Product Mastery Now for Product Managers, Leaders, and Innovators
Episodes
586: Is this the future of JTBD? – with Mike Boysen
06 Apr 2026
Contributed by Lukas
An outcome-driven innovation perspective on Jobs-to-be-Done Watch on YouTube TLDR In this episode of Product Mastery Now, I’m ta...
585: Prompt-Eval-Iterate loop for AI-driven software development life cycles – with Avinoam Zelenko
30 Mar 2026
Contributed by Lukas
How product managers can get the most out of AI-native development processes Watch on YouTube TLDR This episode,...
584: Practical product experimentation without special tools – with Jeff Lash
23 Mar 2026
Contributed by Lukas
Case studies of scrappy product management experiments Watch on YouTube TLDR In this episode, I’m interviewing Jeff Lash,...
583: Translating Mark Rober’s YouTube videos into a global product business – with Rachele Harmuth
16 Mar 2026
Contributed by Lukas
Building products to teach kids to love science and embrace failure Watch on YouTube TLDR I’m interviewing Rachele...
582: Building effective innovation leaders – with Dr. Michael Hobeck, Provost
09 Mar 2026
Contributed by Lukas
Insights from the innovation leadership graduate program at UFred Watch on YouTube TLDR In this episode, I’m interviewing...
581: From country to billionaire – Taylor Swift’s product management masterclass – with Mike Hyzy
02 Mar 2026
Contributed by Lukas
Is Taylor Swift the best product strategist of our generation? Watch on YouTube TLDR This episode features Mike...
580: Leadership tools to align product work with organizational strategy – with Morten Sorensen
23 Feb 2026
Contributed by Lukas
Vision statements and strategic themes to connect product management to business goals Watch on YouTube TLDR In this...
579: Three mandates for successful product innovation systems – with Maggie Nichols
16 Feb 2026
Contributed by Lukas
Engaging employees and systems for sustainable innovation growth Watch on YouTube TLDR This episode features Maggie Nichols, CEO...
578: How Meta rebuilt its culture for sustainable innovation – with Namrta Raghvendra
09 Feb 2026
Contributed by Lukas
From “move fast and break things” to responsible product management Watch on YouTube TLDR This episode explores how...
577: Stop seeing two roles, start seeing two engines: The project-product partnership playbook – with Leah Huf and Jill Diffendal
02 Feb 2026
Contributed by Lukas
Alignment between product and project management Watch on YouTube TLDR This episode dives into the often-overlooked divide between...
576: Stop wasting weeks on idea validation: MIT’s AI approach – with Nate Patel
26 Jan 2026
Contributed by Lukas
Using AI to remove friction from the product innovation process Watch on YouTube TLDR This episode explores how...
575: How to run innovation workshops that actually ship products: A Phillips & Co. framework – with Amy Meginnes
19 Jan 2026
Contributed by Lukas
Practical tips for product managers facilitating innovation workshops Watch on YouTube TLDR Innovation strategy workshops offer a powerful...
574: The 4D innovation process used to commercialize nanobubble technology – with 2025 Outstanding Corporate Innovator winner
12 Jan 2026
Contributed by Lukas
A product manager at Moleaer on science-driven product innovation Watch on YouTube TLDR In this episode of Product...
573: Best innovation quotes from 2025 and the last 11 years of Product Mastery Now
05 Jan 2026
Contributed by Lukas
Recap of key insights for product managers Watch on YouTube Introduction It is the first episode of 2026...
572: The Hatchery Method: How Schreiber Foods uses AI to cut innovation time from months to weeks – with Melissa Pierson & Sara Stabelfeldt
29 Dec 2025
Contributed by Lukas
Reinvented innovation sprints for lasting culture change on product management teams Watch on YouTube TLDR This episode of...
571: Accelerating product discovery and validation with AI – with Valerio Zanini
22 Dec 2025
Contributed by Lukas
Accelerate, expand, and simplify your product management workflow Watch on YouTube TLDR Product managers struggle with using AI...
570: Inside the executive room: The innovation challenges leaders don’t discuss publicly – with Matt Phillips, Mike Hyzy, and Will Evans
15 Dec 2025
Contributed by Lukas
How top industry leaders are breaking down barriers in product management and innovation Watch on YouTube TLDR Three...
