Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

10 Things I Wish I Knew Before Starting a Podcast

07 Sep 2023

Contributed by Lukas

There are a lot of things to think about before starting a podcast, and it can get overwhelming quickly. After launching three podcasts for myself and...

Overcoming the Fear of Getting Started with Esther Avant

31 Aug 2023

Contributed by Lukas

Starting a podcast can feel overwhelming. With all of the perceived things you have to do before hitting record, it can be easy to put it off or be di...

Impactful SEO Strategies for your Website with Brandon Leibowitz

24 Aug 2023

Contributed by Lukas

Your website can and should be your one-stop shop for your podcast. From show notes to links to listening directly from an embedded player, your podca...

Creating a Podcast that Aligns with Your Values with Julia Nepini

17 Aug 2023

Contributed by Lukas

As a business owner, you put your values at the center of the work you do. Your podcast should be no different! Creating a podcast where your values t...

Setting Yourself Apart as a Podcaster with Tracy Hazzard

10 Aug 2023

Contributed by Lukas

Podcasts are as popular as ever and there are so many to choose from! So how do you make yourself and your podcast stand out in the crowd? Tracy Hazza...

Podcast Guesting Strategies to Grow Your Podcast Audience

03 Aug 2023

Contributed by Lukas

Being a guest on someone else’s podcast is often mentioned as being the best way to grow your listenership. But no one ever really breaks down the W...

Creating Curiosity with our Podcast Content with Emily Aborn

27 Jul 2023

Contributed by Lukas

With all of the content we’re bombarded with every day, it can be difficult to make podcast content that you’re confident people will stop and lis...

Podcast Visibility through Strategic Podcast Connections with Paige Bond

20 Jul 2023

Contributed by Lukas

Making your podcast visible should be near the top of your list when it comes to important things to consider when podcasting. One way to get more eye...

Building Thought Leadership through Impactful Guest Appearances with Jason Cercone

13 Jul 2023

Contributed by Lukas

Guest appearances on other podcasts are an incredible way to increase your listenership and build your thought leadership in your industry. But there ...

Podcast Networks: Everything You Need to Know as A Podcast Host

06 Jul 2023

Contributed by Lukas

Podcast networks are a growing part of the podcasting space. They offer a way for hosts and businesses behind a show to cross-promote their content wi...

Finding Where Your Podcast Fits in Your Funnel with Nicole Hesse

29 Jun 2023

Contributed by Lukas

We all know that having a regular podcast is an incredible way to attract leads and future clients to your business. But what’s the best way to util...

Legal Tips Every Podcaster Should Know with Samantha Bradshaw

22 Jun 2023

Contributed by Lukas

We all know that the legal components of our business are just as important to attend to as the creative ones. But making sure you have your legal duc...

How to Make Your Podcast More Accessible with Meg Brunson

15 Jun 2023

Contributed by Lukas

Accessibility is a big topic of conversation and an important one. As podcasters and business owners, our client and listener experiences should alway...

Learning from Podcast Mistakes with Courtney Andersen

08 Jun 2023

Contributed by Lukas

Podcasting doesn’t have a comprehensive guidebook with the dos and dont’s spelled out for you. Because of that, we all make mistakes when starting...

10 Things To Do Before You Start a Podcast

01 Jun 2023

Contributed by Lukas

So you’re starting a podcast. You pick a name, make your cover art, fire up Buzzsprout, and release your content into the world. It’s that easy, r...

Using Chat-Based AI to Support Your Content Creation with Andréa Jones

25 May 2023

Contributed by Lukas

ChatGPT and AI are hot topics in the online space right now. But how will these applications that quickly and efficiently generate content change how ...

How to Overcome Perfectionism and be Consistent with Podcasting with Reshanda Yates

18 May 2023

Contributed by Lukas

Perfectionism keeps so many people away from podcasting. They worry they can’t stay consistent or create content that’s ‘good enough’ to be pu...

How to Create Organic Podcast Growth in a Digital World with Roger Williams

11 May 2023

Contributed by Lukas

Growing a podcast isn’t easy, especially when trying to grow with organic reach. How do you reach more listeners? Today, Roger Williams is here to t...

Imposter Syndrome and Podcasting with Brittney Quinn

04 May 2023

Contributed by Lukas

Every entrepreneur and business owner has had feelings of imposter syndrome before. When we’re starting our businesses, there are a lot of unknowns,...

Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila

27 Apr 2023

Contributed by Lukas

SEO is more important now than ever before and that won’t be changing any time soon. But podcasters often forget to emphasize SEO when putting their...

