The surprising power of nostalgia — and how it can be used on you

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People Who Read People: A Behavior and Psychology Podcast not yet transcribed

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Recorded31 Aug 2025

Publisherfeeds.megaphone.fm ↗

Handlerec:20339036

Show notes

What does nostalgia do to our minds — and our wallets? In this talk with Jannine Lasaleta, we talk about her research into the surprising psychological and emotional effects of nostalgia. Why do people become more generous and loose with money when they’re feeling nostalgic? How are companies — and even political campaigns — harnessing nostalgia to influence us? What’s the link between our craving for “authentic” experiences, like sourdough baking or retro products, and our longing for meaning? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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