PPC Town Hall
Episodes
AI in PPC: Strong Case… But Some Weak Matches | PPC TH 127
22 Apr 2026
Contributed by Lukas
Watch the video version here: https://youtu.be/QGhc7LCLslMHost Frederick Vallaeys sits down with Anthony Higman, founder of Adsquire, to explore how A...
How Lars Maat Built an AI-Driven Agency: Tools, Workflows, Team Adoption, and Risks | PPC TH 126
08 Apr 2026
Contributed by Lukas
Watch the video version here: https://youtu.be/YhWyTO1vn6EFred sat down with Lars Maat to talk about what it actually looks like to run an agency that...
How Marketers Can Build AI Workflows That Produce Reliable and Consistent Results | PPC TH 125
01 Apr 2026
Contributed by Lukas
Watch the video version: https://youtu.be/yAGxJTvj6HoHost Frederick Vallaeys sits down with Ann Stanley, digital marketing expert and founder of Anika...
How Experienced Marketers Work Differently With PMax and AI Max | PPC TH 124
18 Mar 2026
Contributed by Lukas
Watch the video version: https://youtu.be/FnIwHT0VuD8Host Frederick Vallaeys sits down with Menachem Ani, founder of JXT Group and Google Ads strategi...
Performance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123
04 Mar 2026
Contributed by Lukas
In this episode, Fred sat down with Bia Camargo to talk about something we don’t discuss enough: most Google Ads accounts aren’t ready for AI.PMax...
8 PPC Experts Predict 2026: Automation, AI, and What Really Wins
13 Feb 2026
Contributed by Lukas
Watch the video version here: https://youtu.be/2TdOEFcS2bgWe asked 8 experienced PPC practitioners to share their predictions based on what 2025 taugh...
AI in PPC: Where It Helps, Where It Breaks, and Where It’s Risky | PPC TH 122
11 Feb 2026
Contributed by Lukas
Watch the video episode here: https://youtu.be/kbZeqEYTkeMHost Frederick Vallaeys sits down with Julie Bacchini, PPC consultant, founder of Neptune Mo...
Mike Rhodes Shares Valuable Vibe Coding Lessons From Real Marketing Builds | PPC TH 121
28 Jan 2026
Contributed by Lukas
Watch the video version here: https://youtu.be/c5jjdRo3reUHost Frederick Vallaeys sits down with Mike Rhodes, Google Ads expert, to explore how market...
Vibe Coding for PPC: How Marketers Can Build Google Ads Tools Without Coding | PPC TH 120
14 Jan 2026
Contributed by Lukas
Watch the video version here: https://youtu.be/bGYkHp5xOEcHost Frederick Vallaeys sits down with Nils Rooijmans, Google Ads scripts developer and auto...
Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
06 Nov 2025
Contributed by Lukas
Host Frederick Vallaeys sits down with Jyll Saskin Gales, Google Ads educator, coach, and author of Inside Google Ads, to unpack how automation has ch...
PPC in the Age of AI: Amy Hebdon on Control vs. Automation | PPC TH 118
10 Sep 2025
Contributed by Lukas
Watch the video version: https://youtu.be/pd3_0RNn0NgIn this episode of PPC Town Hall, host Frederick Vallaeys (CEO & Co-founder of Optmyzr) sits ...
Lessons From 20 Years in PPC: How Agencies Should Prepare For The Future | PPC TH 117
26 Aug 2025
Contributed by Lukas
Watch the video version here: https://youtu.be/97H74PpxrIEFrederick Vallaeys sits down with Aaron Levy, long-time PPC leader and now Optmyzr Evangelis...
Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116
05 Aug 2025
Contributed by Lukas
Watch the video version here: https://youtu.be/AEXzdt87ujUKirk Williams (Founder of ZATO Marketing) joins Frederick Vallaeys to explore how digital ma...
The #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It) | PPC TH 115
16 Jul 2025
Contributed by Lukas
Watch the video version here: https://youtu.be/w6mD2Wv5Gh4Is the era of the search engine over? Are we now living in the age of the Answer Engine?In t...
