ProductLed Podcast
Episodes
How to Straddle Product-Led and Sales-Led Motions to a $3.5 Billion Dollar Valuation with Krish Subramanian, CEO of Chargebee
29 Mar 2022
Contributed by Lukas
Krish Subramanian, CEO, and Co-founder of the leading subscription and billing software called Chargebee, will be sitting in today’s show to answer ...
Simon Belak - Metabase product leadership lessons
22 Mar 2022
Contributed by Lukas
Simon Belak is a visionary; he speaks with outstanding clarity and has a true leader's heart. Working with Metabase has sharpened his skill in product...
How Amplitude Went From 1M to 200M ARR in 7 Years
15 Mar 2022
Contributed by Lukas
Justin Bauer is known for his expertise in product analytics. He is always one step ahead in helping companies build better products by amplifying the...
How Community Management Principles Can Support Product-Led Growth
08 Mar 2022
Contributed by Lukas
Jeff Coyle is the Co-Founder and Chief Strategy Officer of MarketMuse, an industry-leading content planning technology. Today, he will explain how c...
How Product Qualified Leads May not be the Next Big Thing in Product-Led Growth
01 Mar 2022
Contributed by Lukas
Chase Wilson is a PLG specialist who focuses on solving product led-growth issues. Chase has just launched his new company, Flywheel, a platform that ...
The State of Product-Led Sales with Alexa Grabell of Pocus
22 Feb 2022
Contributed by Lukas
Alexa Grabell is the co-founder and CEO of Pocus. Pocus is the Product-Led Sales platform that helps sales teams turn their existing users into high-...
How Conversion Rate Optimization can give you your ROI in 90 days with Jeremy Epperson of ConversionAdvocates
15 Feb 2022
Contributed by Lukas
Jeremy's mission is to help startups with the relentless pursuit of exponential growth online. He has launched Conversion Rate Optimization programs f...
Lean Processes, Teams & Business Goals
08 Feb 2022
Contributed by Lukas
Erika Zeigyte is the founder of Prosana and a remote teams & operations expert. She is also a certified Asana partner. Asana is a project & wo...
Top-10 Most Downloaded ProductLed Podcast Episodes
01 Feb 2022
Contributed by Lukas
Product-Led Podcast has reached its 100th episode! Out of 99 insightful pieces, we countdown to the top 10 most downloaded episodes. Featuring an all-...
From Sales-Led to Product-Led: Seven Key Strategies to Lead the Transition
25 Jan 2022
Contributed by Lukas
Loren Elia is the Director of Product Marketing at Honeybook and an experienced marketer with over ten years of involvement in Product Marketing Manag...
How to Add Sales To a Product-Led Sales Motion with Alexa Grabell, CEO at Pocus
18 Jan 2022
Contributed by Lukas
Alexa Grabell is the co-founder and CEO of Pocus, the first product-led sales platform. Pocus enables sales teams at PLG companies to identify, priori...
2022 PLG Predictions and 2021 in Review with Wes Bush and Ramli John
11 Jan 2022
Contributed by Lukas
A lot happened in 2021—both good and bad—but today’s episode is all about wins! ProductLed founder and CEO Wes Bush and managing director Ramli...
Mastering Product Management Careers with Shobhit Chugh, CEO of Intentional Product Manager
04 Jan 2022
Contributed by Lukas
Shobhit Chugh is the founder and CEO of Intentional Product Manager, a platform that helps product managers and product leaders fast-track their caree...
How to build and scale a Growth Team with Andy Boyd
14 Dec 2021
Contributed by Lukas
Andy Boyd is the SVP of Product Management and Growth at Appfire. In this episode, Andy talks about his experiences building successful growth teams. ...
How to Layer Sales to a PLG Approach
07 Dec 2021
Contributed by Lukas
Nathan Wangliao is the Head of Business Operations at HeadsUp, a tool that helps product-led sales teams identify which customers to focus on, choose...
