[273] Have you ever wondered why some people are highly allergic to hair dye while others seem immune to its effect? The global hair colour market generated a value of about 25 billion U.S. dollars in 2022 and is forecasted to reach nearly 42 billion U.S. dollars by 2029. Yet, there is still a blatant lack of standardized policies and protocols when it comes to allergy screening in the industry. Deep dive into the complexities of hair dye allergies with renowned expert toxicologist Dr David Basketter, highlighting the importance of proper allergy testing, examining the continued usage of PPD despite a surge in allergy reports, uncovering the truth behind the advertising of PPD-free hair dyes and discussing innovative tools like Colorstart (@colourstart_uk) to ensure client safety. Links: Learn more about Colourstart: www.colourstart.com Get started with Phorest + Colourstart: https://www.phorest.com/demos/colourstart/ Watch "A Better Way to Patch Test" (free webinar recording) Read "Testing Times" by Helen Ward Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1 Leave a rating & review: http://bit.ly/phorestfm This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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