How to Design Eye-Catching Podcast Graphics with Lauren Felter

20 Apr 2023

Contributed by Lukas

While podcasts are mainly an audio experience, graphics still play an important role. Cover art is the first thing your potential listeners' expe...

Updates on YouTube and Podcasting with Sarah Conard

13 Apr 2023

Contributed by Lukas

Over the past month, YouTube came out with its big push for bringing more podcasts to the platform with YouTube podcasts. While this doesn’t mean an...

The Truth about AI and Podcasting

06 Apr 2023

Contributed by Lukas

ChatGPT and the future of AI have been on everyone’s minds lately. With the number of AI tools on the market increasing every day, you’re probably...

Monetizing a Podcast with Digital Courses with Jono Petrohilos, Host of Course Creator Community Podcast

30 Mar 2023

Contributed by Lukas

Digital courses are an excellent way to monetize your podcast but are often overlooked. But if you have the right strategy in place and a community th...

How To Position Yourself An Authority In Your Field with Jocelyn Chong

23 Mar 2023

Contributed by Lukas

Over 70% of entrepreneurs say that they struggle when it comes to networking. There are lots of ways to market yourself better and establish yourself ...

How to Optimize Your Podcast for Greater Visibility with Joe Rockey

16 Mar 2023

Contributed by Lukas

Growing your podcast audience can seem like a challenge, but there are tools and strategies that can make it easier. Today’s guest has two distinctl...

Podcast Listening And Cognitive Function with ST Rappaport

09 Mar 2023

Contributed by Lukas

The way our brains work plays a huge role in our daily lives, from our ability to start projects to the way we prefer to process information. And beca...

Are Your Podcast Ads Actually Working For You?

02 Mar 2023

Contributed by Lukas

Podcast ads are a wonderful tool for getting more clients in your business, but only if you have a strategy that makes them the most effective, they c...

Setting Achievable and Measurable Podcast Milestones

23 Feb 2023

Contributed by Lukas

You’ve been working hard on your podcast, it’s time to celebrate! Very few podcasts make it to major episode milestones, so it’s important to ma...

Developing Your Voice in Podcasting with Christina Carlson

16 Feb 2023

Contributed by Lukas

You have a unique voice and perspective, and there’s room in podcasting for you. Yes, you. This week, episode 87 of Listeners to Leads is about find...

Creating Your One-Hour Marketing Plan with Mallory Schlabach, CEO of The GirlBoss Agency

09 Feb 2023

Contributed by Lukas

Marketing is essential to growing our businesses, but creating a marketing plan often takes up more time than it should. This week, episode 86 of List...

How to Create a Book Featuring Your Podcast Guests with Mike Capuzzi

02 Feb 2023

Contributed by Lukas

I talk on the podcast all of the time about repurposing your podcast episodes into additional content and creating a book is not only a great way to e...

Using Podcast Guesting to Attract New Clients with Julie Fry

26 Jan 2023

Contributed by Lukas

We all, as business owners, burn out our email lists, personal networks, and social media following, so going on podcasts gives us an opportunity to r...

Podcasting in 2023 for your Business with Lisa Zawrotny and Emily Aborn

19 Jan 2023

Contributed by Lukas

If you’re interested in starting your own podcast, guesting on someone else’s podcast, or just wanting to know more about the podcast industry its...

Podcasting for Introverts with Katherine Mackenzie-Smith of the Emerge + Expand Podcast

12 Jan 2023

Contributed by Lukas

Introverts thrive with one on one conversations so a podcast is a great way to naturally share the things they are passionate about with people that a...

Three Ways to Repurpose Podcast Content

05 Jan 2023

Contributed by Lukas

As business owners and podcasters, we are busy, and everything on our plate can add up and feel overwhelming. It is super important to repurpose the c...

Showing up Consistently for your Podcast Community with Paul Levitin of The Happy Healthy Human

29 Dec 2022

Contributed by Lukas

A podcast is often an extension of ourselves, and sometimes we get this boxed-in feeling like we can’t get deeper with our message or narrow down th...

The Future of Podcasting with Todd Cochrane, CEO of Blubrry Podcasting

22 Dec 2022

Contributed by Lukas

Compared to the early years of podcasting, there is now so much less of a barrier to entry regarding tech skills and cost to start. What remains the s...

Why is Podcast Quality so Important?

15 Dec 2022

Contributed by Lukas

If you’ve listened to this podcast before, you know I talk all the time about the importance of having quality content and audio for your podcast. A...

