Chapter 1: Who is Bubba Sparxxx and what is his background?
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Chapter 2: What was the impact of the 'Ugly' music video on Bubba's career?
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Hello and welcome to another installment of Teen Beat. I am your host, Danielle Fishel, continuing to talk to interesting people who do interesting things all about how their teenage years shaped who they are today. Remember getting your ears pierced at Claire's, picking up some Z Cavaricci's from Merry-Go-Round, or just hoping it's pizza day at the cafeteria?
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Chapter 3: How did Bubba's high school football career influence his music journey?
So thank you.
Yeah, it is a privilege, but it's still painful at times.
I know. I tell that to my knees. Well, thank you so much for taking the time to talk with me. We are going to get into young Warren Mathis and how Bubba Sparks was born. But first, I wanted to start with the ugly music video. I feel like that was such a moment that took the world by storm. And I wanted to hear about your experience with it.
It was directed by Mark Classfield and it is so ahead of its time. Do you remember first getting the concept for it?
Yeah, well, back in those days, it was a lot more of a production than videos are now because technology hadn't evolved as much. So basically like that whole crew, of like 20 people came from L.A. to Athens, Georgia, where I was living at the time. Yeah. For like two weeks. You know, I had a big budget. I was on Interscope. You know, I had the Timberland co-sign.
And so they had all financial cannons firing behind me at the time. And I didn't realize what a blessing and gift that was until much later. But I thought it was just what everybody gets, I guess. Right, right. But yeah, and it was actually kind of a tug of war because I... I didn't want to go quite as...
Look, real culture was captured in the video, but at times I felt it was kind of a tug of war because I didn't want it to quite go as sticky, and I didn't want it to seem like we were making fun of country folks.
Right, right.
You know what I'm saying? So I wanted to present it in a much cooler way. You know what I'm saying? And it was just kind of that tug of war, but I think it worked out in the end because I think if we had done it more the way that I wanted to do it, me kind of being too cool for school and trying to present like this... you know, just more serious.
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Chapter 4: What challenges did Bubba face in the music industry during his rise?
And I was so nervous about how I would look on camera. You know, it's kind of like the compounded version of like when you hate your voice, when you hear it, you know, it's like you're definitely going to hate the way you look on camera.
Yeah.
Especially me, you know, I was kind of heavier back then. And you know what they say, the camera adds about 50 pounds.
And then you get to stand in a mud pit with wild pigs.
Yeah, well, I did grow up on a farm, and we did have pigs. So that, you know, once again, we embellished it a little bit, running around, chasing pigs. I mean, it was just... But that was really my crew. And we had a good time doing it. And we had Bizarre from D12.
Yeah.
And that actually helped the video a lot, too, because they were hot as firecrackers at the time. You know, Eminem, D12, obviously. And I know a lot of people were probably... wondering how Eminem was going to embrace it. And having him in that video, you know, was... I think he was our only celebrity. Well, we had Timberland, obviously, and Missy.
But as far as like outside, Enrico Wade, God bless the dead, from Organized Noise was in the video, who was a mentor of mine and one of my heroes. But as far as like people not in our camp, you know, I think that was cool. He came down there and just did it, you know, and
once again i just thought everybody in the industry was that cool you know me and bizarre super we're super cool to this day oh man that's such a great story how did life change for you once the video hit trl man it was crazy i remember the first time i had like a um
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Chapter 5: How did addiction affect Bubba Sparxxx's life and career?
We might be having a different conversation right now. You know, but I was just, I loved music, don't get me wrong, but I was just really good at it. It just came natural to me. And I always kind of wished that football, it came that natural to me. But, you know, that just wasn't in the cards and it was what it was. And the journey is the journey. So, but yeah, I love football. I really do.
Like, it's a cultural, like, it's so ingrained in the culture, like growing up where I grew up and, you know, Man, I love it. I still keep up with my high school football team. Like, shoot, even baseball. Like, they're in the state baseball playoffs right now. And I was, I called myself like it was the Braves playing or something, checking the score, you know, the other day. Yeah.
You know, but that's just kind of how we grew up, you know.
How rural is Troop County? I know it's near LaGrange, but I'm trying to figure out how much you're even hearing rap music as a kid.
Well, LaGrange itself, especially at this point, less so when I was growing up, is a town of about 50,000 people. There's only like... 60 miles from Atlanta. So the actual town. But see, you have to remember, I grew up in the suburbs of LaGrange, as I like to say. So I grew up about 20 minutes north of LaGrange, out in the country. And honestly, the town itself is kind of...
suffered from some of the same ills that America, you know, particularly kind of impoverished areas. There's a lot of, there's violence there now, gun violence, not just like, you know, meth addicts shooting their, you know, their brothers or something like that, but like street gang violence, you know? And because where I grew up was basically 50% black, 50% white.