Google Marketing Live 2025 Exclusive Insider Intel With Ginny Marvin | PPC TH 114
28 May 2025
Contributed by Lukas
Watch the video version: https://youtu.be/GPKgUZPM3H0Key Takeaways from the Episode🔍 Search Is Evolving FastGoogle Ads is adapting to a post-keywor...
LinkedIn Masterclass: AJ Wilcox's 3-Stage Funnel That 5Xed Conversions | PPC TH 113
14 May 2025
Contributed by Lukas
Watch the video version here: https://youtu.be/FKCn21Z0TN8Are LinkedIn Ads worth it in 2025? In this conversation, Frederick Vallaeys chats with AJ Wi...
Google Ads Exclusive with Ginny Marvin, Ads Product Liaison | PPC TH 112
30 Apr 2025
Contributed by Lukas
Watch the video version: https://youtu.be/oO0962bWLZwGet the inside scoop on Google Ads directly from Ginny Marvin, the Google Ads Product Liaison.In ...
The Tariff Crisis: Survival Tips and Advice for Advertisers (Part 2) | PPC TH 111
15 Apr 2025
Contributed by Lukas
Watch the video version here: https://youtu.be/x_jQeZP04CkThe 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town H...
The Tariff Crisis: PPC Survival Tips and Advice from Top Experts | PPC TH 110
10 Apr 2025
Contributed by Lukas
Video version: https://youtu.be/ggbpS5rLIzEThe 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Navah Hopk...
Why Your PPC Reports Are Misleading You | PPC TH 109
26 Mar 2025
Contributed by Lukas
Watch the video version: https://youtu.be/BKsG1dvPx_QIs your PPC reporting holding you back? In this episode of PPC Town Hall, we uncover how bad attr...
PMax, First-Party Data, AI, and More: How to Win at PPC in 2025 | PPC TH 108
12 Mar 2025
Contributed by Lukas
Watch the video version: https://youtu.be/lQ2DkGGfJTUIn this episode of PPC Town Hall, host Frederick Vallaeys sits down with Josh Baines from Adthena...
AI Can’t Fix Your Bad Feeds Alone—Here’s Why You Still Matter! | PPC TH 107
26 Feb 2025
Contributed by Lukas
Watch the video version here: https://youtu.be/c_6Wht__TVkIn this episode I sit down with Jacques van der Wilt, the founder of DataFeedWatch, to discu...
PPC in 2025: What to Stop, Start & Double Down On | PPC TH 106
12 Feb 2025
Contributed by Lukas
Watch the video version here: https://youtu.be/fl_cqCKVI7gIn this must-watch episode, PPC experts Andrew Lolk and Julie Bacchini Friedman talk about w...
Practical Advice on How to Actually Make Smart Bidding Work for You | PPC TH 105
31 Jan 2025
Contributed by Lukas
Watch the video version here: https://youtu.be/yrOm2_q5E_I 🔑 Key Takeaways: 1️⃣ Google's Machine Learning Needs Data: At least 30 convers...
Generative Search Is Disrupting Google Ads: What Marketers Need to Know | PPC TH 104
29 Jan 2025
Contributed by Lukas
Watch the video version here: https://www.youtube.com/watch?v=ScSnLk9XC2M In this episode, Frederick Vallaeys spoke to Greg Finn and Christine "...
Old School PPC vs. PPC in the Era of Automation and Generative AI | PPC TH 103
18 Dec 2024
Contributed by Lukas
Watch the video version here: https://youtu.be/X-1iGyBtS70 Generative AI is transforming PPC, but is it all good? In this episode, Sophie Fell, D...
Google Explains How to Leverage Its AI Tools for Profitable Ad Campaigns | PPC TH 102
11 Dec 2024
Contributed by Lukas
Watch the video version here: https://youtu.be/lr-oz0wLWPI Tetsuo Konno, Search & Performance Lead at Google shares how Gemini and predictive AI ...
