Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs
Episodes
Create a Perfect Podcast Description
07 Dec 2023
Contributed by Lukas
The description of your podcast is one of the first, if not THE first, thing people see about your show. This paragraph is the listener’s first look...
Marketing Your Podcast on LinkedIn with Louise Brogan
30 Nov 2023
Contributed by Lukas
LinkedIn is an important social media tool when it comes to growing your business and networking with other professionals. And we’ve talked on the s...
The Future of Podcasting in 2024
23 Nov 2023
Contributed by Lukas
So many things happened in podcasting in 2023 that it can be difficult to keep track of it all! As the end of the year approaches, now is the time to ...
Are Podcast Reviews Important? Part 2
16 Nov 2023
Contributed by Lukas
We’re talking podcast reviews and ratings again this week! After my last solo episode, my team had questions about how different platforms handle ra...
Building Resilience and Achieving Your Goals with Jenn Drummond
09 Nov 2023
Contributed by Lukas
Setting goals is something we all know we’re supposed to do, but how many of us achieve them? Whether business goals or personal goals, you surely h...
Are Podcast Reviews Important?
02 Nov 2023
Contributed by Lukas
Consumer and audience opinions are everywhere. From online shopping to social media comments to podcast reviews, regular folks are leaving feedback on...
Understanding Body Language For Better Podcast Interviews with Joseph McGuire
26 Oct 2023
Contributed by Lukas
When we have people on our podcasts, we need to be able to communicate with them effectively to get their point across. But communication starts befor...
Leaving Your Comfort Zone to Grow Your Podcast with Gabrielle Crichlow
19 Oct 2023
Contributed by Lukas
Starting a podcast can seem overwhelming, especially if the technology and skills required are new to you. But with the confidence to go outside of yo...
How to Use LinkedIn to Generate Podcast Leads with Julie Livingston
12 Oct 2023
Contributed by Lukas
LinkedIn is the platform to be on as a business professional. It has become the main place to network, build connections, and share insights along you...
Overcoming Perfectionism in Podcasting
05 Oct 2023
Contributed by Lukas
Perfectionism is something we all deal with to some degree. But as content creators, podcasters can feel extra pressure to be perfect for our audience...
Finding Balance and Fulfillment Outside of Your Business with Cindy Rand
28 Sep 2023
Contributed by Lukas
We all hear the phrase ‘work-life balance’ now more than ever before. The business landscape is changing and people value finding that balance mor...
Using your Podcast to Sell High-Ticket Services with Chandler Walker
21 Sep 2023
Contributed by Lukas
We’ve all listened to a podcast or seen a video where the host tries to sell a product, but it leaves you, the listener, feeling weirded out. There ...
The Power of Creating Authentic Connection as a Podcast Host with Joe Dimino
14 Sep 2023
Contributed by Lukas
The audience is usually front and center on our minds when we’re recording our podcast but podcasting is SO much more than just recording audio for ...
10 Things I Wish I Knew Before Starting a Podcast
07 Sep 2023
Contributed by Lukas
There are a lot of things to think about before starting a podcast, and it can get overwhelming quickly. After launching three podcasts for myself and...
Overcoming the Fear of Getting Started with Esther Avant
31 Aug 2023
Contributed by Lukas
Starting a podcast can feel overwhelming. With all of the perceived things you have to do before hitting record, it can be easy to put it off or be di...
Impactful SEO Strategies for your Website with Brandon Leibowitz
24 Aug 2023
Contributed by Lukas
Your website can and should be your one-stop shop for your podcast. From show notes to links to listening directly from an embedded player, your podca...
Creating a Podcast that Aligns with Your Values with Julia Nepini
17 Aug 2023
Contributed by Lukas
As a business owner, you put your values at the center of the work you do. Your podcast should be no different! Creating a podcast where your values t...
Setting Yourself Apart as a Podcaster with Tracy Hazzard
10 Aug 2023
Contributed by Lukas
Podcasts are as popular as ever and there are so many to choose from! So how do you make yourself and your podcast stand out in the crowd? Tracy Hazza...
Podcast Guesting Strategies to Grow Your Podcast Audience
03 Aug 2023
Contributed by Lukas
Being a guest on someone else’s podcast is often mentioned as being the best way to grow your listenership. But no one ever really breaks down the W...
Creating Curiosity with our Podcast Content with Emily Aborn
27 Jul 2023
Contributed by Lukas
With all of the content we’re bombarded with every day, it can be difficult to make podcast content that you’re confident people will stop and lis...
