PodCraft by Alitu: Honing the Craft of Podcasting
Episodes
YouTube Can Get You Discovered. But Can It Deliver?
27 Apr 2026
Contributed by Lukas
When Apple Podcasts announced vastly improved video capabilities back in February, I'll admit that my first thought was, "Will anyone care?"To my mind...
"Authenticity" Is Just Lack of Effort? (And Other Hot Takes)
13 Apr 2026
Contributed by Lukas
Does agreeing too much make for boring conversations? Will your podcast fail if you don't listen to other shows? And does the definition of a podcast ...
Do Podcast Ads Do More Harm Than Good?
06 Apr 2026
Contributed by Lukas
Back in November, our Independent Podcaster Report found that only 15% of creators were actively monetising their shows. Of those that did, the majori...
Does "Owning Your Audience" Confuse Reach With Trust?
30 Mar 2026
Contributed by Lukas
If you build an audience on a third-party platform, it's often said that you don't "own" that audience. But does this miss the point of what an audien...
Should Podcasting Never Feel Like Hard Work?
23 Mar 2026
Contributed by Lukas
"Podcasting should never feel like hard work". It sounds nice, but is it true? If it were that easy, wouldn't everyone have a massively successful pod...
Do Podcasters Control Their Own Discoverability?
16 Mar 2026
Contributed by Lukas
Is your podcast growth at the mercy of "the algorithm", or do you have more control than you think? On this episode of Podcraft, we run through a few ...
4 Simple Ways to Track Podcast Ad Performance
09 Mar 2026
Contributed by Lukas
How do you know if your podcast sponsorships are actually driving results? Here are four practical ways to track listener engagement and show sponsors...
The Creative Reset For Podcasters
02 Mar 2026
Contributed by Lukas
If running your podcast has started to feel like a grind, you risk losing your creative spark. This week, I want to try something that'll help rekindl...
Building a Content Curation System, YouTube-First Podcasting, and Apple’s Improved Video
23 Feb 2026
Contributed by Lukas
Have you ever noticed that a podcast you follow hasn't put out an episode in months, only to find they're still actively publishing on YouTube?In this...
The Advice We Needed When We Had 7 Listeners (Classic)
16 Feb 2026
Contributed by Lukas
Our indiepod legends have given us many insights, tips, and words of advice this season. They're speaking from positions of authority and experience, ...
How to Sell Audio-First Podcasts to Potential Sponsors in 2026
06 Feb 2026
Contributed by Lukas
When does sponsorship make sense for audio-first indie podcasts? And why do so many creators struggle to sell it effectively? The issue is rarely a la...
What’s Underrated, What’s Overrated in Podcasting (And Why)
02 Feb 2026
Contributed by Lukas
Which podcasting best practices are actually worth your time, and which ones are overhyped?In this episode, we take a deliberately opinionated look at...
Podcast Predictions 2026: What Fails, What Survives, and What Thrives?
26 Jan 2026
Contributed by Lukas
What will podcasting actually look like by the end of 2026, once the hype settles and habits stick?In this episode, we make grounded predictions about...
Podcasting in 2026: What Still Matters (and What Doesn’t)
19 Jan 2026
Contributed by Lukas
Do you still need all the “must-do” podcasting advice that gets recycled every year, or has some of it quietly expired?In this episode, we revisit...
Using Copyrighted Music or TV/Radio Clips in Your Podcast
12 Jan 2026
Contributed by Lukas
Can you legally use music, TV clips, or radio audio in your podcast, or is it a fast track to takedowns and trouble?In this episode, we unpack how cop...
Why Showing Up Long Enough Changes Everything [Classic]
05 Jan 2026
Contributed by Lukas
Almost all the benefits of podcasting stem from one thing – and that’s consistency. If you publish quality content over a prolonged period of time...
How Much Do You *Really* Know About Podcasting? The End-of-Year Quiz
29 Dec 2025
Contributed by Lukas
We test your podcasting knowledge in a series of quizzes and challenges. Along the way, we tackle industry stats, listener behaviour, gear trends, and...
