ProductLed Podcast

How to Build a Company Scorecard for your Product-led Business

17 Feb 2024

Contributed by Lukas

In this episode of the ProductLed Podcast, Wes Bush and co-host Laura Kluz dive into the world of company scorecards. They cover the essentials of wha...

How To Identify The North Star Metric For Your Product-Led Business

10 Feb 2024

Contributed by Lukas

In today’s episode, Wes Bush and Laura Kluz share all about identifying the North Star Metric for your product-led businesses. They start by explain...

How to track data in your product-led business

04 Feb 2024

Contributed by Lukas

In this episode of the ProductLed Podcast, Wes Bush dives into identifying the most significant bottleneck in a product-led business. He emphasizes th...

How to get more Product Qualified Leads (PQLs) for your SaaS

31 Jan 2024

Contributed by Lukas

In this episode, Wes Bush and Laura Kluz examine the use of Product Qualified Leads (PQLs) in a product-led business. Wes explains why PQLs are so imp...

How to get more Product Qualified Leads (PQLs) for your SaaS

27 Jan 2024

Contributed by Lukas

In this episode, Wes Bush and Laura Kluz examine the use of Product Qualified Leads (PQLs) in a product-led business. Wes explains why PQLs are so imp...

How to Identify the Bottleneck in your Product-led Business with these 6 metrics

20 Jan 2024

Contributed by Lukas

In this episode, Wes Bush shares his process for finding the #1 bottleneck holding your product-led business back from growth. He shares the six key m...

How Cloudinary scaled its self-serve enterprise sales

16 Jan 2024

Contributed by Lukas

Cloudinary, a leading image and video API platform, maintains a balanced revenue split: 30% from self-serve and 70% from enterprise sales. However, th...

How to build customer-centric products to accelerate your growth with the CEO of Sprig

10 Jan 2024

Contributed by Lukas

User research determines your users’ pain points, motivations, needs, and preferences. The purpose is to learn how to serve current and potential cu...

How to Build a Product-Led Team to Grow from 0 to $2 Million in ARR

03 Jan 2024

Contributed by Lukas

Cake Equity is an online SaaS platform that helps startup founders and their teams manage equity and ownership. Hansen discusses the initial catalyst ...

How to optimize product growth with continuous product discovery

19 Dec 2023

Contributed by Lukas

Product Discovery is the most important area for a Product Manager.  That’s why we have Pawal Huryn, a successful Product Manager and coach with m...

When and why it makes sense to unbundle products

12 Dec 2023

Contributed by Lukas

Selling units as a bundled package might not be the best approach. This episode focuses on CEO James Gill’s strategic decision to unbundle GoSquared...

Top lessons from 12 years of building and selling a 7-figure PLG business

05 Dec 2023

Contributed by Lukas

Discover the secrets to building and scaling a bootstrapped product-led business to seven-figure success. Our guest is Elie Khoury, the founder and CE...

GTM Strategy Secrets to Acquire Your First 100 Customers

28 Nov 2023

Contributed by Lukas

Today's podcast isn't exclusively about new product launches. Instead, we're taking a step back to address broader questions: What exactly is product-...

The Product-Led SEO Playbook to 2x your MRR in less than 4 months

21 Nov 2023

Contributed by Lukas

Today, host Wes Bush explores the strategy behind how Rezi, a live-streaming solutions platform, used SEO to 2.7x their monthly recurring revenue in j...

Effective Decision-Making Strategy in PLG with Amplitude's Marketing Leaders

14 Nov 2023

Contributed by Lukas

In today's product-led convo, host Maja Voje talks with two exceptional experts from Amplitude: Tifenn Dano Kwan, the company’s Chief Marketing Offi...

How to Go From Zero to 10,000+ Monthly Users in Just Two Years

08 Nov 2023

Contributed by Lukas

Join host Wes Bush in an exciting episode as he uncovers the impressive journey of Gal Deitsch, co-founder of Align, a collaborative workspace platfor...