569: Product innovation insights from non-buyer stakeholders – with Jenn Tuetken
08 Dec 2025
Contributed by Lukas
How Pella revolutionized the window industry by solving installers’ overlooked pain points Watch on YouTube TLDR This episode...
568: How product operations drives efficiency and growth – with Robert Marten
01 Dec 2025
Contributed by Lukas
Tools, data, and process for product ops – lessons for product managers from Pendo Watch on YouTube TLDR...
567: How AI Is revolutionizing the product innovation process – with David Robertson, PhD
24 Nov 2025
Contributed by Lukas
Transforming customer insight with AI – for product managers Watch on YouTube TLDR In this episode, I sit...
566: Competitive advantage by understanding customers using VOC and AI – with John Mitchell
17 Nov 2025
Contributed by Lukas
How product managers can leverage AI to analyze and act on customer feedback Watch on YouTube TLDR In...
565: AI tools to accelerate innovation and capture knowledge – with Katie Trauth Taylor, PhD
10 Nov 2025
Contributed by Lukas
How product managers use AI to boost productivity and innovation success Watch on YouTube TLDR In this episode...
563: Navigating intellectual property strategy in product management – with David Carstens
27 Oct 2025
Contributed by Lukas
What product managers should know about patents, trade secrets, and copyright Watch on YouTube TLDR In this episode,...
562: What every product leader should know about communication and relationship building – with Uma Subramanian
20 Oct 2025
Contributed by Lukas
A leadership framework that gives product managers influence Watch on YouTube TLDR In this episode, Uma Subramanian shares...
561: Navigating the leap to product leadership – with Rebecca Arora
13 Oct 2025
Contributed by Lukas
Practical strategies for building influence and confidence from a Product VP coach Watch on YouTube TLDR In this...
560: Unlocking product delight – with Nesrine Changuel, PhD
06 Oct 2025
Contributed by Lukas
How product managers can build emotional connections that drive retention, revenue, and referrals Watch on YouTube TLDR Product...
559: Building influence as a product leader – with Rich Mironov
29 Sep 2025
Contributed by Lukas
Top challenges product leaders face and how to overcome them Watch on YouTube TLDR Product leadership expert Rich...
558: How sketch comedy makes you a better product manager and developer – with John Krewson
22 Sep 2025
Contributed by Lukas
Lessons from Saturday Night Live for improving product team culture Watch on YouTube TLDR John Krewson, who began...
557: How Umbra designs beautiful products that delight customers – with Matt Carr
15 Sep 2025
Contributed by Lukas
Winning product portfolios in physical product development Watch on YouTube TLDR In this episode, Matt Carr, VP of...
556: Product managers excel when they understand human patterns – with Blair LaCorte
08 Sep 2025
Contributed by Lukas
Focused product strategy and teams Watch on YouTube TLDR In this episode, Blair LaCorte—seasoned leader, investor, former CEO...
555: How human-centered product innovation is transforming healthcare – with Joseph Michelli, PhD
01 Sep 2025
Contributed by Lukas
Product management lessons from Amazon’s $4 billion acquisition of One Medical Watch on YouTube TLDR Dr. Joseph Michelli—speaker,...
554: Move from product manager to product leader without the wobbles – with Piers Fallowfield-Cooper
25 Aug 2025
Contributed by Lukas
The biggest challenges when moving from individual contributor to product VP Watch on YouTube TLDR In this episode,...
553: Harnessing strategic foresight for product managers to anticipate change and gain competitive advantage – with Robin Champ
18 Aug 2025
Contributed by Lukas
How product managers can make their own futures Watch on YouTube TLDR In this episode of Product Mastery...
552: Building smarter AI-driven products customers love – with Juanjo Duran
11 Aug 2025
Contributed by Lukas
How product managers can build customer-centric AI products Watch on YouTube TLDR Juanjo Duran, Chief Product Officer &...
2025 Special: My favorite product innovation conference – with Spike Ross-Corbett and Bill Reid
04 Aug 2025
Contributed by Lukas
The 2025 PDMA Ignite Innovation Summit Watch on YouTube TLDR Today I’m sitting down with Bill Reed and...