Podcast Visibility through Strategic Podcast Connections with Paige Bond
20 Jul 2023
Contributed by Lukas
Making your podcast visible should be near the top of your list when it comes to important things to consider when podcasting. One way to get more eye...
Building Thought Leadership through Impactful Guest Appearances with Jason Cercone
13 Jul 2023
Contributed by Lukas
Guest appearances on other podcasts are an incredible way to increase your listenership and build your thought leadership in your industry. But there ...
Podcast Networks: Everything You Need to Know as A Podcast Host
06 Jul 2023
Contributed by Lukas
Podcast networks are a growing part of the podcasting space. They offer a way for hosts and businesses behind a show to cross-promote their content wi...
Finding Where Your Podcast Fits in Your Funnel with Nicole Hesse
29 Jun 2023
Contributed by Lukas
We all know that having a regular podcast is an incredible way to attract leads and future clients to your business. But what’s the best way to util...
Legal Tips Every Podcaster Should Know with Samantha Bradshaw
22 Jun 2023
Contributed by Lukas
We all know that the legal components of our business are just as important to attend to as the creative ones. But making sure you have your legal duc...
How to Make Your Podcast More Accessible with Meg Brunson
15 Jun 2023
Contributed by Lukas
Accessibility is a big topic of conversation and an important one. As podcasters and business owners, our client and listener experiences should alway...
Learning from Podcast Mistakes with Courtney Andersen
08 Jun 2023
Contributed by Lukas
Podcasting doesn’t have a comprehensive guidebook with the dos and dont’s spelled out for you. Because of that, we all make mistakes when starting...
10 Things To Do Before You Start a Podcast
01 Jun 2023
Contributed by Lukas
So you’re starting a podcast. You pick a name, make your cover art, fire up Buzzsprout, and release your content into the world. It’s that easy, r...
Using Chat-Based AI to Support Your Content Creation with Andréa Jones
25 May 2023
Contributed by Lukas
ChatGPT and AI are hot topics in the online space right now. But how will these applications that quickly and efficiently generate content change how ...
How to Overcome Perfectionism and be Consistent with Podcasting with Reshanda Yates
18 May 2023
Contributed by Lukas
Perfectionism keeps so many people away from podcasting. They worry they can’t stay consistent or create content that’s ‘good enough’ to be pu...
How to Create Organic Podcast Growth in a Digital World with Roger Williams
11 May 2023
Contributed by Lukas
Growing a podcast isn’t easy, especially when trying to grow with organic reach. How do you reach more listeners? Today, Roger Williams is here to t...
Imposter Syndrome and Podcasting with Brittney Quinn
04 May 2023
Contributed by Lukas
Every entrepreneur and business owner has had feelings of imposter syndrome before. When we’re starting our businesses, there are a lot of unknowns,...
Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila
27 Apr 2023
Contributed by Lukas
SEO is more important now than ever before and that won’t be changing any time soon. But podcasters often forget to emphasize SEO when putting their...
How to Design Eye-Catching Podcast Graphics with Lauren Felter
20 Apr 2023
Contributed by Lukas
While podcasts are mainly an audio experience, graphics still play an important role. Cover art is the first thing your potential listeners' expe...
Updates on YouTube and Podcasting with Sarah Conard
13 Apr 2023
Contributed by Lukas
Over the past month, YouTube came out with its big push for bringing more podcasts to the platform with YouTube podcasts. While this doesn’t mean an...
The Truth about AI and Podcasting
06 Apr 2023
Contributed by Lukas
ChatGPT and the future of AI have been on everyone’s minds lately. With the number of AI tools on the market increasing every day, you’re probably...
Monetizing a Podcast with Digital Courses with Jono Petrohilos, Host of Course Creator Community Podcast
30 Mar 2023
Contributed by Lukas
Digital courses are an excellent way to monetize your podcast but are often overlooked. But if you have the right strategy in place and a community th...
How To Position Yourself An Authority In Your Field with Jocelyn Chong
23 Mar 2023
Contributed by Lukas
Over 70% of entrepreneurs say that they struggle when it comes to networking. There are lots of ways to market yourself better and establish yourself ...
How to Optimize Your Podcast for Greater Visibility with Joe Rockey
16 Mar 2023
Contributed by Lukas
Growing your podcast audience can seem like a challenge, but there are tools and strategies that can make it easier. Today’s guest has two distinctl...
Podcast Listening And Cognitive Function with ST Rappaport
09 Mar 2023
Contributed by Lukas
The way our brains work plays a huge role in our daily lives, from our ability to start projects to the way we prefer to process information. And beca...
