Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Podcast Episode Brainstorming: Creative Techniques to Spark New Ideas

13 May 2025

Contributed by Lukas

Have you ever found yourself staring at your podcast dashboard or blank word document, wondering what on earth you're going to talk about next? Y...

Growing Your Podcast and Business Through Authenticity with Jodi Peterman

08 May 2025

Contributed by Lukas

Are you ready to stop holding back and truly connect with your audience? In this episode, we dive deep with Jodi Peterman, owner of Elizabeth Erin Des...

Are Show Notes Actually Important?

06 May 2025

Contributed by Lukas

You’ve already put in so much effort to create an incredible audio experience for your listeners… and then it comes time to write the show notes. ...

Lessons from 15 Years of Podcasting: Strategies and Tips with Lorraine Ball

01 May 2025

Contributed by Lukas

Ever wondered what it really takes to build a successful podcast that stands the test of time? Today, guest Lorraine Ball shares her extensive journey...

Should My Podcast Have Seasons or Be Ongoing?

29 Apr 2025

Contributed by Lukas

Whether you’re posting weekly, bi-weekly, or on a different cadence, there are so many ways to create consistent, bingeable episodes for your audien...

Demystifying Digital Marketing Strategies for Podcasters with James Hipkin

24 Apr 2025

Contributed by Lukas

Are you tired of feeling like you're throwing spaghetti at the wall with your podcast's marketing and just hoping something sticks? Today, I...

How Do I Brainstorm my Podcast Content?

22 Apr 2025

Contributed by Lukas

As a podcaster, it can be difficult to consistently come up with new content ideas. This is a huge reason the majority of podcasters never make it pas...

Navigating Podcast Burnout After 5 Years [Audit with Medium Lady Talks]

17 Apr 2025

Contributed by Lukas

Feeling like your podcast is just you shouting into the void? You've poured your heart and soul into your show, but the downloads just aren'...

What are the Dos and Don'ts of Launching a Podcast?

15 Apr 2025

Contributed by Lukas

With over 50 podcasts launched to date, there are many different strategies we at Galati Media have tried and tested over time. Through this process, ...

Using AI for Podcast Workflow & Sponsor Automation with Ken Cox

10 Apr 2025

Contributed by Lukas

Ever wish you could clone yourself to handle all those podcasting tasks? Well, what if we told you AI might be the next best thing? In this episode of...

What are Dynamic Ads and How Can I Use Them?

08 Apr 2025

Contributed by Lukas

You might have heard about dynamic ads or seen them as an option on your podcast hosting platform but don’t know what they are. Dynamic ads are a gr...

Celebrating 200 Episodes of Podcasting Unlocked with Lisa Zawrotny

03 Apr 2025

Contributed by Lukas

In this special episode, we’re flipping the mic! Long time friend, client and podcaster Lisa Zawrotny is here to interview Alesia in celebration of ...

Where Can I Find Quality Guests for my Podcast?

01 Apr 2025

Contributed by Lukas

Finding quality podcast guests can be challenging, especially if you don’t know where to look. It’s important to bring on guests that both align w...

The Power of Taking Imperfect Action with Suzanne Culberg

27 Mar 2025

Contributed by Lukas

Every podcasting journey is different, and Suzanne Culberg knows that better than most. Suzanne is here to share her journey in podcasting, discussing...

Essential Podcast Marketing Strategies for Everyone

25 Mar 2025

Contributed by Lukas

Ready to celebrate your podcast's journey beyond just download numbers? Forget fleeting metrics; we're talking about celebrating your dedica...

Launching Your First Podcast: Strategies, Tools, and Overcoming Fear with Lauren Burns

20 Mar 2025

Contributed by Lukas

Ever dreamt of launching your own podcast but felt overwhelmed by the 'how'? You're not alone! This week on Podcasting Unlocked, we&apo...

What are the Best Podcast Recording Options?