Protecting Your Creative Brain in the Age of AI
22 Dec 2025
Contributed by Lukas
Are you using AI to sharpen your thinking, or quietly letting it replace it?Can podcasters and creators still work with AI without losing the slow, hu...
Flat Downloads Don’t Always Mean Flat Growth. But They Might Hide a Bigger Problem
15 Dec 2025
Contributed by Lukas
Imagine a podcaster who has been publishing for a couple of years. Every time they check their stats, the number is the same.They assume they have hit...
Growth Tips for Stalling Audiences and Narrative Lessons for Non Fiction Podcasts
08 Dec 2025
Contributed by Lukas
Fiction podcasts often hold listeners for longer than non-fiction shows. But what can non-fiction creators learn from this? We break down the simple s...
What’s the Best Way for a Small Podcast to Make Money?
01 Dec 2025
Contributed by Lukas
What if monetising a podcast was simpler than the usual laundry list of tactics suggests? A new model called the Three As breaks...
100 Days of YouTube, 100 Podcast Listeners, and Why Both Matter (with Craig Hewitt)
24 Nov 2025
Contributed by Lukas
In this conversation, Colin sits down with Craig Hewitt, founder of Castos, to discuss the shifting landscape of content creation. Fresh off completin...
Why Are Audio-Only Podcasters Spending MORE Time Than Video Creators?
17 Nov 2025
Contributed by Lukas
Our Indie Podcasters Report shows that once production goes past six hours, audio-only creators are the ones spending the most time in the edit. But w...
Shaking Up Your Format, Smarter Chapter Markers, & the Habit That Transforms Your Hosting
10 Nov 2025
Contributed by Lukas
Ever feel like your podcast has started to sound scripted rather than conversational? When the spark fades, it’s time to shake things up. This episo...
6 Reasons to Record Your Next Podcast Episode on a Walk
03 Nov 2025
Contributed by Lukas
On a recent episode of Podcraft, Neale James of The Photowalk talked about an email he once received from a listener who was housebound due to illness...
Growth on the Road: Building a Podcast While Living Off-Grid
27 Oct 2025
Contributed by Lukas
Ever wondered what it’s really like to grow a podcast while living off-grid and travelling full-time? Cara and James from Kerouac’s Cruising share...
Research as a Creative Partner, With Tom Webster of Sounds Profitable
20 Oct 2025
Contributed by Lukas
Have you ever thought about publishing a report in your niche? A “state of the industry” piece that delivers fresh data, insights, and analysis to...
Lessons From 500 Episodes & 5 Years of Podcasting
10 Oct 2025
Contributed by Lukas
How do you keep a podcast going long enough to reach 500 episodes?Most shows fade away after a handful of recordings, but The Photowalk has just passe...
The "Voice Note From a Friend" Format: A 15-Minute Podcast Workflow
03 Oct 2025
Contributed by Lukas
Do you think launching a podcast means buying lights, cameras, and spending hours editing? In this episode, Becky Pierson Davidson (Build With Becky) ...
Turning Listeners Into Buyers, Algorithms in Podcasting, and the Benefits of Walking Meetings
26 Sep 2025
Contributed by Lukas
Have you ever wondered how to turn loyal listeners into paying customers without feeling like you’re forcing the sale? In this episode, we explore p...
How to Refine Your Podcast Identity: From Vision to Discoverability
18 Sep 2025
Contributed by Lukas
What makes a podcast truly discoverable, and how do you uncover the “throughline” that keeps listeners coming back?In this episode, we're joined b...
Should Hyperlocal Podcasts Target International Audiences?
11 Sep 2025
Contributed by Lukas
Can a podcast rooted in one city or neighbourhood really matter to listeners halfway across the world? Or should hyperlocal shows focus purely on the ...
Can You Grow a Podcast on a Monthly Release Schedule?
04 Sep 2025
Contributed by Lukas
What does it take to keep a podcast sustainable while still growing your audience? In this live coaching episode of Podcraft, Colin and Matthew sit do...