Are Your Podcast Ads Actually Working For You?
02 Mar 2023
Contributed by Lukas
Podcast ads are a wonderful tool for getting more clients in your business, but only if you have a strategy that makes them the most effective, they c...
Setting Achievable and Measurable Podcast Milestones
23 Feb 2023
Contributed by Lukas
You’ve been working hard on your podcast, it’s time to celebrate! Very few podcasts make it to major episode milestones, so it’s important to ma...
Developing Your Voice in Podcasting with Christina Carlson
16 Feb 2023
Contributed by Lukas
You have a unique voice and perspective, and there’s room in podcasting for you. Yes, you. This week, episode 87 of Listeners to Leads is about find...
Creating Your One-Hour Marketing Plan with Mallory Schlabach, CEO of The GirlBoss Agency
09 Feb 2023
Contributed by Lukas
Marketing is essential to growing our businesses, but creating a marketing plan often takes up more time than it should. This week, episode 86 of List...
How to Create a Book Featuring Your Podcast Guests with Mike Capuzzi
02 Feb 2023
Contributed by Lukas
I talk on the podcast all of the time about repurposing your podcast episodes into additional content and creating a book is not only a great way to e...
Using Podcast Guesting to Attract New Clients with Julie Fry
26 Jan 2023
Contributed by Lukas
We all, as business owners, burn out our email lists, personal networks, and social media following, so going on podcasts gives us an opportunity to r...
Podcasting in 2023 for your Business with Lisa Zawrotny and Emily Aborn
19 Jan 2023
Contributed by Lukas
If you’re interested in starting your own podcast, guesting on someone else’s podcast, or just wanting to know more about the podcast industry its...
Podcasting for Introverts with Katherine Mackenzie-Smith of the Emerge + Expand Podcast
12 Jan 2023
Contributed by Lukas
Introverts thrive with one on one conversations so a podcast is a great way to naturally share the things they are passionate about with people that a...
Three Ways to Repurpose Podcast Content
05 Jan 2023
Contributed by Lukas
As business owners and podcasters, we are busy, and everything on our plate can add up and feel overwhelming. It is super important to repurpose the c...
Showing up Consistently for your Podcast Community with Paul Levitin of The Happy Healthy Human
29 Dec 2022
Contributed by Lukas
A podcast is often an extension of ourselves, and sometimes we get this boxed-in feeling like we can’t get deeper with our message or narrow down th...
The Future of Podcasting with Todd Cochrane, CEO of Blubrry Podcasting
22 Dec 2022
Contributed by Lukas
Compared to the early years of podcasting, there is now so much less of a barrier to entry regarding tech skills and cost to start. What remains the s...
Why is Podcast Quality so Important?
15 Dec 2022
Contributed by Lukas
If you’ve listened to this podcast before, you know I talk all the time about the importance of having quality content and audio for your podcast. A...
Creating a Podcast for your Community with Krista Lockwood
08 Dec 2022
Contributed by Lukas
The trends are shifting away from chasing big numbers and followers to focusing more on having a solid and engaged community that shows up consistentl...
Being Strategic with your Podcast Content with Casey Gromer
01 Dec 2022
Contributed by Lukas
Like anything, there are so many strategic decisions you can make when it comes to your podcast content, but unless you know your goals, you could be ...
Tracking and Understanding your Podcast Metrics with Danielle Hayden
24 Nov 2022
Contributed by Lukas
There are countless metrics you can track and different strategies to take based on your podcast goals, however, if you’re not clear on what those g...
Using Your Podcast as a Thought Leadership Platform
17 Nov 2022
Contributed by Lukas
Thought leadership is really about creating value and sharing knowledge around your area of expertise. Still, even more than that, it’s about taking...
15 Ways to Improve your Podcast Results Today
10 Nov 2022
Contributed by Lukas
If you’re using your podcast to bring in leads for your business, but you’re not seeing the results you hoped for, don’t give up! There are stra...
The Future of Podcasting
03 Nov 2022
Contributed by Lukas
The future of podcasting is not going to be about the numbers and the downloads but rather about connecting with your audience and actually creating c...
Putting your Audience First with Tarek Hossain of The S Factor
27 Oct 2022
Contributed by Lukas
As podcasters, we have to remember that the content we create is, first and foremost, for our audience. When it comes to picking our format, deciding ...
Behind the Scenes of a Podcast Rebrand with Lisa Zawrotny
20 Oct 2022
Contributed by Lukas
When you start a podcast, you create your brand based on where you are at the moment, but as you grow, it is important that your brand remains authent...
