Guest: DJ Perera, Chief Media Officer at The Ad Council [@AdCouncil]On Linkedin | https://www.linkedin.com/in/djperera/____________________________Hosts: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________Episode NotesThe post-event coverage of CES 2024 on the "Redefining Society" podcast takes a deep dive into the fascinating world of technology and its impact on our lives. Hosted by Marco Ciappelli, this episode features an exclusive interview with DJ Perera, the Chief Media Officer for the Ad Council, who shares compelling insights and experiences from the event.CES, known as the place where the future comes to life, showcased groundbreaking innovations in various fields, including space, food, media, cars, and phones. DJ Perera participated in a panel discussion titled "Disruption: Media Platforms and Advertising," which explored the role of AI and its impact on the industry.Throughout the interview, DJ Perera highlights the significance of leveraging generative AI responsibly, ensuring consumer privacy, and avoiding any potential harm. The discussion also delves into personalization, the ethical use of AI, and the positive social impact that these technologies can have.By utilizing generative AI, advertisers can now create dynamic and personalized ads that resonate with consumers on a deeper level. The panel discussion addressed the emerging trends in media, such as CTV and podcasting, which have seen a significant increase in viewership. Additionally, the conversation explored the use of AI in language translation and synthetic voice creation for ads.The podcast episode also touches on CES's broader themes, such as the importance of mental health and well-being in the technology industry. The Ad Council organized a Tech for Good luncheon focused on technology's role in supporting mental health initiatives and fostering healthier digital environments.Overall, this post-event coverage of CES 2024 provides an insightful and thought-provoking analysis of the latest technological advancements. Listeners will gain a comprehensive understanding of the key trends and discussions surrounding AI, advertising, and social impact in the ever-evolving digital landscape.ENJOY it, share, and subscribe to Redefining Society Podcast.____________________________Catch all of our CES 2024 event coverage: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverageWatch this and other videos on ITSPmagazine's YouTube ChannelCES 2024 Las Vegas playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTcuvjsP6zvFyZkL7z2D8WZRedefining Society Podcast with Marco Ciappelli playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9ITSPmagazine YouTube Channel: 📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe!____________________________ResourcesThe Disruption: Media, Platforms and Advertising: https://www.ces.tech/sessions-events/dhw/dhw10.aspxThe Ad Council: https://www.adcouncil.orgLearn more about CES 2024: https://www.ces.tech/____________________________For more CES 2024 Event Coverage visit: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverageTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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