Need Podcast Coaching? Have You Tried Dave Jackson? He's Three Stalls Down
episode
Podmastery: podcasting insights and advice for indie creators
30 min
3 speakers
7 chapters
transcribed 3 hours ago
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Why did a rival podcaster shout out my show for free?
I was listening to one of my regular podcasts the other day, Mindy My Own Business, and about ten minutes in, the host said my name. Not in a this man owes me money kinda way. He told his audience to go and listen to my show. And get this? He called me a great guy. Nobody asked him to. There was no deal in place. No swap. None of that. I'll do yours if you do mine, kind of stuff. He just said it, out loud, to his people. And I was chuffed. I mean properly chuffed. The sort of chuft you have to go and give the dogs a walk to try and process. Which is an odd way to feel about a man who on paper is Is my competition.
Casting
Welcome along to Podmastery Podcasting Insights, the podcast for indie creators that helps you get more from your podcasting efforts on your journey towards attaining Podmastery. I'm Neil Vellio, the Podmaster, and we'll probably be coming back to that. This episode, the one group of listeners you've been told to ignore. You have to understand I'm British. Criticism we can handle. We got the infrastructure for that. But somebody being nice about you, unprompted, in public We're not really equipped, we get awkward. For about a second, I assumed that when this guy Talked about me, he meant a different Neil. A better one. I mean there's bound to be a better podcaster named Neil. But he meant me. And there are only three approved British responses to that.
One, pretend you didn't hear it, which I think a lot of podcast gurus do. Two, say, oh, give over to an empty room. And three, Go very quiet and put the kettle on while you process what just happened. None of those is say thank you. Which was a problem. Because I was properly grateful. And I had nowhere to put that. Hold that thought. Because I did. I found somewhere to put it. Let me tell you a bit more about this host. The host was Dave Jackson from the School of Podcasting. A guy who I have an immense amount of respect for. He's been podcasting for 20 odd years. He's got more than a thousand episodes. He's in the podcasting Hall of Fame. Yes, podcasting has one. There's a ceremony, and presumably some kind of finger buffet.
I've never been invited to the hall or the buffet, and I'd like it on record that I am considerably. more upset about the buffet part of that. The episode that Dave put out last week was called Attention versus Connection. And it all opens with a really clever cold open about Dave hitting a complete stranger with a golf ball. And then later, a duck. Separate incidents, and that's a metaphor for growing a podcast. And it works. His point was, we've become brilliant at measuring attention, so through downloads, clicks, all that vanity stuff, but we've forgotten how to measure connection. You don't need 10,000 strangers, you need a few hundred of the right people who trust you. Does that sound familiar? Well you should do.
I agree with every word, and not only that, but I've even used those words on both of my podcasts from time to time. It's slightly annoying actually because this would be a much better episode if he was wrong and I came at him. Right? Drama. We all love drama. But I can't. And in the middle of it, as an example of somebody who got known by turning up rather than shouting,
What are the three “British” ways to react to an unexpected compliment?
He talks about me, by name, at length. And even read out my tagline on his show. He got as far as Podmaster and stopped. and went back and said, No, sorry. Nodge's Podmaster. The Podmaster. Now I chose that title, and yes, I was sober, and it was during the day. And I've been fine with it for years. We gotta own our expertise, right? But you hear it read out by a genuinely lovely American man who is so respected and admired in the industry. To the point that on his own show he placed clips of Adam Curry, the pod father, talking about him. with nothing but respect. And you hear him reading that out slowly and carefully, like he's reading the name off a parcel that's come to the wrong house, and he wants to make sure it gets to the right person.
And then suddenly, That name, the Podmaster, doesn't sound like a podcast consultant anymore.
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Chapters
7 chapters
1
Why did a rival podcaster shout out my show for free?
0:01–4:12
2
What are the three “British” ways to react to an unexpected compliment?
4:12–7:17
3
Who is Dave Jackson and why does his Hall‑of‑Fame status matter?
7:17–11:07
4
How does the Saturday‑morning cheese market illustrate podcast collaboration?
11:07–15:45
5
Why is a promo swap a “hostage exchange” and what’s a better alternative?
15:45–20:27
6
What’s the missing column on a podcaster’s connection spreadsheet?
20:27–26:23
7
How do B2B brands view competitor podcasts and why do they avoid collaboration?
26:23–30:14
Speakers
3 identifiedMore from Podmastery: podcasting insights and advice for indie creators
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