[166] As the world turns to digital solutions to counter the impacts of COVID-19 lockdowns, people are coming to realise that posting ad hoc content no longer produces enough results and that there needs to be a proper understanding, intention and purpose behind their online activity. Featuring professional beauty blogger & teacher Sinéad Kavanagh (@thebeauttruth), this week's conversation explores social media strategy and the importance of both authenticity and consistency. Links: Reach out to Sinéad on Facebook or by email: [email protected] Access the Back In Business, With Phorest information page at www.phorest.com/c19 Click here to watch all the 'Reopening Strong' webinar replay on-demand Click here to subscribe to the weekly Phorest FM email newsletter This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to learn more about Phorest Salon Software.

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“What did the council decide on item 42?” — answered with the speaker and the moment.