Improving Customer Experiences with Claudia Zúñiga, Customer Experience Manager at Jungle Scout
29 Nov 2021
Contributed by Lukas
Claudia Zúñiga is the manager of customer experience at Jungle Scout, the leading all-in-one platform that helps entrepreneurs sell on Amazon. In th...
Value First: A Guide To Product-Led Sales
22 Nov 2021
Contributed by Lukas
Fred Melanson is the co-founder and CEO of Bliinx, the revenue engine for product-led sales. In today’s episode, he weighs in on the role of sales i...
The Role of Product Vision in PLG
15 Nov 2021
Contributed by Lukas
Partho Ghosh is the Senior Director of Product and Growth at Hootsuite, the leading social media and marketing dashboard. In this episode, he talks ab...
How Building a Community Can Drive Growth
08 Nov 2021
Contributed by Lukas
Lloyed Lobo is the co-founder and president of Boast.AI, a fintech platform that helps companies identify, claim, and finance R&D tax credits and ...
How to Run High-Tempo Experiments to Accelerate PLG
02 Nov 2021
Contributed by Lukas
Pedro Clivati is the Head of Growth at GrowthHackers, the largest online community of growth professionals on the web. In this episode, he shares what...
Marketing in a PLG company with Jenn Steele
26 Oct 2021
Contributed by Lukas
Jenn Steele is the VP of Marketing at Reprise, a product experience platform for product-led growth. In this episode, she talks about enterprise marke...
A Deep Dive Into Customer Research with Allison Dickin
19 Oct 2021
Contributed by Lukas
Allison Dickin is the Head of User Research at Sprig (formerly UserLeap), an all-in-one product research platform that delivers the 3 key pillars of p...
The Last Product-Led Growth Cohort For 2021
12 Oct 2021
Contributed by Lukas
Wes Bush appears in today’s episode to talk about the upcoming Product-Led Growth Certificate™ program. He provides an in-depth overview of the 4-...
How to Fine Tune Your Go-to-Market Strategy
05 Oct 2021
Contributed by Lukas
Jon Butterfield is the Head of Growth at Speedinvest, one of Europe’s largest seed-stage investors with over €400m in seed capital. In this episod...
Creating a Data-Led Culture with Rachel Obstler, VP Product at Heap
28 Sep 2021
Contributed by Lukas
Rachel Obstler is the VP Product at Heap, a digital insights platform that empowers product teams to focus on what matters—building the best p...
How to Grow a 7-Figure SaaS Business With Product-Led Growth
21 Sep 2021
Contributed by Lukas
Alison Taylor and Trevor Johnston are the co-founders and co-CEOs of Jane, an online platform for health and wellness practitioners that makes it simp...
What Video Games Can Teach You About User Onboarding
14 Sep 2021
Contributed by Lukas
Emily Lonetto is the Head of Growth at Voiceflow, a platform that allows anyone to build voice apps without coding. In this episode, she shares insigh...
#HowIGotHere with Andres Glusman (Hosted By Andrew Capland)
07 Sep 2021
Contributed by Lukas
Andres Glusman is the CEO of DoWhatWorks and used to lead growth at Meetup. In this episode, he joins Andrew on the show to talk about his journey int...
Select the Right User Activation Kpis to Meet Your Onboarding Goals
31 Aug 2021
Contributed by Lukas
Claudiu Murariu is the co-founder and CEO of InnerTrends, and in this episode, he talks about activation and PLG metrics. He highlights the advantages...
How to Nail Your Product Positioning with April Dunford
24 Aug 2021
Contributed by Lukas
April Dunford is the author of “Obviously Awesome”, and in this episode, she talks about positioning—what it is and why it’s important. She di...
How Codeacademy Acquired 50M+ Users
17 Aug 2021
Contributed by Lukas
Zach Sims is the CEO of Codecademy, an online learning platform that teaches people how to code, along with additional skills they might need to upgra...
Insights From 400 GTM Professionals At PLG Companies With the Founder of Headsup.ai
10 Aug 2021
Contributed by Lukas
Momo Ong is the co-founder of HeadsUp—a plug-to-play, end-to-end solution for sales teams to understand and engage their customers. In this episode,...
