On the PreSales Podcast, James Kaikis and Amin Ibrahim connect on the topic "Leveling Up the Demo". Amin, Senior Director of Value and Solutions at Hootsuite & PSLC Council Member, talks about elevating the demo experience. Expectations of our prospects are changing so how do Solutions Consultants alter our demos to meet customers where they are. In this episode, James and Amin reference Donald Miller's "Creating a Story Brand" book and how things like emotional hoosk, heroes, and villians play a role in captivating audiences. Read Amin's article on the Pyramid of PreSales on the PreSales Collective blog: https://www.presalescollective.com/post/the-pyramid-of-presales
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