How to Build an Effective Go-To-Market Team

01 Nov 2023

Contributed by Lukas

Structuring your go-to-market (GTM) team is about creating a culture of teamwork. Our guest Anna Talerico, the CEO of Corporate Finance Institute, str...

How to Build a Demand Gen Engine for a Product-Led business

17 Oct 2023

Contributed by Lukas

Many software businesses initially prioritize sales over marketing, often leading to a need for more emphasis on demand generation. In this episode, S...

How Startups can achieve Product-Market Fit

10 Oct 2023

Contributed by Lukas

Product-market fit is the compass that steers startups toward success, minimizing risk, fueling sustainable growth, and aligning offerings with custom...

How to Build a Winning Sales Pitch with April Dunford

03 Oct 2023

Contributed by Lukas

In the fiercely competitive landscape of product-led businesses, we often become entangled in the complexities of features and endless comparisons. Ca...

How to Elevate Your Product Development Journey

26 Sep 2023

Contributed by Lukas

We're exploring the world of product management alongside Dan Olsen, the author of "Lean Product Playbook." This book contains insights, strategies, a...

Optimizing Go-To-Market Strategies for Developers

19 Sep 2023

Contributed by Lukas

Today's episode hones the best practices for go-to-market strategies tailored to technology companies targeting developers and tech experts. Our guest...

PLG False Starts with Tatiana Morozova (ClickUp)

13 Sep 2023

Contributed by Lukas

Tatiana Morozova, the Head of Growth Strategy & Operations at ClickUp, joins host Mario Araujo to shed light on the untold stories behind product-...

Outcome-Driven Innovation with Tony Ulwick (Strategyn)

05 Sep 2023

Contributed by Lukas

Today’s episode dives into understanding your customers' unmet needs and mastering the art of building products the right way. Our guest is Tony U...

Product-Led Growth in 2023 and Its Future with Wes Bush

29 Aug 2023

Contributed by Lukas

Step into the world of product-led growth (PLG) with Wes Bush, the author of the popular book "Product-Led Growth: How to Build a Product That Sells I...

How to Achieve Leadership Excellence While Avoiding Burnout

22 Aug 2023

Contributed by Lukas

The pressures of leadership can be tiring and steer you toward a version of yourself you don’t recognize. In today’s episode, we’re joined by Ja...

PLG False Starts with Carrie McMahon (Coda)

15 Aug 2023

Contributed by Lukas

Enhancing customer value and boosting revenue can be achieved by integrating a sales assist motion into your PLG strategy. However, as we discover in ...

Stop Guessing How to Implement Product-Led Growth with Wes Bush

08 Aug 2023

Contributed by Lukas

In this episode, ProductLed CEO & Founder Wes Bush speaks with Laura Kluz, ProductLed’s Director of Content discuss the newly created Product-Le...

How to Avoid "The Build Trap" in Your Product-Led Business

01 Aug 2023

Contributed by Lukas

Melissa Perri, the author of the book "The Build Trap" joins Wes Bush to talk about the concept of the build trap, which is when organizations become ...

How to Create a Culture of Continuous Discovery with Cross Collaboration

25 Jul 2023

Contributed by Lukas

In this episode, Wes chats with Teresa Torres about her book, "Continuous Discovery Habits." Teresa is an expert in product discovery and has crafted ...

How a Customer Value Focus Made GoDaddy a SaaS Powerhouse

18 Jul 2023

Contributed by Lukas

In the competitive world of SaaS, businesses struggle to attract new customers. However, there's a winning strategy that can help you outshine your co...

PLG False Starts with Leah Tharin

10 Jul 2023

Contributed by Lukas

Welcome back to our PLG False Starts Series. In this episode, host Mario Araujo interviews Leah Tharin, a fearless product leader who candidly discuss...

