Protect the Hustle | A SaaS Podcast

Unpacking Product-Led Growth with Leah Tharin

28 Mar 2024

Contributed by Lukas

Check out Leah's PLG Breakdown here

Scale Globally: How to Internationalize with Lucas Lovell

14 Feb 2024

Contributed by Lukas

Get the full writeup for the episode hereGet early access to the internationalization resourceSaaS Revenue Growth by Region Data50% of SaaS Operators ...

The Battle Against App Store Monopolies: A Discussion with Christian Owens

31 Jan 2024

Contributed by Lukas

Christian Owens built the first version of Paddle about 10 years ago. Not only does this make him a great candidate to interview, he also served as a ...

Costco and 2,000 Other Companies | Pricing Lessons with Evan Grubb

10 Jan 2024

Contributed by Lukas

Pricing your AI product in 2024: sign up and ask Evan some questionsEvan Grubb has been with Price Intelligently... then ProfitWell... then Paddle for...

The R.A.P. Method: Tanya Alvarez's Recipe to Mastering Productivity

14 Nov 2023

Contributed by Lukas

In the stillness of dawn, a lone runner paces the streets, their commitment to the run a silent battle against the comfort of rest. This is the power ...

Anchored in Ambition: Tyler King on Crafting SaaS Businesses that Last

03 Oct 2023

Contributed by Lukas

In the vast seas of B2B SaaS, where many are seduced by the allure of quick success and fleeting trends, envision a master shipbuilder like Tyler King...

Digital Alchemy: Yannick Veys on Transforming Followers into Fortune

26 Sep 2023

Contributed by Lukas

In the world of art, a master painter captivates audiences not only with the visual beauty of his creations but also with the emotions they evoke, tur...

Faith in Community: The Sacred Blueprint for SaaS Success with Lloyed Lobo

19 Sep 2023

Contributed by Lukas

Throughout human history, sacred texts and religious congregations have epitomized the enduring power of collective belief. This sense of community, u...

MGMT’s Dave Kline on Unlocking Potential: Dispelling Myths in Management Training

12 Sep 2023

Contributed by Lukas

In the world of American football, the coach is the linchpin, melding individuals with varying strengths, fears, and ambitions into a singular, winnin...

The Demand Waterfall with Refine Labs' Sidney Waterfall

05 Sep 2023

Contributed by Lukas

In the verdant heartland, rivers carve their paths, each with a destination in mind, much like the complex currents of market demand. These rivers, sh...

Zapier’s Kieran Flanagan on Rising Above the AI Commodity Wave

29 Aug 2023

Contributed by Lukas

The introduction of fast food was nothing short of revolutionary, offering meals in minutes and setting a groundbreaking standard for efficiency in fo...

The 6 Instruments to Keep Your Product Alive with DevSquad’s Phil Alves

22 Aug 2023

Contributed by Lukas

Taking to the skies, every pilot understands the intricate balance between the intoxicating freedom of soaring and the precise discipline within the c...

Caya from Slidebean on Mastering the Art of Startup Storytelling

15 Aug 2023

Contributed by Lukas

Think of your company's value as a rare treasure, and imagine the best way to get it into the right hands. Content marketing, when executed flawlessly...

Empowering Potential Buyers: Melissa Kwan's Game-Changing Approach to SaaS Sales

08 Aug 2023

Contributed by Lukas

Imagine walking into an art gallery, where paintings of all colors, styles, and sizes adorn the walls, yet owning one feels impossible without guidanc...

Learning from the Winners with DoWhatWorks' Andres Glusman

01 Aug 2023

Contributed by Lukas

Imagine standing in a gym, facing an overwhelming array of free weights, machines, and fitness programs. Choosing where to start is challenging, and w...

The Art of AI Implementation with Rudina Seseri

25 Jul 2023

Contributed by Lukas

Picture this: you're attempting to make your favorite cocktail with a blender, the vital tool that promises to unify varied ingredients into a symphon...

Alludo's Christa Quarles on Fostering a Culture of Innovation

18 Jul 2023

Contributed by Lukas

This interview was recorded in January of 2023Answer our five questions here.Navigating through the expansive ocean, you're aboard a ship under the ch...