18 Mar 2025

Contributed by Lukas

There are way too many options when recording an episode for your podcast, and it’s easy to get overwhelmed. Today I’m sharing my favorite tools t...

Overcoming Fear & Using Podcast Guesting for Business Growth with Robin Waite

13 Mar 2025

Contributed by Lukas

Imagine landing 3,000 inquiries from just one strategic podcast guest appearance! In this episode, we chat with Robin Waite, host of the 'Fearles...

The Art of the Trailer: How to Create a Podcast Trailer That Wows

11 Mar 2025

Contributed by Lukas

Did you know your podcast trailer is often one of the MOST downloaded episodes? Your trailer is going to be listeners’ first entrance into understan...

Podcasting, Storytelling, and Navigating ADHD with John A. Brink

06 Mar 2025

Contributed by Lukas

In this episode of Podcasting Unlocked, Alesia Galati sits down with the extraordinary John A. Brink. At 84 years young, John is not your average podc...

How Can I Increase my Podcast Downloads?

04 Mar 2025

Contributed by Lukas

There are 4 main goals we come across when working with our podcasting clients: conversion, impact, growth, and engagement. Today, I’m going to be b...

Welcome to Podcasting Unlocked

03 Mar 2025

Contributed by Lukas

Are you a purpose-driven business owner ready to make a real difference in the world?Join Alesia Galati, founder of Galati Media and a proud member of...

Podcast Marketing Strategies: How to Grow Your Audience & Reach New Listeners

27 Feb 2025

Contributed by Lukas

Is your incredible podcast content falling on deaf ears?  You pour your heart and soul into creating amazing episodes, but in today's crowded po...

Podcast Tax Strategies: Maximizing Write-Offs for Your Business with Tanya Akimenko

20 Feb 2025

Contributed by Lukas

Podcasters, are you leaving money on the table?  Taxes might not be the most thrilling topic, but for savvy creators, understanding tax deductions an...

Podcast Content Calendar: The Ultimate Guide for Growth & Organization

13 Feb 2025

Contributed by Lukas

Is your podcasting routine feeling more like a rollercoaster than a smooth ride? Are you constantly scrambling for episode ideas, or missing publishin...

Unlock Your Limitless Potential: Overcoming Limiting Beliefs with Yvonne Trost

06 Feb 2025

Contributed by Lukas

Ever felt like you're not living up to your full potential? Like there's a glass ceiling on your success, but it's one you've plac...

Unlocking Impact: How to Use Market Research to Make Your Podcast a Success

30 Jan 2025

Contributed by Lukas

Are you a podcaster with a passion for making a difference? Do you want your message to resonate with the right audience and inspire them to take acti...

Building Relationships and Growing Your Audience as a Podcast Guest with Rhonda Parker-Taylor

23 Jan 2025

Contributed by Lukas

Being a guest on other podcasts is one of the best strategies for growing your audience and building strong relationships. Rhonda Parker-Taylor shares...

The Secret to Podcast Success: Discovering Your Unique Angle

16 Jan 2025

Contributed by Lukas

In a sea of podcasts, how do you make yours stand out? This episode dives deep into finding your podcast's unique angle - that special something ...

How to Keep Your Podcast Audience Engaged with Emily Aborn

09 Jan 2025

Contributed by Lukas

Keeping your audience listening from beginning to end of your episodes can be a struggle. If seeing your drop off rate is making you think of leaving ...

Embracing Unique Podcast Formats with Jeff Revilla

02 Jan 2025

Contributed by Lukas

Have you ever felt stuck in a rut with your podcast? Jeff Revilla, a long-time podcaster since 2015, knows the importance of changing up your podcast ...

30-Minute PR Strategies to Skyrocket Your Visibility with Jill Lublin

26 Dec 2024

Contributed by Lukas

Tired of hearing about PR and publicity and thinking it's only for the big players? In this episode, PR expert Jill Lublin shatters that myth, sh...