10 Powerful Automations Beeby Clark+Meyler Uses Everyday to Manage Small Google Ads Accounts
09 Dec 2024
Contributed by Lukas
Watch the video version here: https://youtu.be/oX8AFB-GVUI Amy McLain-Ponder, Group Director of Paid Search at Beeby Clark+Meyler (BCM) shares 10 pow...
How Advanced Auto Parts Leverages Generative AI for Digital Marketing Success | PPC TH 101
01 Dec 2024
Contributed by Lukas
Watch the episode here: https://youtu.be/cDEVRv8MI2o Learn how Katlyn Edwards from Advanced Auto Parts reveals how they're using generative AI for P...
Maximize Q4 Holiday Sales with Microsoft’s Expert Tips | PPC Town Hall 100
29 Oct 2024
Contributed by Lukas
Watch the video version here: https://youtube.com/live/6UepjtkisSc Get your Q4 holiday campaigns ready with Microsoft’s top tips. Join Joe Dries...
How Generative AI is Revolutionizing SaaS | Fireside Founders Chat
17 Oct 2024
Contributed by Lukas
Watch the video version here: https://youtu.be/BEe94T9cz8Y In this episode, Frederick Vallaeys chats with Tom O'Malley, Founder and CEO of Ascend AI...
Unorthodoxy: A Contrarian Marketer's Guide to the New Internet | Fireside Founders Chat
02 Oct 2024
Contributed by Lukas
Watch the video version here: https://youtube.com/live/QrSYTHtHwrg In this episode, Frederick Vallaeys talks to Gill Gildner, co-founder of Discoslo...
How Ex-Googler Sharon Park Built a Winning Agency in the AI Era | PPC Town Hall 99
18 Sep 2024
Contributed by Lukas
Watch the video version here: https://youtu.be/j3PuOdWUDpc In this episode, Frederick Vallaeys sat down with Sharon Park, founder of Sage Digi, to di...
Google’s U-Turn on Cookies: What Does It Mean for Advertisers | PPC Town Hall 98
28 Aug 2024
Contributed by Lukas
Watch the video version here: https://youtu.be/DGSCAPCsqiQ In this episode of PPC Town Hall, the discussion centered around Google's recent decis...
What's the future of the 'keyword'? | PPC Town Hall 97
14 Aug 2024
Contributed by Lukas
Watch the video version here: https://youtu.be/r3eH7Loz3FA In this episode of PPC Town Hall, I sat down with Andrew Lolk and Jyll Saskin Gales to dis...
A PPC Data Analysis Masterclass by Cory Lindholm | PPC Town Hall 96
03 Jul 2024
Contributed by Lukas
Watch the video version here: In this episode, our Co-founder & CEO, Frederick Vallaeys sat down with Cory Lindholm to dive deep into the world...
BONUS: 7 PPC Automations That Save You From Burnout
01 Jul 2024
Contributed by Lukas
Watch the video version: https://www.youtube.com/watch?v=4uGrZIy7-GQ Matthieu Tran-Van is an independent Google Ads specialist who provides search e...
How Marketers Can Thrive in a Post-third-party Cookie Era | PPC Town Hall 95
06 Jun 2024
Contributed by Lukas
Watch the video podcast here: https://youtu.be/xa3jH8M_j88 I spoke to Larry Kim - Founder & CEO at Customers.ai in this episode. Larry talked...
How Search Generative Experience Could Change How You Run Google Ads | PPC Town Hall 94
08 May 2024
Contributed by Lukas
Watch the video episode here: https://www.youtube.com/watch?v=R01u7IWODts Google’s Search Generative Experience (SGE) is a big change from how sear...
How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together | PPC Town Hall 93
24 Apr 2024
Contributed by Lukas
Watch the video podcast -> YouTube: https://www.youtube.com/watch?v=lHJv_Ar43rcLinkedIn: https://www.linkedin.com/events/7188199893818118144/comm...