Gong's Udi Ledergor on crafting magical marketing moments

11 Jul 2023

Contributed by Lukas

Imagine a grand theater on the cusp of a captivating performance, each individual, from actors to orchestra to stagehands, contributing to a seamless ...

Who Protects the Hustle?

04 Jul 2023

Contributed by Lukas

Answer the five questions here: https://forms.gle/TsTckkK5QokH1U6w6

Building a scalable rapport engine with Vidyard’s Tyler Lessard

27 Jun 2023

Contributed by Lukas

Picture a cobblestone street bathed in twilight. A lone street performer, clad in worn-out garments, dances with vigor to a tune no longer in style. T...

How a PLG team can add a sales function with Correlated's Tim Geisenheimer

20 Jun 2023

Contributed by Lukas

We’ve all got a favorite band. They start off small, playing in tiny venues and relying on word of mouth to build their fan base. Their raw talent a...

PandaDoc's Mikita Mikado on Harnessing Resilience in the SaaS World

13 Jun 2023

Contributed by Lukas

Imagine a towering oak tree, its roots sprawled and deeply anchored in fertile soil while its branches stretch towards the sky. This magnificent tree ...

GitLab's Ashley Kramer on Navigating the Open-Source Cosmos

06 Jun 2023

Contributed by Lukas

Imagine a meticulously planned space mission, where precision, openness, and shared understanding permeate every stage, from engineers poring over blu...

What Blows Deals Apart: Common Mistakes in M&A with Thomas Smale

30 May 2023

Contributed by Lukas

The image of a robust locomotive steadily traversing along a set of tracks paints a vivid picture of steadfast progress. The train, in its unwavering ...

AudiencePlus' Anthony Kennada on building audience before a product

23 May 2023

Contributed by Lukas

Just as a diligent gardener cultivates a seed into a flourishing plant that provides nourishment, so does a savvy entrepreneur nurture their audience ...

Between Beats and Balance Sheets: The Harmonious Life of Hassaan Ahmad

16 May 2023

Contributed by Lukas

Check out the Beyond the Budget Podcast here.Hey Protect the Hustle fans, I hope you're loving the insights from this season. I have something special...

Homebase's Oliver Fisher on leading high-performing teams

09 May 2023

Contributed by Lukas

In the heat of the championship game, imagine your favorite sport and the team captain standing at the center of the huddle. Their experience and fami...

ICONIQ's Doug Pepper: Survive to Thrive in 2025

02 May 2023

Contributed by Lukas

You’re standing at the edge of a vast canyon. You gaze across the seemingly endless expanse. The wind whistles through the rocky outcrops, the sun ...

Wynter's Peep Laja on the art of B2B SaaS messaging

25 Apr 2023

Contributed by Lukas

Imagine you're preparing to open a brand-new restaurant in a bustling city. The cuisine is exquisite, the ambiance is perfect, and the service is impe...

OpenView’s Kyle Poyar on sidecar products and product-led growth

18 Apr 2023

Contributed by Lukas

This week's guest is Kyle Poyar, Operating Partner at OpenView. Kyle sat down with Patrick Campbell at SaaStock 2022 to discuss the ins and outs of pr...

m3ter’s John Griffin on Revolutionizing Customer Value and Revenue Growth

11 Apr 2023

Contributed by Lukas

This week's guest is John Griffin, co-founder and CRO of m3ter, who joined Neel Desai at SaaStock 2022 to discuss the importance of usage-based billin...

Winning Sales Pitches: April Dunford Unleashes the Power of Positioning

04 Apr 2023

Contributed by Lukas

Today's guest is April Dunford, founder of Ambient Strategy and author of the essential positioning book Obviously Awesome. April's an expert on posit...

Andy Whyte Unlocks the Power of MEDDICC

28 Mar 2023

Contributed by Lukas

Today's guest is Andy Whyte, CEO of MEDDICC and author of the book on MEDDICC. He has been a sales leader for 20 years. His discussion with Paddle's o...