Creating a Podcast for your Community with Krista Lockwood

08 Dec 2022

Contributed by Lukas

The trends are shifting away from chasing big numbers and followers to focusing more on having a solid and engaged community that shows up consistentl...

Being Strategic with your Podcast Content with Casey Gromer

01 Dec 2022

Contributed by Lukas

Like anything, there are so many strategic decisions you can make when it comes to your podcast content, but unless you know your goals, you could be ...

Tracking and Understanding your Podcast Metrics with Danielle Hayden

24 Nov 2022

Contributed by Lukas

There are countless metrics you can track and different strategies to take based on your podcast goals, however, if you’re not clear on what those g...

Using Your Podcast as a Thought Leadership Platform

17 Nov 2022

Contributed by Lukas

Thought leadership is really about creating value and sharing knowledge around your area of expertise. Still, even more than that, it’s about taking...

15 Ways to Improve your Podcast Results Today

10 Nov 2022

Contributed by Lukas

If you’re using your podcast to bring in leads for your business, but you’re not seeing the results you hoped for, don’t give up! There are stra...

The Future of Podcasting

03 Nov 2022

Contributed by Lukas

The future of podcasting is not going to be about the numbers and the downloads but rather about connecting with your audience and actually creating c...

Putting your Audience First with Tarek Hossain of The S Factor

27 Oct 2022

Contributed by Lukas

As podcasters, we have to remember that the content we create is, first and foremost, for our audience. When it comes to picking our format, deciding ...

Behind the Scenes of a Podcast Rebrand with Lisa Zawrotny

20 Oct 2022

Contributed by Lukas

When you start a podcast, you create your brand based on where you are at the moment, but as you grow, it is important that your brand remains authent...

Creating a Podcast Community with Cristin Downs of The Notable Woman

13 Oct 2022

Contributed by Lukas

The great thing about online communities is that when people see something they like or something that resonates with them, they want to engage furthe...

Podcasting and PR for Authors with Dana Kaye of Kaye Publicity

06 Oct 2022

Contributed by Lukas

Readers are risk-averse. They want to know when they purchase a book if it is something they are interested in and is worth their time and money. Now ...

The #1 Way to Grow Your Podcast Show

29 Sep 2022

Contributed by Lukas

There are plenty of strategies out in the world for growing your podcast show, but there are only a few that will get you quick results and guaranteed...

Double your Downloads by Podcast Guesting with Barb Nangle

22 Sep 2022

Contributed by Lukas

There ends up being this alignment that comes when you connect with people very authentically and guesting on podcasts is a fantastic way to make thes...

Adding a Subscription Model to your Podcast

15 Sep 2022

Contributed by Lukas

You may have seen Apple promoting their subscription-based podcast model and wondered if this was the right move for your podcast or if another subscr...

Selling Authentically On Your Podcast with Nikki Rausch of Your Sales Maven

08 Sep 2022

Contributed by Lukas

In order to turn your podcast listeners into leads, you have to figure out how evoke the feeling of what it is like to work with you into the content ...

Using Podcast Listening Statistics to Make Better Decisions

01 Sep 2022

Contributed by Lukas

When looking at your podcast listening statistics, you’re going to want to look at the stats that are relevant to the places your audience actually ...

Clearly Positioning your Podcast with Karley Cunningham of Big Bold Brand

25 Aug 2022

Contributed by Lukas

Nobody has the same purpose. Even if you think the world of podcasting is saturated, you are still going to show up differently and speak to a niche a...

The Power in Doing Solo Podcast Episodes

18 Aug 2022

Contributed by Lukas

People can most likely go listen to your guest on 15 other podcasts but the reason they keep showing up to listen is because they want to hear what YO...

Putting your Podcast on YouTube

11 Aug 2022

Contributed by Lukas

The most important thing to understand when it comes to putting your podcast on YouTube is understanding that YouTube is not a podcast listening app a...

Your Podcast Peptalk

04 Aug 2022

Contributed by Lukas

Typically I pop in here once a week to offer tips and strategies on how to grow your podcast or lead pool. But today, I am doing something a little bi...

Being Strategic and Authentic with Your Podcast with Wendy Battles of the Reinvention Rebels Podcast

28 Jul 2022

Contributed by Lukas

Wendy Battles is a podcaster who also works full time, which is a unique perspective compared to others we’ve interviewed before. Wendy shares what ...

Using a Podcast Series as an Online Summit with Deanna Seymour of the Eff That Podcast

21 Jul 2022

Contributed by Lukas

Ever been curious how your show can be repurposed into an email list or even an online summit? Deanna Seymour, the podcast host of the Eff That show, ...

