He Made The Biggest Marketing Fail In History - The Todd Davis LifeLock Story

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Ray William Johnson: True Story Podcast 9 min not yet transcribed

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Recorded22 Oct 2025

Publisheranchor.fm ↗

Handlerec:2101263

Show notes

Todd Davis, the co-founder and CEO of LifeLock, became famous in 2007 for publicly displaying his real Social Security number in ads to prove confidence in his company’s identity-theft protection service. But the stunt backfired when his identity was stolen at least a dozen times, exposing flaws in LifeLock’s system.

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