Perx Technologies’ Anna Gong on Gamifying Customer Loyalty

21 Mar 2023

Contributed by Lukas

Today's guest, Anna Gong, founded Perx Technologies in 2014. Her discussion with Paddle's Neel Desai is a curious one when it comes to the topic of ga...

Mind the Product’s James Mayes on Defining a Product Manifesto

14 Mar 2023

Contributed by Lukas

Today's guest, James Mayes co-founded Mind the Product in 2010. Much like the eponymous character in Jerry Maguire, James has a strict code of ethics ...

G2’s Godard Abel on Overcoming the Crisis of Trust

07 Mar 2023

Contributed by Lukas

Today's guest is Godard Abel. He is the Co-founder & CEO of G2.com, a software marketplace with authentic peer reviews to make purchasing software...

Panintelligence’s Zandra Moore on Invigorating the Talent Pipeline

28 Feb 2023

Contributed by Lukas

Today's guest is Zandra Moore. She is the Co-Founder and CEO of Panintelligence, an embedded analytics platform for SaaS vendors. Beyond the stellar w...

Apollo.io’s Kim Walsh on Unlocking the Best Buyer Experience

21 Feb 2023

Contributed by Lukas

Today's guest is Kim Walsh. She heads up Sales, Partnerships, and Customer Success over at Apollo.io. As an early member of HubSpot and her continued ...

Zelkova's Jay Levy on the founder-investor relationship

20 Dec 2022

Contributed by Lukas

Check out the detailed field guide hereTopics discussed in this episode:02:01 - What makes a great SaaS community10:10 - The Three Types of Investors1...

Payrix’s Bob Butler on Finding Anchor Personas

13 Dec 2022

Contributed by Lukas

Check out the detailed field guide hereTopics discussed in this episode:01:57 - Why some fintech is really “tech fin”11:00 - Reducing the time and...

Bitly's Tara Robertson on setting up a team of highly skilled marketers

06 Dec 2022

Contributed by Lukas

Check out the detailed field guide hereTopics discussed in this episode:01:59 - Connecting emotion and value to drive results07:18 - What to look for ...

Snowflake's Lars Nilsson on Sales Development

29 Nov 2022

Contributed by Lukas

Check out the detailed field guide hereTopics discussed in this episode:02:13 - Zeroing in on Sales Roles08:23 - Hiring someone with a fire in the bel...

Building in public with Arvid Kahl

22 Nov 2022

Contributed by Lukas

Check out the detailed field guide hereTopics discussed in this episode:01:50 - The intangible rewards of selling a company 16:29 - Coping with grief ...

Semrush's Eugene Levin on crafting your IPO Story

15 Nov 2022

Contributed by Lukas

Check out the detailed field guide hereTopics discussed in this episode:01:59 - What makes an IPO a good idea14:03 - Maintaining control of the proces...

Revisiting: Sarah Hodges builds community

25 Oct 2022

Contributed by Lukas

Check out the field guide hereTopics discussed in this episode:Marketing-driven growth vs. product-driven growthThe ingredients that make up community...

Revisiting: Reforge CEO, Brian Balfour on frameworks and communication

18 Oct 2022

Contributed by Lukas

Check out the field guide hereTopics covered in this episode:How to avoid getting sucked into trapsUsing perspective to get everyone on the same pageC...

Revisiting: Xero's Anna Curzon on cultivating meaningful relationships

11 Oct 2022

Contributed by Lukas

Check out the field guide hereTopics discussed in this episode:Being a champion for small businesses Democratizing success with technology W...

Revisiting: Nathan Latka on generating interest and demand

04 Oct 2022

Contributed by Lukas

Topics covered in this episode:Earning the right to educateWeaponizing your egoGenerating demandCharacteristics of successThe key to leverage This is ...

Wes Bush on product-led growth

27 Sep 2022

Contributed by Lukas

Check out the detailed field guide hereTopics discussed in this episode:Aligning your business with how customers buyHow to implement product-qualifie...