How to Be Happier for Entrepreneurs and Podcasters with Brad Chandler

19 Dec 2024

Contributed by Lukas

Happiness isn't just a feeling - it's a skill we can cultivate. Today, happiness coach Brad Chandler is here to unpack the transformative po...

Staying Relevant and Growing Your Podcast Audience in a Crowded Landscape

12 Dec 2024

Contributed by Lukas

With an influx of new podcasts expected to come onto the scene in 2025, as an established podcaster, you may be wondering how to stay relevant and con...

The Future of Podcasting in 2025

05 Dec 2024

Contributed by Lukas

Has the height of podcasting run its course? With new tech and listening habits changing, 2025 will surely be a pivotal year for podcasting. But while...

Liberating Business Owners from Chaos with Scott Beebe

28 Nov 2024

Contributed by Lukas

Running a business is anything but peaceful. And with so many different voices from everywhere telling us the “best” way to generate leads or crea...

How to Maintain a Sustainable Podcast with Over 1,300 Episodes with Mister Productivity, Mark Struczewski

21 Nov 2024

Contributed by Lukas

Whether you have 10 or 1,000 podcast episodes, there is magic in knowing that your podcast is meant to evolve alongside you and your listeners. With o...

Discovering Your Unique Podcasting Voice with J. Rosemarie Francis

14 Nov 2024

Contributed by Lukas

We all have a unique message to share, and podcasting is one of the best ways to share that message. But there are so many mindset blocks and obstacle...

Being Authentic Online Without Oversharing with Cayla Merrill

07 Nov 2024

Contributed by Lukas

If you're a business owner or a content creator, you know the feeling of having to keep showing up and wondering whether or not you can show up a...

Unlocking the Power of Press Releases for Your Podcast with Mickie Kennedy

31 Oct 2024

Contributed by Lukas

Press releases are often associated with marketing strategies for large companies and corporations. But have you ever thought about writing and sharin...

Overcoming Obstacles and Embracing Your Unique Voice with David Ask

24 Oct 2024

Contributed by Lukas

We’ve talked on the show before about how everyone has their own unique voice and how podcasting is one of the best ways to share that. Very few peo...

Building Relationships and Creating Impact Through Podcasting with Tabatha Thorell

17 Oct 2024

Contributed by Lukas

Launching a brand new podcast today is much different compared to the 2010s. Because of the development of the industry, the rise in tools to assist t...

Leveraging Referrals and Market Research to Grow a Podcast with Sage Weiss

10 Oct 2024

Contributed by Lukas

The best way to connect with your podcast audience is to create content that resonates with them. But in a busy world with digital algorithms that dem...

Creative Ways to Repurpose Guest Podcast Episodes with Lyndsay Phillips

03 Oct 2024

Contributed by Lukas

Making a guest appearance on other people’s podcasts is not only exciting but a great way to open yourself up to a new audience, potential clients, ...

Get Your Podcast Featured in More Media Outlets with Leah M. Forney

26 Sep 2024

Contributed by Lukas

One of the most valuable marketing tools for your podcast is media appearances, and those appearances can come in lots of different forms. From gettin...

The Value of Referral Partners Through Podcast Guests with Carol Hamilton

19 Sep 2024

Contributed by Lukas

There are so many different ways to monetize your podcast and grow your show strategically. And while we often talk about turning your listeners into ...

Amplifying Women's Voices With Podcasting and Empathy with Amy Pons

12 Sep 2024

Contributed by Lukas

Podcasting allows for everyone to have a voice. This is especially important for people in traditionally marginalized communities whose voices have a ...

The Power of StoryBrand in our Podcast Content with Lauren Cockerell

05 Sep 2024

Contributed by Lukas

Marketing your podcast or business can feel like a balancing act: you know you need to speak to potential clients’ pain points and frustrations, but...