Creating a Podcast Community with Cristin Downs of The Notable Woman
13 Oct 2022
Contributed by Lukas
The great thing about online communities is that when people see something they like or something that resonates with them, they want to engage furthe...
Podcasting and PR for Authors with Dana Kaye of Kaye Publicity
06 Oct 2022
Contributed by Lukas
Readers are risk-averse. They want to know when they purchase a book if it is something they are interested in and is worth their time and money. Now ...
The #1 Way to Grow Your Podcast Show
29 Sep 2022
Contributed by Lukas
There are plenty of strategies out in the world for growing your podcast show, but there are only a few that will get you quick results and guaranteed...
Double your Downloads by Podcast Guesting with Barb Nangle
22 Sep 2022
Contributed by Lukas
There ends up being this alignment that comes when you connect with people very authentically and guesting on podcasts is a fantastic way to make thes...
Adding a Subscription Model to your Podcast
15 Sep 2022
Contributed by Lukas
You may have seen Apple promoting their subscription-based podcast model and wondered if this was the right move for your podcast or if another subscr...
Selling Authentically On Your Podcast with Nikki Rausch of Your Sales Maven
08 Sep 2022
Contributed by Lukas
In order to turn your podcast listeners into leads, you have to figure out how evoke the feeling of what it is like to work with you into the content ...
Using Podcast Listening Statistics to Make Better Decisions
01 Sep 2022
Contributed by Lukas
When looking at your podcast listening statistics, you’re going to want to look at the stats that are relevant to the places your audience actually ...
Clearly Positioning your Podcast with Karley Cunningham of Big Bold Brand
25 Aug 2022
Contributed by Lukas
Nobody has the same purpose. Even if you think the world of podcasting is saturated, you are still going to show up differently and speak to a niche a...
The Power in Doing Solo Podcast Episodes
18 Aug 2022
Contributed by Lukas
People can most likely go listen to your guest on 15 other podcasts but the reason they keep showing up to listen is because they want to hear what YO...
Putting your Podcast on YouTube
11 Aug 2022
Contributed by Lukas
The most important thing to understand when it comes to putting your podcast on YouTube is understanding that YouTube is not a podcast listening app a...
Your Podcast Peptalk
04 Aug 2022
Contributed by Lukas
Typically I pop in here once a week to offer tips and strategies on how to grow your podcast or lead pool. But today, I am doing something a little bi...
Being Strategic and Authentic with Your Podcast with Wendy Battles of the Reinvention Rebels Podcast
28 Jul 2022
Contributed by Lukas
Wendy Battles is a podcaster who also works full time, which is a unique perspective compared to others we’ve interviewed before. Wendy shares what ...
Using a Podcast Series as an Online Summit with Deanna Seymour of the Eff That Podcast
21 Jul 2022
Contributed by Lukas
Ever been curious how your show can be repurposed into an email list or even an online summit? Deanna Seymour, the podcast host of the Eff That show, ...
Using your Podcast as a Tool of Authenticity with Madi Murphy of CosmicRX Radio
14 Jul 2022
Contributed by Lukas
Your podcast is an incredible tool to create such a deeper connection with your community and when you show up authentically as yourself, your audienc...
How Much Money Can You Make With Your Podcast?
07 Jul 2022
Contributed by Lukas
We’ve talked at length on the podcast about ways in which you can monetize your podcast, but how much money can you actually make from your show? Th...
Podcasting Content, Systems, and Processes with Emily Aborn
30 Jun 2022
Contributed by Lukas
When it comes to interviewing a guest on your show, nothing is more frustrating than when they aren’t prepared, don’t deliver high-value content, ...
Going Deep (Instead of Wide) With Your Podcast Content
23 Jun 2022
Contributed by Lukas
Whether you are currently not sure what else there is to say on your show, and you’re not sure what other topics or conversations you can have, or i...
Starting Messy with Danielle Ireland of Don't Cut Your Own Bangs
16 Jun 2022
Contributed by Lukas
Danielle Ireland, of Don’t Cut Your Own Bangs podcast, is all about jumping into the hard questions and really diving deep. She’s someone who deci...
Using your Podcast as Supplemental Content in your Business
09 Jun 2022
Contributed by Lukas
I have been working closely with clients on repurposing their podcast content. I think it's such an underutilized strategy. By repurposing our ep...
Success with a Very Niched Podcast with Sam & Karyn of Making Website Magic
02 Jun 2022
Contributed by Lukas
People are sometimes scared of niching down too far but Making Website Magic provides something that is so specific and honestly missing in their indu...