Jasper's Dave Rogenmoser on the importance of personalization

20 Sep 2022

Contributed by Lukas

Check out the detailed field guide hereTopics discussed in this episode:The transparency rulePersonalization and authenticityHow marketing is evolving...

Trainual’s Chris Ronzio on creating training infrastructure

13 Sep 2022

Contributed by Lukas

Check out the detailed field guide hereTopics discussed in this episode:The importance of trainingDesigning workflowsCreating training infrastructureT...

Toast's Julie Hogan: stagnate, upgrade, or die

06 Sep 2022

Contributed by Lukas

Check out the detailed field guide hereTopics discussed in this episode:Leveraging people skillsThe framework of customer experienceGoing the extra mi...

Dimitar Stanimiroff on the efficiency of agile sales

30 Aug 2022

Contributed by Lukas

Check out the detailed field guide hereTopics discussed in this episode:Having a clear understanding of valueConsolidating talent and toolsThe Efficie...

Expensify's David Barrett on unconventional process

16 Aug 2022

Contributed by Lukas

Check out the detailed field guide hereTopics discussed in this episode:Marketing effectively by being unconventionalThe roadmap to company-wide effic...

ClickUp's Zeb Evans on the fundamentals of leadership

09 Aug 2022

Contributed by Lukas

Check out the detailed field guide hereTopics discussed in this episode:The role flexibility plays in feedback4 pillars that drive ClickUp’s priorit...

A partnership destined to happen | Paddle's Christian Owens

03 Aug 2022

Contributed by Lukas

Check out the detailed field guide hereTopics discussed in this episode:Christian’s early SaaS originsSolving customer problemsThe roadmap to succes...

ChurnZero's You Mon Tsang on the link between onboarding & lower churn

29 Mar 2022

Contributed by Lukas

Topics discussed in this episode: Innovation in customer success Establishing a retention focal point  Optimizing retention What most companies m...

Chop Wood Carry Water | Scratchpad's Pouyan Salehi

22 Mar 2022

Contributed by Lukas

Topics discussed in this episode: Innovating a Product with Real Demand Understanding How People Work Differently Establishing a Consistent Market Fit...

Vimeo's Anjali Sud on going upmarket

15 Mar 2022

Contributed by Lukas

Topics discussed in this episode: The Next Wave of Video Being Simple But Powerful How Monetization Adds Value to a User The Signal to Move Upmarket H...

Tackle's John Jahnke on efficiently using capital

01 Mar 2022

Contributed by Lukas

Topics discussed in this episode: Market Integration The Baseline of Effective Selling The Framework of Capital Efficiency Calibrating Planning Cycles...

Freshworks' Stacey Epstein on the war of marketing

22 Feb 2022

Contributed by Lukas

Topics discussed in this episode: Integrating sales, marketing, and customer success Being easy, fast, and affordable The 5 major prongs of segment ma...

Pilot's Waseem Daher on nailing first impressions

15 Feb 2022

Contributed by Lukas

Topics discussed in this episode: End-to-End Ownership of a Problem Having a Marketing-Led Sales Motion How to Nail Your Content Distribution Plan App...

Samar Owais on the Language of Email

08 Feb 2022

Contributed by Lukas

Topics discussed in this episode: The One Rule that Makes a Good Email Mapping Out an Email Journey Getting from Value Realized to Value Achieved Mome...

Revisiting: Hardship, Cancer, and the Operational Struggle

21 Dec 2021

Contributed by Lukas

Topics covered in this episode There is no perfect formula for building a business Hardships and how to navigate them Examples from the ProfitWell Cre...

Revisiting: Drift's David Cancel on "whoever gets closer to the customer wins"

14 Dec 2021

Contributed by Lukas

Topics covered in this episode The experience of purchasing software has drastically changed: it's broken Timing is everything especially if the marke...

Revisiting: Yesware's Matthew Bellows on Growth and Success Stemming from Unrelenting Focus

07 Dec 2021

Contributed by Lukas

Topics covered in this episode Having a product team that can say “no” in order to stay on plan Choosing one singular focus and target customer i...

