PPC Town Hall
Episodes
Level up your PPC game with conversion rate optimization | PPC Town Hall 39
12 May 2021
Contributed by Lukas
Great ads get clicks. Great landing pages get conversions. Successful campaigns have both. This episode of PPC Town Hall goes on a slight tangen...
The evolution of keywords in modern PPC | PPC Town Hall 38
28 Apr 2021
Contributed by Lukas
Keywords have been a cornerstone of PPC ever since they were the whole point of AdWords. Their role and the way they work may have changed drast...
What the FLoC: The future of audience targeting | PPC Town Hall 37
14 Apr 2021
Contributed by Lukas
The bird puns from Google are getting to be a bit flighty. The now-retired Federated Learning of Cohorts left advertisers with concerns about ho...
New strategies for PPC bid management | PPC Town Hall 36
23 Mar 2021
Contributed by Lukas
Succeeding in an increasingly automated world is no cakewalk. To get full value from your budget, your bid strategies should be aligned with cam...
PPC reporting tips, tricks, and advice | PPC Town Hall 35
10 Mar 2021
Contributed by Lukas
With all those numbers, PPC reporting can often be tiresome and complicated. Making vast amounts of data easy for clients to understand is no pi...
Decoding attribution with Google Analytics | PPC Town Hall 34
24 Feb 2021
Contributed by Lukas
With so many interactions behind a purchase, attribution almost feels necessary. Who'd say no to a bird's eye view of how different channels are...
Succeeding as a PPC agency in an automated Google world | PPC Town Hall 33
10 Feb 2021
Contributed by Lukas
As the shift towards automation accelerates, agencies must constantly evolve. Are your strategies useful to their clients? What tactics will you...
Tackling eCommerce, retail, and shopping ad in 2021 | PPC Town Hall 32
27 Jan 2021
Contributed by Lukas
If 2020 was the year #eCommerce became a necessity, 2021 could be when it becomes the norm. What PPC strategies should you use for retail and eC...
Predictions and expectations for PPC in 2021 | PPC Town Hall 31
13 Jan 2021
Contributed by Lukas
No one has a crystal ball that tells the future, but we've got the next best thing: geniuses. Hear what some of the brightest minds in PPC have ...
PPC workarounds: Succeeding in spite of less data and control | PPC Town Hall 30
16 Dec 2020
Contributed by Lukas
Losing control over your ad campaigns sucks. But don't just sit there... go around it. The last episode of PPC Town Hall in 2020 covers one of t...
How the world's top PPC experts revamp outdated strategies | PPC Town Hall 29
02 Dec 2020
Contributed by Lukas
One of the most exciting things about PPC is also highly frustrating: change is constant. Taking our guests from among PPC Hero's list of the mo...
Google shows you how to optimize Smart Bidding and other automations | PPC Town Hall 28
18 Nov 2020
Contributed by Lukas
There's nothing quite like learning about something from the people who created it. We're excited to have Google join us on PPC Town Hall for a ...
Marketing in a world full of volatility and uncertainty | PPC Town Hall 27
28 Oct 2020
Contributed by Lukas
Today's world is more volatile, uncertain, complex, and ambiguous than ever. Search marketing is not immune to this VUCA syndrome, so Anders and...
Planning for the future of PPC automation | PPC Town Hall 26
21 Oct 2020
Contributed by Lukas
Every day, Google puts more roadblocks in front of PPC marketers. You need to be ready to jump these hurdles from the most influential entity in...
Five ways to dominate holiday eCommerce feat. OMG Commerce | PPC Town Hall 25
14 Oct 2020
Contributed by Lukas
Everyone loves a list, especially when it shows you a concrete path to victory. Every year, people start shopping earlier and earlier. And every...
Strategies to reduce PPC costs and wasted ad spend | PPC Town Hall 24
07 Oct 2020
Contributed by Lukas
There's a good chance you're wasting some money via PPC even as you're reading this. From campaigns that yield little or no return to expensive ...
Manage bids for lead gen like a pro feat. Navah Hopkins | PPC Town Hall 23
30 Sep 2020
Contributed by Lukas
It's one thing managing PPC where conversions are immediate and clear. What about #leadgen? Your choice of bid strategy can make or break your l...
Using data to activate PPC strategies | PPC Town Hall 22
23 Sep 2020
Contributed by Lukas
PPC and data go together like wine and cheese, peanut butter and jelly, and Laurel and Hardy. This episode features some of the most experienced...
Shopping & eCommerce for Q4 2020 feat. Microsoft Ads | PPC Town Hall 21
16 Sep 2020
Contributed by Lukas
Google might be the biggest search engine by volume, but Bing still registers billions of searches. Microsoft Ads is one of the more underrated ...