#HowIGotHere with Sean Hurley (Pathright)
03 Aug 2021
Contributed by Lukas
Sean Hurley is the founder and CEO of Pathright, a company that helps marketing teams and startups supercharge their growth. In another episode of the...
How to Successful Pivot a Product
29 Jul 2021
Contributed by Lukas
Hiten Shah is the founder of several popular software startups—Crazy Egg, KISSmetrics, and most recently, Nira. In this episode, Hiten talks about F...
How to radically stand out from competition
20 Jul 2021
Contributed by Lukas
Louis Grenier is the founder and host of Everyone Hates Marketers, a popular contrarian marketing podcast that has reached over a million downloads wi...
What it takes to go from sales-led to product-led
13 Jul 2021
Contributed by Lukas
Stephanie Cox is the president of Lumavate and host of the Real Marketers podcast. In this episode, she walks us through Lumavate’s journey from b...
Product-Led Data with Arpit Choudhury
06 Jul 2021
Contributed by Lukas
Arpit Choudhury is the founder of Data-led Academy, a go-to place for anybody to learn how to work with data. In this episode, he explains why data is...
Designing PLG for Enterprise with Sandhya from Unusual Ventures
29 Jun 2021
Contributed by Lukas
Sandhya Hegde is a Partner at Unusual Ventures, an early-stage VC firm that provides funding and comprehensive GTM services to early-stage founders. S...
How Jebbit Transitioned from a Sales-Led to a Product-Led Org
22 Jun 2021
Contributed by Lukas
Tom Coburn is the co-founder and CEO of Jebbit, a Boston-based startup. The Jebbit platform enables marketers to quickly build beautiful interactive e...
How to Create a Product Adoption Strategy
15 Jun 2021
Contributed by Lukas
Andrea Saez is the Senior Product Marketing Manager at airfocus. airfocus is an easy-to-use prioritization and road mapping software solution that hel...
Understanding Digitally-Led Engagement Models with The CEO of Nuffsaid
08 Jun 2021
Contributed by Lukas
Chris Hicken is the Co-Founder and CEO at 'nuffsaid. ‘nuffsaid is a company that builds software that centralizes work apps and prioritizes the mess...
Special Episode: Product-Led Onboarding Book Launch
08 Jun 2021
Contributed by Lukas
Celebrate the launch of "Product-Led Onboarding," the new book by Ramli John and Wes Bush. In this special bonus episode, learn: The story behind Pr...
Growth Hacking and Product-Led Growth—Friends or Foes?
01 Jun 2021
Contributed by Lukas
Sean Ellis and Ethan Garr are the hosts of The Breakout Growth Podcast. In this podcast, they interview CEOs and product, growth, and marketing leader...
How Cobalt Transitioned from Sales-Led to Product-Led
25 May 2021
Contributed by Lukas
Esben Friis-Jensen is the Co-Founder and Chief Growth Officer at Userflow, the fastest way for user onboarding for modern SaaS businesses. He is also ...
Inside Miro's Product-Led Growth
18 May 2021
Contributed by Lukas
Yuliya Malysh is the Head of Self-service and Growth at Miro. Miro is a fast, free, and simple-to-use online whiteboard built to help you collaborate ...
How to Start and Scale a Growth Team
11 May 2021
Contributed by Lukas
Andrew Capland is the Head of Growth at Postscript, focused on driving product adoption and engagement. Postscript is an SMS marketing platform for Sh...
Customer Discovery at Miro - How to UX and Growth Lead to Big Wins
04 May 2021
Contributed by Lukas
Norah Shi is the Growth Analytics Manager, and Eduardo Gomez Ruiz is the UX Research Lead at Miro. Miro is a digital whiteboard that makes collaborati...
The Role of Inside Sales in Product-Led Growth
27 Apr 2021
Contributed by Lukas
Anna Talerico is the Operating Partner at Arthur Ventures in Nashville, Tennessee. Arthur Ventures is an early growth capital firm that leads investme...
