Product Mastery Now for Product Managers, Leaders, and Innovators
Episodes
485: How product managers can navigate “Big-Bet” transformations – with John Rossman
15 Apr 2024
Contributed by Lukas
The habits that set apart transformational product leaders Today we are talking about why organizations are increasingly facing...
484: Making customer research easier – with Prashant Mahajan
08 Apr 2024
Contributed by Lukas
Tools for making voice-of-the-customer insights more accessible to product managers Today we are talking about aspects of the Market...
483: Nailing the customer experience to improve product value – with Jason Friedman
01 Apr 2024
Contributed by Lukas
How product managers can design their customer experience journey We all want to create products that customers find...
482: People-first product leadership for higher performing teams – with Diana Stepner
25 Mar 2024
Contributed by Lukas
How product managers can empower their teams Today we are talking about how product leaders can create more...
481: Lessons learned developing medical products – with Ron Richard
18 Mar 2024
Contributed by Lukas
Product management insights from medical innovations Today we are talking about product management and innovation of medical products. ...
480: Putting Design Thinking into practical action – with Tom Granzow
11 Mar 2024
Contributed by Lukas
The Discover, Analyze, Create, Develop Design Thinking Framework for product managers You’ve heard about Design Thinking or even...
479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez
04 Mar 2024
Contributed by Lukas
Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference...
478: Discovering the heart of innovation Part II – with Merrick Furst, PhD
26 Feb 2024
Contributed by Lukas
How product managers can create products that customers cannot be indifferent to In episode 468, Dr. Merrick Furst...
477: Three-step VOC system – with Andrea Ruttenberg, PhD
19 Feb 2024
Contributed by Lukas
Market research essentials for product managers Today we are talking about the knowledge area called market research. How do...
476: Improving decision quality during stage gate reviews – with Wayne Fisher, PhD, and David Matheson, PhD
12 Feb 2024
Contributed by Lukas
How product management teams can make better innovation decisions I am interviewing speakers at my favorite annual conference...
475: A CPO’s perspective on amazing product teams – with Amruta Moktali
05 Feb 2024
Contributed by Lukas
How to build high-performing product teams Today we are talking about amazing product teams—what is involved in creating...
474: Emotionally fit leadership for product managers – with Dr. Emily Anhalt
29 Jan 2024
Contributed by Lukas
How to become an emotionally fit product leader We are talking about mental health for product managers and...
473: The Mindsets of Breakthrough Innovators – with Matt Phillips
22 Jan 2024
Contributed by Lukas
Five mindsets every product manager should cultivate I am interviewing speakers at my favorite annual conference for product...
472: The intersection of art, design, and business – with Paul Stonick
15 Jan 2024
Contributed by Lukas
How SCADpro is elevating product management through design We are talking about some of the lessons from integrating...
471: How product managers best interview users – with Steve Portigal
08 Jan 2024
Contributed by Lukas
Mastering the art of customer conversations – for product managers As a product person, you know or at...
470: Strategies for enhanced product innovation in organizations – with Andy Binns
01 Jan 2024
Contributed by Lukas
Insights for product managers on fostering innovation in corporate environments Today we are talking about how established organizations...
469: Voice of Customer in Product Design – with Tony Belilovskiy
25 Dec 2023
Contributed by Lukas
How product managers can turn customer dissatisfaction into innovation I am interviewing speakers at my favorite annual conference...
468: Discovering the heart of innovation Part I – with Merrick Furst, PhD
18 Dec 2023
Contributed by Lukas
How product managers can create authentic demand Today we are visiting the topic that is at the heart...
467: Strategic product planning – with Yaroslav Lazor
11 Dec 2023
Contributed by Lukas
Unpacking the BRIDGeS framework for product managers Today we are talking about strategic product planning, which involves decision-making,...
466: Use the 4 leadership motions to be more effective – with Janice Fraser
04 Dec 2023
Contributed by Lukas
How product managers can navigate leadership challenges Today we are talking about four leadership motions that enable increased...