Turning Your Podcast Audience into Paying Members
28 Aug 2025
Contributed by Lukas
How do you turn your podcast audience into paying members? In this episode, Colin talks with Mike Morrison from Membership Geeks about the strategies ...
Lessons From 3 Years of Podcast Marketing Trends
22 Aug 2025
Contributed by Lukas
What can three years of data really tell us about how podcasts grow? In this episode, Jeremy Enns from the Podcast Marketing Academy unpacks the lates...
How to Reach Older or Less Tech-Savvy Listeners
14 Aug 2025
Contributed by Lukas
Indy is creating a podcast for his online gardening club, Tender Shoots, aimed at listeners aged 65 to 100. His mission is to make the experience simp...
Income Stream Lessons from 10 Top Indie Podcasters (Classic)
08 Aug 2025
Contributed by Lukas
There is no shortage of potential income streams for your podcast. But rather than telling you all the things you could try, how about some real-wor...
Are We Overcomplicating Podcasting?
31 Jul 2025
Contributed by Lukas
Podcasting isn’t easy, but it doesn’t have to be complicated.Figuring out who you want to reach and how you’ll serve them is hard work, but it’...
Growing a Podcast With LinkedIn
23 Jul 2025
Contributed by Lukas
Tomas Loucky, better known as Tommen, is an expert in growing an audience on LinkedIN, and has been growing his Podcast 'Produced By' there for the pa...
3 Proven Tips to Make Your Surveys More Engaging
17 Jul 2025
Contributed by Lukas
If you're looking to gather genuine feedback from your podcast listeners, surveys can be a powerful tool. But only if people are willing to complete t...
How Systems Can Boost—Not Break—Your Creativity
11 Jul 2025
Contributed by Lukas
What if the key to podcasting success isn't working harder, but working with more structure? More systems, more process. Many independent podcasters b...
Imposter Syndrome, Content Validation, & Your First 10 Episodes
03 Jul 2025
Contributed by Lukas
Does your audience expect expertise or authenticity? On this episode, we're joined by Allan Tweddle of Small Investor Toolbox. He's published 13 episo...
The Problem With Provocative Titles (And Why We Use Them Anyway)
26 Jun 2025
Contributed by Lukas
We recently did a bit of a masterclass on titling your podcast episodes, based on our WHISPER TITLES framework. This framework applies to any type of ...
These 5 Podcasters Added Video – Here’s What Happened
19 Jun 2025
Contributed by Lukas
You don’t need to look far to find a heated debate or surprising statistic about video in podcasting right now.Video is killing podcasts! Video is s...
Making Podnews: How James Cridland Publishes a Daily Podcast & Newsletter
12 Jun 2025
Contributed by Lukas
Since 2017, Podnews has been an essential daily briefing for podcasters and industry folks who want to keep their finger on the medium’s pulse.But t...
How to Scale & Grow Your Audience #3 - From Live and In-Person to Email and Engagement
05 Jun 2025
Contributed by Lukas
In this final episode of the SCALE framework series, we dive into the last two powerful growth strategies: Live & In-Person events and Email &...
Do We Need to Champion Spoken-Word Audio in a World of Video Hype?
27 May 2025
Contributed by Lukas
Video takes up a lot of focus in the wider podcasting conversation. Do we need to work harder to shine a light on the benefits...
How to SCALE & Grow Your Audience #2 - Collaboration, Community, & Advertising
15 May 2025
Contributed by Lukas
As part of our SCALE framework, we discuss the importance of community and collaboration in growing your podcast. Learn how to effectively use listene...
How to SCALE & Grow Your Audience #1 - Syndication Essentials
08 May 2025
Contributed by Lukas
We're going to tackle the huge topic of podcast growth by walking you through our SCALE framework. S – SyndicationC – Communities & Collabor...
From Lockdown Launch to Thriving Podcast: Lessons from an Award-Winning Indie
01 May 2025
Contributed by Lukas
Vicki Weinberg, host of the award-winning podcast Bring Your Product Idea to Life, recently celebrated her five-year podcasting anniversary. On this e...
