Paul Green's MSP Marketing Podcast

Episode 146: Should you buy a client out of a contract?

29 Aug 2022

Contributed by Lukas

Episode 146 includes: 00:00 When MSPs should buy clients out of contracts 06:47 The financial numbers that are important to your MSP 18:1...

Episode 145: MSPs – the easy way to build SOPs

23 Aug 2022

Contributed by Lukas

Episode 145 includes: 00:00 How to become an expert at standard operating procedures 08:20 Why your MSP could benefit from creating an ‘authorit...

Episode 145: MSPs - the easy way to build SOPs

22 Aug 2022

Contributed by Lukas

Episode 145 includes: 00:00 How to become an expert at standard operating procedures 08:20 Why your MSP could benefit from creating an 'author...

Episode 144: Your MSP needs a Dream 100 prospect list

16 Aug 2022

Contributed by Lukas

Episode 144 includes: 00:00 Why speed is of the essence for dealing with prospects 10:59 Identify a Dream 100 prospect list to accelerate your MSP...

Episode 144: Your MSP needs a Dream 100 prospect list

15 Aug 2022

Contributed by Lukas

Episode 144 includes: 00:00 Why speed is of the essence for dealing with prospects 10:59 Identify a Dream 100 prospect list to accelerate your...

Episode 143: Admit what your MSP CAN’T do, to win trust

09 Aug 2022

Contributed by Lukas

Episode 143 includes: 00:00 The marketing power of admitting your limitations 08:00 Understand the Pros and Cons of using MSP jargon 17:36 A ma...

Episode 143: Admit what your MSP CAN'T do, to win trust

08 Aug 2022

Contributed by Lukas

Episode 143 includes: 00:00 The marketing power of admitting your limitations 08:00 Understand the Pros and Cons of using MSP jargon 17:36...

Episode 142: Your MSP’s marketing advantage: Showing empathy

02 Aug 2022

Contributed by Lukas

Episode 142 includes: 00:00 Why empathy is the core marketing skill to develop 07:33 Paul’s real life example of why ‘before & after’ ca...

Episode 142: Your MSP's marketing advantage: Showing empathy

01 Aug 2022

Contributed by Lukas

Episode 142 includes: 00:00 Why empathy is the core marketing skill to develop 07:33 Paul's real life example of why 'before & after' case...

Episode 141: How this MSP is achieving “crazy growth”

26 Jul 2022

Contributed by Lukas

Episode 141 includes: How one MSP has driven huge growth over the last couple of years – what they did and why Which business cards have a place...

Episode 141: How this MSP is achieving "crazy growth"

25 Jul 2022

Contributed by Lukas

Episode 141 includes: How one MSP has driven huge growth over the last couple of years - what they did and why Which business cards have a pla...

Episode 140: Use LinkedIn to build a recruitment pipeline

19 Jul 2022

Contributed by Lukas

Episode 140 includes: Why you should be constantly recruiting on LinkedIn – even if you don’t have a vacancy How you can use marketing momentu...

Episode 140: Use LinkedIn to build a recruitment pipeline

18 Jul 2022

Contributed by Lukas

Episode 140 includes: Why you should be constantly recruiting on LinkedIn - even if you don't have a vacancy How you can use marketing momentu...

Episode 139: A genius idea to free your technicians’ time

12 Jul 2022

Contributed by Lukas

Episode 139 includes: How to get the most out of your techs’ time The importance of thinking like a prospect, not like an MSP Plus on the show...

Episode 139: A genius idea to free your technicians' time

11 Jul 2022

Contributed by Lukas

Episode 139 includes: How to get the most out of your techs' time The importance of thinking like a prospect, not like an MSP Plus on the ...

Episode 138: Why your MSP needs a Business Mom

05 Jul 2022

Contributed by Lukas

Episode 138 includes: Why every MSP needs someone in a “motherly” role Who should your phone person be calling and what should they be talking...

Episode 138: Why your MSP needs a Business Mom

04 Jul 2022

Contributed by Lukas

Episode 138 includes: Why every MSP needs someone in a "motherly" role Who should your phone person be calling and what should they be talking...

Episode 137: How to start an MSP YouTube channel

28 Jun 2022

Contributed by Lukas

Episode 137 includes: How (and why) your MSP should dominate YouTube The technical set-up to give your phone person Plus on the show this week, ...

Episode 137: How to start an MSP YouTube channel

27 Jun 2022

Contributed by Lukas

Episode 137 includes: How (and why) your MSP should dominate YouTube The technical set-up to give your phone person Plus on the show this ...