How to Scale your Self-Serve Revenue with Wes Bush

03 Jul 2023

Contributed by Lukas

Wes Bush designed the ProductLed Method™️ with the primary objective of assisting SaaS founders in rapidly scaling their self-serve revenue. In to...

How to Integrate Open Source Software into Your Product-Led Business

27 Jun 2023

Contributed by Lukas

Open source software is freely available to use, modify, and distribute. By learning how to integrate it with your product-led growth (PLG) strategy, ...

Unlocking Your Target Persona for your GTM Strategy with Maja Voje and TK Kader.

19 Jun 2023

Contributed by Lukas

In this episode of the #howigothere series, Maja Voje and TK Kader discuss the different GTM strategies, with an emphasis on growing your business org...

PLG False Starts with Kyle Poyar (Openview)

13 Jun 2023

Contributed by Lukas

Transitioning to Product-Led Growth involves continuous iteration and learning. While successful case studies and impactful experiments are often high...

Uncovering Connections Between 'No Code' Tools, AI, and Product-Led Growth

06 Jun 2023

Contributed by Lukas

Get ready for an exciting twist today as we dive into a reverse interview featuring Mariam and Wes. This episode is a real treat as Wes takes on the r...

Building a Strong Brand With Content in the AI Era

30 May 2023

Contributed by Lukas

As the AI sphere continues to gain momentum, many companies are quick to join the bandwagon for convenience, often neglecting the quality of their bra...

Why We Built a Community for SaaS Founders

23 May 2023

Contributed by Lukas

In this exciting episode, we are thrilled to introduce to you a groundbreaking initiative that we have been developing. Get ready to dive into our bra...

PLG False Starts with Heidi Gibson

16 May 2023

Contributed by Lukas

Today we are pleased to invite Heidi Gibson for the PLG False Start series with Mario Araujo. Heidi shares some untold stories about the successes and...

How Okta Bought Their Way Into PLG With a 6.5B Acquisition

09 May 2023

Contributed by Lukas

Looking to learn how to effectively lead and operationalize product-led growth (PLG)? If so, you're in the right place! In this episode, Ari Schapiro ...

How to Build a Product-Led Pricing Page

02 May 2023

Contributed by Lukas

In this episode of our “deep dive series,” we are thrilled to be joined by Greg Leach, a seasoned tech growth leader who has a proven track record...

PLG False Starts with Katya Rozcko (Amplitude)

25 Apr 2023

Contributed by Lukas

Katya Rozhko from Amplitude is joining us for the next episode of our PLG False Starts Series with Mario Araujo. This series shares the stories behind...

PLG Trailblazer - How May Habib Built Writer

18 Apr 2023

Contributed by Lukas

In today’s episode of the CEO series, our guest is sharing her experience with building a successful product-led company in just 3 years through st...

Reaching Your Target Customer With Jesús Requena

11 Apr 2023

Contributed by Lukas

Integrating PLG motions into your company never has a one-size-fits-all solution, but taking notes from previous success stories can be incredibly ins...

PLG False Starts with Andrew Capland

04 Apr 2023

Contributed by Lukas

False starts in PLG might seem disheartening, but our guest today shares a unique perspective that might change the way you see failure. In today’...

How To Roll Out A Self-Serve Model At A 10M+ Company

28 Mar 2023

Contributed by Lukas

When your current sales model seems to be working, why bother rocking the boat? But what if we told you that you could implement a product-led motion ...

How to Map Out the User Onboarding Journey

21 Mar 2023

Contributed by Lukas

User onboarding is one of the most crucial elements of a product-led growth strategy. In this insightful episode of the ProductLed Podcast, Joshua Wal...

PLG False Starts: The Pitfalls of Wrong Sales Incentives and Silos

14 Mar 2023

Contributed by Lukas

This is the first episode in our PLG False Starts series with Mario Araujo. Pivoting your company towards a product-led motion can be challenging. As...

PLG Trailblazers: How Keap Made the Transition to PLG with Clate Mask

07 Mar 2023

Contributed by Lukas

This is the second episode in our PLG Founder Story series. Making the shift from a sales-focused business to a product-led company can be challengi...