551: Make innovation work using ISO 56001 – with Magnus Karlsson, PhD
28 Jul 2025
Contributed by Lukas
Why product managers need a systematic framework to de-risk innovation Watch on YouTube TLDR This episode dives deep...
550: Why most product launches fail and how to ensure yours succeeds – with Rebecca Shaddix
21 Jul 2025
Contributed by Lukas
How product managers can master go-to-market strategies Watch on YouTube TLDR Most product launches fail not because the...
549: Mastering product innovation, based on 60 years of design insights – with Scot & Walter Herbst
14 Jul 2025
Contributed by Lukas
A product management methodology that guarantees market success Watch on YouTube TLDR This episode is a deep dive...
548: Building a culture of fearless product innovation at Snap-On Tools – with Ben Brenton, PhD
07 Jul 2025
Contributed by Lukas
How Snap-On puts customers at the center of product management Watch on YouTube TLDR In this episode, Ben...
547: Why product leaders need to understand the hoshin kanri framework – with Mark Reich
30 Jun 2025
Contributed by Lukas
Vertical and horizontal alignment in product management Watch on YouTube TLDR In this episode of Product Mastery Now,...
546: Strategic foresight gives product managers a competitive edge – with Jod Kaftan
23 Jun 2025
Contributed by Lukas
How product managers can see around corners Watch on YouTube TLDR In this episode of Product Mastery Now,...
545: A product management case study on unlocking customer insights – with Kristyn Corrigan
16 Jun 2025
Contributed by Lukas
How PDMA used VOC research to drive innovation Watch on YouTube TLDR In this episode, Kristyn Corrigan shares...
543: Product leadership in complex tech companies – with Adam Feinstein
09 Jun 2025
Contributed by Lukas
A product manager’s journey to Product VP Watch on YouTube TLDR In this episode, I talk with Adam...
542: Research methods that drive smarter product management decisions – with Nick Cawthon
02 Jun 2025
Contributed by Lukas
UX research practices to maximize product team resources Watch on YouTube TLDR During my conversation with Nick Cawthon,...
541: What product managers need to understand about portfolio management – with Colin Nelson
26 May 2025
Contributed by Lukas
Product portfolio management skills that transform product managers into strategic leaders Watch on YouTube TLDR Innovation portfolio management...
540: The essential strategic role of modern product management – with Steve Johnson
19 May 2025
Contributed by Lukas
How to be a future-proofed product manager Watch on YouTube TLDR In my recent conversation with Steve Johnson,...
539: How to cultivate an environment where innovation thrives – with Catherine Connelly
12 May 2025
Contributed by Lukas
How product managers can build an environment for breakthrough innovation Watch on YouTube TLDR In my conversation with...
538: Improve your focus in a distracting world- with Jones Loflin
05 May 2025
Contributed by Lukas
How product leaders can stay as focused as a bee Watch on YouTube TLDR In today’s distraction-filled world,...
537: Step-by-step community engagement for your product – with Jake McKee
28 Apr 2025
Contributed by Lukas
How LEGO built a passionate community that drives product growth Watch on YouTube TLDR Community-driven product development transformed...
536: Every product role is a sustainability role – with Kaila Bryzgalski
21 Apr 2025
Contributed by Lukas
Sustainable product management drives business success Watch on YouTube TLDR Sustainable product management integrates environmental considerations in...
535: What students at Daemen University learn about innovation that you should know too – with John Spero
14 Apr 2025
Contributed by Lukas
The most important takeaways from past episodes of Product Mastery Now TLDR Product innovation requires deliberate approaches to...
534: Adapt Amazon’s innovation framework for product excellence – with Marcelo Calbucci
07 Apr 2025
Contributed by Lukas
Use the Press Release FAQ Framework to make better product management decisions Watch on YouTube TLDR The Amazon...
533: The brain science necessary for creating products customers are compelled to buy – with Laurier Mandin
31 Mar 2025
Contributed by Lukas
How product managers can create irresistible products Watch on YouTube TLDR Product psychology goes far beyond traditional product-market...
532: Make problem solving fun and effective using a workshop approach – with Alison Coward
24 Mar 2025
Contributed by Lukas
Transform product team collaboration with Workshop Culture Watch on YouTube TLDR In my recent conversation with Alison Coward,...