How to Run High-Performing LinkedIn Ads for B2B | PPC Town Hall 92
10 Apr 2024
Contributed by Lukas
Watch the video version -> YouTube: https://www.youtube.com/watch?v=1v725t35QuA LinkedIn: https://www.linkedin.com/events/7183162267134296064/comme...
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
27 Mar 2024
Contributed by Lukas
Watch the video podcast here: https://www.youtube.com/watch?v=3zIa8GjgAdw In this episode, I spoke to some of the partners responsible for PPC Surve...
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90
13 Mar 2024
Contributed by Lukas
Video podcast: https://youtube.com/live/o009-VTUppU I spoke with Sam Tomlinson, the Executive Vice President at Warschawski, a marketing agency in t...
What’s Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89
28 Feb 2024
Contributed by Lukas
Watch the video podcast here: https://www.youtube.com/watch?v=RooEGRegPts 2024 has brought in a new era for marketing: thriving in a privacy-focused ...
Avoid These Costly Mistakes to Create a High-Converting Landing Page | PPC Town Hall 88
14 Feb 2024
Contributed by Lukas
Watch the video version: https://www.youtube.com/watch?v=MAt6TI6XFeA A bad landing page is one of the biggest reasons for poorly performing Google Ad...
How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend | PPC Town Hall 87
31 Jan 2024
Contributed by Lukas
Watch the video version here: https://www.youtube.com/watch?v=XbLdtamNdZE Just like how your car needs a regular tune-up, your PPC accounts need regu...
Ex-Googler Reveals How to ACTUALLY Work With First-Party Data | PPC Town Hall 86
11 Jan 2024
Contributed by Lukas
Watch the video version here: https://youtube.com/live/NrcpbnHouPk 2024 is the year when the cookie finally crumbles. Google says by the end of the ...
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
21 Dec 2023
Contributed by Lukas
Watch the video version: https://youtu.be/wD1J6A6Sctw When you think back on 2023 in PPC, how will you remember it? For me, this is the year we’ve...
Future-proof your brand: How to win at branded search through time & change | PPC Town Hall 84
13 Dec 2023
Contributed by Lukas
Watch the video version here: https://youtu.be/bhPJbkUKEcY Paid search is a great weapon to grow your brand. But you can never overlook the power of ...
How ChatGPT can make you a PPC automation wizard | PPC Town Hall 83
29 Nov 2023
Contributed by Lukas
Watch the video episode here: https://youtu.be/8x-GT43-45w A few weeks ago, OpenAI, the company behind #ChatGPT, conducted an event called DevDay to ...
[Replay] How WebMechanix Used Value-Based Bidding to Generate 30% Higher-Quality Leads | ALM 1
01 Nov 2023
Contributed by Lukas
Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8 In this episode of Automation Layering Masterclass, Taylor Mathauer and Wil...
Generative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday | PPC Town Hall 82
25 Oct 2023
Contributed by Lukas
Watch the video episode here: https://www.youtube.com/watch?v=aF-QYf2n9Nk We spoke a great deal about getting your Google search and shopping campaig...
How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81
11 Oct 2023
Contributed by Lukas
Watch the video episode here: https://www.youtube.com/watch?v=KjfeRj7hzJQ Most agency founders are focused on growing their agency, not selling it. T...
Here’s Why You Should Use Offline Conversion Imports | A Fireside Chat With Jon Diorio
09 Oct 2023
Contributed by Lukas
Sometimes, an ad doesn't lead directly to an online sale but instead starts a customer down a path that ultimately leads to a sale in the offline wor...
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
27 Sep 2023
Contributed by Lukas
Watch the video podcast here: https://www.youtube.com/watch?v=Hs7szTIfjSg For a long time, I’ve been talking about automation and scripts and how m...
Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
13 Sep 2023
Contributed by Lukas
Watch the video episode here: https://www.youtube.com/watch?v=NZbztTaPmjA The privacy changes that iOS 14.5 had brought in had been detrimental for m...