The Secret To Growing Startups With Anuj Adhiya

28 Feb 2023

Contributed by Lukas

We record our remote interviews with Riverside. Try it out here and use code PRODUCTLED for 15% off! -- Every startup struggles with growth somehow,...

PLG Trailblazers: How Tim Geisenheimer built Correlated

23 Feb 2023

Contributed by Lukas

We record our remote interviews with Riverside. Try it out here and use code PRODUCTLED for 15% off! -- Join us as we kick off a series of interview...

How to Make Your Job Delightful if You Work in Product

14 Feb 2023

Contributed by Lukas

Working in product management can be overwhelming, but with the right tools and mindset you can truly stand out and make a difference in the product s...

How to Deliver Your Value Proposition at Lightning Speed

07 Feb 2023

Contributed by Lukas

In today’s social media-driven world, it’s harder than ever to hold a client’s attention long enough for conversion. With endless distractions a...

How to Build a SaaS Landing Page That Converts

31 Jan 2023

Contributed by Lukas

Landing pages are the most crucial yet underrated part of any website. As a SaaS business, your potential clients are making split decisions to sign u...

How ClickUp Aligns their Team around Product-Led Growth

24 Jan 2023

Contributed by Lukas

With the ever-changing landscape of product-led growth, managing large teams and staying on top of everything can seem overwhelming. But luckily, indu...

#HowIGotHere with Leah Tharin & Maja Voje

17 Jan 2023

Contributed by Lukas

Growing your audience can be tricky, especially if you're just getting started, so having insights and better knowledge in the field of Product-Led Gr...

Using Friction Logs to Unlock Product-Led Growth

10 Jan 2023

Contributed by Lukas

To understand usability and boost user engagement, one key concept you need to master is friction logs. In this episode, we cover ideas and recommenda...

How to Turn Signups Into Revenue

03 Jan 2023

Contributed by Lukas

A better understanding of product-led sales will help you succeed and grow as a successful product-led business. In today’s podcast, Wes Bush welcom...

Where It All Started with Wes Bush & Maja Voje (Special Holiday Episode)

20 Dec 2022

Contributed by Lukas

Wes Bush usually features interviews with various guests on product-led podcasts, but today is a special Christmas episode. Are you wondering how he s...

How To Decide If PLG Is Right For Your Business

13 Dec 2022

Contributed by Lukas

Do you want to know if Product Led Growth is right for your company? Are you not sure if this is the best option for your company? How will we find ou...

How to Build a Product-Led Growth Team

06 Dec 2022

Contributed by Lukas

Are you a B2B, a small, or a large business interested in learning how to create a team focused on product-led growth? The Product-Led Podcast welcom...

#HowIGotHere with John Cutler

29 Nov 2022

Contributed by Lukas

What qualities do you believe a successful product evangelist should possess? Do you want to know how John Cutler became a successful product evangeli...

How Miro Build a Personalized Onboarding Engine at Scale

22 Nov 2022

Contributed by Lukas

Do you think you have the necessary experience to develop in scales? Are you interested in learning more about onboarding? If so, this podcast can ass...

How to Build a Successful ProductLed Strategy For Developers

15 Nov 2022

Contributed by Lukas

“How can I grow as a developer?” “Are there any methods for becoming a successful developer?” If you've been thinking about becoming a develop...

How to Achieve Product-User Fit

08 Nov 2022

Contributed by Lukas

In the business world, product-user fit is frequently overlooked. Do you think your company is a Product-User Fit firm? In today's podcast, Wes Bush ...

Top Product-Led Metrics To Track

01 Nov 2022

Contributed by Lukas

Is it necessary to measure the impact and success of a PLG strategy? If so, what are some of the top key metrics to concentrate on for your Product-Le...