Episode 136: How to find a phone person for your MSP

21 Jun 2022

Contributed by Lukas

Episode 136 includes: Why every MSP needs a phone person, and the best way to recruit yours 3 rules to maximise your personal time Plus on the s...

Episode 136: How to find a phone person for your MSP

20 Jun 2022

Contributed by Lukas

Episode 136 includes: Why every MSP needs a phone person, and the best way to recruit yours 3 rules to maximise your personal time Plus on...

Episode 135: Mop up old prospects with a sales week

14 Jun 2022

Contributed by Lukas

Episode 135 includes: How to earn an extra 100k by running a sales week Why repeating yourself in sales conversations is a good thing Plus in th...

Episode 135: Mop up old prospects with a sales week

13 Jun 2022

Contributed by Lukas

Episode 135 includes: How to earn an extra 100k by running a sales week Why repeating yourself in sales conversations is a good thing Plus...

Episode 134: The 2022 marketing power of the 1922 marketing tactic

07 Jun 2022

Contributed by Lukas

Episode 134 includes: Why you should start using this 100 year old marketing tool How to create ‘evergreen’ content for your website Plus on...

Episode 134: The 2022 marketing power of the 1922 marketing tactic

06 Jun 2022

Contributed by Lukas

Episode 134 includes: Why you should start using this 100 year old marketing tool How to create 'evergreen' content for your website Plus ...

Episode 133: MSPs: Overcome common sales objections

31 May 2022

Contributed by Lukas

Episode 133 includes: How to combat most of the reasons prospects give for not buying The importance of understanding your prospect’s emotional ...

Episode 133: MSPs: Overcome common sales objections

30 May 2022

Contributed by Lukas

Episode 133 includes: How to combat most of the reasons prospects give for not buying The importance of understanding your prospect's emotiona...

Episode 132: Clever cash flow tricks for MSPs

24 May 2022

Contributed by Lukas

Episode 132 includes: Valuable advice for keeping on top of cash flow The benefit to your MSP of doing a ‘ticket frenzy’ Plus on the show th...

Episode 132: Clever cash flow tricks for MSPs

23 May 2022

Contributed by Lukas

Episode 132 includes: Valuable advice for keeping on top of cash flow The benefit to your MSP of doing a 'ticket frenzy' Plus on the show ...

Episode 131: MSPs: Make sure you’re charging properly

17 May 2022

Contributed by Lukas

Episode 131 includes: Why MSPs aren’t charging properly – and why this is CRAZY The pros and cons of making follow-up phone calls to clients a...

Episode 131: MSPs: Make sure you're charging properly

16 May 2022

Contributed by Lukas

Episode 131 includes: Why MSPs aren't charging properly - and why this is CRAZY The pros and cons of making follow-up phone calls to clients a...

Episode 130: Do MSPs get imposter syndrome?

10 May 2022

Contributed by Lukas

Episode 130 includes: To hell with imposter syndrome! Here’s how to become the truly confident MSP you really are The importance of taking your ...

Episode 130: Do MSPs get imposter syndrome?

09 May 2022

Contributed by Lukas

Episode 130 includes: To hell with imposter syndrome! Here's how to become the truly confident MSP you really are The importance of taking you...

Episode 129: A clever SEO idea for MSPs

03 May 2022

Contributed by Lukas

Episode 129 includes: A simple Search Engine Optimisation (SEO) technique to rank better for local searches in Google The importance of NOT jumpin...

Episode 129: A clever SEO idea for MSPs

02 May 2022

Contributed by Lukas

Episode 129 includes: A simple Search Engine Optimisation (SEO) technique to rank better for local searches in Google The importance of NOT ju...

Episode 128: Every MSP needs this strategic referral deal

26 Apr 2022

Contributed by Lukas

Episode 128 includes: Why you need to buddy up with a particular type of business to share referrals Understand the special tool from LinkedIn tha...

Episode 128: Every MSP needs this strategic referral deal

25 Apr 2022

Contributed by Lukas

Episode 128 includes: Why you need to buddy up with a particular type of business to share referrals Understand the special tool from LinkedIn...

Episode 127: SPECIAL: What marketing is working for MSPs right now

19 Apr 2022

Contributed by Lukas

This special episode includes: Paul talks to the owner of a technology marketing agency about the areas where MSPs should focus their marketing effo...

Episode 127: SPECIAL: What marketing is working for MSPs right now

18 Apr 2022

Contributed by Lukas

This special episode includes: Paul talks to the owner of a technology marketing agency about the areas where MSPs should focus their marketing ef...