Using your Podcast as a Tool of Authenticity with Madi Murphy of CosmicRX Radio

14 Jul 2022

Contributed by Lukas

Your podcast is an incredible tool to create such a deeper connection with your community and when you show up authentically as yourself, your audienc...

How Much Money Can You Make With Your Podcast?

07 Jul 2022

Contributed by Lukas

We’ve talked at length on the podcast about ways in which you can monetize your podcast, but how much money can you actually make from your show? Th...

Podcasting Content, Systems, and Processes with Emily Aborn

30 Jun 2022

Contributed by Lukas

When it comes to interviewing a guest on your show, nothing is more frustrating than when they aren’t prepared, don’t deliver high-value content, ...

Going Deep (Instead of Wide) With Your Podcast Content

23 Jun 2022

Contributed by Lukas

Whether you are currently not sure what else there is to say on your show, and you’re not sure what other topics or conversations you can have, or i...

Starting Messy with Danielle Ireland of Don't Cut Your Own Bangs

16 Jun 2022

Contributed by Lukas

Danielle Ireland, of Don’t Cut Your Own Bangs podcast, is all about jumping into the hard questions and really diving deep. She’s someone who deci...

Using your Podcast as Supplemental Content in your Business

09 Jun 2022

Contributed by Lukas

I have been working closely with clients on repurposing their podcast content. I think it's such an underutilized strategy. By repurposing our ep...

Success with a Very Niched Podcast with Sam & Karyn of Making Website Magic

02 Jun 2022

Contributed by Lukas

People are sometimes scared of niching down too far but Making Website Magic provides something that is so specific and honestly missing in their indu...

Launch a Podcast [Tech Tips Series]

26 May 2022

Contributed by Lukas

We are on the final Tech Tips Series; but don’t worry, the tips and tricks won’t stop! I know that many of you don’t launch a podcast because of...

Systems and Streamlining for your Podcast [Tech Tips Series]

19 May 2022

Contributed by Lukas

Systems and processes around your podcast don’t have to be boring! Through using systems and processes that work for your show, you can avoid podfad...

Guest Intake Forms [Tech Tips Series]

12 May 2022

Contributed by Lukas

I get asked about my tips for guest intake forms often, and it’s something that we are constantly helping our clients with. I am going to talk throu...

SEO for Podcasts [Tech Tips Series]

05 May 2022

Contributed by Lukas

Did you know that there are 850,000 active podcasts in the world? That’s why it’s super important to use SEO for your podcast. SEO allows you to o...

10 Ways to Support Other Podcasters

28 Apr 2022

Contributed by Lukas

When it comes to supporting other podcasters, I am obsessed with it and I know it can be a tricky subject to broach. How do we support other podcaster...

Leaning into Your Calling with Barb Nangle

21 Apr 2022

Contributed by Lukas

Barb Nangle started her podcasting journey around a desire to read for audio books, only to change lives and build up over 150 episodes on lessons she...

Your Mental Health is More Important than a Podcast

15 Apr 2022

Contributed by Lukas

There is nothing more important than your mental health, not your projects, your career, your relationships, nothing. This week, on a special bonus ep...

Creating and Keeping SMART Podcast Goals

07 Apr 2022

Contributed by Lukas

As a podcaster, it is crucial that you set clear, achievable goals and treat your podcast like you would any other part of your business. This way, yo...

What to Do When You Have a Bad Podcast Guest?

31 Mar 2022

Contributed by Lukas

What do you do when you have a bad podcast guest? I had multiple people recently reach out to ask this question, and it’s a very valid question to a...

The ABCs of Visibility with Lisa Simone Richards

24 Mar 2022

Contributed by Lukas

When it comes to starting your own PR journey or trying to pitch yourself or your podcast to other platforms, it can be challenging to know where to s...

Podcasting Lessons Learned with Emily Aborn

17 Mar 2022

Contributed by Lukas

Have you ever wondered what it would be like to interview someone who’s been in podcasting for a really long time? Today is your chance to hear all ...

Maximize your Thought Leadership with Podcasting with Lori Highby

10 Mar 2022

Contributed by Lukas

Lori Highby is the CEO and founder of Keystone Click, a digital marketing agency. She’s been in the marketing business for the last 20 years. Her po...

Is Launching a Podcast Right for You?

03 Mar 2022

Contributed by Lukas

A lot of times people come to me with an idea of a podcast but they aren’t sure if they should do a podcast, do something else, or leave it alone. B...

