Potty Talk - The Podcast for Plumbing Business Owners

If I Wanted to Make $1M this year, I’d do this

27 Apr 2026

Contributed by Lukas

Making $1 million in your plumbing business this year is possible — but only if you're focused on the right things. Richard Behney walks through...

How to Market Your Plumbing Business Without Paid Ads

20 Apr 2026

Contributed by Lukas

Marketing your plumbing business doesn't have to mean spending money on ads. Richard Behney breaks down 10 proven ways to market a plumbing busine...

How to Grow Your Plumbing Business to 7 Figures

13 Apr 2026

Contributed by Lukas

Growing a plumbing business to 7 figures starts with making the shift from plumber to business owner. Richard Behney breaks down the core systems you ...

If I Wanted to Start a Plumbing Business in 2026, I'd Do This

06 Apr 2026

Contributed by Lukas

If you want to start a plumbing business in 2026, this episode gives you the exact blueprint Richard Behney would follow from day one. From landing yo...

If I Wanted To Raise Prices Without Pushback, I’d Do This

30 Mar 2026

Contributed by Lukas

If you want higher prices and fewer objections, this episode is for you. Richard shares the simple strategy that changes how customers see value befor...

How To Get More 5-Star Reviews For Your Plumbing Business

23 Mar 2026

Contributed by Lukas

More reviews means more calls, more credibility, and more booked jobs. Richard breaks down the simple strategy to get more 5-star plumbing reviews wit...

If I Wanted A Higher Average Ticket, I’d Do This

09 Mar 2026

Contributed by Lukas

If I wanted a higher average ticket, I’d stop thinking it’s about plumbing and start thinking about time. In this episode, Richard & Laura sha...

How To Ethically Sell More Plumbing Jobs

02 Mar 2026

Contributed by Lukas

Selling doesn’t have to feel pushy or sleazy. In this episode, we break down how to ethically sell more plumbing jobs by serving your customers well...

How To Price Jobs For A Profitable Plumbing Business

16 Feb 2026

Contributed by Lukas

Pricing your plumbing jobs the right way is the difference between staying busy and staying profitable. In this episode, we break down exactly how to ...

From No License to 6 Trucks in 2 Years

20 Nov 2025

Contributed by Lukas

Jesse & Trebeca Itzen launched Bighorn Plumbing with zero experience, no contractor’s license… and built a booming plumbing business in under ...

They Risked Everything to Build This Plumbing Business

13 Nov 2025

Contributed by Lukas

What happens when a plumber and a dietitian join forces? A whole lot more than you think…In this powerful episode of Potty Talk, Richard sits down w...

Busting the Biggest Myth in Plumbing: Customers Won’t Pay That…

06 Nov 2025

Contributed by Lukas

Too many guys are still believing the lie that customers won’t pay higher prices. Listen—if someone’s calling a plumber, they’re already sold....

Busting the Biggest Myth in Plumbing: Can’t Make Enough Money

30 Oct 2025

Contributed by Lukas

Still complaining that there’s no money in plumbing? Truth is, you’re sitting on a goldmine—you’re just digging in the wrong spot. If you’re...

Busting the Biggest Myth in Plumbing: ‘Can’t Find Good Plumbers’

23 Oct 2025

Contributed by Lukas

Still believe there aren’t any good plumbers out there? That myth is costing you time, money, and freedom. In this episode, we show you how to attra...

Busting the Biggest Myth in Plumbing: ‘There Aren’t Enough Good Customers’

16 Oct 2025

Contributed by Lukas

Still buying into the myth that there just aren’t enough good customers out there? That’s the biggest lie in plumbing—and it’s keeping too man...

Buy Back Your Time and Grow Your Plumbing Business

25 Sep 2025

Contributed by Lukas

If you’re still answering phones, running parts, and doing every little task in your plumbing business, you’re burning up the most valuable asset ...

What’s REALLY Keeping You Stuck

25 Sep 2025

Contributed by Lukas

Most plumbing business owners think the biggest challenges come from the economy, the competition, or their tools. Truth is, the real traps are much c...

