Do you want to take your personal brand to the next level? I'm joined by personal branding expert, AJ Vaden, the CEO & Co-Founder of Brand Builders Group! We dig into her brand new book, Wealthy and Well-known: Build Your Personal Brand and Turn Your Reputation into Revenue, to break down what it takes to become a personal branding master. We explore why investing in yourself is a MUST if you want to expand the impact you create, and the sneaky blocks that keep people from breaking through in their personal brand. AJ also reveals simple tips and concepts for entrepreneurs of all stages to get specific, find your niche, shift the way you approach marketing, sales, and branding, and become a magnet for who you are meant to serve. HIGHLIGHTS 00:00 Meet AJ Vaden, the CEO & Co-Founder of Brand Builders Group! 03:25 When did you decide to go all-in on personal branding? 07:05 Should you build a personal brand or your business brand? 11:45 The biggest misconception surrounding personal brands. 14:45 Three tips for beginner entrepreneurs to get clear on their brand. 22:35 How to shift the way you think about your brand. 31:30 Does the size of your audience matter for your success? 37:15 A BTS peek into the first chapter of Wealthy and Well-Known. 43:20 How to stay the course and avoid distractions. 47:45 What is one takeaway from your book you want women to leave with? 50:30 Celebrating AJ's Powerhouse moment of her son coming to her with honesty. RESOURCES + LINKS Get the audiobook of Wealthy & Well Known for FREE here: https://freebrandaudiobook.com/powerhouse Click HERE for tickets to the 2025 Powerhouse Women Event August 15-17th in Scottsdale, Arizona! Powerhouse Women is a COMMUNITY and YOU are part of it! Take a screenshot of this episode and tag us on Instagram so we can keep the conversation going and create more of the episodes you need! FOLLOW Powerhouse Women: @powerhouse_women Lindsey: @lindseymarieofficial Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

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