REAL AF with Andy Frisella
1005 Q&AF: Reinventing Yourself, Overcoming Guilt Around Money & Identifying Scalability Factors In A Business
02 Mar 2026
Chapter 1: What is the main topic discussed in this episode?
What is up, guys?
It's Andy Purcell, and this is the show for the realists. Say goodbye to the lies, the fakeness, and delusions of modern society, and welcome to motherfucking reality, guys. Today, we have Q and AF. That's where you submit questions, and we give you the answers. DJ, tell them how they can submit their questions.
Submit these motherfucking questions.
Yeah.
To AskAndy at AndyFastella.com. Or you guys can click the link in the description. We go through those as well. Or check them, leave them in the comments of the Q&A videos on the YouTube channel.
Now, if this is your first time listening, this is Q and AF. We also have CTI, which you're going to be able to watch live tonight at seven central on YouTube and X. Other times we have real talk. Real talk is just five to 20 minutes. Let me give you some real talk. And then we have 75 Hard Versus. That is where people who have completed the 75 Hard Program come on the show.
They talk about how they were before, how they are now, and how they use the 75 Hard Program to become the ultimate version of themselves. If you're unfamiliar with 75 Hard, it's the initial phase of the Live Hard Program, the world's most popular mental transformation program in history. It is available for free at episode 208 on the audio feed. Again, that's 208 on the audio feed.
You can also get the book, the book on mental toughness, which includes the entire live hard program. Plus a whole bunch of other chapters on mental toughness, why it's important, how to utilize it and build it and create the ultimate existence that you're after. Um, something about our show. If you're new, we don't run ads on the show.
Uh, I think we're the biggest show in the world that doesn't run ads. Um, I just don't want you guys to wonder who's paying me to say what when we talk about what's going on in the world, all right? And I ask very simply, if you get something out of the show, if it makes you think, if it makes you laugh, if it gives you a new perspective, do us a favor and help us grow that show, man.
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Chapter 2: What habits should you leave behind to reinvent yourself?
Winning was celebrated and it should be. It was celebrated a lot more than it is now. But because of that dynamic, you guys are in a situation to win because a lot of other people are just accepting the reality. They're looking around, they're saying, Well, I guess what's going to happen is going to happen.
Or they have some fundamental belief system installed in them by the school system, you know, or their parents or their aunts or their uncles or their culture that says winning is bad. Making money is selfish. It's morally inferior. You know, these all these things. And to be honest, you want to let go of shit, let go of that shit.
OK, let go of listening to people who aren't ever going to do shit. Let go of listening to people who are on a different path than you. It doesn't mean that that they're bad people. They are just choosing a different path. And if you're choosing one path and they're choosing a different path and you consistently listen to them for feedback, you're you're sabotaging your own success.
You've got to realize that most of the shit that you read online is not built for actual winners. It's built for people who want to feel like they're trying. Those are two different things. Two different things. Feel like I'm trying and actually doing what it takes to win. Two completely different things. And the market for the people that want to feel like they're trying is huge.
It's a huge market. OK, those people want to buy shit. They want to buy programs. They want to listen to podcasts. They want to go to seminars. They want to do all these things to feel like they're winning, except do the things that actually create the winning. And if you are in that one to two percent that actually wants to win and you're consistently reading all this shit about balance and.
you know, recovering and like all this shit, dude, you're going to get way off fucking track. Okay. Because that language is built for people who are not dedicated to win the people who win. Nothing else really matters. That's just the truth. Okay. And you could judge it. People could judge it.
It's like Nick Saban says, high achievers don't like mediocre people and mediocre people don't like high achievers. You could try to explain it. You could try to justify it. You could try to point out all the good things that it does. They don't give a shit. So it's a waste of your time to even try and explain it.
And if you want, if you're asking me like what to really let go of, let go of listening to people who are never going to do a motherfucking thing with their lives. And I can tell you as someone who was you and that long ago, in my, my perspective, I, One of the biggest things that I did wrong was I listened to a lot of people who were very negative and I let that shit get in me.
And it serves me because I'm able to take the negativity and then use it for positive, productive action. But not everybody understands that. Not everybody understands how to eat the negativity.
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Chapter 3: How can you overcome guilt about wanting to earn more money?