Product-Led Experiments to Increase Activation & Retention
20 Apr 2021
Contributed by Lukas
Yazan Sehwail is the Co-founder and CEO at Userpilot. It is a product growth platform that helps product teams deliver personalized in-app experiences...
How monday.com's Customer Success and Product Teams Work Closely Together
13 Apr 2021
Contributed by Lukas
Tom Ronen is the head of customer success at monday.com. Monday.com is a global software company founded in 2014. Its product is a simple and super cu...
When Acquisition & Retention Work Together with Fung-Lin Wu and Tatiana Morozova from MongoDB
06 Apr 2021
Contributed by Lukas
Fung-Lin Wu and Tatiana Morozova are powerful women handling important roles at MongoDB. It is an open-source document database used in many modern we...
How to Master Social Media in 2021 with Chris Smith #GrowthTrends (Hosted by Maja Voje)
30 Mar 2021
Contributed by Lukas
Chris Smith is a Melbourne-based expert who is the founder and CEO of BIG Esports, a consulting firm that helps companies find their authentic voice a...
How to Use Customer Intent to Build Product Onboarding That Scales
23 Mar 2021
Contributed by Lukas
David Rostan is Head of Revenue (Sales & Marketing) at Stonly in New York. Stonly is a company that created a unique widget to build interactive g...
7 Lessons Learned From 5 Years of Product-Led Experimentation
09 Mar 2021
Contributed by Lukas
Matheus Mello is the Growth and Product Manager at Productboard, a product management system that helps product managers understand what customers nee...
Product-Led Podcast Turns One Year Old - $2k Giveaway
02 Mar 2021
Contributed by Lukas
This show is memorable as Product-Led Podcast turns one! A great year of featuring world-class product leaders and learning how they grow their busine...
Going beyond CRO: An Inside Look at Today's Product-Led Growth Teams
23 Feb 2021
Contributed by Lukas
Understanding your customers and providing the best experience for them on product experimentation is quite a trend nowadays. Companies are now shifti...
Why You Need Strong Leaders to Shift from Sales-Led to Product-Led
16 Feb 2021
Contributed by Lukas
The pandemic remains to be a global concern. At this challenging time, digital companies are forced into making shifts from sales led to product led t...
#HowIGotHere with Matt Bilotti (Hosted By Andrew Capland)
09 Feb 2021
Contributed by Lukas
In a tech company, the road to success is to scale up. After successfully creating a super product and having a base of happy users, the next option i...
How to Become a Product-Led Pro with Wes Bush and Ramli John
02 Feb 2021
Contributed by Lukas
In this special episode, Wes and Ramli will introduce a new and unique product to support companies or teams in climbing up the ladder of success in h...
Improve Your User Onboarding With Jobs-To-Be-Done Insights
26 Jan 2021
Contributed by Lukas
Robbie Allan is the Group Product Manager at Intercom, the only suite of customer messaging products designed to drive growth at every stage of the cu...
How to Change Your Marketing Motion from Sales-Led to Product-Led
19 Jan 2021
Contributed by Lukas
Katie Mitchell is Head of Marketing at UserLeap, the platform designed for modern user research. Also hailed as the first continuous research platform...
#HowIGotHere with Sam Richard (Hosted By Andrew Capland)
12 Jan 2021
Contributed by Lukas
Sam Crowell Richard is the director of the growth team at OpenView, an expansion stage venture firm that helps turn software companies into market lea...
Value Gap: The Problem 9/10 Software Companies Are Facing
05 Jan 2021
Contributed by Lukas
Aggelos Mouzakitis is a product-led growth mentor at GrowthMentor. He is also the growth product manager at Growth Sandwich, a very prominent customer...
Goal Setting for 2021 with Wes Bush and Ramli John
29 Dec 2020
Contributed by Lukas
The importance of planning in business cannot be overstated. Having a plan can help create focus and unite employees towards a common goal. It also he...