Escape the Social Media Hamster Wheel with Mark Herschberg

29 Aug 2024

Contributed by Lukas

While lots of social media posting tries to keep up with trends and focus on current events, podcasters and small business owners have a lot of evergr...

The Power of Authentic Engagement on Instagram with Jillian O'Keefe

22 Aug 2024

Contributed by Lukas

With two billion monthly active users worldwide, Instagram can be an awesome place to spend time and promote your podcast. But making meaningful conne...

Optimizing Your Facebook Marketing for Maximum Impact with Meg Brunson

15 Aug 2024

Contributed by Lukas

As content creators, social media can feel really overwhelming. And when a platform like Facebook has so many different ways to connect and interact w...

Practical Strategies for Using LinkedIn for Podcast Promotion with Tania Bhattacharyya

08 Aug 2024

Contributed by Lukas

Social media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leader...

The Power of Email Marketing: Myths and Realities with Kendra Corman

01 Aug 2024

Contributed by Lukas

Marketing is always evolving and for the past few years, email marketing has been a hot topic of conversation. Do people still read emails? Is email m...

Creating Boundaries and Honoring Your Whole Self with Valerie Friedlander

25 Jul 2024

Contributed by Lukas

Creating and releasing a podcast is no small task, and everyone approaches theirs differently. But the most important thing to keep in mind when plann...

Simplifying Complex Topics for Your Audience with Menekse Stewart

18 Jul 2024

Contributed by Lukas

With the constant changes in technology, social media trends, current events and more, it can be hard to keep up with what you think your marketing st...

The Importance of Self-Mastery in Podcasting with Kim Romain

11 Jul 2024

Contributed by Lukas

So you’re sitting down to record an episode for your podcast, and you realize halfway through that the conversation is taking a turn you didn’t ex...

Unlocking the Hidden Book Inside Your Podcast Episodes with Scott Maderer

04 Jul 2024

Contributed by Lukas

Writing a book is something most people think about doing in their lives. And as a business owner, having a formal, published account of your business...

Financial Planning for Podcasters and Business Owners with Brandon Neely

27 Jun 2024

Contributed by Lukas

Finances are not the sexiest thing to talk about when it comes to our businesses, but it IS essential to have a handle on your numbers. Brandon Neely,...

Automate Your Podcast to Save Time and Energy with Joe Casabona

20 Jun 2024

Contributed by Lukas

Business owners are BUSY and even when podcasting is your favorite part of your marketing strategy, it can take up a lot of time in your week, leaving...

Tracking and Nurturing Relationships with Collaborators and Brands with Reena Friedman Watts

13 Jun 2024

Contributed by Lukas

There are so many behind-the-scenes elements of a successful podcast, from searching for sponsorships to navigating new business brought in by the sho...

Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang

06 Jun 2024

Contributed by Lukas

Sometimes it feels like getting your guests to share your episode is a full-time job. It’s frustrating when you put your heart and soul into the con...

Aligning Your Podcast Marketing Strategy with Your Values with Becky Mollenkamp

30 May 2024

Contributed by Lukas

With so much information about marketing available from so many different experts, it can feel overwhelming finding what you ’should’ do to promot...

Mastering Paid Advertising Strategies with Robert Brill

23 May 2024

Contributed by Lukas

We’ve all become accustomed to seeing a barrage of social media and Google advertisements wherever we go on the internet. But how do we take advanta...

Become a Standout Speaker with Visibility Tips with Antoniette Roze

16 May 2024

Contributed by Lukas

Podcasting and public speaking can feel like they are very different worlds, but they’re really just two different methods of sharing your voice and...

Improve Your Video Content Strategy with Atiba De Souza

09 May 2024

Contributed by Lukas

As podcasters, we tend to think about our craft as an audio-based product. But we’ve all seen the rise in video content over the last few years, and...

