 92: Is it a waste of money to build your MSP’s brand?
16 Aug 2021
Contributed by Lukas
In this week’s episode Do you want to be the Nike, Apple or Tesla of the MSP world – a brand that people want and talk about all the time? This w...
Episode 91: Remove the risk of buying from your MSP
10 Aug 2021
Contributed by Lukas
In this week’s episode YOU know you’ll do an awesome job for a potential new client, but how do you convince THEM of this? You need to totally re...
Episode 91: Remove the risk of buying from your MSP
09 Aug 2021
Contributed by Lukas
In this week’s episode YOU know you’ll do an awesome job for a potential new client, but how do you convince THEM of this? You need to totally re...
Episode 90: Grow revenue per seat and reduce overheads
03 Aug 2021
Contributed by Lukas
In this week’s episode Doesn’t it feel like there are a million things to focus on AT THE SAME TIME to grow a successful MSP? In terms of growth,...
Episode 90: Grow revenue per seat and reduce overheads
02 Aug 2021
Contributed by Lukas
In this week’s episode Doesn’t it feel like there are a million things to focus on AT THE SAME TIME to grow a successful MSP? In terms of growth,...
Episode 89: The holy trinity of Monthly Recurring Revenue
27 Jul 2021
Contributed by Lukas
In this week’s episode You’re listening to a podcast for MSPs, so you’ll know all about glorious ‘monthly recurring revenue’… but do you ...
Episode 89: The holy trinity of Monthly Recurring Revenue
26 Jul 2021
Contributed by Lukas
In this week’s episode You’re listening to a podcast for MSPs, so you’ll know all about glorious ‘monthly recurring revenue’… but do you ...
Episode 88: Special: How this MSP built his business
20 Jul 2021
Contributed by Lukas
In this week’s special episode Have you ever wondered how you’re going to generate millions in revenue for your MSP? In this special episode, you...
Episode 88: Special: How this MSP built his business
19 Jul 2021
Contributed by Lukas
In this week’s special episode Have you ever wondered how you’re going to generate millions in revenue for your MSP? In this special episode, you...
Episode 87: How to launch a new security bundle
13 Jul 2021
Contributed by Lukas
In this week’s episode With all the security news over the last few weeks, you’ve put together a new security bundle and now you want to launch i...
Episode 87: How to launch a new security bundle
12 Jul 2021
Contributed by Lukas
In this week’s episode With all the security news over the last few weeks, you’ve put together a new security bundle and now you want to launch i...
Episode 86: MSPs: Look at your business as a potential buyer would
06 Jul 2021
Contributed by Lukas
In this week’s episode One day you’ll want to sell your MSP. It might be years away, but it’s a good habit to start to look at your business no...
Episode 86: MSPs: Look at your business as a potential buyer would
06 Jul 2021
Contributed by Lukas
In this week’s episode One day you’ll want to sell your MSP. It might be years away, but it’s a good habit to start to look at your business no...
Episode 85: MSPs: Avoid commission-only sales people
29 Jun 2021
Contributed by Lukas
In this week’s episode Few MSP owners enjoy selling. And so inevitably at some point, everyone considers getting in a sales person to replace thems...
Episode 85: MSPs: Avoid commission-only sales people
28 Jun 2021
Contributed by Lukas
In this week’s episode Few MSP owners enjoy selling. And so inevitably at some point, everyone considers getting in a sales person to replace thems...
Episode 84: You’re still doing those technical tasks??? WHY?
22 Jun 2021
Contributed by Lukas
In this week’s episode It’s not in any way about being lazy – but you do need to stop personally working on so many tasks. If you free yourself...
Episode 84: You’re still doing those technical tasks??? WHY?
22 Jun 2021
Contributed by Lukas
In this week’s episode It’s not in any way about being lazy – but you do need to stop personally working on so many tasks. If you free yourself...
Episode 83: Get other businesses to refer clients to your MSP
15 Jun 2021
Contributed by Lukas
In this week’s episode One of the easiest ways to get new clients is to find other businesses that have the same clients as you, but aren’t in co...