These People Are Secretly Sabotaging Your Plumbing Business

11 Sep 2025

Contributed by Lukas

In this episode of Potty Talk, Richard reveals one of the most dangerous—and least talked about—threats to your plumbing business: people in your ...

Stop Thinking Like a Plumber

04 Sep 2025

Contributed by Lukas

Most plumbing business owners are stuck in the same trap—they’re running their business with a tradesman’s mindset. And it’s costing them big ...

How to Handle Negative Reviews for Your Plumbing Business

14 Aug 2025

Contributed by Lukas

Negative reviews can feel like a punch to the gut, but they don’t have to ruin your plumbing business. In this episode of Potty Talk, Richard Behney...

Plumbing Market Real Talk – What 2025 Has in Store for Your Business

07 Aug 2025

Contributed by Lukas

The industry is shifting fast—tariffs, inflation, and AI are impacting how plumbing businesses operate. In this episode, we break down how to stay p...

Social Media for Plumbers: How to Get Customers With Facebook and Instagram

31 Jul 2025

Contributed by Lukas

Think social media isn’t for plumbers? Think again! In this episode of Potty Talk, Richard Behney shows you how to use Facebook and Instagram to att...

How to Create a Winning Plumbing Team Culture

24 Jul 2025

Contributed by Lukas

If your plumbing business feels more like babysitting than leading, it’s time to fix the culture. In this episode, Richard Behney reveals how to bui...

How Plumbers Are Getting More Calls with OKLocal

10 Jul 2025

Contributed by Lukas

Want more phone calls for your plumbing business? This episode breaks down how OKLocal is helping plumbers rank on voice search platforms like Siri, A...

How to Achieve Business Freedom in Your Plumbing Business

04 Jul 2025

Contributed by Lukas

This Independence Day weekend, it’s time to declare your freedom—not just as a citizen, but as a business owner! In this special episode of Potty ...

The Truth About Work-Life Balance for Plumbing Business Owners

26 Jun 2025

Contributed by Lukas

Running a plumbing business is hard work, but it shouldn’t cost you your personal life. In this episode, Richard Behney gets real about the challeng...

How to Train Your Plumbing Techs for Success

19 Jun 2025

Contributed by Lukas

Your plumbing techs are the backbone of your business—are you setting them up for success? In this episode, Richard Behney shares his proven strateg...

How to Build a Plumbing Brand Customers Love

12 Jun 2025

Contributed by Lukas

A strong brand is the key to standing out in a crowded market. In this episode of Potty Talk, Richard Behney walks you through how to create a plumbin...

Top 3 Mistakes Plumbing Business Owners Make (And How to Fix Them)

05 Jun 2025

Contributed by Lukas

Are you holding your plumbing business back without realizing it? In this episode, Richard Behney uncovers the top 3 mistakes plumbing business owners...

How to Maximize Your Plumbing Business Profits in 2025

29 May 2025

Contributed by Lukas

Want to make 2025 your most profitable year yet? In this episode, Richard Behney reveals practical tactics to increase your plumbing business profits....

Should You Charge Flat Rate or Hourly? Pricing Strategies for Plumbers

22 May 2025

Contributed by Lukas

The age-old debate: flat rate or hourly pricing? Which one is better for your plumbing business? In this episode, Richard Behney dives into the pros a...

3 Proven Ways to Get More Plumbing Customers in 2025

15 May 2025

Contributed by Lukas

Are you struggling to keep your phone ringing? In this episode of Potty Talk, host Richard Behney shares 3 proven strategies to help plumbing business...

HR for Plumbing Businesses: How to Hire and Keep Great Techs

08 May 2025

Contributed by Lukas

ALWAYS be hiring! But between chasing leads, managing jobs, and keeping customers happy, finding time to build your team can feel impossible.In this e...

How to Sell Your Plumbing Business for Maximum Value

01 May 2025

Contributed by Lukas

Thinking about selling your plumbing business? Whether you're planning your exit now or years down the road, you need the right strategy to get the be...

