This TikTok Star is in BIG Trouble - The Jay Icon and Paparazzi Princess Apple Story
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Who are Jay Icon and Apple in the TikTok community?
So this TikToker is in big trouble. So the TikToker calls herself Apple and Apple is 45 when the story starts and she's living in Connecticut with her husband, this guy, Jay Icon. Jay Icon is 44. Now Jay Icon and Apple, they're both social media influencers and their whole brand is that they are balling and living this big fancy lifestyle. So they love to flex on Instagram. And that's fine and all, except that it ends up being a big problem. Because big fancy lifestyles cost money, and these two, I guess, they just really don't want to work for that money. So one day in 2024, they come up with a scheme to make a bunch of cash by stealing. Specifically, they're going to steal from the clothing store Lululemon.
Now, these two aren't just going to run into the store and start grabbing stuff and taking it with them. They want to try and be smart about this. So here's what they do. First, J-Icon walks into a Lululemon store by himself, and he goes up to the register, and he buys a couple of small, inexpensive items. Maybe some socks or a keychain or something like that. And he pays for it, and he gets a receipt. At the same time, his wife, Apple, walks in separately, oftentimes with another woman, and they start grabbing expensive items off the racks, coats and jackets and leggings, and they start stuffing them under their clothes. Meanwhile, J-Icon will walk back onto the sales floor with his bag of cheap purchased items, and he meets up with them.
Then, they low-key use some kind of tool, and they remove one of the security sensors from their stolen items. And they take that sensor and they reattach it to one of the cheap items that J-Icon just bought. Then all three of them walk toward the exit together. And when they get close to the door, Apple and the other woman just walk out first while J-Icon follows close behind them. And just like they expected, beep, beep, beep, the security alarm will start going off. And when it does, J-Icon immediately stops and he turns around and he acts all surprised like, oh no, what happened? Here's my receipt in case you need it. And he offers his bag to the store employees to check. Just so, you know, he looks all honest and cooperative, like this is all just an accident.
And at the same time, Apple and the other woman just keep walking away through the parking lot with all their stolen goods hidden under their clothes. And the store employees check J-Icon's bag and they find the security sensor on his purchased item and his receipt. So they remove it and they're like, oh, sorry about that. Looks like we forgot to take the tag off. and they let him go. And this scheme works perfectly. Within 10 to 15 minutes, J.I. Conn and Apple have stolen more than $1,000 worth of clothing. But that's not the end of the scam. After they steal the merchandise, they then drive to a different Lululemon, and they return it all for a full refund. So naturally they're like, sweet, let's do it again.
So they hit up more Lululemon stores and they start doing it over and over and over again. And it works every single time.
What scheme did Jay Icon and Apple devise to steal from Lululemon?
And soon they are raking in literally hundreds of thousands of dollars, stealing clothes and returning them. Now, there is a small issue with this scam, other than the fact that it's obviously illegal. It's that they can't keep doing it to the same stores over and over again because eventually the workers will catch on. So J Icon and Apple decide to take this show on the road. And they start traveling across the US from state to state hitting Lululemon stores. They go to Colorado and hit eight different stores in two days and they steal $32,000 worth of stuff. They also go to Utah for two days and steal $21,000 worth of stuff. Then they go to Minnesota for three days and they steal $23,000 worth of stuff.
And afterwards, they drive back to the East Coast to a few different Lululemon stores, and they exchange everything they stole for a refund. And so after doing this for a while, they're making serious cash from all this. They're at almost a million dollars just by running this scam over and over again for months.
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Chapters
3 chaptersSpeakers
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