Mastering video ads and YouTube (Part 2) | PPC Town Hall 20
26 Aug 2020
Contributed by Lukas
Back by popular demand, it's the Super Video Brothers! Returning to PPC Town Hall after just 8 episodes, Joe and Cory dive deeper into the magic...
Shopping & e-Commerce for Q4 2020 | PPC Town Hall Ep. 19
19 Aug 2020
Contributed by Lukas
Our panelists this week are on the cutting edge of e-commerce and shopping ads: 1. Katie Wilson, Google 2. Elizabeth Marsten, Tinuiti 3. Duane Brown, ...
Automate Google Ads with Scripts with Nils Rooijmans and Steve Hammer | PPC Town Hall 18
05 Aug 2020
Contributed by Lukas
Our panelists this week are some of the best known speakers about ad scripts: - Nils Rooijmans - Steve Hammer Topics we will discuss: - How to b...
How to optimize beyond ROAS in PPC with Andreas Reiffen and Frederik Boysen | PPC Town Hall 17
22 Jul 2020
Contributed by Lukas
Our panelists this week are obsessed with driving better results in retailers' PPC campaigns: Andreas Reiffen, Founder and CEO at Crealytics Freder...
Meet the 2 most influential people in PPC with Michelle Morgan and Purna Virji | PPC Town Hall 16
17 Jul 2020
Contributed by Lukas
Our panelists this week are the top 2 most influential PPC experts in the world according to the annual PPC Hero survey: Michelle Morgan, Director o...
Running a PPC Agency during COVID | PPC Town Hall 15
08 Jul 2020
Contributed by Lukas
Our panelists this week are: Brittni Swenson, CMO at Tandem Interactive Matt Umbro, Director of Key Accounts at Brainlabs Digital and Founder of PP...
Getting started with PPC | PPC Town hall 14
30 Jun 2020
Contributed by Lukas
Our panelists this week are: Julie Bacchini, Founder of Neptune Moon and #25 on the 2020 list of most influential PPC experts Susan Wenograd, CMO a...
YouTube and Video Ads | PPC Town Hall 12
16 Jun 2020
Contributed by Lukas
Our panelists this week are: Cory Henke, Founder of Variable Media Joe Martinez, Director of Client Strategy for Clix Marketing The main topic thi...
PPC for Ecommerce | PPC Town Hall 11
09 Jun 2020
Contributed by Lukas
Panelists this week are: Andrew Lolk, Founder of Savvy Revenue Duane Brown, Founder of Take Some Risk The main topic this week is PPC for Ecommer...
Google Ads Updates | PPC Town Hall 10
02 Jun 2020
Contributed by Lukas
We discuss new Google Ads features launched in the past 3 months. Watch the full video here: https://www.youtube.com/watch?v=wnj65NCB8Qc
Tips for B2B paid search marketing | PPC Town Hall 9
26 May 2020
Contributed by Lukas
We discuss tips for B2B paid search and paid social marketing with a focus on Google Ads, Microsoft Ads, and LinkedIn Ads. Expert panelis...
Digital Marketing Lessons from Australia | PPC Town Hall 8
11 May 2020
Contributed by Lukas
We're hosting our live PPC Town Hall this week with 3 panelists from Australia. They will share what they learned over the past few weeks in dealing w...
PPC during the COVID crisis | PPC Town Hall 7
05 May 2020
Contributed by Lukas
We discuss how digital advertisers are ramping up spend again and leading the way for when consumer confidence returns.
New Insights in the COVID era | PPC Town Hall 6
28 Apr 2020
Contributed by Lukas
Panelists are: Aaron Levy, Tinuiti Christi Olson, Microsoft Ads Jim Banks, Spades Media This week, we discuss: Automation during COVID Micros...
PPC during COVID times | PPC Town Hall 5
28 Apr 2020
Contributed by Lukas
This week's panelists: Ginny Marvin, Editor-in-Chief, Search Engine Land Joe Martinez, Director of Client Strategy, Clix Marketing ...
Bid Management in Turbulent Times | PPC Town Hall 4
15 Apr 2020
Contributed by Lukas
The global situation is changing daily as a result of the pandemic and with no precedent to guide us there is a lot of uncertainty. That is why we are...
PPC amidst the COVID crisis | PPC Town Hall 3
07 Apr 2020
Contributed by Lukas
Fred Vallaeys (@SiliconVallaeys), Cofounder of Optmyzr, hosts another episode of PPC Town Hall to talk about the impact of the coronavirus on digital ...
Let's Solve Problems Together | PPC Town Hall 2
31 Mar 2020
Contributed by Lukas
In our second PPC Town Hall we continue the conversation about how online advertising is impacted by the volatility from business closures and social ...
PPC during the COVID pandemic | PPC Town Hall 1
26 Mar 2020
Contributed by Lukas
The first ever PPC Town Hall. In this episode we talk about the just announced business closures as a result of the COVID19 pandemic. Panelists this w...