Episode 126: Clever: How MSPs can reuse marketing content

12 Apr 2022

Contributed by Lukas

Episode 126 includes: How to make the most of every single piece of marketing content The leadership benefit of really getting to know your team ...

Episode 126: Clever: How MSPs can reuse marketing content

11 Apr 2022

Contributed by Lukas

Episode 126 includes how to make the absolute most of every piece of marketing content, the leadership benefit of really getting to know your team and...

Episode 125: How to gamify your MSP’s website

05 Apr 2022

Contributed by Lukas

Episode 125 includes: How to make your website more engaging The MSP owner who was so frustrated with this tool, he created his own for other MSPs...

Episode 125: How to gamify your MSP's website

04 Apr 2022

Contributed by Lukas

Episode 125 includes how to make your website more fun to use, the MSP owner that created a tool for other MSPs and a solution to your business growth...

Episode 124: The power of LinkedIn Creator Mode for MSPs

29 Mar 2022

Contributed by Lukas

In this week’s episode Your MSP could be standing head and shoulders above the competition on LinkedIn thanks to something called Creator Mode. Thi...

Episode 124: The power of LinkedIn Creator Mode for MSPs

28 Mar 2022

Contributed by Lukas

Episode 124 includes some powerful LinkedIn tools, how to sell cyber security and making the best long-term decisions

Episode 123: The marketing advantage of an IT dispatcher

22 Mar 2022

Contributed by Lukas

Episode 123 includes why ticket triage can help your marketing, the final stage of your one page marketing plan and how to use LinkedIn advertising

Episode 123: The marketing advantage of an IT dispatcher

22 Mar 2022

Contributed by Lukas

In this week’s episode Have you seen the idea of having a dispatcher on your helpdesk to answer all calls and triage them? Paul believes this isn’...

Episode 122: What a potential acquirer wants from your MSP

15 Mar 2022

Contributed by Lukas

Episode 122 includes how to prepare your MSP for sale, the importance of being a leader and the next part of your one-page marketing plan

Episode 122: What a potential acquirer wants from your MSP

15 Mar 2022

Contributed by Lukas

In this week’s episode What exactly makes your MSP more attractive to a potential acquirer? This week Paul has the answer. Two guests – one a for...

Episode 121: Bond with a new client when you onboard them

08 Mar 2022

Contributed by Lukas

Episode 121 includes how to bond with clients during onboarding, the niche in your marketing plan and another Microsoft revenue stream

Episode 121: Bond with a new client when you onboard them

08 Mar 2022

Contributed by Lukas

In this week’s episode It’s the ultimate goal for every MSP: Another ‘bonded client’ who will stay for 10 years or more. This week on the sho...

Episode 120: Your MSP’s one page marketing plan

01 Mar 2022

Contributed by Lukas

Episode 120 includes the next stage in creating your 1 page marketing plan, how to check if your marketing will work and a phishing expert shares the ...

Episode 120: Your MSP’s one page marketing plan

01 Mar 2022

Contributed by Lukas

In this week’s episode To attract new clients you must understand who they are and what they really want. This week Paul tells how this information...

Episode 119: What clients really buy from MSPs

22 Feb 2022

Contributed by Lukas

Episode 119 includes why it's important to understand what a client buys, how to start a marketing plan and great tips from a lead gen expert

Episode 119: What clients really buy from MSPs

22 Feb 2022

Contributed by Lukas

In this week’s episode What do clients actually buy from you? Because it’s not “technology” or “solutions”. This week Paul explains that ...

Episode 118: Can your MSP generate leads with webinars?

15 Feb 2022

Contributed by Lukas

Episode 118 includes how your MSP can use webinars to generate leads, tips for doubling your marketing and to build trust with your clients

Episode 118: Can your MSP generate leads with webinars?

15 Feb 2022

Contributed by Lukas

In this week’s episode Yes, we’re all suffering from webinar fatigue. But don’t let that stop you from creating your own. There are huge benefi...

Episode 117: Your 6 month reminder to raise prices

08 Feb 2022

Contributed by Lukas

Episode 117 includes why you need to be the most expensive MSP in your market, the business owners that don't buy technology and awesome tips from an ...

Episode 117: Your 6 month reminder to raise prices

08 Feb 2022

Contributed by Lukas

In this week’s episode You not only need to increase your prices, but you need to so regularly. Listen to this week’s MSP Marketing podcast for ...

Episode 116: When staff NOT taking holidays disrupts your MSP

01 Feb 2022

Contributed by Lukas

In this week’s episode Surely you should be celebrating when your staff don’t take their holidays? Actually no… apart from it increasing the ch...