3 Signs You Have an Amateur Creator Mindset
24 Apr 2025
Contributed by Lukas
We dive into the three sneaky signs you’re stuck in an amateur creator mindset: struggling with writer’s block, relying too much on motivation, an...
What Does a Podcast Producer Actually Do?
17 Apr 2025
Contributed by Lukas
With its impressive 50k per episode download numbers and strong YouTube presence, Cal Newport's Deep Questions is a podcast in the "top 1%" category. ...
Will Content Sites Still Exist in 5 Years?
11 Apr 2025
Contributed by Lukas
The landscape of online search is changing rapidly. While roughly 60% of Google searches now end without a click (known as "zero-click searches"), we ...
Our Episode Titles Are Better Than Yours - Here’s Why
03 Apr 2025
Contributed by Lukas
A great podcast episode title isn’t just catchy—it grabs attention, boosts discoverability, and sets clear expectations for your audience. On this...
Podcast Launch Hype Is a Distraction—Focus on This Instead
27 Mar 2025
Contributed by Lukas
It’s understandable why so much misleading advice exists around “the podcast launch”. After all, we’re used to the launch life cycles of produ...
Why You Don't Need to Spend More Than $50 on Podcast Gear!
20 Mar 2025
Contributed by Lukas
There are more mics, interfaces, mixers, and digital recorders than there are stars in the sky. In this episode, we delve into the cost of podcast equ...
Why We Quit Our Podcasts
13 Mar 2025
Contributed by Lukas
If you've launched a lot of podcasts, you're likely also someone who's quit a lot of them - and that isn't a bad thing. Some shows and topics have nat...
How Much Could I Earn From Podcast Sponsorship as an Indie Creator?
06 Mar 2025
Contributed by Lukas
We'll often say that podcast sponsorship isn't the only way to monetize a podcast, and for many creators, it likely isn't "the best". But all forms of...
16 Podcasting Myths Dispelled (+ Remote Recording Tools Tested!)
27 Feb 2025
Contributed by Lukas
A bit of a dual-purpose episode this week. We're going to run through (and dispel) 16 common podcasting myths and test out eight different call record...
The 400+ Episode Streak Podcaster: Mindset, Workflow + Building a Business Behind It
20 Feb 2025
Contributed by Lukas
In this episode, we dig deep into the mindset and systems that power a ridiculously consistent and long-lived podcast. My guest is Matty Lansdown, fro...
Everything You Need to Know About Making a Podcast Trailer
13 Feb 2025
Contributed by Lukas
An effective podcast trailer can help you win over potential new listeners, giving them a flavour of your show. They can easily be played on other pod...
What Can We Learn From These Top Podcast Intros? How to Open Your Episodes
07 Feb 2025
Contributed by Lukas
Each episode you release will be someone’s first impression of your show. A good podcast intro lets you manage your listener’s experience and let ...
Why Your CTAs Flop (& How to Fix Them!)
31 Jan 2025
Contributed by Lukas
A Call to Action is when you ask your audience to do something. For example:share the podcast episode with a friend,review the show on Apple Podcasts ...
Podcasting Used to Be Hard—Here’s What’s Changed
24 Jan 2025
Contributed by Lukas
In the distant past, when listeners synced MP3 players with iTunes and early homo sapiens tried to get their shows in "New & Noteworthy", podcasti...
Try These 6 Compelling & Shareable Content Frameworks
16 Jan 2025
Contributed by Lukas
A quickfire episode running through the following content frameworks, with examples and exercises on how to apply them in your own podcast. Lists: Whe...
How Much Do Podcasters Make? & What's IN & OUT in Podcasting This Year?
10 Jan 2025
Contributed by Lukas
Podcast celebrities aside, how much money can the everyday independent podcaster expect to make?Well, the answer is “it depends”. But, based on ou...