Launch a Podcast [Tech Tips Series]
26 May 2022
Contributed by Lukas
We are on the final Tech Tips Series; but don’t worry, the tips and tricks won’t stop! I know that many of you don’t launch a podcast because of...
Systems and Streamlining for your Podcast [Tech Tips Series]
19 May 2022
Contributed by Lukas
Systems and processes around your podcast don’t have to be boring! Through using systems and processes that work for your show, you can avoid podfad...
Guest Intake Forms [Tech Tips Series]
12 May 2022
Contributed by Lukas
I get asked about my tips for guest intake forms often, and it’s something that we are constantly helping our clients with. I am going to talk throu...
SEO for Podcasts [Tech Tips Series]
05 May 2022
Contributed by Lukas
Did you know that there are 850,000 active podcasts in the world? That’s why it’s super important to use SEO for your podcast. SEO allows you to o...
10 Ways to Support Other Podcasters
28 Apr 2022
Contributed by Lukas
When it comes to supporting other podcasters, I am obsessed with it and I know it can be a tricky subject to broach. How do we support other podcaster...
Leaning into Your Calling with Barb Nangle
21 Apr 2022
Contributed by Lukas
Barb Nangle started her podcasting journey around a desire to read for audio books, only to change lives and build up over 150 episodes on lessons she...
Your Mental Health is More Important than a Podcast
15 Apr 2022
Contributed by Lukas
There is nothing more important than your mental health, not your projects, your career, your relationships, nothing. This week, on a special bonus ep...
Creating and Keeping SMART Podcast Goals
07 Apr 2022
Contributed by Lukas
As a podcaster, it is crucial that you set clear, achievable goals and treat your podcast like you would any other part of your business. This way, yo...
What to Do When You Have a Bad Podcast Guest?
31 Mar 2022
Contributed by Lukas
What do you do when you have a bad podcast guest? I had multiple people recently reach out to ask this question, and it’s a very valid question to a...
The ABCs of Visibility with Lisa Simone Richards
24 Mar 2022
Contributed by Lukas
When it comes to starting your own PR journey or trying to pitch yourself or your podcast to other platforms, it can be challenging to know where to s...
Podcasting Lessons Learned with Emily Aborn
17 Mar 2022
Contributed by Lukas
Have you ever wondered what it would be like to interview someone who’s been in podcasting for a really long time? Today is your chance to hear all ...
Maximize your Thought Leadership with Podcasting with Lori Highby
10 Mar 2022
Contributed by Lukas
Lori Highby is the CEO and founder of Keystone Click, a digital marketing agency. She’s been in the marketing business for the last 20 years. Her po...
Is Launching a Podcast Right for You?
03 Mar 2022
Contributed by Lukas
A lot of times people come to me with an idea of a podcast but they aren’t sure if they should do a podcast, do something else, or leave it alone. B...
Using TikTok as a Podcaster with Christine Maziarz
24 Feb 2022
Contributed by Lukas
Christine Maziarz is the TikTok queen for empty nesters and moms everywhere, and it’s no secret that her successful TikTok videos surround her podca...
How to Choose a Podcast Format
17 Feb 2022
Contributed by Lukas
When I work with new launch clients I often get asked what format their show should be in, and usually my answer is “it depends,”. However, today ...
Unique Podcast Marketing Tips with Alex Sanfilippo
10 Feb 2022
Contributed by Lukas
Have you ever felt pressure to do what everyone else is doing for marketing? Like reels, for example? So did Alex Sanfilippo; in fact, when his market...
Tips for Better Podcast Audio Quality with Lisa Zawrotny
03 Feb 2022
Contributed by Lukas
I have noticed a severe decline in podcast audio quality recently and it’s frustrating to listen to. In fact, many times I have had to stop listenin...
How to Generate Leads with Your Podcast
27 Jan 2022
Contributed by Lukas
How do you generate leads with your show? I get this question all the time, and since this is exactly what the podcast is all about I wanted to share ...
The Importance of Storytelling in your Podcast Content with Darlene Hawley
20 Jan 2022
Contributed by Lukas
Darlene Hawley is a business coach and authentic storyteller who shares her tips today on how to connect on a deeper level with your podcast listeners...
Using Coaching Skills to Become a Better Podcast Interviewer with Lee Chaix McDonough
13 Jan 2022
Contributed by Lukas
As coaches, we have powerful tools that can help us with our podcast and create a better listening experience for our audience. That’s exactly why I...