[227] For the less tech-savvy, learning about how to market a website can seem daunting and feel like another task on the endless to-do list that comes with running and managing a salon. But the higher you rank on search engines such as Google, the better (and more) traffic you'll get, which, of course, increases the possibilities for bookings. That, in turn, increases your chances of getting more reviews, which will bump you up higher again. This week's episode features Eric Seropyan (@thisismysouthbay), SEO specialist and the President of LA-based digital marketing agency This Is My South Bay. Explore what SEO is, why it's essential to your marketing strategy, and how you can leverage its power to grow your salon business. Links: Get a free SEO reading of your website: https://www.thisismysouthbay.com Book a consultation with Eric Seropyan: https://calendly.com/thisismysouthbay Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to learn more about Phorest Salon Software.

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