Why So Many New Podcasters Are Embracing Solo Shows (Classic Episode)
03 Jan 2025
Contributed by Lukas
Colin and Matthew analyse some interesting data from our Podcast Planner tool. 43% of over 1,500 respondents told us they’d rather host a solo show...
Ultimate Podcaster Time-Saving Tips (Classic Episode)
27 Dec 2024
Contributed by Lukas
Do you ever find yourself thinking, "I have so much time to work on my podcast, I struggle to even fill it"? No? Well, let's see what we c...
Getting Booked on Other Shows, Listener Pet Peeves, & How to Get Feedback
19 Dec 2024
Contributed by Lukas
Being interviewed on another podcast is a great way to bring value to a wider audience and grow your own as a result. But most podcasters (even those ...
9 Great Podcast Stats From 2024
12 Dec 2024
Contributed by Lukas
We've run a fair few surveys and reports this year, all of which have produced some interesting and actionable data. On this episode, we look at nine ...
Keep Publishing Over the Holidays - Here's Why...
05 Dec 2024
Contributed by Lukas
It's tempting to take a break from podcasting over the holidays, not because you necessarily want to, but because you think your audience will do the ...
Podcast Discovery Stats: How Folks Find Pods, & Why They Listen
28 Nov 2024
Contributed by Lukas
It's time to delve into the findings of our 2024 Podcast Discoverability Survey. Here, you'll find data on everything from whether or not it's easy to...
How to Create an Irresistible Value Proposition for Your Podcast (and why it matters!)
25 Nov 2024
Contributed by Lukas
In this episode, Colin covers two major topics to help podcasters improve their shows. First, he dives deep into creating a unique value proposition,...
Podcast Comments, Feedback, & Engagement. And the Benefits of a Good Media Kit
15 Nov 2024
Contributed by Lukas
There are plenty of places online where you can ask for podcast comments and get in on the episode discussion. Here are some of the more popular optio...
9 Common Podcasting Mistakes (& How to Avoid Them)
08 Nov 2024
Contributed by Lukas
It isn't hard to make a podcast. Making a good podcast, however, is not easy. Here are nine common podcasting mistakes: think of this as a map to the ...
Turning Non-Listeners Into Podcast Lovers, & Best Podcast Gifts
01 Nov 2024
Contributed by Lukas
To grow audiences of people as passionate about your show’s topic as you are, podcasters need to do the work to engage non-listeners. Not only does ...
Preventing Podfade: 8 Tips For Your First 8 Episodes
25 Oct 2024
Contributed by Lukas
If you’ve published your first handful of episodes and already feel your momentum, motivation, and inspiration slipping away, then here are eight pi...
Is There a "Best" Success Metric for Your Podcast?
18 Oct 2024
Contributed by Lukas
Many podcasters are looking beyond download stats to get success metrics for their shows. But the nature of podcasting doesn't make it easy. On this e...
Is There a Future for Long-Form Content in a Short-Form World?
11 Oct 2024
Contributed by Lukas
There’s no doubt that we’re living in a world of micro-content overload. With the rise of short-form platforms like TikTok and Instagram, creators...
How to Create 24 Pieces of Content From One Video Podcast
03 Oct 2024
Contributed by Lukas
One of our IndiePod Legends on Season 20 was Daren Lake of the One Percent Better Runner podcast. Throughout the season, Daren talked passionately and...
Lessons Indie Podcasters Wish They Knew Before Launching
17 Sep 2024
Contributed by Lukas
Our indiepod legends have given us many insights, tips, and words of advice this season. They're speaking from positions of authority and experience, ...
Income Stream Lessons From 10 Top Indie Podcasters
15 Aug 2024
Contributed by Lukas
There is no shortage of potential income streams for your podcast. But rather than telling you all the things you could try, how about some real-wor...
What Gear, Software & Setups Do (500+) Podcasters Use in 2024?
08 Aug 2024
Contributed by Lukas
We haven’t run a podcast gear survey since 2019, and that was starting to feel like an awful long time ago. In fact, I wasn’t even born then. Capt...
Is “You Can’t Fix It in Post” Still Relevant Advice for Podcasters?