465: Increase your success when creating organizational change – with Lisa Carlin
27 Nov 2023
Contributed by Lukas
The secret recipe for organizational transformation Today we are talking about organizational change. As innovators, creating change is...
464: Creating a recipe for innovation success – with Shawn Houser-Fedor
20 Nov 2023
Contributed by Lukas
Hershey chocolate company’s InnovationOps story I am interviewing speakers at my favorite annual conference for product managers, the...
463: Building a great team to build great products – with Vidya Dinamani
13 Nov 2023
Contributed by Lukas
The key ingredients of a successful product management team Today we are talking about how to build a...
462: Using qualitative data to drive product management prioritizations – with Daniel Erickson
06 Nov 2023
Contributed by Lukas
How product managers can use AI to get more actionable insights from qualitative data Today we are talking...
461: Customer use cases to guide product design – with Lilac Muller, PhD
30 Oct 2023
Contributed by Lukas
Tips for creating customer use cases – for product managers Today we are talking about how to create...
Special: Level Up Your Product: Innovation with Game Mechanics – with Mike Hyzy and Bret Wardle
23 Oct 2023
Contributed by Lukas
How product managers can gamify their products, process, and career I am interviewing speakers at my favorite annual...
459: CX Design for products customers love – with Debbie Levitt
16 Oct 2023
Contributed by Lukas
How product managers can promote human-centered design I wonder if you can relate to this frustration—the pressure to...
458: Selecting, planning, and prototyping product features – with Matt Genovese
09 Oct 2023
Contributed by Lukas
Product feature validation and iteration – for product managers Today we are talking about tips for selecting, planning,...
457: The right way to apply Kickbox to unleash innovation in your organization – with Ralph Hartmeier
02 Oct 2023
Contributed by Lukas
How product managers can use Adobe’s Kickbox innovation system Today we are talking about using the open source...
456: The product journey of a disruptive innovation – with Eli Packouz
25 Sep 2023
Contributed by Lukas
How one serial inventor brought a revolutionary approach to flossing from idea to launch Today we are talking...
455: Stop making these mistakes when trying to get your next product job – with Erika Klics
18 Sep 2023
Contributed by Lukas
How to stand out as an applicant for a product management position We are talking with Erika Klics. Erika...
454: How product leaders can best increase team performance – with Tami Reiss
11 Sep 2023
Contributed by Lukas
How to build connection and empower product management teams Tami Reiss is with us. She is an experienced...
453: Creating an effective and motivating product strategy – with Bob Caporale
04 Sep 2023
Contributed by Lukas
A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Our...
452: Using exploration, alignment, and decision-making to innovate into the unknown – with Atif Rafiq
28 Aug 2023
Contributed by Lukas
What product managers need to know about the Decision Sprint framework for faster problem-solving Today we are talking...
450: The process that makes Thrive Market thrive – with Jonas Klink
21 Aug 2023
Contributed by Lukas
Thrive Market’s VP of Product Management discusses mission-driven product process Jonas Klink is joining us. He is the...
449: The secret advice tech companies use to excel in product – with Ben Foster
14 Aug 2023
Contributed by Lukas
How to solve common dysfunctions in product management Today’s guest is Ben Foster, the Co-Founder and Executive Chairman at...
Special: The most influential product association you’ve never heard of – with Susan Penta
07 Aug 2023
Contributed by Lukas
The value the Product Development and Management Association provides for product mangers and leaders Today we are talking...
448: Insider tips for applying Amazon’s Working Backwards to product projects – with Colin Bryar
31 Jul 2023
Contributed by Lukas
Starting from the customer experience to build products customers love Today we are talking about the “working backwards”...
447: Better product portfolio management – with Gareth Bradley
24 Jul 2023
Contributed by Lukas
How product managers can create a portfolio and manage innovation Today we are talking about portfolio management—creating a...