And, and by the way, You know, people will say things like, oh, well, you know, they're probably not having much fun. But no, winning is pretty fucking fun. You know what I'm saying? Like, how are you going to listen to how how unfun winning is by people who've never fucking won anything?
How do you know? Yeah, right. I was going to ask you this, too, because obviously you're a little older than me, and so there's a different perspective here. But I would also argue, too, that you might be doing this at 18, but guess what? You're going to do it again when you're 30, auditing and seeing what needs to be cut out. No, no, no.
You need to be doing that all the time. On a daily basis. On a daily basis. It's not just one time you can cut some shit out and you're good. Listen, the mark of true high IQ people... is not like this intelligence rating or whatever, right, of IQ. It's actually your ability to think about why you think, okay? It's having... thoughts and then analyzing those thoughts as to why you think them.
All right. If you're able to generate awareness when it comes to the actions that you're taking, okay, I'm doing these things. And then you're able to question, well, why am I doing these things? OK, now you're in a position of awareness where you can analyze things. And most people lack that ability. That's why we have all this dysfunction around societal conversations. Right.
Everybody reacts emotionally or they have a thought, but they don't know why they reacted emotionally or they don't know why they have the thought. And that is the mark of someone who's actually intelligent. You have to consistently audit yourself and coach yourself along the way. All right. which means at the end of your day, there should be reflection. There should be a thought process.
You should say, okay, what decisions did I make today? Why did I make those decisions? And eventually what happens is you become highly aware. Okay. It's just like tuning a car or working out with weights and your, your awareness muscle gets stronger. And what happens is, is you're able to audit and coach and assess yourself and Immediately. Okay.
And when you get to a point like that, the progress that you make is much, much faster than everybody else. So awareness is a huge deal. And it really just comes down to you saying, okay, I made that decision. Why did I make it? I thought this thought, why did I think it? I said this thing, why did I say that? Was I emotional or did I actually mean that?
And that is the process of awareness that allows you to coach and audit and push yourself forward at a much faster rate. How much faster of a rate can you progress if you can identify your mistakes before they even materialize?
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Chapter 4: What mindset shifts are necessary for financial success?
You see what I'm saying? So that comes down to you rising above. It's almost like, You start to look at your life from above, like 10,000 foot view, and you start to look down. And it's not you. It's you're coaching you. Does that make sense?
Yeah, yeah, yeah. That's a whole different level of awareness there.
Yeah, and that's where you got to be because what it does is it allows you to fucking audit and make assessments in real time.
Yeah. And you can see when, okay, like that's about to waste my fucking time. I'm not even about to do that.
Yeah. It's not happening. Yeah. Yeah. Or someone comes to you with a big, uh, you know, emotional blow up and you're like, you know, five years ago, 10 years ago, right now you're like, you, you react, you get all emotional over time. If you're able to take that pause and then think about things, those things stop pulling you off track because they come in and you see it and
And you're like, yeah, okay. And you go right back to what it is that you were working on that presses you forward and you deal with that whenever the fuck you need to, right? Yeah, yeah. Yeah, dude, that's real, bro. Listen.
I think that's the biggest thing with these young guys. He knows what it is. He knows that he has to. He just don't know what exactly that is yet. It's different for everybody.
Well, I think the fact that he's 18 years old and that he understands that he has to give things up to get things is a level of awareness that is very uncommon at 18 years old. And usually awareness is a key dictator of success. Like when people come to me and they say things like, man, you know, I'm doing this and this and this, but I'm worried that this and this and this could happen.
Well, that's awareness. Okay. That's you growing in awareness. And the fact that you're aware of it means you're probably not going to go down that path. You see what I'm saying? So when people have awareness and you understand, okay, I can make this decision and I could go right. And this is the way that I need to go. Or I can make this decision. I can go left.
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Chapter 5: How do you identify if your business is truly scalable?
All right? So... You live in an age where it's possible, and not only possible, it's required for you to make a lot of money. You have to create a product that actually provides value to the consumer. So this idea needs to be thrown out. This is old school thinking. This is old. And yes, do we still have some fucking shit bags? For sure. But what happens to them? We see it all the time.
How many people do we see that come around on the internet, they start making a little bit of money, and then all of a sudden they're gone because people start finding out they're taking advantage of people or they're not who they say they are or they're scamming people. And the culture self-corrects it now.