Episode 83: Get other businesses to refer clients to your MSP
14 Jun 2021
Contributed by Lukas
In this week’s episode One of the easiest ways to get new clients is to find other businesses that have the same clients as you, but aren’t in co...
Episode 82: Should you do a QBR with unhappy clients?
08 Jun 2021
Contributed by Lukas
In this week’s episode There are good times and bad times to talk strategically with clients. In this week’s show, Paul wants to make sure you do...
Episode 82: Should you do a QBR with unhappy clients?
07 Jun 2021
Contributed by Lukas
In this week’s episode There are good times and bad times to talk strategically with clients. In this week’s show, Paul wants to make sure you do...
Episode 81: Is this a safe time to put up prices?
01 Jun 2021
Contributed by Lukas
In this week’s episode You know you’ve got to do it at some point, but are you nervous about putting up your prices? Especially during these chal...
Episode 81: Is this a safe time to put up prices?
31 May 2021
Contributed by Lukas
In this week’s episode You know you’ve got to do it at some point, but are you nervous about putting up your prices? Especially during these chal...
Episode 80: The easy way for MSPs to get more reviews
25 May 2021
Contributed by Lukas
In this week’s episode What’s the best way to build trust with prospects quickly? Lots of genuine reviews from your clients. Getting them can be ...
Episode 80: The easy way for MSPs to get more reviews
24 May 2021
Contributed by Lukas
In this week's episode What's the best way to build trust with prospects quickly? Lots of genuine reviews from your clients. Getting them can be a ...
Episode 79: How often MSPs should post on LinkedIn
18 May 2021
Contributed by Lukas
In this week’s episode Whatever you think of LinkedIn, one thing’s clear – you need to build an audience there… and then grow your relationsh...
Episode 79: How often MSPs should post on LinkedIn
18 May 2021
Contributed by Lukas
In this week’s episode Whatever you think of LinkedIn, one thing’s clear – you need to build an audience there… and then grow your relationsh...
Episode 78: The easy way to create content for your MSP’s website
11 May 2021
Contributed by Lukas
In this week’s episode If you find writing content for your website a painful and slow process, you’re not alone. This week Paul has a great 5 st...
Episode 78: The easy way to create content for your MSP’s website
11 May 2021
Contributed by Lukas
In this week’s episode If you find content writing for your website a painful and slow process, you’re not alone. This week Paul has a great 5 st...
Episode 77: Public service announcement for MSPs: Take a holiday
04 May 2021
Contributed by Lukas
In this week’s episode You don’t need a beach… you don’t need to be slavered in factor 50… but you DO need a break. This week Paul talks ab...
Episode 77: Public service announcement for MSPs: Take a holiday
04 May 2021
Contributed by Lukas
In this week’s episode You don’t need a beach… you don’t need to be slavered in factor 50… but you DO need a break. This week Paul talks ab...
Episode 76: 9 critical areas to build a multi-million $$$ MSP
27 Apr 2021
Contributed by Lukas
In this week’s episode It’s a challenge facing most MSPs: how can you grow bigger… with a small team? Well, this special episode will definitel...
Episode 76: 9 critical areas to build a multi-million $$$ MSP
26 Apr 2021
Contributed by Lukas
In this week’s episode It’s a challenge facing most MSPs: how can you grow bigger… with a small team? Well, this special episode will definitel...
Episode 75: How to pick a vertical for your MSP
20 Apr 2021
Contributed by Lukas
In this week’s episode If you want to make your marketing 10x easier, you need to pick a vertical or niche to target. Many MSPs have a vertical tha...
Episode 75: How to pick a vertical for your MSP
19 Apr 2021
Contributed by Lukas
In this week’s episode If you want to make your marketing 10x easier, you need to pick a vertical or niche to target. Many MSPs have a vertical tha...
Episode 74: A roadmap for your MSP’s development
13 Apr 2021
Contributed by Lukas
In this week’s episode Do you create technology roadmaps for your clients? Then you really should create a development roadmap for your own busines...
Episode 74: A roadmap for your MSP’s development
12 Apr 2021
Contributed by Lukas
In this week's episode Do you create technology roadmaps for your clients? Then you really should create a development roadmap for your own busines...