Million Dollar Transformations: Success Academy Stories That Will Inspire You

24 Apr 2025

Contributed by Lukas

Ever wonder what REALLY goes down when plumbing business owners join Success Academy? 💥 In this power-packed episode of Potty Talk, we’re pulling...

Start Your Day Like a Plumbing Business CEO

18 Apr 2025

Contributed by Lukas

What’s the secret sauce behind 7-figure plumbing business owners? Spoiler alert—it’s NOT their wrench skills. It’s how they start their day. I...

The Monday Morning Meeting That Actually Works

10 Apr 2025

Contributed by Lukas

Tired of those boring, time-wasting meetings that go nowhere? It’s time to flip the script! In this Potty Talk episode, we’re breaking down the ul...

The Perfect Plumbing Price Book That 3X'd Our Average Ticket

03 Apr 2025

Contributed by Lukas

In this game-changing episode, we're pulling back the curtain on the #1 tool that transformed our plumbing business - a professional price book sy...

Money Leaks Killing Your Plumbing Business in 2025

27 Mar 2025

Contributed by Lukas

Discover the hidden money leaks destroying your plumbing company's profits! In this episode, we expose the costly mistakes most plumbing business ...

DROWNING in Your Plumbing Business? Start Here!

20 Mar 2025

Contributed by Lukas

Tired of being a dead man driving, giving free estimates, and barely making profit? In this no-BS episode, I'm sharing the 3-step rescue plan that...

How Automated Customer Gifting is Transforming Plumbing Businesses | To Your Success

13 Mar 2025

Contributed by Lukas

Want to know the secret to getting customers to call you back and rave about your business? It’s all about building emotional connections. In this e...

How to Position Your Business for a Million-Dollar Buyout in 2025

06 Mar 2025

Contributed by Lukas

Private equity firms are on a buying spree in the plumbing industry, offering life-changing payouts to business owners. But is your company actually s...

5 Systems Every Plumbing Business Needs in 2025

27 Feb 2025

Contributed by Lukas

Look, I don't need to tell you why not having systems is costing you millions. If you're saying to yourself 'but Richard, I don't know...

Secrets to Building a Plumbing Brand That Lasts

06 Feb 2025

Contributed by Lukas

In this episode of Potty Talk, Richard reveals the secrets to building a plumbing brand that stands the test of time. Branding isn’t about impressin...

Turn Calls Into Booked Jobs—Every Time!

30 Jan 2025

Contributed by Lukas

In this episode of Potty Talk, Richard reveals the secrets that turns calls into booked jobs—every single time. The key to winning on the phone isn’...

Do This When Hiring for Your Plumbing Business!

27 Jan 2025

Contributed by Lukas

In this episode of Potty Talk, Richard breaks down exactly what you need to do when hiring for your plumbing business to avoid costly mistakes and bui...

How to Build Loyalty and Trust with Plumbing Customers

16 Jan 2025

Contributed by Lukas

In this episode of Potty Talk, we’re diving into the essential strategies for building loyalty and trust with your clients—the foundation of a suc...

40 Years of Plumbing Experience: What You Need To Know

19 Dec 2024

Contributed by Lukas

In this special episode of Potty Talk LIVE, Richard Behney, The Million Dollar Plumber, shares timeless lessons and insights from over 40 years of exp...

The Secret to Success: Satisfying Good-Paying Customers #444

13 Dec 2024

Contributed by Lukas

On this episode of Potty Talk LIVE, Richard Behney, The Million Dollar Plumber, reveals the ultimate secret to building a thriving plumbing business: ...

How to Make Bank with Your Plumbing Business #443

06 Dec 2024

Contributed by Lukas

In this episode of Potty Talk LIVE, host Richard Behney, The Million Dollar Plumber, dives into the secrets of maximizing profits in your plumbing bus...

Transform Your Plumbing Business With One Simple Change

21 Nov 2024

Contributed by Lukas

In this episode of Potty Talk LIVE, host Richard Behney, The Million Dollar Plumber, reveals the single, game-changing shift every plumbing business o...