So it's actually the opposite of what, quote unquote, you've been brought up to believe and you need to accept that because the truth of business is this.
you are not chasing money that is not what a business is designed to do when you ask most people what is the purpose of your business they will say to make money that is not the purpose of a business the purpose of a business is to solve a problem that benefits the consumer to which they trade you money for that solution money is the byproduct of the value that you provide okay so
The two things that you need to do here is you need to let go of this old way of thinking, understand why it exists. And now you could probably let it go. Okay. And two, instead of thinking I'm chasing money. And by the way, I hope you're, I hope you get rich as fuck. I hope, I hope you get, I hope you become a hundred billionaire. There's nothing wrong with that. Okay.
We need some good hundred billionaires. All right. You can want all that shit, but you got to stop and you got to say, okay, I want all that shit, but the only way I'm going to get that shit is by solving enough of this problem over here to where they trade me enough money to give me what the fuck I'm looking for.
And if you can let go of that negative thinking and then also replace what your intent is for your business as an operator, meaning I'm here to solve a problem. I'm here to help people do this. And whatever that is, it could be anything. Whatever their fucking problem is, solve it in the best way possible
solve it with the best product possible, make them happy, and they give you the fucking money, okay? And not only do they give you the money, they're happy to give you the money. They love giving you the money. They're proud to give you the money. And there's nothing better than running a business where you know that you're helping people and you're becoming successful by solving that problem.
That's a good feeling. You can be proud of that. The bottom line is very simple, okay? Most of us grow up not really understanding success.
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Chapter 6: What factors separate high-paying jobs from scalable businesses?
They will never tell you about that. They won't even bring that shit up. They'll bring up the nice car the dude drives. They'll bring up the fucking bullshit, okay? They never talk about the money that these people will contribute to their local economies through charitable means, rebuilding their cities, sponsoring sports teams, sponsoring youth programs.
I mean, I don't know about you guys, but I don't see any of these big companies sponsoring the fucking local baseball teams, right? So we got to understand, dude, you have an ethical responsibility to become successful. You have an ethical responsibility to become successful because what it actually means is that you're providing far more value to the world than what you're taking away from it.
That's the reality. So, yeah. this idea of chasing lots and lots of money, fucking great. Okay. But if you are sitting there thinking, well, you know, I want lots of money, but like, fuck dude, like, are they all going to fucking hate me? Yeah, they probably are. You know what I'm saying?
They're probably not going to like it by the, by the time you actually, and this is the fucking funniest part about it.
These people will constantly criticize you and constantly fill your mind with doubt and constantly get you to second guess and be frustrated and think you won't make it until you're actually making it and it becomes undeniable that you're going to make it and these same people switch their tune, bro. All of a sudden it's, I always believed in you. I always was proud of you.
I always knew it, right? Can I get a hundred bucks? Yeah.
Yeah.
Yeah. And you know what, dude, you're going to be happy to give the a hundred bucks. Like it's, it's comes with it. Listen, there's nothing, there's nothing. Not only is there nothing wrong with winning, you have a responsibility to win, but it's, it's not only is it not wrong. It's a great thing. It's a fucking great thing.
You're never going to find someone who has like done what we're talking about here. Who's going to say, man, I fucking wish I never did that. You know what? I wish I would have just stayed poor. I wish I would have just stayed where I was. It doesn't happen, dude. The only people you ever hear say this shit are the people that don't do anything. Okay? Like that's the only people.
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Chapter 7: How can you assess the value of your product or service?
You can make fake landing pages, run traffic to them, see what the conversion is and figure out if there's a fucking demand for it or not. You didn't used to be able to do that, okay? You guys have so many advantages, bro. I would literally trade places with any of you, fucking any of you, even the dumb motherfuckers, okay? Because I was dumb too, all right?
I know how to operate being dumb, all right? I would trade with any of you because you have all these tools and these abilities to know things that we just had to fucking go like, like back in the day, bro, like I'll tell you this. when we started first form, our first product was level one light. We didn't fucking sell any of it. Like we wouldn't sell. Okay.
We thought it was going to be this great thing. It didn't sell. Okay. And where most people would have done when that happened is they've said, okay, well, first form is not going to work. We're just going to go back to doing this. No, we said, okay. Um, well, They must not want that. So what do they want? And we started figuring out what they wanted and we started making those things.