#HowIGotHere with Sean Ellis

25 Oct 2022

Contributed by Lukas

There are numerous ways to grow your business as a startup, some of which you may be unaware of. Do you know that a Product market fit is one of the m...

What is the Role of Support in Product-Led Companies

18 Oct 2022

Contributed by Lukas

Even though PLG is widely known in the SaaS industry, only 25% of businesses use it. The question is, why are so few firms in the SaaS industry utiliz...

How to 10x Your ProductLed Growth with Community-Led Growth

11 Oct 2022

Contributed by Lukas

Do you know that a marketing tactic based on the community's influence is increasingly serving as the driving force behind business and product succes...

How to Unsuccessfully Launch a ProductLed Growth Motion

04 Oct 2022

Contributed by Lukas

We frequently hear expertise and insights about growing your product-led businesses in the global market. But what about tackling a different view of ...

#HowIGotHere with Dave Gerhardt

27 Sep 2022

Contributed by Lukas

Business-to-business transactions occur between businesses instead of between a company and a single client. In this episode, we will learn about B2B ...

Why Paddle Made a $200M ProductLed Acquisition

20 Sep 2022

Contributed by Lukas

A SaaS provider manages the databases, servers, and software that enable the program to access the internet, most commonly using web browsers. In this...

How To Build a 30M+ ProductLed Business

13 Sep 2022

Contributed by Lukas

Focusing on delivering genuine value through your product is what it means to be product-led. We'll learn more about product-led business in this epis...

The Top 10 KEYS to a TERRIBLE ProductLed Business

06 Sep 2022

Contributed by Lukas

In this episode, Wes will dive into discovering the key to and the right practice in business growth. Get ready to step out of our usual perspective. ...

#HowIGotHere with Chris Walker

30 Aug 2022

Contributed by Lukas

Chris Walker is the founder and CEO of Refine Labs, a forward-thinking demand creation company that questions the conventional quo in B2B marketing. ...

How Snyk Implemented PLG at Unicorn Scale

23 Aug 2022

Contributed by Lukas

Ben Williams is the VP of Product (Developer Journeys, PLG) at Snyk. He joined Snyk over a year ago and spearheads the product management for Product-...

Introducing the ProductLed Scorecard

23 Aug 2022

Contributed by Lukas

We’re launching something new and we’re excited to share it with you! Introducing the Product Led Scorecard, a free tool that helps you understand...

Unlocking Enterprise Sales For PLG

16 Aug 2022

Contributed by Lukas

Francis Brero is the co-founder and CPO of MadKudu. A data scientist obsessed with leveraging science to improve efficiency and effectiveness, Francis...

Innovation Systems that Empower Product Teams with Brian Crofts

11 Aug 2022

Contributed by Lukas

Brian Crofts, Chief Product Officer at Pendo shares the five main parts of the Innovation System Pendo uses to help their Product Teams become more ou...

Signing Up for 50 ProductLed Companies With Gina Allman

09 Aug 2022

Contributed by Lukas

Gina Allman is ProductLed’s content specialist. Her diverse background goes from finance to marketing. Despite the disparity, Gina can still draw th...

6 Steps To Launch A PLG Motion

02 Aug 2022

Contributed by Lukas

Hila Qu is the director of growth at GitLab, a developer platform. GitLab offers a powerful platform that enables developers, engineers, and teams to ...

How Rows Acquired 30,000 Users In Less Than 8 Months

26 Jul 2022

Contributed by Lukas

Torben Schulz is the founder and COO of Rows, a platform that allows users to create applications using only spreadsheet skills. Of course, not everyo...

PLP 124 – #HowIGotHere with Elena Verna

19 Jul 2022

Contributed by Lukas

Elena Verna is the interim head of growth at Amplitude. This digital optimization system enables organizations to see and predict which combination of...

How Userflow Bootstrapped to 7-Figure ARR With 3 People and a Product-Led Approach

12 Jul 2022

Contributed by Lukas

Esben Friis-Jensen is the Co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys that allows SaaS busine...