What Does the Election Mean for Plumbing Business Owners?

11 Nov 2024

Contributed by Lukas

Join Richard in this post election addition of Potty Talk Live where he discusses what the election means for your plumbing business.

The 3 Keys To Plumbing Business Success

04 Nov 2024

Contributed by Lukas

In this episode of Potty Talk LIVE, host Richard Behney, The Million Dollar Plumber, breaks down the 3 essential keys every plumbing business owner ne...

Potty Talk LIVE! Talking The BUSINESS of Plumbing

25 Oct 2024

Contributed by Lukas

Potty Talk Live is Back! You asked for it, and Potty Talk Live is coming at you once again—including co-host, The Lovely Laura! Join us as we dive ...

He Tripled His Rates & Thrives!

19 Aug 2024

Contributed by Lukas

In this episode of Potty Talk, host Richard Behney welcomes Matthew Werner, owner of Pine Grove Plumbing in Penticton, British Columbia. Matthew share...

How To Close 97.8% of Service Calls #435

12 Aug 2024

Contributed by Lukas

In this insightful Potty Talk episode, Coach Richard explores the proven mechanics behind the MDP Service-Sales System’s remarkable success rate. Le...

The Biggest Challenges I Faced in My First Year and How I Overcame Them

07 Aug 2024

Contributed by Lukas

In this episode of Potty Talk, host Richard Behney delves into the toughest challenges he faced during the first year of starting his home service bus...

Pricing for Profit: Your Guide to an Honest Hourly Rate #434

05 Aug 2024

Contributed by Lukas

Pricing isn’t just about covering costs-it’s about building a profitable business. Tune in as Coach Richard discusses how to integrate all your ex...

Success Story: They Turned Chaos to Freedom in just 12 Months! #433

29 Jul 2024

Contributed by Lukas

On this special episode of Potty Talk, we’ve got Tony and Allison Walley from Walley Plumbing sharing their incredible journey. They went from a cha...

Brand Like a Boss: Transform Your Service Business #432

22 Jul 2024

Contributed by Lukas

Welcome to a game-changing episode of Potty Talk! Join Coach Richard as he reveals how to brand your Plumbing, HVAC, and Electrical Home Service Busin...

Cash Flow Magic: Why Collecting Today Will Help You Build Your Business #431

08 Jul 2024

Contributed by Lukas

Are you invoicing customers? Join Expert Richard Behney, the Million Dollar Pro, in this Potty Talk episode as he breaks down how to collect payment ...

Increase Customer Satisfaction and Profits by Ditching Free Estimates #430

17 Jun 2024

Contributed by Lukas

Say goodbye to free estimates and hello to something better! Tune in to this powerful episode of Potty Talk as Coach Richard shares why making this sw...

Piece By Piece: Unpacking Plumber Piece-Rate Pay #429

20 May 2024

Contributed by Lukas

What is piece-rate pay and how does it benefit both techs and business owners? Join Coach Richard in this Potty Talk episode deep dive into the mechan...

Why Plumbing Customers Love Flat-Rate Pricing #428

13 May 2024

Contributed by Lukas

Ever wonder why flat-rate pricing is preferred by so many plumbing customers? Join Coach Richard and The Lovely Laura in this informative episode of P...

How To Build A Strong Culture In Your Plumbing Business #427

29 Apr 2024

Contributed by Lukas

Is the culture in your plumbing business holding you back or propelling you forward?  In this Potty Talk episode, Richard and The Lovely Laura share ...

Powerful 3 Step Sales Script To Overcome Most Plumbing Customer Objections #426

22 Apr 2024

Contributed by Lukas

Ever get flustered by customer objections?  Join Richard in this informative Potty Talk episode as he shares an easy process that will turn most cust...

Why Customer Service is Key for Growing Your Plumbing Business: Top Tips for Satisfying Customers #425

15 Apr 2024

Contributed by Lukas

Customer service is key for growing your plumbing business. In this episode of Potty Talk Richard explains just what service will have your customers ...