And then we started making them better and better and better and better and better. And that process never stops. You always want to be improving. You always want to stay ahead of the curve. But at the end of the day, dude, you've got to be willing to. assess your business or your skill or your product in a way that isn't emotional because you desire this certain outcome. Okay.
And let me tell you something, dude. Yeah. It hurts to look at a product and say, fuck that fucking product sucks. Okay. It sucks. It sucks to do that, but that saves you so much time, bro. That saves you years of your life, beating your head against the wall. Okay. I give it to you with our energy drink. All right.
You guys, when we came out with our first energy drink, you guys who have been around for a minute, we came out with it. One or two of the flavors was pretty good. The rest were fucking terrible. They were terrible. And by the way, I was transparent about that on the show. Was I not? Did I not tell you guys that fucking this one ain't that good? I don't fucking like it. Okay.
Now we partner with a company that that's what they do is make fucking good drinks. And those of you who drink the drink, I mean, it's a thousand times better. Not even compared. Okay. But if I had sat in that meeting with these guys who do this all the time and been emotionally stuck to the decisions that we made without them, we couldn't have made that progress. All right.
So you have to emotionally detach. You have to look at your shit and say, OK, do people really fucking want this? Does it solve a problem or am I wishing that it would solve a problem or am I hoping that they will like it? All right. Two different things. Because when you don't get emotional about it, you can make fast decisions. When you're emotional about it, you can't.
So when you're saying, okay, well, how do I know if my idea is good enough? Well, you can test it. If it doesn't test out, it's probably not good enough. You can also do things like talk to people who you don't know. Here's another mistake a lot of you fuckers make. You come up with this idea. You want it to work.
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Chapter 8: What role does emotional detachment play in business decisions?
Okay. I got to sit down. I got a fucking tattoo. I got to trade my time for money. I can only tattoo X amount of people per week until my back gives out, my body fucking crumbles. Okay. I know a lot of tattoo artists, bro. They all say the same thing. OK, but I know a couple of tattoo artists that have figured out that the way to scale it is not by scaling themselves.
It's by starting a shop and then renting space or coming up with tattoo aftercare or some sort of ancillary lane that can be scaled. OK, so. Can every business be scaled? No. Can every business have an opportunity to scale if you look at it a little bit differently? Probably. Probably. Okay.
But it requires you just to have a different mindset and be able to, like I said, have awareness, rise above it, look at it. How could I do this? Here's my skills. This is what I'm good at. By the way, if you're good at trimming the wings off of grasshoppers, that's a fucking useless skill. Okay. So we have to be able to assess if our skills are really valuable or not.
And then if you don't have valuable skills, you got to learn some. All right. So the whole point here is that. Most things can be scaled if thought about properly. There are certain things that will never scale because the product isn't of value enough or people are trading all of their time for the money and you only have so much time.
Damn. That makes sense. Dude, it's like a history thing too, man. What about timing of the service or scale of the product, right? Like sometimes the market's just not ready for that yet. Like I'm thinking back because like the people, like the fucking Ford Model T, right? Motherfuckers on horses was like, ah, no, you're crazy, dude.
Well, yeah. But also... Yeah, you can be hurt. Dude, this is a really good point. This is a really fucking good point, especially in today's day and age with all of the AI revolution happening and everything changing. That's a good point. I'm glad you brought that up. You can be so early that it feels like there's no need. Okay. You can be so early that it feels like there's no need.
That's actually a really good sign, but it's really hard to see. And it takes a lot of fucking patience to let things materialize so that people actually get it. Most of the people that make products that are early have a lot of experience. They understand psychology. They understand where everything's going. They understand why people do what they do. They understand, you know, the evolutions.
They've seen other evolutions. Like, for example, I mentioned earlier, one of the things that makes me an effective entrepreneur is that I grew a business, a successful business, pre-social media. Then I adapted and built a massive company post-social media. And now we're building AI tech that's going to make all the shit that I've done look like a fucking booger on my nose, okay?
But that's over 30 fucking years. So right now, the AI tech that I'm working on is early. So I have to sit here and I'm like, fuck, is it fucking working? Is it working? But little by little, it's working. You see what I'm saying? And if I were to come in and say, oh, well, it's been 90 days ā I don't know. And like quit. I miss a huge opportunity.
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