Episode 73: Stop your MSP’s staff repeating the same mistakes
06 Apr 2021
Contributed by Lukas
In this week’s episode Does your team make the same mistakes again… and again… and again? Ever considered that this is actually down to you? Th...
Episode 73: Stop your MSP’s staff repeating the same mistakes
05 Apr 2021
Contributed by Lukas
In this week's episode Does your team make the same mistakes again... and again... and again? Ever considered that this is actually down to you? Th...
Episode 72: How to convert break/fix clients to managed services
30 Mar 2021
Contributed by Lukas
In this week’s episode One of the reasons why it’s REALLY hard to turn a break/fix client into a managed services client, can be down to how they...
Episode 72: How to convert break/fix clients to managed services
30 Mar 2021
Contributed by Lukas
In this week’s episode One of the reasons why it’s REALLY hard to turn a break/fix client into a managed services client, can be down to how they...
Episode 71: Do you procrastinate? Get back to me on that one…
23 Mar 2021
Contributed by Lukas
In this week’s episode When can cleaning the dishes suddenly become really appealing? Or when does Facebook become welcome, rather than be an annoy...
Episode 71: Do you procrastinate? Get back to me on that one…
23 Mar 2021
Contributed by Lukas
In this week’s episode When can cleaning the dishes suddenly become really appealing? Or when does Facebook become welcome, rather than be an annoy...
Episode 70: Stop using the words “users” and “tickets”
16 Mar 2021
Contributed by Lukas
In this week’s episode Words have power – be careful which ones you use! This week Paul unpicks the terrible words used by many MSPs, that can be...
Episode 70: Stop using the words “users” and “tickets”
16 Mar 2021
Contributed by Lukas
In this week’s episode Words have power – be careful which ones you use! This week Paul unpicks the terrible words used by many MSPs, that can be...
Episode 69: This should be your MSP’s marketing funnel
09 Mar 2021
Contributed by Lukas
In this week’s episode Embrace the ‘science’ and say goodbye to your marketing appearing to be frustratingly random. This week it’s all about...
Episode 69: This should be your MSP’s marketing funnel
09 Mar 2021
Contributed by Lukas
In this week’s episode Embrace the ‘science’ and say goodbye to your marketing appearing to be frustratingly random. This week it’s all about...
Episode 68: Double your MSP’s sales with this one tactic
02 Mar 2021
Contributed by Lukas
In this week’s episode There’s nothing more frustrating than getting all the way to a sales meeting… building a good relationship with your pro...
Episode 68: Double your MSP’s sales with this one tactic
02 Mar 2021
Contributed by Lukas
In this week’s episode There’s nothing more frustrating than getting all the way to a sales meeting… building a good relationship with your pro...
Episode 67: How to get more referrals for your MSP
23 Feb 2021
Contributed by Lukas
In this week's episode Sure, you may get SOME referrals from happy clients – but why don't they all send potential new clients to you? This week Pa...
Episode 67: How to get more referrals for your MSP
23 Feb 2021
Contributed by Lukas
In this week’s episode Sure, you may get SOME referrals from happy clients – but why don’t they all send potential new clients to you? This wee...
Episode 66: Why your MSP should pay YOU before anyone else
16 Feb 2021
Contributed by Lukas
In this week’s episode It’s not being selfish – it’s being smart. This week Paul talks about the importance of making sure your business pays...
Episode 66: Why your MSP should pay YOU before anyone else
16 Feb 2021
Contributed by Lukas
In this week’s episode It’s not being selfish – it’s being smart. This week Paul talks about the importance of making sure your business pays...
Episode 65: Why your MSP should phone every old prospect
09 Feb 2021
Contributed by Lukas
In this week’s episode It’s the MSP equivalent of putting your hand down the back of the couch, to see what you might find! On this week’s show...
Episode 65: Why your MSP should phone every old prospect
09 Feb 2021
Contributed by Lukas
In this week’s episode It’s the MSP equivalent of putting your hand down the back of the couch, to see what you might find! On this week’s show...
Episode 64: Just ‘cos you’re busy, doesn’t mean your techs are
02 Feb 2021
Contributed by Lukas
In this week’s episode Does this vicious circle sound familiar? To grow your MSP, you need to do more marketing… but you don’t have time to do ...