Using TikTok as a Podcaster with Christine Maziarz

24 Feb 2022

Contributed by Lukas

Christine Maziarz is the TikTok queen for empty nesters and moms everywhere, and it’s no secret that her successful TikTok videos surround her podca...

How to Choose a Podcast Format

17 Feb 2022

Contributed by Lukas

When I work with new launch clients I often get asked what format their show should be in, and usually my answer is “it depends,”. However, today ...

Unique Podcast Marketing Tips with Alex Sanfilippo

10 Feb 2022

Contributed by Lukas

Have you ever felt pressure to do what everyone else is doing for marketing? Like reels, for example? So did Alex Sanfilippo; in fact, when his market...

Tips for Better Podcast Audio Quality with Lisa Zawrotny

03 Feb 2022

Contributed by Lukas

I have noticed a severe decline in podcast audio quality recently and it’s frustrating to listen to. In fact, many times I have had to stop listenin...

How to Generate Leads with Your Podcast

27 Jan 2022

Contributed by Lukas

How do you generate leads with your show? I get this question all the time, and since this is exactly what the podcast is all about I wanted to share ...

The Importance of Storytelling in your Podcast Content with Darlene Hawley

20 Jan 2022

Contributed by Lukas

Darlene Hawley is a business coach and authentic storyteller who shares her tips today on how to connect on a deeper level with your podcast listeners...

Using Coaching Skills to Become a Better Podcast Interviewer with Lee Chaix McDonough

13 Jan 2022

Contributed by Lukas

As coaches, we have powerful tools that can help us with our podcast and create a better listening experience for our audience. That’s exactly why I...

Using Email Marketing to Grow your Podcast

06 Jan 2022

Contributed by Lukas

Email marketing is severely under-utilized by podcasters for promoting their show. However, by utilizing emails for listeners, you’re cultivating an...

How to Monetize Your Podcast by Selling your Own Services and Products

30 Dec 2021

Contributed by Lukas

There are so many ways to monetize your services and products from your podcast, but a lot of podcast hosts make some of the key mistakes or feel gros...

Using your Podcast to Build Connection and Sell Authentically with Vince Warnock

23 Dec 2021

Contributed by Lukas

Vince Warnock is a Podcast host, author and marketing coach, but his expertise goes far beyond anything that could be written down on paper. Vince uti...

The Power of Difficult Podcast Conversations with Helen King

16 Dec 2021

Contributed by Lukas

Helen King knows quite a bit about difficult conversations; from being diagnosed with cancer, to her podcast The C Word Radio, to ADHD as a podcast ma...

How to Monetize Any Podcast

09 Dec 2021

Contributed by Lukas

Generally, we talk about how to utilize your podcast to generate leads, but I get a lot of questions about the best ways to monetize your podcast. The...

Creating an Attractive Podcast Sponsorship Deck with Betsy Wallace

02 Dec 2021

Contributed by Lukas

Starting to monetize a hobby podcast has its challenges, and not every podcast is meant to be a long series. No one understands this better than Betsy...

Plan out the First (or Next) 10 Episodes of your Podcast

25 Nov 2021

Contributed by Lukas

Over the last few weeks we’ve focused really heavily on your launch strategy and focusing really heavily on the launch part of your podcast. I want ...

How to Create a Podcast Launch Plan

18 Nov 2021

Contributed by Lukas

Oftentimes new podcasters rush their launch, get podfade or burnt out, and frustrated. That’s not what I want for you! I want you to be intentional ...

The Importance of Podcast Market Research and How to do it

11 Nov 2021

Contributed by Lukas

One of the biggest things I see podcasters get wrong when launching a podcast is that they don’t do their market research. Through this research, yo...

How to Organize and Plan Your Podcast Content

04 Nov 2021

Contributed by Lukas

It doesn’t matter if you are a new or a seasoned podcaster, it’s important to know how to organize and plan your podcast content. I was on Clubhou...

Creating a Quality Podcast

28 Oct 2021

Contributed by Lukas

I recently tried to get back into listening to podcasts, but the poor quality in so many podcasts made it very difficult to find ones I could listen t...

Easily Manage your Podcast Workflow

21 Oct 2021

Contributed by Lukas

If you want your podcast to convert to leads and if you want to bring in your audience, you need a plan of action for your podcast. This means you nee...

How to Plan an Interview Podcast with Lisa Zawrotny

14 Oct 2021

Contributed by Lukas

As a podcast management company, I get a lot of questions around how to give good interviews, and I usually will send clients to listen to Lisa Zawrot...