The Journey From Sales-Led To Product-Led
22 Dec 2020
Contributed by Lukas
Guilherme Lopes is the co-founder and customer success executive at RD Station, the largest SaaS company in Latin America. RD Station helps businesses...
#HowIGotHere with Suneet Bhatt (Hosted By Andrew Capland)
15 Dec 2020
Contributed by Lukas
Suneet Bhatt is the president and board chair at Boldr, a purpose-driven outsourcing company that provides clients and partners with high-quality and ...
How To Become A Great Product Manager
08 Dec 2020
Contributed by Lukas
Carlos Villaumbrosia is the founder of Product School, a global leader in product management training. It has an impressive community of over one mill...
How To Generate High-Impact Growth Ideas
01 Dec 2020
Contributed by Lukas
Maja Voje is the founder, growth advisor, best-selling instructor, and head of Growth University. Also dubbed as a growth marketing and digital transf...
How Product-Led Companies Are Thriving in a Pandemic
24 Nov 2020
Contributed by Lukas
Itxaso del Palacio is a partner at Notion Capital, a venture capital firm that invests in software companies with disruptive technologies in AI and ML...
#HowIGotHere with Anuj Adhiya (Hosted By Andrew Capland)
17 Nov 2020
Contributed by Lukas
Anuj Adhiya is an experienced growth manager, startup mentor, and author of the book “Growth Hacking for Dummies.” Also known as the “Growth Guy...
Defining Product Qualified Leads with Machine Learning Language
10 Nov 2020
Contributed by Lukas
Phil Corson is the senior product manager at 7shifts, an intuitive employee scheduling and management software that’s designed for the restaurant in...
The Product-Led Organization
03 Nov 2020
Contributed by Lukas
Todd Olson is the CEO and founder of Pendo, a product cloud that provides user insight, user communication, and user guidance for digital product team...
How The Sales And Marketing Team Work Together In A Product-Led Company
27 Oct 2020
Contributed by Lukas
Karishma Rajaratnam is the head of growth at ChartMogul, the world’s first subscription data platform is designed to help make consolidate and clean...
#HowIGotHere with Connor Bradley, Growth Manager at Jobber (Hosted By Andrew Capland)
20 Oct 2020
Contributed by Lukas
Connor Bradley is the manager of growth at Jobber, an award-winning software that ’s designed to help small home service businesses organize their e...
Product-Led Storytelling: The Art of Acquiring Users Directly from SaaS Content
13 Oct 2020
Contributed by Lukas
If you want to grow your SaaS product through product-led storytelling, today’s guest can show you the way. Victor Eduoh has been developing authori...
The Rise of Product-Led Growth, and How Appcues Fits In
06 Oct 2020
Contributed by Lukas
Eric Keating is the VP of marketing at Appcues, a platform that converts new users into raving fans with personalized and automated onboarding, survey...
The Three Main Product-Led Growth Models and How To Make Them Work
29 Sep 2020
Contributed by Lukas
David Atmaram Satterwhite is the chief revenue officer at UserTesting, an on-demand human insights platform that help companies make accurate customer...
How To Build a High-Impact Career as a Growth Leader
22 Sep 2020
Contributed by Lukas
While the concept of a growth leader is new, it is something Andrew Capland knows like the back of his hand. Andrew is the head of growth at Postcript...
The Psychology Behind Good Product Marketing
15 Sep 2020
Contributed by Lukas
If you are interested in the psychology behind good product marketing, consider this episode a must hear! Today’s guest is Phill Agnew, the director...
How To Acquire Your First 100 Customers for Your Product-Led Company
08 Sep 2020
Contributed by Lukas
Today’s guest is Gen Furukawa, the founder of Retainable. Retainable is an amazing platform designed to help businesses grow stronger by reducing em...
Why Become Product-Led Growth Certified
01 Sep 2020
Contributed by Lukas
Over the course of a few months, Wes Bush and Ramli John have been working on the Product-Led Certification Programs. In this episode, they discussed ...
The Product-Led Sales Playbook
25 Aug 2020
Contributed by Lukas
If you’re interested in product-led sales, you’ll definitely love this episode. Today’s guest is the founder and CEO of Dooly, hailed as the fas...