01 Aug 2024
Contributed by Lukas
I’ve lost count of the number of recordings I’ve had to pause or abandon because a lawnmower, siren, or enthusiastic dog has fancied getting in on...
What’s Missing From Your Process? With Joe Casabona
22 Jul 2024
Contributed by Lukas
On this episode of Podcraft, we have a special episode swap with our good friend Joe Casabona from Podcast Workflows. Podcast Workflows provides insig...
What is Podcasting 2.0? And Why Should I Care?
27 Jun 2024
Contributed by Lukas
Podcasting has a tonne of strengths, but one of its biggest is its decentralised nature. A podcaster can upload their content to a hosting provider, a...
Email List & Social Media Strategies to Build a Podcast Community
18 Jun 2024
Contributed by Lukas
As we'll often tell you, you don’t need to use social media at all for your podcast.But many do. And if you want Facebook, Instagram, TikTok, or any...
AI Tools to Nail your Video Podcasting & How to Grow on YouTube
06 Jun 2024
Contributed by Lukas
In this co-hosted episode, Colin and Jeremy Ryan Slate discuss a whole range of AI tools to streamline podcast production workflows, particularly a vi...
Building a Business around your Podcast: Real Examples & Products you Can Create
17 May 2024
Contributed by Lukas
Discover how to build a thriving business around your podcast in this episode of Podcraft. Colin co-hosts this episode with the host of the Always Fre...
Top Promo & Growth Lessons From Successful Indie Podcasters
08 May 2024
Contributed by Lukas
Just like the proverbial tree in the forest, is your brilliant content even brilliant if nobody hears it? On this episode, we're going to pick our In...
Balancing Time, Workflow, & Content. The Nuts & Bolts of Podcasting
23 Apr 2024
Contributed by Lukas
We know from previous episodes that consistency leads to podcasting success - but how do you actually become consistent? It’s all well and go...
How Consistency Leads to Podcasting Success
08 Apr 2024
Contributed by Lukas
Almost all the benefits of podcasting stem from one thing – and that’s consistency. If you publish quality content over a prolonged period...
From Doubt to Determination: Pushing Through the Podcasting Dip
25 Mar 2024
Contributed by Lukas
What really makes someone a successful podcaster? Is it a certain number of episodes, downloads, or reviews? Is it whether content creation has becom...
What's the Future of Podcasting Tech? With Izabela & Mike Russell (Part 2!)
18 Mar 2024
Contributed by Lukas
Izabela and Mike Russell of Music Radio Creative return to continue our conversation about the ever-evolving podcast landscape. Gear and tools may hav...
What CAN'T We Learn From Successful Podcasters?
13 Feb 2024
Contributed by Lukas
In this episode, Colin and Matthew engage in a friendly debate about the role of gear in podcasting. While gear and equipment are often seen as import...
Podcasting in 2014 Vs 2024, With Izabela & Mike Russell of Music Radio Creative
07 Feb 2024
Contributed by Lukas
As the RSS feed approaches its 25th birthday, so does the word "podcasting" its 20th. But 2024 also sees the tenth anniversary of UKPOD14. On this epi...
14 Ways to Grow your Podcast with Collaborations
18 Dec 2023
Contributed by Lukas
Here, I dive into 14 powerful, unique collaboration strategies designed to exponentially grow your podcast audience and increase revenue. Whether you'...
Equipment & Software for Video & Live Broadcasting
24 Oct 2023
Contributed by Lukas
Adding a video or live broadcasting element can work well for some podcasters. In this episode, we dig into the tools you'll need if you want to run a...
Best Podcast Recording & Editing Software Options
10 Oct 2023
Contributed by Lukas
In this episode we're looking at Audio production software, commonly know as 'Digital Audio Workstations' in the audio production industry. We'll look...
How to Set Up a Great-Sounding Home Podcast Studio
03 Oct 2023
Contributed by Lukas
The term “home podcast studio” can mean different things to different people. For some, it means soundproofed walls, a large, sleek, padde...