531: Using AI in risk-adverse industries – with Matt Coatney
17 Mar 2025
Contributed by Lukas
AI in product management – perspectives from the legal industry, education, and entrepreneurship Watch on YouTube TLDR In...
530: How to craft your path from IC to Product VP – with Elizabeth Samara-Rubio
10 Mar 2025
Contributed by Lukas
Product management is the best path to senior leadership Watch on YouTube TLDR In my recent interview with...
529: Is this the best AI-powered market research approach? – with Carmel Dibner
03 Mar 2025
Contributed by Lukas
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation...
528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng
24 Feb 2025
Contributed by Lukas
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by...
527: The truth behind “CEO of the Product” – with Francesca Cortesi
17 Feb 2025
Contributed by Lukas
The product manager’s path to influence Watch on YouTube TLDR In my recent conversation with Francesca Cortesi, CPO,...
526: How product management transformed Olay from a dying brand into a market leader – with Nancy Dawes
10 Feb 2025
Contributed by Lukas
Serial innovators see dead people Watch on YouTube TLDR The transformation of Olay from a declining “Oil of...
525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD
03 Feb 2025
Contributed by Lukas
How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I...
524: Why Moneyball is the best breakthrough innovation movie – with Bruce Vojak, PhD
27 Jan 2025
Contributed by Lukas
How serial innovators transform product management Watch on YouTube TLDR Navigating innovation in mature organizations requires a unique...
523: #1 change to make OKRs work for you – with Ben Lamorte
20 Jan 2025
Contributed by Lukas
How product managers can make OKRs drive real results Watch on YouTube TLDR In my recent conversation with...
522: Stop the stupid using proactive problem solving – with Doug Hall
13 Jan 2025
Contributed by Lukas
A product manager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent...
521: Leadership Crossroads–What Every Product Manager Must Know Before Their Next Move – with Kimberly Bloomston, CPO
06 Jan 2025
Contributed by Lukas
The product manager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey...
520: The future of AI in product management – with Mike Todasco
23 Dec 2024
Contributed by Lukas
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into...
519: Product verification, most important of the 19 activities of product management – with Nishant Parikh
16 Dec 2024
Contributed by Lukas
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his...
518: The non-obvious way to gain organization support for your ideas – with Doug Hall
09 Dec 2024
Contributed by Lukas
Why product managers need to stop the stupid Watch on YouTube TLDR Innovation expert Doug Hall reveals why...
517: How to conduct an AI Design Sprint – with Mike Hyzy
02 Dec 2024
Contributed by Lukas
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview...
516: Strategic decision making in product management- with Atif Rafiq
25 Nov 2024
Contributed by Lukas
How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak...
515: Case studies of organizational growth through successful product launches – with James Whitman
18 Nov 2024
Contributed by Lukas
A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I...
514: What product managers who are consistently beating competitors know – with Jay Nakagawa
11 Nov 2024
Contributed by Lukas
Elevating product strategy through advanced competitive intelligence Watch on YouTube TLDR In this episode of Product Mastery Now,...
513: What product leaders need to know about making new product development work – with Jack Hsieh
04 Nov 2024
Contributed by Lukas
Tips for managing global innovation projects Watch on YouTube TLDR In this episode of Product Mastery Now, I...
512: Improve your product creativity by finding the right partner – with Leah and Phillip Abraham
28 Oct 2024
Contributed by Lukas
Product innovation lessons from social media content creation Watch on YouTube TLDR In this episode of Product Mastery...
511: Product insights from employee #1 after a $2.3 billion exit – with Chris Elmore
21 Oct 2024
Contributed by Lukas
How product managers can foster a culture of innovation Watch on YouTube https://youtu.be/14cLrVAu7BA TLDR In this episode of...
510: How to use these AI tools to create a product brief – with Brian Collard
14 Oct 2024
Contributed by Lukas
How product managers can use AI to work more efficiently Watch on YouTube TLDR AI is changing how...
509: Prototyping mastery for product managers – with Matthew Wettergreen, PhD
07 Oct 2024
Contributed by Lukas
Insights for product managers from a professor teaching engineering design and prototyping Watch on YouTube TLDR The value...
508: The practices of the most innovative companies – with 2024 Outstanding Corporate Innovator winner
30 Sep 2024
Contributed by Lukas
DFW Airport’s journey to winning PDMA’s 2024 Outstanding Corporate Innovator Award Watch on YouTube TLDR In this episode...