5 Tried and Tested “Side-Hustles” for Your Plumbing Business #424

08 Apr 2024

Contributed by Lukas

Join Richard in this powerful episode of Potty Talk as he shares 5 tried and tested nuggets of gold to make more money with your plumbing business. --...

3 Things You Must Do When Building A Plumbing Business with Your Spouse! #423

01 Apr 2024

Contributed by Lukas

Join Richard, The Million Dollar Plumber and The Lovely Laura for another insightful episode of "Potty Talk" where they share their expertis...

Struggling with Your Plumbing Business Brand on Social Media? #422

25 Mar 2024

Contributed by Lukas

Are you finding it challenging to establish your brand's presence on social media platforms? You're not alone. Join Richard and The Lovely Lau...

The Surprising Reasons That Make Plumbing Businesses Fail #421

18 Mar 2024

Contributed by Lukas

In this eye-opening Potty Talk episode, discover the surprising reasons behind the failure of plumbing businesses that you simply can't afford to ...

Introducing A New Podcast to Help You Master the Plumbing Business Landscape #420

11 Mar 2024

Contributed by Lukas

In this special edition of Potty Talk, Richard welcomes a fun new and informative podcast to the MDP family, hosted by plumbing business owners; for p...

Unlock the Key to a Thriving Plumbing Business #419

04 Mar 2024

Contributed by Lukas

Join Richard and The Lovely Laura in this episode of Potty Talk as they unlock the key to a thriving plumbing business. Craving a break from the dai...

How to Start and Grow a Successful Plumbing Business: 7 Steps for Beginners #418

26 Feb 2024

Contributed by Lukas

Are you starting or struggling with your plumbing business? Join Richard in this powerful Potty Talk episode as he and the Lovely Laura share 7 things...

5 Ways to Market Your Plumbing Business

19 Feb 2024

Contributed by Lukas

In this insightful Potty Talk episode Richard and Laura discuss and share the truth, tech, and tips to market your plumbing business. #417 -----------...

The Plumbing Business: What They Don't Tell You #416

12 Feb 2024

Contributed by Lukas

Join Richard in this powerful Potty Talk episode as he and the Lovely Laura share with you some inside secrets about the plumbing business that can be...

Turning Pipe Dreams Into Reality - Episode 4 #415

15 Jan 2024

Contributed by Lukas

Adaptability and Innovation are of the utmost importance to your plumbing business. Join Richard in this final episode of a 4-part special Potty Talk ...

Turning Pipe Dreams Into Reality - Episode 3 #414

08 Jan 2024

Contributed by Lukas

In today’s digital age, a strong online presence is vital for your plumbing business. In this third part of our Potty Talk 4-part series “Turning ...

Turning Pipe Dreams Into Reality - Episode 2 #413

01 Jan 2024

Contributed by Lukas

A plumbing business is only as good as its team of plumbers.  In this second part of our 4-part Potty Talk series “Turning Pipe Dreams Into Reality...

Turning Pipe Dreams Into Reality #412

27 Dec 2023

Contributed by Lukas

Join Richard in this first of a 4-part special Potty Talk series entitled “Turning Pipe Dreams Into Reality” where he shares how to best reflect o...

How I Grew My Plumbing Business #411

21 Dec 2023

Contributed by Lukas

In this Rags To Riches episode of Potty Talk, Richard talks to Tony & Allison Walley, who share their story of how they turned their plumbing busi...

How I Grew My Plumbing Business #410

11 Dec 2023

Contributed by Lukas

Catch the inspiring ‘Rags To Riches’ story on Potty Talk, as plumbing business power couple Matt & Ashley Baldwin join host Richard to reveal ...

How I Grew My Plumbing Business #409

04 Dec 2023

Contributed by Lukas

Don’t miss this Rags To Riches episode of Potty Talk where plumbing entrepreneurs Bo & Kimberly McKenzie join Richard to share how they went fro...

