The most important thing to get clear on when you're first launching a community is what exactly you're unifying people around. What's the core sense of belonging? I share examples of common denominators that you can use as a launching point to cultivate a positive, aspirational environment. I also touch on some of the layers of creating a strong emotional connection to your brand and explain why it's so important to constantly reinforce what you stand for. In this episode we talk about: - (4:46) Questions to help guide the 'why' of your community - (7:05) Why I don't believe creating community around a shared problem is the best angle to take - (8:28) The most powerful thing to create a community around - (12:48) A great litmus test for those of you who are building community - (14:13) The #1 way to organically scale your community RESOURCES MENTIONED: - Grab your copy of our Building Community Content Guide HERE If you loved today's episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram! Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: www.powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

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