Episode 64: Just ‘cos you’re busy, doesn’t mean your techs are
02 Feb 2021
Contributed by Lukas
In this week’s episode Does this vicious circle sound familiar? To grow your MSP, you need to do more marketing… but you don’t have time to do ...
Episode 63: SPECIAL: Maximise LinkedIn for your MSP
26 Jan 2021
Contributed by Lukas
In this week’s special episode LinkedIn is a stunning tool for prospecting. And vastly under used by far too many MSPs On this week’s show Paul d...
Episode 63: SPECIAL: Maximise LinkedIn for your MSP
26 Jan 2021
Contributed by Lukas
In this week’s special episode LinkedIn is a stunning tool for prospecting. And vastly under used by far too many MSPs On this week’s show Paul d...
Episode 62: SPECIAL: How to fix your MSP's website
19 Jan 2021
Contributed by Lukas
In this week’s special episode Every MSP has one. And being honest, most of them are rubbish… we’re talking about websites in this week’s spe...
Episode 62: SPECIAL: How to fix your MSP’s website
19 Jan 2021
Contributed by Lukas
In this week’s special episode Every MSP has one. And being honest, most of them are rubbish… we’re talking about websites in this week’s spe...
Episode 61: SPECIAL: Your MSP’s 5 marketing priorities for 2021
12 Jan 2021
Contributed by Lukas
In this week’s special episode Time to focus on the things that will make a REAL difference in your MSP this year. As we start what could be anothe...
Episode 61: SPECIAL: Your MSP’s 5 marketing priorities for 2021
12 Jan 2021
Contributed by Lukas
In this week’s special episode Time to focus on the things that will make a REAL difference in your MSP this year. As we start what could be anothe...
Episode 60: SPECIAL: An in-depth MSP marketing consult
05 Jan 2021
Contributed by Lukas
In this week’s special episode So you’ve heard Paul talking about how MSPs can be better at marketing. But would you love to know how to practica...
Episode 60: SPECIAL: An in-depth MSP marketing consult
05 Jan 2021
Contributed by Lukas
In this week’s special episode So you’ve heard Paul talking about how MSPs can be better at marketing. But would you love to know how to practica...
Episode 59: 3 experts: How MSPs can thrive next year
29 Dec 2020
Contributed by Lukas
In this week’s special episode As most years end we normally tend to review the last 12 months, but of course 2020 has been no normal year. So in t...
Episode 59: 3 experts: How MSPs can thrive next year
29 Dec 2020
Contributed by Lukas
In this week’s special episode As most years end we normally tend to review the last 12 months, but of course 2020 has been no normal year. So in t...
Episode 58: How MSPs can use YouTube to get clients
22 Dec 2020
Contributed by Lukas
In this week's episode There's more to YouTube than endless videos asking you to "hit Like and Subscribe!"... there could be a very real benefit to...
Episode 58: How MSPs can use YouTube to get clients
22 Dec 2020
Contributed by Lukas
In this week’s episode There’s more to YouTube than endless videos asking you to “hit Like and Subscribe!”… there could be a very real bene...
Episode 57: How to tell clients you’re outsourcing
15 Dec 2020
Contributed by Lukas
In this week's episode Worried how your customers will react if you outsource your helpdesk? Don't worry. On today's show we've got a positive way ...
Episode 57: How to tell clients you’re outsourcing
15 Dec 2020
Contributed by Lukas
In this week’s episode Worried how your customers will react if you outsource your helpdesk? Don’t worry. On today’s show we’ve got a positiv...
Episode 56: How MSPs can use QBRs to generate content
08 Dec 2020
Contributed by Lukas
In this week’s episode Your clients aren’t just there to help you build the business financially. On this week’s show Paul explains why they’...
Episode 56: How MSPs can use QBRs to generate content
08 Dec 2020
Contributed by Lukas
In this week’s episode Your clients aren’t just there to help you build the business financially. On this week’s show Paul explains why they’...
Episode 55: A clever way to manage technicians’ daily questions
01 Dec 2020
Contributed by Lukas
In this week’s episode Try as you might, you’ll probably never be able to stop answering all those technical questions your team wants to ‘just...