How to prepare your Performance Max and Shopping campaigns for Q4 2023 | PPC Town Hall 78
30 Aug 2023
Contributed by Lukas
Watch the video episode here: https://www.youtube.com/watch?v=U8Wrr27fKOE We’re getting pretty close to the holiday shopping season. And if you wor...
How to run profitable YouTube campaigns in Q4 2023 | PPC Town Hall 77
16 Aug 2023
Contributed by Lukas
Google was caught in hot water recently when it was reported that 80% of YouTube ads have violated its own terms of service. You’d never want your ...
Introducing Automation Layering Masterclass: Our New Podcast to Help You Win Using PPC Automation
07 Jun 2023
Contributed by Lukas
Modern PPC management relies on automation by ad engines like Google which is not in your control. But you can make those ad engines work for you wit...
How to Create High-Converting Landing Pages for Ad Campaigns | A Fireside Chat With Rishabh Bhandari
31 May 2023
Contributed by Lukas
If you want to learn how to create high-converting landing pages for your ad campaigns, then you don't want to miss this video. In this fireside cha...
GML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS]
29 May 2023
Contributed by Lukas
Watch the video podcast here: https://youtu.be/Jahb9IvMX9c In this PPC Town Hall bonus episode, Optmyzr Co-Founder & CEO Frederick Vallaeys speak...
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76
25 May 2023
Contributed by Lukas
Watch the video episode here: https://www.youtube.com/watch?v=wlR7bE-K7G8 From new generative AI features for Google Ads, Performance Max, and Produc...
Google Analytics 4 for PPC: Step-by-step setup process, tips, tricks, & features | PPC Town Hall 75
10 May 2023
Contributed by Lukas
Watch the video episode here: https://www.youtube.com/watch?v=gBoPtazUBGs It’s crunch time — the June 30 deadline for the Universal Analytics to ...
The State of PPC Agencies in 2023: A Fireside Chat With Kirk Williams and Gil Gildner
28 Apr 2023
Contributed by Lukas
Listen to Frederick Vallaeys, the Co-founder and CEO of Optmyzr chat with Kirk Williams, Founder of ZATO Marketing, and Gil Gildner, Co-Founder of Di...
Powerful ChatGPT applications for PPC and SEO marketers | PPC Town Hall 74
26 Apr 2023
Contributed by Lukas
Watch the video version here: https://www.youtube.com/watch?v=ivfakR8TH14 We did an episode on ChatGPT a few months ago to speak about its impact and...
Excel for PPC: Analyze PPC performance better and faster with these powerful tips | PPC Town Hall 73
12 Apr 2023
Contributed by Lukas
Analyzing performance is PIVOTal in PPC. And Anthony Excels at that.Sorry about those bad puns, but jokes apart, you’ll go a long way if you regular...
How to stand out as a marketer in this age of A.I. and privacy? | PPC Town Hall 72
29 Mar 2023
Contributed by Lukas
Watch the full video episode here: https://www.youtube.com/watch?v=lACqzQxFAJA So much has happened in the world of marketing in the last few months....
Lessons learned from a FULL year of running Performance Max for ecom & lead-gen | PPC Town Hall 71
08 Mar 2023
Contributed by Lukas
Watch the video episode here: https://www.youtube.com/watch?v=J5rSSFcvD-Q From complete enthusiasm to staunch opposition and everything in between, we...
How to collect and use first-party data to win in a cookieless future | PPC Town Hall 70
22 Feb 2023
Contributed by Lukas
Watch the full video episode here: https://www.youtube.com/watch?v=S9UJLVgpBdg Third-party cookies are going away, most likely in 2024 if Google does...
ChatGPT for PPC: Use cases and impact of such powerful AI tools on our jobs | PPC Town Hall 69
25 Jan 2023
Contributed by Lukas
Watch the video of the full episode: https://www.youtube.com/watch?v=tmvVYtcmiJc Just to be clear, ChatGPT did not write this description :) We’re...