Insights from 1600+ Episodes with Alan Lazaros

02 May 2024

Contributed by Lukas

When most podcasts don’t make it to 25 episodes, it can be shocking to see that someone has over 1600 podcast episodes under their belt. While there...

Grow with an Aligned Podcast Network with Karen Roberts

25 Apr 2024

Contributed by Lukas

Podcasting can feel like a lonely venture when first starting out, when you’re doing everything yourself and worrying about whether or not the stati...

The Benefits of Podcasting for Mental Wellness with Donald Dunn of Heroes Voice Media

18 Apr 2024

Contributed by Lukas

Podcasting has a way of bringing together like-minded people and creating tight knit communities. While beneficial in a lot of ways, that feeling of c...

6 Podcast Marketing Myths That Are Holding You Back

11 Apr 2024

Contributed by Lukas

With so many opinions out there on the “correct” way to market your podcast, it’s no wonder myths can take hold and gain traction quickly. Today...

Personality Types for Content Creation: Human Design Strategies with Karyn Paige

04 Apr 2024

Contributed by Lukas

As a podcaster and content creator, staying consistently creative while keeping your audience engaged can feel like a constant challenge. But the one-...

Creating Systems for Efficient and Intentional Collaborations with Angela Tan

28 Mar 2024

Contributed by Lukas

As entrepreneurs, especially those of us juggling multiple roles, it's easy to get overwhelmed by the daily tasks and minutiae of running a busin...

Unleashing the Power of Storytelling with Karen Kenney

21 Mar 2024

Contributed by Lukas

Everyone loves a good story, right? That’s what we should be doing as podcasters: telling engaging stories that connect us with and help us build ra...

Maintaining Structure in your Podcast and Schedule with Lance Cayko

14 Mar 2024

Contributed by Lukas

We all have busy lives, and it can feel difficult to find time to accomplish all of your podcasting and business goals while still spending time with ...

Making Meaningful Connections Through Networking with Swire Ho

07 Mar 2024

Contributed by Lukas

When you hear the phrase “networking event”, do you get excited? Or are you one of many people who get nervous at the thought of having to walk th...

How To Improve Your Podcast’s Accessibility with Maxwell Ivey

29 Feb 2024

Contributed by Lukas

According to the World Health Organization, an estimated 1.3 billion people around the world currently experience a significant disability. As more cl...

Mastering Keyword Research and SEO for Your Podcast with Lauren Gaggioli

22 Feb 2024

Contributed by Lukas

Optimizing your content for search engines can feel extremely overwhelming, especially if you have no experience with things like keyword research and...

Becoming a Better Speaker with Roy Coughlan

15 Feb 2024

Contributed by Lukas

Aspiring podcasters often face many challenges before getting started, not least of which is the fear of public speaking. Public speaking does not com...

Where to Look for Podcast Charts, Ranking, and More

08 Feb 2024

Contributed by Lukas

We all see podcasts, both large and small, that talk about being a globally rated podcast or use very specific information about their shows in their ...

Building Community through Email Marketing with Paul Gowder

01 Feb 2024

Contributed by Lukas

Building a community online takes time and a lot of work. There are lots of ways to do it, but Paul Gowder has found success in building up online com...

Authentic Communication with Adria Firestone

25 Jan 2024

Contributed by Lukas

With video becoming such an important medium in podcasting, we have to consider how we are communicating not just with our audience, but our guests du...

Setting Business Podcast Goals

18 Jan 2024

Contributed by Lukas

The beginning of the year is synonymous with setting goals, and your podcast is likely no exception! Setting goals for your business podcast can feel ...

Being an Effective Podcast Guest with Emily Aborn and Lisa Zawrotny

11 Jan 2024

Contributed by Lukas

We all know that being a podcast guest is the number one way to grow your show. But how much preparation do you actually have to put in to be a high-q...

Being an Effective Podcast Host with Emily Aborn and Lisa Zawrotny

04 Jan 2024

Contributed by Lukas

Having guests on your podcast is a valuable way to bring your audience new perspectives and ideas on topics they deeply care about. But choosing the r...