And really nobody much had anything except for like that small percentage of the people that owned everything, you know, type deal. But I think that's probably a lot why we took so much pride in football, too, because it was one of the things that, you know, allowed us to escape that perception.
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Chapter 6: What does Bubba think about the evolution of country and hip-hop?
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Your dad was a school bus driver.
He was. Everybody knows Jimmy Mathis. People come up to me all the time. I rode your daddy's school bus.
Oh, that must be so special to like meet people who knew your dad.
Well, what's special is because, you know, we've always had a, you know, traditional Southern men type relationship. You know, didn't talk much about feelings or, and, uh, And when I talk to people, they say, he would play your songs. He had so much. He was so proud of you. And I hear that stuff. And that makes me feel good because, you know, he's never really voiced that to me.
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Chapter 7: What is Bubba's perspective on his biggest hit 'Ms. New Booty'?
Because... I mean, come on. I grew up where I grew up when I grew up there. And me being a white boy from the country that was telling people he was going to make it as a rapper, they would have sooner believed me if I had told them I was going to be an astronaut and be the first human to walk on Pluto. You know what I'm saying? It would have been more believable. Right.
And so, yeah, he kind of felt like it was a fool's errand to some degree and that I should... You know, he really wanted me because I would have been the first person in my college, in my family at the time to get a college degree. And so he really wanted me to get that. I guess that generation kind of just thought that a college degree like earned you, you know, that was like a.
a ticket to like the club or something and you were gonna be straight for life or something you know and we know now that's not the case and plus i i didn't know i didn't have a plan you know so it's kind of tough when you try to go i went to some junior colleges and stuff and when you when you try to like you know do the college thing but you really don't have a vision for it like i was kind of just going in circles and then and then you know the music thing happened it kind of bailed me out
Your mom was also a grocery store cashier. Were either of them musical? How did you decide to start rapping?
All right, so I did come from a... I have... My mother and father each had a boy and a girl from a previous marriage. And then they got together and I was the only child they had together. But my mother's son and daughter that she brought to the situation lived with me. And my other brother, they lived with their mom in Atlanta. And I saw them pretty regularly. So I had one brother who was...
Iron Maiden is his favorite band of all time. He loved like heavy metal. And I mean, like passionately now. Right. And shout out to my brother, Russ. But it never spoke to me like I would try to get where I stay up and watch Headbangers Ball with him on Saturday nights on MTV.
And, you know, and I would try to because even my older brother and I wanted his his approval and I wanted his validation. And so, you know, I would I would try to get with it, but it just never really spoke to me. Then my other brother that lived in Atlanta, that was my dad's son. He was into, like, Parliament funk, like, just as intensely. You know, George Clinton cameos.
And my father loved traditional country. Like, George Jones is his favorite country. singer ever, Conway Twitty, Waylon James, people like that. And I have great memories of certain songs now when I look back in retrospect at growing up and me and my dad in the hayfield or going for a ride on Sunday and I'll hear songs that we used to listen to. And it sparks nostalgia now.
But at the time, it was just like, turn this shit off. Yes, yes. But to be honest, and my mother and my sister were kind of just pop music fans, but my mother loves to dance like she loves to dance. So maybe that's where I got, you know, some of the rhythm from. But music never mattered to me until I heard N.W.A. You know, end of that era, two live crew.
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Chapter 8: How does Bubba give back to those struggling with addiction today?
full names endure i think more than if i just came up with a name like soda soda pop or something you know like you know what i mean like yep i mean not to say that there aren't plenty of iconic people ice cube too short but yep i was like i you know already feeling like maybe people were not gonna take it as serious i wanted to just i don't know i just i always envisioned it being like an actual first and last name yep and um and me and shannon houcher is the guy that um was uh
that had 11th Hour, which was the initial production company I was signed to when we signed with Interscope. He and I are trying to figure out. And remember the old Rodney Dangerfield movie, Wally Sparks?
Yes.
So his kids had a bunch of DVDs. This is back during the DVD, DVR era. And so he's just going through DVD. And he says, what about Bubba Sparks? And it came from Wally Sparks, the Rodney Dangerfield movie. And then I was like, yeah, but what's better with three Xs? I wasn't thinking about the triple X, you know, pornography angle of it. I was thinking more about three Xs represents like fire.
That's like the best of the best moonshine.
Okay. Yes. Yeah. Like three skull and crossbones.
Correct.
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