Google’s ‘Remove Redundant Keywords’ Update: A Fireside Chat With Greg Finn
19 Jan 2023
Contributed by Lukas
This is a video about Redundant Keywords and automatically applied recommendations in Google Ads with Greg Finn and Fred Vallaeys. Google is changin...
Expert PPC predictions and tips to build a winning strategy for 2023 | PPC Town Hall 68
21 Dec 2022
Contributed by Lukas
Performance Max, RSAs…the list goes on. 2022 has been the year of automation in PPC. Heading into 2023, how will things shape up, and more important...
Surviving the recession: How PPC agencies can prepare now to thrive in 2023 | PPC Town Hall 67
06 Dec 2022
Contributed by Lukas
Are we in a recession? Well, it depends on who you ask. But, whether we are already in one or heading toward one, we’re clearly seeing the ef...
Performance Max: Boost your campaigns with these tips, scripts, and checklists | PPC Town Hall 66
30 Nov 2022
Contributed by Lukas
#PerformanceMax — the campaign type that nobody seems to stop talking about — has drastically changed Google Ads best practices that PPC experts h...
Performance Max: Google shares best practices for the 2022 holiday season | PPC Town Hall 65
26 Oct 2022
Contributed by Lukas
Is your PPC strategy ready for this shopping season? We’ve seen several consumer behavior changes this year as a result of the economic downturn and...
Amazon PPC: How to launch a profitable holiday shopping campaign in Q4 2022 | PPC Town Hall 64
04 Oct 2022
Contributed by Lukas
We’re entering Q4 of 2022, which means selling stuff or moving inventory is the order of the day. And what better place to do that than Amazon? But,...
How to manage PPC during high inflation and a looming recession | PPC Town Hall 63
14 Sep 2022
Contributed by Lukas
What’s going on with the high inflation and dropping consumer demand? Are we headed toward a recession? Or are we already in one? These are g...
Google Analytics 4 for PPC: Everything you need to know | PPC Town Hall 62
31 Aug 2022
Contributed by Lukas
Google is sunsetting Universal Analytics that we all know and used on July 1, 2023, and is moving to #GoogleAnalytics4. This is a mandatory migration;...
PPC automation: How the world’s best PPC agencies adapt and thrive | PPC Town Hall 61
17 Aug 2022
Contributed by Lukas
Kasim Aslam and Patrick Gilbert reveal how they’re making the transition to automation in terms of strategy, people, tech stack, etc., and how they’...
How to adapt to PPC ad platform automation | PPC Town Hall 60
03 Aug 2022
Contributed by Lukas
Performance Max. Responsive Search Ads. Smart Bidding. Automation by the major ad platforms like Google is really changing the way how we, the a...
Performance Max for Retail and Ecommerce: Learn How to Drive Better Results | PPC Town Hall 59
20 Jul 2022
Contributed by Lukas
#PerformanceMax — the one campaign to rule them all — has seen widespread adoption among advertisers from various verticals. But how should ...
Responsive Search Ads: How to create better ads in a world with only RSAs | PPC Town Hall 58
29 Jun 2022
Contributed by Lukas
The end of #ExpandedTextAds is here. So how should you prepare your accounts going forward? Should you still create some last-minute ETAs? And h...
What Is the ‘Workday Consumer’ and How to Target Them the Right Way | PPC Town Hall 57
08 Jun 2022
Contributed by Lukas
Microsoft, in a latest report, said that working from home has blurred the lines between our work and personal time which created a new buyer persona ...
Top PPC Experts React to the Announcements at Google Marketing Live 2022 | PPC Town Hall 56
30 May 2022
Contributed by Lukas
From automation to video ads to privacy, Google had plenty of updates to share at #GML2022. As a result, it may seem harder to focus on the ones...
B2B PPC Advertising: How to Overcome Challenges and Generate Higher-Quality Leads | PPC Town Hall 55
11 May 2022
Contributed by Lukas
B2B #PPCAdvertising comes with some unique challenges: longer sales cycles, low lead volume, and wrong audience targeting, just to name a few. T...
