11 - Your LinkedIn Profile Isn’t About You (And That’s the Problem)

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Recorded23 Jan 2026

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Send us a message!Most LinkedIn profiles are… fine.Well written.Nicely structured.Completely forgettable.In this episode, I’m talking about why your LinkedIn profile shouldn’t read like a CV, and why your About section isn’t the place to list everything you do or how long you’ve been doing it.Instead, we’re digging into the power of storytelling.Real situations.Real client moments.I’ll walk you through why talking about yourself rarely works, and how focusing on what actually happened during client projects builds trust, connection, and curiosity far faster.You’ll be invited to rethink your profile and pick three genuine moments where your work made a real difference, and to use those stories to make your LinkedIn profile feel human, relatable, and worth reading.No corporate beige.Just a better way to show what you really do.Thanks for listening to the Making Digital Real podcast. If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode. ☕ Support the podcast If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going. 🌍 Explore more of my work If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me. All the relevant links are below. Thanks again for listening, and I’ll see you in the next episode.

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