Episode 116: When staff NOT taking holidays disrupts your MSP

01 Feb 2022

Contributed by Lukas

In this week’s episode Surely you should be celebrating when your staff don’t take their holidays? Actually no… apart from it increasing the ch...

Episode 115: How to make cyber security relevant to prospects

25 Jan 2022

Contributed by Lukas

In this week’s episode If the limit of your prospect’s technical knowledge is them taking a screenshot on an iPhone, how can they understand the ...

Episode 115: How to make cyber security relevant to prospects

25 Jan 2022

Contributed by Lukas

In this week’s episode If the limit of your prospect’s technical knowledge is them taking a screenshot on an iPhone, how can they understand the ...

Episode 114: How to figure out a USP for your MSP

18 Jan 2022

Contributed by Lukas

In this week’s episode You know your MSP is different to your competitors, but how can your prospects tell you apart (and therefore decide they mus...

Episode 114: How to figure out a USP for your MSP

18 Jan 2022

Contributed by Lukas

In this week’s episode You know your MSP is different to your competitors, but how can your prospects tell you apart (and therefore decide they mus...

Episode 113: How to achieve total MSP market domination

11 Jan 2022

Contributed by Lukas

In this week’s episode Are you ready for total market domination in 2022? Now THAT’S something big to aim for this year 😃 In this week’s pod...

Episode 113: How to achieve total MSP market domination

11 Jan 2022

Contributed by Lukas

In this week’s episode Are you ready for total market domination in 2022? Now THAT’S something big to aim for this year 😃 In this week’s pod...

Episode 112: Special: The most valuable piece of business advice

04 Jan 2022

Contributed by Lukas

In this week’s special episode What a way to start 2022. This is the second of our two podcast specials to help you position your MSP for growth th...

Episode 112: Special: The most valuable piece of business advice

04 Jan 2022

Contributed by Lukas

In this week’s special episode What a way to start 2022. This is the second of our two podcast specials to help you position your MSP for growth th...

Episode 111: Special: What successful MSPs do to grow

28 Dec 2021

Contributed by Lukas

In this week’s special episode As 2021 draws to a close, now’s a great time to position your MSP for growth next year. This is the first of two p...

Episode 111: Special: What successful MSPs do to grow

28 Dec 2021

Contributed by Lukas

In this week’s special episode As 2021 draws to a close, now’s a great time to position your MSP for growth next year. This is the first of two p...

Episode 110: Can prospects live chat your MSP?

21 Dec 2021

Contributed by Lukas

In this week’s episode Does the idea of introducing ‘live chat’ on your website give you the shivers and feel like a massive burden? This week ...

Episode 110: Can prospects live chat your MSP?

21 Dec 2021

Contributed by Lukas

In this week’s episode Does the idea of introducing ‘live chat’ on your website give you the shivers and feel like a massive burden? This week ...

Episode 109: The perfect prospect journey for an MSP

14 Dec 2021

Contributed by Lukas

In this week’s episode Do you think like prospects think? If you can put yourself in the shoes of the prospect and think through what kind of journ...

Episode 109: The perfect prospect journey for an MSP

14 Dec 2021

Contributed by Lukas

In this week’s episode Do you think like prospects think? If you can put yourself in the shoes of the prospect and think through what kind of journ...

Episode 108: How MSPs can control the chaos in the business

07 Dec 2021

Contributed by Lukas

In this week’s episode We know it’s not good, but why do we allow chaos to run riot in our businesses? This week Paul explains how to banish chao...

Episode 108: How MSPs can control the chaos in the business

07 Dec 2021

Contributed by Lukas

In this week’s episode We know it’s not good, but why do we allow chaos to run riot in our businesses? This week Paul explains how to banish chao...

Episode 107: The MSP business model makes cash flow easy

30 Nov 2021

Contributed by Lukas

In this week’s episode Does cash flow keep you awake at night? If it does, this is definitely the episode for you. Paul explains how certain aspect...

Episode 107: The MSP business model makes cash flow easy

30 Nov 2021

Contributed by Lukas

In this week’s episode Does cash flow keep you awake at night? If it does, this is definitely the episode for you. Paul explains how certain aspect...

Episode 106: MSPs: 3 quick wins to increase revenue

23 Nov 2021

Contributed by Lukas

In this week’s episode You want more revenue? Paul’s got 3 ideas for you Also this week, do you obsess over the right things? Making your clients...