Performance Max Campaigns: Expert Tips & Best Practices From PPC Practitioners | PPC Town Hall 54
26 Apr 2022
Contributed by Lukas
In this episode, we spoke to top #PerformanceMax practitioners — the people who are actually using this new campaign type every day. They shar...
Performance Max Campaigns: How It Works, Best Practices, Answers to FAQs & More | PPC Town Hall 53
12 Apr 2022
Contributed by Lukas
#PerformanceMaxCampaigns is the latest #GoogleAds campaign type that helps you find customers across all of Google's channels like YouTube, Display, S...
Google Ads Value-Based Bidding: How It Works, Best Practices & Common Pitfalls | PPC Town Hall 52
22 Mar 2022
Contributed by Lukas
Stop using #TargetCPA bidding. Instead, move to #ValueBasedBidding to maximize your profitability. To help you learn more about Value-Based Bidd...
How to Become the Most Sought-After Digital Marketer | PPC Town Hall 51
08 Mar 2022
Contributed by Lukas
On the occasion of Women's Day week, we decided to speak to three women who built great careers and personal brands in digital marketing. Join this sp...
Automation Layering: How to Stay in Control in a World of PPC Automation | PPC Town Hall 50
22 Feb 2022
Contributed by Lukas
With automation layering, you implement your own automation strategies over what Google or the other ad platforms are doing to put yourselves in charg...
Responsive Search Ads: Tips, tricks, and best practices | PPC Town Hall 49
08 Feb 2022
Contributed by Lukas
Expanded Text Ads out, #ResponsiveSearchAds in. RSAs will be the only type of text ads you can create in #GoogleAds starting July 1, 2022. And t...
SEO vs. SEM: Making them work together to drive great marketing results | PPC Town Hall 48
30 Nov 2021
Contributed by Lukas
Success in search requires treating search engine results pages (SERP) as a single entity. Its three core components – ads (search + shopping)...
Turn product data into top-performing PPC campaigns | PPC Town Hall 47
03 Nov 2021
Contributed by Lukas
Competition in #eCommerce PPC is at an all-time high. Only the brands with the best optimizations will win. Whether you're new to running eComme...
Two experts debate the perfect PPC account structure | PPC Town Hall 46
19 Oct 2021
Contributed by Lukas
Structuring your Google Ads accounts can be tough if you don't know what you're doing. Fortunately, these experts know how account structure nee...
How to stand out in eCommerce advertising | PPC Town Hall 45
06 Oct 2021
Contributed by Lukas
The 2020s are already shaping up to be the decade of #eCommerce. Whether your brands or clients are new to the game or looking to revitalize you...
Plan a successful eCommerce PPC strategy for the 2021 holiday season | PPC Town Hall 44
29 Sep 2021
Contributed by Lukas
Already, 2021 is shaping up to be unlike any other holiday season we've seen. It may feel too early to be talking about Q4 shopping, but with th...
How to become a standout PPC marketer | PPC Town Hall 43
07 Sep 2021
Contributed by Lukas
There's only one way your PPC career will go with advice from this all-star cast: up. What do the most successful PPC pros do that everyone else...
Use PPC automation to become more profitable than ever | PPC Town Hall 42
27 Jul 2021
Contributed by Lukas
Leads and conversions are nice, but PPC experts are here for one thing: profit. How did the smallest team in a media company like Star Tribune m...
Better leads, more sales: Offline conversions & Smart Bidding feat. Google | PPC Town Hall 41
14 Jul 2021
Contributed by Lukas
With the majority of advertisers now using Smart Bidding, how do you retain your competitive edge? The answer lies in how you optimize goals and...
Scaling PPC programs: How to grow revenue, teams, and success | PPC Town Hall 40
23 Jun 2021
Contributed by Lukas
Growing your PPC business can be tough if you don't know what you're doing. Fortunately, these guys are proven experts at the operational side o...