In this insider episode of Quick Book Reviews, Philippa is joined by returning guest Alison Barrow, PR Director at Transworld (Penguin Random House), to answer a brilliant listener question about book marketing, ARCs, and social media influence.If you’ve ever wondered:Why do some books dominate Instagram and BookTok?How do publishers decide which books get major promotion?Are ARC reviews always honest?Do great books get overlooked?…this episode pulls back the curtain on the real publishing ecosystem.WHAT YOU’LL DISCOVERHow publishers choose their “lead titles”The truth about ARCs (Advance Reader Copies) and influencer marketingWhy you keep seeing the same books on InstagramHow word-of-mouth, bookshops, and libraries still shape successThe balance between authentic reviews and publisher relationshipsWhy some incredible books quietly build audiences over timeBOOKS MENTIONEDWhatever Happened to Madeline Stone – Louise O’NeillMars One – Charlotte RobinsonThe Ending Writes Itself – Evelyn ClarkeIt's Not What You Think – Claire MackintoshElizabeth & Marilyn – Julie Owen MoylanThe Wreck – Lizzie StewartSlings & Arrows – Nick McLachlanLISTENER QUESTION OF THE WEEKA thoughtful question from Johanne sparks an honest discussion about:Social media book promotionAuthenticity vs visibilityWhether “hyped” books can still be trustedABOUT OUR GUESTAlison Barrow is PR Director at Transworld (part of Penguin Random House UK), working with global bestselling authors and shaping major publishing campaigns.Article mentioned in The Bookseller: https://www.thebookseller.com/comment/events-not-a-campaign-solutionJOIN THE CONVERSATIONGot a question for Alison?Email: [email protected] THE SHOW?If you enjoy Quick Book Reviews, don’t forget to:Follow / SubscribeLeave a reviewShare with a fellow book loverCOMING NEXTMore author interviews, book reviews (no spoilers!), and insider publishing chat every week. Hosted on Acast. See acast.com/privacy for more information.

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