Episode 55: A clever way to manage technicians’ daily questions
01 Dec 2020
Contributed by Lukas
In this week’s episode Try as you might, you’ll probably never be able to stop answering all those technical questions your team wants to ‘just...
Episode 54: How to buy another MSP
24 Nov 2020
Contributed by Lukas
In this week’s episode Did you know one of the quickest ways for an MSP to grow… is to actually buy another MSP? But a lot of people think that b...
Episode 54: How to buy another MSP
24 Nov 2020
Contributed by Lukas
In this week’s episode Did you know one of the quickest ways for an MSP to grow… is to actually buy another MSP? But a lot of people think that b...
Episode 53: Your MSP must have a live calendar on your website
17 Nov 2020
Contributed by Lukas
In this week’s episode Don’t worry, they won’t be able to see when you’re going to the dentist… but giving your leads and prospects access ...
Episode 53: Your MSP must have a live calendar on your website
17 Nov 2020
Contributed by Lukas
In this week’s episode Don’t worry, they won’t be able to see when you’re going to the dentist… but giving your leads and prospects access ...
Episode 52: The difference between MSP marketing strategy & tactics
10 Nov 2020
Contributed by Lukas
In this week’s episode It’s a common problem in the world of MSPs. Time and time again Paul talks to business owners about their marketing, and t...
Episode 52: The difference between MSP marketing strategy & tactics
10 Nov 2020
Contributed by Lukas
In this week’s episode It’s a common problem in the world of MSPs. Time and time again Paul talks to business owners about their marketing, and t...
Episode 51: Stop dealing with clients: Work/life balance for MSPs
03 Nov 2020
Contributed by Lukas
Episode 51 includes tips for developing a better work/life balance, how to grab the hottest new software & apps, plus how to sell more cyber secur...
Episode 51: Stop dealing with clients: Work/life balance for MSPs
03 Nov 2020
Contributed by Lukas
In this week’s episode Not all time is equal, especially the time you spend with clients. Yes they’re the life-blood of your business, but you re...
Episode 50: How can your MSP compete against the big boys?
27 Oct 2020
Contributed by Lukas
In this week's episode It's time to be more like David and stop worrying about Goliath. If there's a massive dominant MSP operating in your marketp...
Episode 50: How can your MSP compete against the big boys?
27 Oct 2020
Contributed by Lukas
In this week’s episode It’s time to be more like David and stop worrying about Goliath. If there’s a massive dominant MSP operating in your mar...
Episode 49: Why MSPs should never offer discounts
20 Oct 2020
Contributed by Lukas
In this week's episode How would you want a client to describe your business in just 3 words? Hopefully 'cheap' wouldn't be one of those words! Thi...
Episode 49: Why MSPs should never offer discounts
20 Oct 2020
Contributed by Lukas
In this week’s episode How would you want a client to describe your business in just 3 words? Hopefully ‘cheap’ wouldn’t be one of those word...
Episode 48: Why MSPs shouldn’t listen to critics
13 Oct 2020
Contributed by Lukas
In this week’s episode Everyone’s a critic… but only some of them are worth listening to. Boosting your marketing efforts to grow your MSP can ...
Episode 48: Why MSPs shouldn’t listen to critics
12 Oct 2020
Contributed by Lukas
In this week's episode Everyone's a critic... but only some of them are worth listening to. Boosting your marketing efforts to grow your MSP can in...
Episode 47: 2 cyber security books every MSP should read
06 Oct 2020
Contributed by Lukas
In this week’s episode To sell more security services to your clients, you need to think like a hacker. The MSPs that get inside a hacker’s mind,...
Episode 47: 2 cyber security books every MSP should read
05 Oct 2020
Contributed by Lukas
In this week’s episode To sell more security services to your clients, you need to think like a hacker. The MSPs that get inside a hacker’s mind,...
Episode 46: So which is the best PSA?
29 Sep 2020
Contributed by Lukas
In this week’s episode It’s the One Trillion Dollar question… which is the best PSA? The right PSA, set-up in the right way, can make you mor...