ProductLed Podcast
Episodes
The CRM of Product-Led Companies
05 May 2020
Contributed by Lukas
If most conventional CRMs are focused primarily on deal flow, what’s a CRM created for product-led organisations like? That’s one of the questions...
Jobs to Be Done with Product-Led Growth
28 Apr 2020
Contributed by Lukas
For today’s guest, the phrase “jobs to be done” carries with it a lot of meaning. And for people to understand the concept better, he breaks the...
Product-Led Marketing
21 Apr 2020
Contributed by Lukas
For today’s guest, product is the new marketing and in this episode, she shares why she believes it is so. In today’s show, Sandhya Hegde, VP of G...
Why Your Product is the New SDR
14 Apr 2020
Contributed by Lukas
To say product is the new SDR is a bold statement. Our brilliant guest today will share why he believes it is so. In this episode, Moritz Dausinger, f...
Why You Need Transparency to Improve Product Engagement
07 Apr 2020
Contributed by Lukas
For DevOps platforms like GitLab, transparency is crucial as it can provide feedback instantaneously. In this episode, Kenny Johnston, senior director...
How Vendasta Went All-In on Product-Led Growth
31 Mar 2020
Contributed by Lukas
A few years ago, many noted a dramatic change in the world of buying and selling: companies that have adapted the “product first” strategy were ou...
Pros and Cons of Self-Serve, Sales-Driven, and the Hybrid Model
24 Mar 2020
Contributed by Lukas
Understandably, different business models will require diverse strategies. In this episode, Jeff Hardison, head of product marketing at Clearbit discu...
The First 7 Minutes of Onboarding
17 Mar 2020
Contributed by Lukas
Contrary to popular belief, user onboarding is not designed to make people become better at using a product. Rather, its primary goal is to help them ...
PLP003: Frameworks for Selecting and Implementing Product Analytics
10 Mar 2020
Contributed by Lukas
Frameworks for Selecting and Implementing Product Analytics with Sam Richard, Director of Growth at OpenView It is reassuring to know that product an...
PLP002: How to Instill Product Data Into Your Strategy
03 Mar 2020
Contributed by Lukas
The proliferation of data-based practices has caused two major changes (at least): it’s raised expectations of data-literacy across all teams, and i...
PLP001: Key Metrics for Every Team in a Product-Led Company
03 Mar 2020
Contributed by Lukas
KPIs and metrics are the signals; the inputs to making great decisions. It's not optional. In this episode, Allan Wille, Co-Founder and CEO of Klipfol...
Welcome to The Product-led Podcast
15 Dec 2019
Contributed by Lukas
Welcome to the introductory episode of Product-Led Podcast. In this episode, you'll find out more about the hosts of this show, Wes Bush and Ramli Joh...