The User Activation Framework That Unified Product, Growth, and Marketing
18 Aug 2020
Contributed by Lukas
Unifying product, growth, and marketing is no walk in the park but today’s guest makes it look easy. Vivek Balasubramanian is the director of growth...
Optimizing Customer Onboarding at Sprout Social
11 Aug 2020
Contributed by Lukas
When it comes to optimizing the customer experience, today's guest is a pro. Shareil Nariman is Sprout Social’s program manager for customer onboard...
Why A Free Trial Model Might Not Work For Your Business
04 Aug 2020
Contributed by Lukas
Today’s accomplished guest is a self-taught entrepreneur who ran and grew a marketing agency for 10 years before starting Hull, a powerful customer ...
Starting and Scaling a Product-Led Company
28 Jul 2020
Contributed by Lukas
The entrepreneurial journey of today’s brilliant guest has been an interesting one—from product manager to founder and chief strategist of Product...
How Jungle Scout is Creating Great Customer Experiences
21 Jul 2020
Contributed by Lukas
Creating a great customer experience for Jungle Scout users has been challenging but Danny Villarreal makes it look easy! Danny is the director of cu...
The Importance of Product Experimentation
14 Jul 2020
Contributed by Lukas
For today’s guest, a culture of experimentation is the key to agility. Jon Noronha is the VP of Product at Optimizely and he believes that to move f...
How Drift Built a Product That Acquires Users
07 Jul 2020
Contributed by Lukas
Hailed as the first conversational marketing platorm, Drift is also considered the new way businesses buy from businesses. In today’s show, Drift’...
Going All-In With Product-Led Growth, Co-founder & CEO of Qordoba
30 Jun 2020
Contributed by Lukas
While making the transition to product-led growth can be very beneficial, it can also be tough. In today’s show, we talked to May Habib, Qordoba’s...
Why $9/Mo is Better than Freemium
23 Jun 2020
Contributed by Lukas
A few months ago, Userlist introduced the $9/month starter plan. The plan allows SaaS founders to enjoy Userlist’s full set of features until they a...
Optimizing The Free Trial Experience
16 Jun 2020
Contributed by Lukas
While seemingly trivial, the shift from sales-led to product-led is actually a massive one. And today’s guest will give us some insight into what it...
The Transition from Sales-Led to Product-Led
09 Jun 2020
Contributed by Lukas
Over the years, many companies have made the shift from high touch and high friction sales models to product-led growth. Today’s guest made the same...
The Six Onboarding Mistakes People Should Avoid in their Product-Led Business
02 Jun 2020
Contributed by Lukas
When they redesigned FullStory’s onboarding process, today’s guest scored some definite wins. However, they also made a few mistakes along the way...
Stumbling Towards Product-Led Growth
26 May 2020
Contributed by Lukas
While leading marketing for a marketing-led SaaS company, today’s guest discovered customer-led growth. From there, she used the approach to grow re...
The 2020 State of Product Analytics
19 May 2020
Contributed by Lukas
To find out how product teams drive growth using data, Mixpanel surveyed close to 500 leading product managers. From the survey, they uncovered the la...
Increasing Product Adoption
12 May 2020
Contributed by Lukas
Why is product adoption vital to the success of any SaaS product? For starters, when product adoption increases, churn also plummets. Preventing churn...
The CRM of Product-Led Companies
05 May 2020
Contributed by Lukas
If most conventional CRMs are focused primarily on deal flow, what’s a CRM created for product-led organisations like? That’s one of the questions...
Jobs to Be Done with Product-Led Growth
28 Apr 2020
Contributed by Lukas
For today’s guest, the phrase “jobs to be done” carries with it a lot of meaning. And for people to understand the concept better, he breaks the...
Product-Led Marketing
21 Apr 2020
Contributed by Lukas
For today’s guest, product is the new marketing and in this episode, she shares why she believes it is so. In today’s show, Sandhya Hegde, VP of G...