446: Winning at new products – with Bob Cooper, PhD
17 Jul 2023
Contributed by Lukas
Lessons from the discoverer of Stage-Gate for product managers Today we are talking with a legend in product...
445: Three simple decision-making practices to thrive in continuous disruption – with Alexis Gonzales-Black
10 Jul 2023
Contributed by Lukas
How product management teams can better make decisions Today we are talking about disruptions that impact our product...
444: Executive leadership and digital transformation challenges – with David Rogers
03 Jul 2023
Contributed by Lukas
How established organizations can overcome barriers to digital transformation – for product managers Today we are exploring digital...
443: Product wisdom from an innovation veteran – with Ken Gray
26 Jun 2023
Contributed by Lukas
Why product managers need to understand customers’ needs We have had a lot of valuable guests on this...
441: Making virtual product teams more effective – with Anna Marie Clifton
19 Jun 2023
Contributed by Lukas
How product managers can build trust and alignment on virtual teams Today we are talking about making virtual...
440: Skills that help product managers grow their careers – with Neha Bansal
12 Jun 2023
Contributed by Lukas
Tools for planning and executing product projects Today we are talking about the skills product managers need to...
439: Differences and similarities between product and project management – with Peter Monkhouse
05 Jun 2023
Contributed by Lukas
Understanding the roles of product managers, project managers, and product owners Today we are talking about a frequently...
438: Product ideas in the real-world metaverse – with David Rose
29 May 2023
Contributed by Lukas
What product managers need to know about augmented reality Today we are talking about augmented reality and what...
437: Product road mapping for executives to align customer needs and business strategy – with Maziar Adl
22 May 2023
Contributed by Lukas
How product mangers can improve collaboration in cross-functional teams Today we are talking with Maziar Adl, the co-founder...
436: Practical tips for creating a product/brand community – with Bri Leever
15 May 2023
Contributed by Lukas
What a community can do for your product – for product managers Today we are talking about building...
435: Hershey’s award-winning approach to innovation – with Charlie Chappell and Greg Coticchia
08 May 2023
Contributed by Lukas
Learn from the 2022 winner of PDMA’s Outstanding Corporate Innovator award – for product managers For each of...
434: Adding product ops to your product management organization – with Steve Johnson
01 May 2023
Contributed by Lukas
Using product ops to standardize product management processes Today we are talking about product ops—what it is, if...
433: Research finds “both/and” thinking is best for innovation – with Marianne Lewis, PhD
24 Apr 2023
Contributed by Lukas
The ABCD framework for dealing with tensions in product management and innovation As product innovators, we encounter many...
432: Creating or improving the product-led organization – with Paul Ortchanian
17 Apr 2023
Contributed by Lukas
How organizations can empower product managers Today we are talking about what a product-led organization is, barriers that...
431: How to use Jobs-to-be-Done rankings – with Doug Stone
10 Apr 2023
Contributed by Lukas
The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in...
430: How changes in marketing are influencing products – with Ali Plonchak
03 Apr 2023
Contributed by Lukas
How product and marketing teams can work together Today we are talking about the interdependence of product and...
429: Innovation practices of the best companies – with Sally Kay
27 Mar 2023
Contributed by Lukas
Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association...
428: Six strategies that accelerate innovation – with Matt Phillips
20 Mar 2023
Contributed by Lukas
How product managers can give their products momentum to get across the finish line Identifying the strategies that...
427: How to get your next better product job – with Chris Mason
13 Mar 2023
Contributed by Lukas
How product managers can prepare for a product leadership role Today we are talking about how you can...
426: How Science Olympiad prepares the next generation of innovators – with Jennifer Kopach
06 Mar 2023
Contributed by Lukas
How product managers can get involved in inspiring the next generation’s workforce Today we are talking about preparing...
