[310] Have you ever considered entering the Salon Today 200? Or want to know more about this industry-leading program that showcases salon business success? Behind every honoree's recognition are pages of essays. Stories of innovation, vulnerability, resilience and transformation. In this episode, we pull back the curtain on the competition and celebrate the grit and vision of two 2025 Salon Today 200 honorees in the Technology best practice category: Soleil Salon & Spa and Eric Fisher Salons. From navigating crises with creativity to reimagining systems, these salons discuss the real-world decisions that shaped their transformation. Alongside Stacey Soble, Director of Brand Content Strategy at Salon Today, we also unpack the judging process, reveal tips and strategies for submitting essays that stand out, discuss the power of storytelling, and why authenticity always wins. Guests: Bobbi Springer (@beautybar_allure), Maggie Di Falco (@maggiethesalon), Stacey Soble (@salontodayofficial), Luisa Gladymir Garcia (@soleilsalonspanh), Eric Fisher & Cathy Salas (@efsalon) and Veronica Ballard (Phorest). Click here to learn more about the Salon Today 200. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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“What did the council decide on item 42?” — answered with the speaker and the moment.