507: Navigating the second product problem – with Greg Coticchia
23 Sep 2024
Contributed by Lukas
To survive, your company must sell multiple products Watch on YouTube TLDR In this episode, I’m interviewing Greg...
506: Everyday practical innovation – with Jerry Fix and Terry Carroll
16 Sep 2024
Contributed by Lukas
What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation...
505: What you don’t know about product innovation limits your influence – with Chad McAllister, PhD
09 Sep 2024
Contributed by Lukas
Questions product managers ask me about how to improve innovation Watch on YouTube TLDR Product managers are pivotal...
504: Market Research for Product Innovation – with Chip Chomyn
02 Sep 2024
Contributed by Lukas
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is...
503: AI is coming for your culture and product team – how to get ready – with Tiffany Prince
26 Aug 2024
Contributed by Lukas
The future of culture and teams in the age of AI – for product managers Watch on YouTube...
502: Use LAUNCH Code to ease the overwhelm when launching a B2B product – with James Whitman
19 Aug 2024
Contributed by Lukas
A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created...
501: How product managers can build people-first cultures – with Gary Harpst
05 Aug 2024
Contributed by Lukas
How product managers should use the five-step model for creating team culture Watch on YouTube TLDR Product managers...
500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick
29 Jul 2024
Contributed by Lukas
Outcome-Driven Innovation – for Product Managers Watch on YouTube TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation...
499: How to implement a 2-hour design sprint to solve complex problems – with Teresa Cain
22 Jul 2024
Contributed by Lukas
Solve problems as a team in just two hours – for product managers Watch on YouTube TLDR Imagine...
498: Real-world use of product life cycle management – with John Rovnan
15 Jul 2024
Contributed by Lukas
Mastering product lifecycle management – for product managers Watch on YouTube TLDR Product lifecycle management is key to...
497: Mastering product management strategy – with Andreas Maihoefer
08 Jul 2024
Contributed by Lukas
Essential strategy tools and frameworks for product managers Watch on YouTube TLDR Want to level up your product...
496: Navigating career changes and personal growth as a product manager – with Tom Leung
01 Jul 2024
Contributed by Lukas
Product management and the tech industry Watch on YouTube TLDR In this episode, former Google product management director...
495: The reframing secret to getting a product management job – with Mary Baird
24 Jun 2024
Contributed by Lukas
How to successfully transition to a product management role Watch on YouTube TLDR Transitioning from one career to...
494: Developing Skills in Product Management and Leadership – with Chad McAllister, PhD
17 Jun 2024
Contributed by Lukas
What product managers need to elevate their careers Watch on YouTube TLDR In this episode, I share insights...
493: Perfecting Product Culture and Teams: Seventh Knowledge Area of Product Mastery – with Chad McAllister, PhD
10 Jun 2024
Contributed by Lukas
How product managers can master product culture and teams Watch on YouTube TLDR In this episode, I dive...
492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
03 Jun 2024
Contributed by Lukas
Mastering Market Research Techniques for Successful Product Management Watch on YouTube TLDR Market research is essential for product...
491: Product Design & Development: Fifth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
27 May 2024
Contributed by Lukas
How product managers can master product design & development Watch on YouTube TLDR This article explores the crucial...
490: Product Process: Fourth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
20 May 2024
Contributed by Lukas
How product managers can master product process Watch on YouTube TLDR – The Product Innovation Charter (PIC) is...
489: Product Portfolio Management: Third of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
13 May 2024
Contributed by Lukas
How product managers can master product portfolio management Watch on YouTube TLDR Portfolio management is a crucial...
488: Product Innovation Strategy: Second of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
06 May 2024
Contributed by Lukas
How product managers can master product innovation strategy TLDR Ever wondered how top product managers create winning strategies?...
487: Product Innovation Management: First of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
29 Apr 2024
Contributed by Lukas
How product managers can master product innovation management TLDR Want to level up your product management game? This...
486: The 7 Knowledge Areas of Product Mastery – with Chad McAllister, PhD
22 Apr 2024
Contributed by Lukas
The essential knowledge areas that give product managers more influence and success TLDR Product mastery is essential for...