425: Three ways to escape gut-feeling and rapidly boost innovation to markets – with Ulrike Laubner-Kelleher
27 Feb 2023
Contributed by Lukas
How product managers can get market-driven data to make product decisions quickly This episode is sponsored by PDMA,...
424: Lean product management – with Dan Olsen
20 Feb 2023
Contributed by Lukas
How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development...
423: Transforming products into experiences – with Geoff Thatcher
13 Feb 2023
Contributed by Lukas
Injecting the theme park industry’s experience model into product development This episode is sponsored by PDMA, the Product...
422: Building more innovation organizations – with Sabra Horne
06 Feb 2023
Contributed by Lukas
What product managers can learn about innovation from the U.S. government’s innovation efforts Today we are talking about...
421: Cross-discipline Design Thinking – with Emily Phelan
30 Jan 2023
Contributed by Lukas
Insights from an innovative Design-Thinking program Today we are talking about Design Thinking through the lens of a...
420: Get into the Discovery Zone – with David Matheson, PhD
23 Jan 2023
Contributed by Lukas
How to get out of your organization’s routine and create real value – for product managers This episode...
419: Improv to Improve Your Team’s Creativity – with Seth Greenwald
16 Jan 2023
Contributed by Lukas
Tools for building a more collaborative product team – for product managers This episode is sponsored by PDMA,...
418: Telling the product and brand story – with Sarah Panus
09 Jan 2023
Contributed by Lukas
Insights on brand storytelling for product managers Today we are talking about the problem you solve, the value...
417: Using roadmaps with OKRs – with Michael Harrison
02 Jan 2023
Contributed by Lukas
A process for improving product roadmapping using Objectives and Key Results – for product managers Today we are...
416: Digital transformation of product projects – with Tim Bottke, PhD
26 Dec 2022
Contributed by Lukas
A framework for digital transformation – for product managers Today we are talking about digital transformation and why...
415: Reimagining engagement in product development and management – with Brad Shuck, PhD
19 Dec 2022
Contributed by Lukas
How product leaders can drive purpose and belonging This episode is sponsored by PDMA, the Product Development and...
414: Stakeholder management for product leaders – with Bruce McCarthy
12 Dec 2022
Contributed by Lukas
How product managers can align stakeholders on product projects Today we are talking about the need for product...
413: The Key to Successful VOC in Agile Teams – with Kristyn Corrigan
05 Dec 2022
Contributed by Lukas
How product managers can go beyond the obvious in VOC PDMA invited me to their conference, which was...
412: Five keys to unlock your confidence – with Dr. Joan Rosenberg
28 Nov 2022
Contributed by Lukas
How product managers can build authentic confidence Today we are talking about how to unleash confidence. As product...
411: Why many products also have a community – with Patrick Woods
21 Nov 2022
Contributed by Lukas
Apply to join the Product Mastery Now Community — Application deadline is November 28th. Product managers, take note—the...
410: Getting attention for a product launch – with Ken Babcock
14 Nov 2022
Contributed by Lukas
Lessons from launching a #2 Product of the Year on Product Hunt – for product managers Today we...
409: Take the guessing out of B2B SaaS pricing – with Marcos Rivera
07 Nov 2022
Contributed by Lukas
Answering the questions that lead to optimal product pricing Today we are talking about how to price B2B...
408: The Product Mastery Roadmap – with Chad McAllister, PhD
31 Oct 2022
Contributed by Lukas
Apply to join the Product Mastery Now Community — Application deadline is soon. The journey to product mastery...
407: What product managers can learn from reimagining a customer problem – with Andrew Wolgemuth
24 Oct 2022
Contributed by Lukas
A digital customer experience coupled with rapid physical product creation – insights for product managers Today we are...
406: Why you should join a professional organization as a product manager – with Susan Penta
17 Oct 2022
Contributed by Lukas
What product managers need to know about the Product Development and Management Association The Product Development and Management...
405: Create serial innovation product teams – with Abbie Griffin, PhD, and Carmel Dibner
10 Oct 2022
Contributed by Lukas
How product managers can support serial innovators Today we are talking about being a serial innovator and how...