How Gated Generated 30% MOM User Growth

05 Jul 2022

Contributed by Lukas

Andy Mowat, CEO of Gated, is an expert in building sales and marketing engines for world-beating companies. Gated works with existing email setups, ma...

How OpenPhone Went From 0 to 1000 Customers

28 Jun 2022

Contributed by Lukas

Daryna Kulya, Co-founder of OpenPhone, is with us today. She enjoys serving consumers with the best customer experience by creating products that suit...

How a $4B Business Made The Transition From Sales-Led to Product-Led

21 Jun 2022

Contributed by Lukas

Ian Robertson is an innovative thought leader with undeniable skills in business strategy, employee development, software management, and product-led ...

How Clearbit Operationalized Product-Led Sales to 5x Pipeline

14 Jun 2022

Contributed by Lukas

Kevin Tate is the Chief Revenue Officer at Clearbit. His expertise lies in strategic marketing, specifically in eCommerce, enterprise SaaS, social med...

Growth Loops with Ognjen Bošković

07 Jun 2022

Contributed by Lukas

Ognjen Bošković is Growth Lead at CXL, one of the strongest communities in the growth and marketing. He's also the founder of Executors, a community...

The Product-Led-Growth (PLG) Playbook for B2B Startups with Mark Roberge

31 May 2022

Contributed by Lukas

Mark Roberge is a leader in the sales world. He is currently co-founder of Stage 2 Capital, the first venture capital firm run and backed by over 300 ...

Purpose-Driven SEO for SaaS: A Modern SEO Strategy That Any Brand Can Deploy with Dale Bertrand of Fire&Spark

24 May 2022

Contributed by Lukas

Dale Bertrand is an SEO Strategist, Keynote Speaker, and Business Coach. He has managed marketing programs for Fortune 500 companies and is currently ...

Envoy’s Pandemic Pivot

17 May 2022

Contributed by Lukas

Alex Haefner is the Head of Product at Envoy, the workplace platform helping companies manage safe hybrid workplaces so employees can connect, colla...

ProductLed Podcast Special - ProductLed Accelerator

13 May 2022

Contributed by Lukas

Join us as Wes takes us through what's new at ProductLed: The ProductLed Accelerator. [00:45] ProductLed Accelerator [1:05] Most people resist talki...

5 Questions to Find Your Value Metrics with Mona Akmal of Falkon

10 May 2022

Contributed by Lukas

Mona Akmal is the CEO of Falkon AI. She is a product and engineering hotshot whose passion is building solutions to technically challenging problems. ...

Optimizing your pricing and packaging for Product-led Growth with Dan Balcauski of Product Tranquility

03 May 2022

Contributed by Lukas

Dan Balcauski, our pricing master, is here to help us understand the value of pricing and compete in the market while generating over-the-top revenues...

How To Go From 0 to 45K Users In Less Than 12 Months From the CEO of Softr.io

26 Apr 2022

Contributed by Lukas

Mariam Hakobyan is the Co-Founder and CEO at Softr. She’s an engineer turned entrepreneur and has a pang for technology, product, and design. At Sof...

SEO Optimization and How to Take Advantage of Someone Else’s R&D With Brandon Leibowitz of SEO Optimizers

19 Apr 2022

Contributed by Lukas

Brandon Leibowitz runs and operates SEO Optimizer, a digital company that helps small to medium-sized businesses in getting more online traffic and co...

How To Drive 10,000+ Signups In 2 Weeks w/ Co-Founder of Tango and Zach DeWitt From Wing VC

12 Apr 2022

Contributed by Lukas

Ken Babcock, Co-Founder of Tango and Zachary Dewitt of Wing Venture Capital, is in the show today to give us the nit and grit on how their company ach...

How MongoDB Used PLG To Generate 500M ARR

05 Apr 2022

Contributed by Lukas

When you reach that prime of triumph, it’s so easy to count the wins, but what we don’t realize is that it takes years of reinvention to get there...