I Use AI to Make This Show. Here’s the Line I Won’t Cross.

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Podmastery: podcasting insights and advice for indie creators 15 min 1 speaker 3 chapters transcribed 1 month ago
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Why did the host get a 'weird shiver' listening to another podcast 90 seconds in?

Neal Veglio 0:00
And about 90 seconds in... I got this weird shiver, that little subconscious flag of wrongness. You can't quite figure out why it's there, but it's so unavoidable. So I went hunting for the reason for it. It wasn't the mic. It wasn't the editing. It was the words. The sentence structure was super tidy. But it was also completely, hauntingly empty, like a very confident ghost had sat down and written their whole script for them. There was nobody actually saying anything real into my ears. And this is now, I feel, going to become a growing problem. Unless we bring some perspective to it. Hello, this is Podmastery Podcasting Insights, the show for people who've had a proper go at this podcasting mark, but know they're capable of more.
Neal Veglio 1:20
I'm Neil Velio, and in this episode, I want to talk about the thing that's now wrecking a lot of shows. And it isn't the audio anymore. No, no, that is now a 2019 problem. Nowadays, it's all about the scripting. I'm also going to make a confession that some are going to have opinions about. Okay, so first of all, the audio problem in podcasting is essentially solved, at least by anybody taking this whole thing at least half seriously. You can buy a brilliant microphone for around 60 quid, and the software pretty much cleans your room up for free now in every single tool. So a total beginner can sound pretty much broadcast ready by the end of the day. Which means the thing that used to separate the good shows from the absolute dreck, that clean sound, well that's not separating anything anymore.
Neal Veglio 2:17
Everyone has got that now. At base. So the bar has been raised. Pressure has come away from the recording devices and it's now fully on the script, into the actual thinking. And once you can hear it failing, you cannot unhear it. Let me teach you the sound because it's got a real tell and it's absolutely everywhere at the moment. So it's the, it's not just this, it's that seesaw over and over because the machines do love a little bit of balance. It's the tidy little groups of three, always three, never two, never four. And it's the signpost that tells you what it's about to do instead of just doing it. So like, here's the thing. Here's the kicker. Let this sink in. It's the example that should have been specific and never is, where a real person would have said, my aunt Netta flogs candles on Etsy.
Neal Veglio 3:19
Instead you get, imagine a small business owner named Netta. And every point lands really softly. There are no rough edges left. And underneath a whole lot of it, not one opinion sharp enough to get anybody into any trouble whatsoever. Now, here's the confession I promised you, and I want you to really hear this because I'm about to hand my critics a loaded gun and then stand very still while they aim. I use AI to make this show. Yeah, I do. This very show, the one coming out of your earbuds or speaker right now. These words did indeed go through a machine at some point before they're going into your ears. Not every single line and not every single episode. But it is a part of my process and I'm not going to stand here wagging my finger at everybody else in the space while pretending that I'm not doing it.
Neal Veglio 4:13
That's exactly the kind of guru hypocrisy that makes my skin itch. So no, this isn't a don't use AI for your podcast episodes episode. That episode has long become irrelevant. This is actually an episode about the line to take with AI. One specific line and it decides whether the tool is going to make your podcast sharper and more entertaining or turn it into more of the slop that I've described at the beginning of this episode. It really is a narrow line and ironically, it separates the great writers from the awful ones. See, good writers can spot terrible AI writing. They're not blindly copying and pasting. They iterate. Here's the deal. I wrote radio comedy for the best part of a decade, through the late 90s and into the mid-2000s, for some of the world's biggest radio DJs, including Chris Tarrant, Howard Stern, Mancow Muller, you name it.
Neal Veglio 5:13
They have spoken words I've written.

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