Revisiting: Steve Blank and Intercom's Des Traynor | Customer Research

30 Nov 2021

Contributed by Lukas

Topics covered in this episode The relationship of the customer and product The shift in the market in relation to customer research How data plays ...

Revisiting: CEO of Lola.com, Mike Volpe: Without Great People, You Will Fail

23 Nov 2021

Contributed by Lukas

People are the hardest part of building a company.Think about it - when you’re building a company, your people are the company. And if you’re terr...

Revisiting: HubSpot's Katie Burke on Building Culture and Embracing the Skeptics

16 Nov 2021

Contributed by Lukas

If you ask someone to define “culture” in your office, you might get a response about ping-pong tables or beers on tap. But we know culture consti...

Scalework's Paul Lynch on Amelia Earhardt category creation

09 Nov 2021

Contributed by Lukas

Topics discussed in this episode: Going Smaller to Get Bigger The Consumer is always in pursuit of Value The Open Secret to Success Amelia Earhart’s...

Checkout.com's Leela Srinivasan on Operating in the Feedback Economy

02 Nov 2021

Contributed by Lukas

Topics discussed in this episode: Dispelling the Myth that Marketing is Subjective Operating in the Feedback Economy The Onus of Employee Growth Oppor...

Revisiting: Kayak and Lola's Founder Paul English on why design is never finished

26 Oct 2021

Contributed by Lukas

Topics covered in this episode Paul English's affinity for design What is Lola and why business travel Paul's focus How to make travel simpler The pro...

Revisiting: Mark Roberge on The Science of Scaling

19 Oct 2021

Contributed by Lukas

Topics discussed: How HubSpot developed a data-driven sales playbook The powerful potential of combining marketing and customer success The Science of...

Paddle's Christian Owens and Harrison Rose on problem solving & growth

12 Oct 2021

Contributed by Lukas

Topics discussed in this episode: Their surprising founding story The mortar between the bricks of SaaS A set of principles that are always true Solvi...

Agorapulse’s Emeric Ernoult and their bootstrapping journey

05 Oct 2021

Contributed by Lukas

Topics discussed in this episode: Knowing when to stop failing The freedom granted by bootstrapping  Being realistic about risk The Buddhism of w...

Norwest's Scott Beechuk on the fundamental role of customer success

28 Sep 2021

Contributed by Lukas

Topics discussed in this episode: Enterprise being SaaS by nature Solving SaaS infrastructure problems The leaky bucket of B2B and B2C The one respons...

Drift's David Cancel on achieving hypergrowth

21 Sep 2021

Contributed by Lukas

Topics discussed in this episode: The recipe to embrace resistance to change Navigating the exposure to perfection The unsatisfactory answer to nailin...

Andela’s Jeremy Johnson on the value of distributed teams

14 Sep 2021

Contributed by Lukas

Topics discussed in this episode: Discovering intelligent talent Managing distributed teams well Building an engine that brings the world closer The m...

Kissflow's Suresh Sambandam on the importance of great talent

07 Sep 2021

Contributed by Lukas

Topics discussed in this episode: Being a champion of the mundane A globetrotter approach to customer development Examining product manager hubris The...

Bessemer's Byron Deeter on efficient growth

31 Aug 2021

Contributed by Lukas

Topics discussed in this episode: The Tedious Transition from Perpetual Software to Subscriptions The Fundamentals of a Stable Business Efficient Use ...

Revisiting: Wistia's Brendan Schwartz on the Self-Aware Business Model

24 Aug 2021

Contributed by Lukas

Topics covered in this episode What is the Wistia Way? Learning to install processes but go with the flow The simple benefits of being genuine How ...

Revisiting: Measuring the Subscription Economy with Zuora's Tien Tzuo

17 Aug 2021

Contributed by Lukas

*This episode was filmed prior to the occurrence of the COVID-19 pandemic.Topics covered in this episode The shift from a product economy to a subscri...

Revisiting: Qordoba’s CEO, May Habib, Talks Total Market Transition

10 Aug 2021

Contributed by Lukas

Every company goes up market eventually, especially in B2B. Most do so by expanding their offering, few actually make the leap from abandoning the low...