404: Do you have the skills to be a CPO – with Rick Kelly
03 Oct 2022
Contributed by Lukas
Skills to move from product manager to Chief Product Officer Today we are talking about the role of...
403: Which truth of product management are you missing? – with JJ Rorie
26 Sep 2022
Contributed by Lukas
Five must-have skills for product managers Today we are talking about the importance of product management and what...
402: What problem does a new UI design tool for non-designers solve, plus CX – with Tarek Slimani
19 Sep 2022
Contributed by Lukas
The value of prototyping for product management You’ve heard that a picture is worth a thousand words, and...
400: Product Mastery Now Community – with Chad McAllister
12 Sep 2022
Contributed by Lukas
Three levers to create products customers love I start episodes by saying, “I’m so glad to be part...
399: Are product managers using Scrum as best as they can? – with Fred Fowler
05 Sep 2022
Contributed by Lukas
Insights for product managers from a Scrum Master Scrum is a frequently used approach for software projects and...
398: Why customer experience is part of a product manager’s responsibilities – with Natashya Narkiewicz
29 Aug 2022
Contributed by Lukas
How product managers can understand their customers better than anyone else If you have listened to me before,...
397: From product manager to CEO – with Matt Young
22 Aug 2022
Contributed by Lukas
Insights on product strategy and customer research for product managers Today we are looking at product management work...
Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick
15 Aug 2022
Contributed by Lukas
Misconceptions about Jobs to be Done – for product managers Today we are talking about a popular and...
396: Product management experiences that prepare you to lead product – with Bella Renney
08 Aug 2022
Contributed by Lukas
Lessons learned on a journey from schoolteacher to Head of Product Most of the people that listen to...
395: Creating business and product strategy – with Sean Kim
01 Aug 2022
Contributed by Lukas
How product managers can empower teams to create a winning product strategy We hear a lot about strategy...
394: How product managers master the art of questions – Tony Poon
25 Jul 2022
Contributed by Lukas
Ask the right questions to uncover your customers’ problems Today we are talking about one important skill that...
393: Tech-driven vs. market-driven innovation – with John Cooley, PhD
18 Jul 2022
Contributed by Lukas
Insights for product managers from a case study with an electric vehicle gamechanger Today we are exploring technology-driven...
392: How uncovering customer pains and unmet needs led to launching a rapidly growing product – with Matt Danna
11 Jul 2022
Contributed by Lukas
How this product manager created a successful product for an underserved market Today we are taking a product...
391: Product VP of Wyze uses community for product innovation and you can too – with Steve McIrvin
04 Jul 2022
Contributed by Lukas
How product managers can get customer insights from a community to create a competitive advantage Three years ago...
390: Experiences that make product managers grow – with Tom Leung
27 Jun 2022
Contributed by Lukas
Lessons learned from a product manager’s experiences at Google and YouTube Most of us have become product managers...
389: What you need to know about increasing organizational innovation – with Tendayi Viki, PhD
20 Jun 2022
Contributed by Lukas
Innovate for the future – for product managers Is your organization innovative? Is innovation part of the culture...
388: How product leaders work well with legal resources – with Ryan Lewendon
13 Jun 2022
Contributed by Lukas
How to tap into the valuable resources your legal counsel can provide – for product managers Today we...
387: When the world doesn’t need another product in a crowded category – with Jeroen Corthout
06 Jun 2022
Contributed by Lukas
What product managers need to know about entering a crowded product category Today we are discussing crowded product...
386: Why Agile might be wrong for your product project – with Mark Madsen
30 May 2022
Contributed by Lukas
When to use Agile and when to consider other options – for product managers Today we are talking...
385: Fast user insights for product managers and innovators – with Mike Mace
23 May 2022
Contributed by Lukas
How to load up your brain with your customers’ mindset How do you figure out what your customers...