Securing High-Profile Guests with Courtney Elmer

28 Dec 2023

Contributed by Lukas

Having big-name guests on your podcast is a great way to boost the credibility of your show and potentially get your show in front of new listeners. B...

What You SHOULD and SHOULDN’T Say on Your Podcast

21 Dec 2023

Contributed by Lukas

The beauty of podcasting is that anyone can pick up a microphone, share their story, and make a difference in the world. While that freedom is rare in...

Creating an Aligned and Effective Podcast Sales Funnel with Evans Putman

14 Dec 2023

Contributed by Lukas

Creating a sales funnel is essential to bringing in new clients for your business. But when you hear the word sales, do you think of overly pushy sale...

Create a Perfect Podcast Description

07 Dec 2023

Contributed by Lukas

The description of your podcast is one of the first, if not THE first, thing people see about your show. This paragraph is the listener’s first look...

Marketing Your Podcast on LinkedIn with Louise Brogan

30 Nov 2023

Contributed by Lukas

LinkedIn is an important social media tool when it comes to growing your business and networking with other professionals. And we’ve talked on the s...

The Future of Podcasting in 2024

23 Nov 2023

Contributed by Lukas

So many things happened in podcasting in 2023 that it can be difficult to keep track of it all! As the end of the year approaches, now is the time to ...

Are Podcast Reviews Important? Part 2

16 Nov 2023

Contributed by Lukas

We’re talking podcast reviews and ratings again this week! After my last solo episode, my team had questions about how different platforms handle ra...

Building Resilience and Achieving Your Goals with Jenn Drummond

09 Nov 2023

Contributed by Lukas

Setting goals is something we all know we’re supposed to do, but how many of us achieve them? Whether business goals or personal goals, you surely h...

Are Podcast Reviews Important?

02 Nov 2023

Contributed by Lukas

Consumer and audience opinions are everywhere. From online shopping to social media comments to podcast reviews, regular folks are leaving feedback on...

Understanding Body Language For Better Podcast Interviews with Joseph McGuire

26 Oct 2023

Contributed by Lukas

When we have people on our podcasts, we need to be able to communicate with them effectively to get their point across. But communication starts befor...

Leaving Your Comfort Zone to Grow Your Podcast with Gabrielle Crichlow

19 Oct 2023

Contributed by Lukas

Starting a podcast can seem overwhelming, especially if the technology and skills required are new to you. But with the confidence to go outside of yo...

How to Use LinkedIn to Generate Podcast Leads with Julie Livingston

12 Oct 2023

Contributed by Lukas

LinkedIn is the platform to be on as a business professional. It has become the main place to network, build connections, and share insights along you...

Overcoming Perfectionism in Podcasting

05 Oct 2023

Contributed by Lukas

Perfectionism is something we all deal with to some degree. But as content creators, podcasters can feel extra pressure to be perfect for our audience...

Finding Balance and Fulfillment Outside of Your Business with Cindy Rand

28 Sep 2023

Contributed by Lukas

We all hear the phrase ‘work-life balance’ now more than ever before. The business landscape is changing and people value finding that balance mor...

Using your Podcast to Sell High-Ticket Services with Chandler Walker

21 Sep 2023

Contributed by Lukas

We’ve all listened to a podcast or seen a video where the host tries to sell a product, but it leaves you, the listener, feeling weirded out. There ...

The Power of Creating Authentic Connection as a Podcast Host with Joe Dimino

14 Sep 2023

Contributed by Lukas

The audience is usually front and center on our minds when we’re recording our podcast but podcasting is SO much more than just recording audio for ...

10 Things I Wish I Knew Before Starting a Podcast

07 Sep 2023

Contributed by Lukas

There are a lot of things to think about before starting a podcast, and it can get overwhelming quickly. After launching three podcasts for myself and...