Revisiting: Mike Troiano, Partner at G20, on the Power of Brand

03 Aug 2021

Contributed by Lukas

Topics covered in this episode Great marketing is built from the consumer up, not the product Use classical positioning language as a framework to bu...

Predictable Revenue's Aaron Ross, on a better way to sell

27 Jul 2021

Contributed by Lukas

Topics discussed in this episode: Why everyone should have the skill to sell The secret to nailing the niche Dissecting the ideal customer Why most co...

RD Station's Eric Santos on educating an emerging market

20 Jul 2021

Contributed by Lukas

Topics discussed in this episode: Embracing Complexity When Selling to SMBs How to Be Successful in an Emerging Market The Playbooks to Educate an Eco...

Bonjoro's Matt Barnett on customer advocacy

13 Jul 2021

Contributed by Lukas

Topics discussed in this episode: The golden ticket of customer advocacy Taking video off its pedestal A guide to customer advocacy Seeding stories Ty...

Vivek Sharma on decision-making frameworks and growth

06 Jul 2021

Contributed by Lukas

Topics discussed in this episode: The last millisecond experience Phase transitions of growth Avoiding premature optimization Centralized vs distribut...

David Hauser on the importance of core values

29 Jun 2021

Contributed by Lukas

Topics discussed in this episode: The Itch to Strategically Operate A System for Firing and Developing People Keeping the Rhythm with the Operational ...

Meghan Keaney Anderson on creating valuable content

22 Jun 2021

Contributed by Lukas

Topics discussed in this episode: Creating Content with Desirable Value Which Marketing Metrics Make the Most Sense Surviving the No-Exit Situation Fi...

Mode's Derek Steer on data-driven decision making

15 Jun 2021

Contributed by Lukas

Topics discussed in this episode: Two Infrastructure Shifts with Data Having a Love Affair with Caution Unlocking and Accelerating Human Reasoning The...

Pricefx CMO, Patrick Moorhead, on creating sticky content

08 Jun 2021

Contributed by Lukas

Topics discussed in this episode: Making pricing accessible Tech-enabled Demand Generation The rich tapestry cadence of MOFU Creating a sticky and att...

RallyPoint's David Gowel on finding our purpose

01 Jun 2021

Contributed by Lukas

Topics discussed in this episode: The culture shock of non-negotiable feedback Selfless service The foxhole method of business Building your own perso...

Yousuf Bhaijee on word of mouth marketing

25 May 2021

Contributed by Lukas

Topics discussed in this episode: Destigmatizing the Cannabis Industry How to Measure Word of Mouth Creating Delightful Moments The Ingredients for St...

Teachable’s Ankur Nagpal on overcoming SOS

18 May 2021

Contributed by Lukas

Topics discussed in this episode: Wanting to Own Your Destiny Managing Shiny Object Syndrome When to Do the Unscalable How to Maintain Authenticity as...

Revisiting: SurveyMonkey's Leela Srinivasan on Powering the Curious

11 May 2021

Contributed by Lukas

Topics covered in this episode We must continually power the curious, because feedback is essential for growth. Companies who don’t listen to input—...

Revisiting: Moz & Sparktoro's Rand Fishkin on how early-stage failure bred future success

04 May 2021

Contributed by Lukas

Topics covered in this episode The primary reasons for Moz's failure and what Rand would've changed about the operation The implications of creating a...

Revisiting: Freshworks' Girish Mathrubootham on Building a Multi-Product Future

27 Apr 2021

Contributed by Lukas

Topics covered in this episode Building, scaling and distribution: the new challenges for software companies How first perfecting a single product can...

Revisiting: April Dunford on Why Positioning is Everything

20 Apr 2021

Contributed by Lukas

Topics covered in this episode: What is positioning? Dissonance between revenue timeliness and marketing priorities Category creation and adoption. Ho...

B-Side: How donations increase subscription retention

16 Apr 2021

Contributed by Lukas

Over the past century we've gone through a few waves in purchasing behavior. After setting up infrastructure in the industrial revolution we entered a...