Episode 106: MSPs: 3 quick wins to increase revenue

23 Nov 2021

Contributed by Lukas

In this week’s episode You want more revenue? Great – Paul’s got 3 quick wins for you Also this week, do you obsess over the right things? Maki...

Episode 105: Fun productivity notepads for MSPs

16 Nov 2021

Contributed by Lukas

In this week’s episode There’s a 99.74% chance that if you run an MSP, you love a good gadget. This week, Paul takes a look at some productivity ...

Episode 105: Fun productivity notepads for MSPs

16 Nov 2021

Contributed by Lukas

In this week’s episode There’s a 99.74% chance that if you run an MSP, you love a good gadget. This week, Paul takes a look at some productivity ...

Episode 104: What’s the Average Lifetime Value (ALV) of an MSP client?

09 Nov 2021

Contributed by Lukas

In this week’s episode Are you prepared to out-spend your competitors to attract new clients? You will be when you calculate the Average Lifetime V...

Episode 104: What’s the Average Lifetime Value (ALV) of an MSP client?

09 Nov 2021

Contributed by Lukas

In this week’s episode Are you prepared to out-spend your competitors to attract new clients? You will be when you calculate the Average Lifetime V...

Episode 103: Can your MSP use Messenger to generate leads?

02 Nov 2021

Contributed by Lukas

In this week’s episode Can Mr Zuckerberg actually help MSPs grow? More and more businesses are using Facebook Messenger to talk to potential custom...

Episode 103: Can your MSP use Messenger to generate leads?

02 Nov 2021

Contributed by Lukas

In this week’s episode Can Mr Zuckerberg actually help MSPs grow? More and more businesses are using Facebook Messenger to talk to potential custom...

Episode 102: From nothing to your MSP’s first 100 leads

26 Oct 2021

Contributed by Lukas

In this week’s episode Ever ruin something because you didn’t know, what you didn’t know about it? Recently Paul ruined a watch for this very ...

Episode 102: From nothing to your MSP’s first 100 leads

25 Oct 2021

Contributed by Lukas

In this week’s episode Ever ruin something because you didn’t know, what you didn’t know about it? Recently Paul ruined a watch for this very ...

Episode 101: Why your MSP’s marketing follow-up should never stop

19 Oct 2021

Contributed by Lukas

In this week’s episode Are you one of the wasteful 48 per cent? Stats show that 48 per cent of people waste valuable sales opportunities by not fol...

Episode 101: Why your MSP’s marketing follow-up should never stop

19 Oct 2021

Contributed by Lukas

In this week’s episode Are you one of the wasteful 48 per cent? Stats show that 48 per cent of people waste valuable sales opportunities by not fol...

Episode 100: Special: MSP owners answer your questions

12 Oct 2021

Contributed by Lukas

In this week’s special episode As a thank you for listening and supporting this podcast, Paul has pulled out all the stops to pack this milestone e...

Episode 100: Special: MSP owners answer your questions

11 Oct 2021

Contributed by Lukas

In this week’s special episode As a thank you for listening and supporting this podcast, Paul has pulled out all the stops to pack this milestone e...

Episode 99: How engaged are your MSP’s staff?

05 Oct 2021

Contributed by Lukas

In this week’s episode What gets your staff into work every day – passion or pay? Sometimes it’s a combination but maybe it’s more one than t...

Episode 99: How engaged are your MSP’s staff?

04 Oct 2021

Contributed by Lukas

In this week’s episode What gets your staff into work every day – passion or pay? Sometimes it’s a combination but maybe it’s more one than t...

Episode 98: Should MSPs buy cold data?

28 Sep 2021

Contributed by Lukas

In this week’s episode Is is possible to buy cold data and turn it into clients for your MSP? This week Paul deep dives into what type of data you ...

Episode 98: Should MSPs buy cold data?

27 Sep 2021

Contributed by Lukas

In this week’s episode Is is possible to buy cold data and turn it into clients for your MSP? This week Paul deep dives into what type of data you ...

Episode 97: Should your MSP run Google ads?

21 Sep 2021

Contributed by Lukas

In this week’s episode Of course you’d love to appear at the very top of Google when a ‘hot buyer’ is searching for a new MSP. In many cases ...

Episode 97: Should your MSP run Google ads?

21 Sep 2021

Contributed by Lukas

In this week’s episode Of course you’d love to appear at the very top of Google when a ‘hot buyer’ is searching for a new MSP. In many cases ...

Episode 96: Why your MSP should do PR, not advertising

14 Sep 2021

Contributed by Lukas

In this week’s episode Do you know the difference between PR (publicity) and advertising? It’s to do with cost vs credibility… and former journ...