How I Grew My Plumbing Business #408

27 Nov 2023

Contributed by Lukas

Don’t miss this Rags To Riches episode of Potty Talk where plumbing entrepreneurs Matt & Sarah Delnay  join Richard to share how they went from...

Business Operations Made Easy #407

21 Nov 2023

Contributed by Lukas

Join Richard and Laura in this all-new Potty Talk episode as they uncover the ultimate field management power tool with FieldPulse's in-house indu...

You’re A Plumbing Business CEO #406

13 Nov 2023

Contributed by Lukas

Join Richard in this powerful Potty Talk episode as he and The Lovely Laura share what you can do to feel more like a plumbing business owner. -------...

Myth Busting - Customers Won’t Pay That… #405

06 Nov 2023

Contributed by Lukas

Join Richard in this candid episode of Potty Talk, where he dismantles myth #4 in the plumbing industry – the belief that customers are unwilling to...

Myth Busting - Can’t Make Enough Money #404

30 Oct 2023

Contributed by Lukas

Join Richard in this straight-talkin Potty Talk episode where he debunks plumbing myth #3 that you can’t make money with your plumbing business. ---...

Myth Busting - Can’t Find Plumbers #403

30 Oct 2023

Contributed by Lukas

Join Richard in this no BS Potty Talk episode where he debunks plumbing myth #2 that there aren’t enough plumbers to hire. -------------------------...

Myth Busting: Not Enough Plumbing Customers #402

16 Oct 2023

Contributed by Lukas

Join Richard for this powerful Potty Talk episode where he debunks the myth that there’s not enough plumbing customers for you. -------------------...

Silent Plumbing Business Killers #401

02 Oct 2023

Contributed by Lukas

We don’t always realize the harm we are doing to ourselves until it’s too late.  In this Potty Talk episode Richard sheds light on three common s...

Terrifying Tales of My Worse Plumbing Business Ordeals! #400

25 Sep 2023

Contributed by Lukas

Join Richard, The Million Dollar Plumber and The Lovely Laura for this special 400th episode of Potty Talk as they share some of the worst days of the...

How To Succeed As a Plumbing Business Owner #399

18 Sep 2023

Contributed by Lukas

Join Richard in this straight-shooting episode of Potty Talk as shares what you must do to be a successful plumbing business owner. ------------------...

The Best Process Documentation for Plumbing Business Owners #398

11 Sep 2023

Contributed by Lukas

Chris Ronzio, Founder & CEO of Trainual, the world’s #1 business playbook software joins Richard in this Power-Tools edition of Potty Talk to sh...

How To Achieve The Freedom Lifestyle With Your Plumbing Business #397

05 Sep 2023

Contributed by Lukas

You’ve heard The Million Dollar Plumber talk about it.  Now, join Richard in this Potty Talk episode as he shares just how your plumbing business c...

What?! My Plumbing Business Is Being Sued! #396

28 Aug 2023

Contributed by Lukas

Richard is not a lawyer but he plays one on this empowering Potty Talk episode and shares what to do and what not to do when your plumbing business ge...

How To Make Decisions That Grow Your Plumbing Business #395

21 Aug 2023

Contributed by Lukas

Not sure if you’re making the right decisions in your plumbing business?  In this informative episode of Potty Talk Richard shares his strategy on ...

Avoid These 3 Mistakes To Propel Your Plumbing Business Forward #394

14 Aug 2023

Contributed by Lukas

Does it feel like your plumbing business is stuck in quicksand?  In this insightful episode of Potty Talk Richard reveals three things you may be doi...

How Do I Have More Freedom? #393

24 Jul 2023

Contributed by Lukas

FREEDOM! In this powerful Potty Talk episode Richard shares how to achieve The Freedom Lifestyle with your plumbing business. ------------------------...

It’s Your Moral Duty To Be Rich #392

17 Jul 2023

Contributed by Lukas

Join Richard and Laura in this powerful edition of Potty Talk as they discuss why it’s your moral duty to be rich, what’s keeping you from riches,...