US Trends, UK Future? What’s Next for Reformer Pilates With Seran Glanfield
episode
ReformerPilates.com | The Reformer Pilates Industry Podcast
41 min
8 chapters
transcribed 1 month ago
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Transcript generated automatically by AI and may contain errors.
Is the Pilates market still growing or reaching saturation in the US?
Hello and welcome to the ReformaPilates.com podcast, where today I'm joined by Saran Glanfield. Saran is the founder and lead strategist at Spring Three, a business and marketing consultancy built specifically for Boutique Fitness Studios. For over a decade, she's helped Pilates, bar, and yoga studio owners attract more clients, improve retention, and build sustainable businesses that fuel both profit and fulfillment. All without the overwhelm. But Saran isn't just a strategist, she's also a Pilates teacher, certified business consultant, and the voice behind the Pilates Business podcast, where she shares real-world insights from helping hundreds of studios grow and thrive. In today's episode, we're diving into a topic that's on every studio owner's mind: the big trends and patterns shaping reform of Pilates and booting fitness in the US.
And which of those are starting to ripple toward the UK? Whether you're thinking about expanding your reach, refining your marketing, or simply staying ahead of the curve, this conversation will give you clarity, perspective, and actionable insights for what's coming next. So let's get into it. And uh Saram, welcome to the ReformPolarties dot com podcast.
Thank you so much for having me. I'm so excited with this conversation.
Thank you very much. Well, uh if that sounds good, let's get into um the first question. So um Reforma and Pilates studios have exploded in the US over the past few years. Uh is growth still looking strong, or do you think it could be starting to reach a saturation point?
It's such a great question. It's a question I think that we're all asking ourselves over here as well, for sure. Um, we've seen obviously tremendous growth in the Pilates industry all around the world. Everywhere we're seeing growth. Um, year over year, positive increases and trends upwards when it comes to uh uptake uh amongst new consumers, but just the quantity of consumers who are now looking for and taking regular Pilates classes is higher than it's ever been, right? So this is the dream. This is what Joseph Pilates wanted for the world when he set out w to to establish his method all those years ago. Um, we saw Pilates Studio uh volumes, booking volumes um increased by almost a hundred percent in twenty twenty three.
So the industry side, the booking numbers almost doubled that year. Um and since then, you know, we've seen a not f numbers and still not far off that. So huge, huge growth um across the board. And you know, we we see you know a lot of investment in the industry coming in still. Um and we're still seeing growth. There's still uh studios opening and opening very, very strongly. Um, but we are also seeing um that there is a lot of concern about just how much more uh capacity there is in the industry. Uh I'm not seeing any issues yet from the data, and I look at everybody's data that I work with, all the studio owners that I work with, and and most of them are in the Pilates world. Um, I'm not seeing any issues yet, but I work only with people.
Um, I should I should work with people who are implementing the best strategies there is 'cause they are working in my program, right? So they're doing all of the things. They have built the infrastructure for their marketing, for their, you know, their operational uh growth and so on. And so They probably are sort of the the best of the best in terms of what we're seeing from a data perspective. And they're not having a problem. But I would imagine and then I'm seeing the people who are sort of inquiring about coming into my programme are i are seeing perhaps a bit of having a bit of a concern about how, you know, they used to be the only Pilates studio in town and now they're in a, you know, a street or or a row of, you know, six or seven, right?
And it's a it's concerning, it's worrying. Um So I I think that there is still as always, there is still a possibility of of growth out there for those who are uh growing it as a business and thinking strategically and thinking about the what's next and ensuring that they are ahead of the game.
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Chapters
8 chapters
1
Is the Pilates market still growing or reaching saturation in the US?
0:01–5:11
2
How do boutique Pilates studios differ from big‑box gyms in class size and pricing?
5:11–11:23
3
What pricing models work best for boutique reformer studios?
11:23–15:41
4
Which new audience segments are Pilates studios attracting today?
15:41–20:49
5
How are studios integrating technology like screens, wearables, and sensor‑based reformers?
20:49–26:39
6
What branding and community‑building tactics boost client retention?
26:39–32:13
7
What are the biggest trends expected to shape reformer Pilates over the next 12‑24 months?
32:13–37:23
8
What has brought you unbridled joy this week?
37:23–41:20