Retail Media Breakfast Club

AI Is Clicking Your Ads (And Wasting Your Budget) — The Hidden Retail Media Crisis

20 Apr 2026

Contributed by Lukas

Today I'm unpacking a blind spot that completely changed how I’m thinking about AI’s impact on retail media. Recently I’ve been talking a lot ab...

Brand Media vs Commerce Media: How Gildan Is Redefining Retail Media Strategy for Faster, Cheaper Growth

16 Apr 2026

Contributed by Lukas

In this episode, I dive into a fascinating recent conversation featuring Gildan’s Jason O’Toole on The CPG Guys podcast and unpack a powerful idea...

Writing Into the Void: How I Built Authority in Retail Media (From Zero to 28K Followers)

15 Apr 2026

Contributed by Lukas

Today I’m taking you behind the scenes of something I don’t talk about enough: what it really feels like to start over, even after years of experi...

Why AI Grocery Shopping Isn’t Taking Over Yet (But Absolutely Will)

14 Apr 2026

Contributed by Lukas

Not all shopping is created equal. And honestly, not all of it is fun. Today I'm unpacking the tension between the idea of AI-powered shopping and the...

Dark Search & AI Shopping: The Hidden Threat (and Opportunity) for Retail Media

13 Apr 2026

Contributed by Lukas

Today I'm unpacking a fascinating shift happening right under our noses in retail media — what has been coined “dark search.” I explore how AI-d...

AI Advertising Is Happening NOW: What Retailers Must Know Before It’s Too Late

09 Apr 2026

Contributed by Lukas

The conventional wisdom says AI advertising is something for the future, but I’m not buying that. Today, I extrapolate on Debbie Ajo Williamson’s ...

Agentic Commerce Isn’t the Threat You Think — Why Retailers Are Playing the Long Game

08 Apr 2026

Contributed by Lukas

A few months ago, it felt like everyone in retail media was bracing for impact. Agentic commerce, zero-click search, and Gen AI were being treated as ...

83% of Retail Media Campaigns Are Misleading You (iROAS Exposed)

07 Apr 2026

Contributed by Lukas

Today I’m revisiting my recent article for The Drum and digging into a piece of research that stopped me in my tracks. And honestly, it might change...

The Retail Media Fermi Paradox: Why Everyone Talks Growth… But Only Amazon & Walmart Win

06 Apr 2026

Contributed by Lukas

Recently an essay stopped me in my tracks. My friend Drew Cashmore (Chief Strategy Officer at Vantage) wrote a brilliant piece for his Retail Media Le...

Retail Media Measurement Is Broken (Here’s What Brands Actually Want Instead)

02 Apr 2026

Contributed by Lukas

Today I'm unpacking a fascinating conversation from a recent episode of the Unlocking Retail Media podcast with Andrew Covato and host James Avery tha...

Why Retailer Magazines Are the Next Big Retail Media Channel (Post-AI Shopping Era)

01 Apr 2026

Contributed by Lukas

Today I’m revisiting a recent article I penned for The Drum and digging into something that feels almost counterintuitive in a world obsessed with A...

Why Retail Media Looks So Different in the US vs Europe (And Why You’re Comparing It Wrong)

31 Mar 2026

Contributed by Lukas

Last year, I found myself navigating chaotic scooter traffic in Thailand, only to realize how dramatically things can change with just a little extra ...

AI Discovery Is Reshaping Retail: Shoptalk 2026 Insights

30 Mar 2026

Contributed by Lukas

At Shoptalk last week, I noticed something that really stuck with me; and it wasn’t happening on the main stage. The sessions that had an overflow o...

Shoptalk 2026: AI, Agentic Commerce & Retail Media’s Next Power Shift

26 Mar 2026

Contributed by Lukas

I’m coming to you live from Shoptalk 2026 in Las Vegas, and this ep is packed with rapid-fire insights straight from the show floor. I pulled togeth...

Are AI Ads the Next Billion-Dollar Channel? How Retail Media Wins in the Age of LLMs [Agentic Commerce Expert Series Part 4 of 4]

25 Mar 2026

Contributed by Lukas

In Part 4 of the Agentic Commerce Expert Series, we dive into one of the biggest emerging questions in retail media right now: what happens when ads e...

Costco Exposing Its Retail Media Tech Stack Might Change Everything

24 Mar 2026

Contributed by Lukas

In August 2025 I broke down why so many retail media networks keep their ad tech stacks hidden. And to be honest, the reasons weren’t exactly flatte...

Retail Media Has a PR Problem: CVS Media Exchange’s Bold Wake-Up Call

23 Mar 2026

Contributed by Lukas

Today I’m digging into a refreshingly honest and frankly rare take from Parbinder Dhariwal, VP, General Manager at CVS Media Exchange (CMX). Instead...

Google’s New AI Patent Could Hijack Your Landing Pages (And Charge You for It)

19 Mar 2026

Contributed by Lukas

Today I’m breaking down a jaw-dropping development from Google that could fundamentally reshape how we think about paid traffic, brand control, and ...

Why Ecommerce Signals Are Disappearing And What Retailers Must Do Next [Agentic Commerce Expert Series Part 3 of 4]

18 Mar 2026

Contributed by Lukas

Today I dig into a major shift happening in retail media: the signals we’ve relied on for years are starting to disappear. As discovery moves upstre...

OpenAI Killed Instant Checkout… But Agentic Shopping Isn’t Dead (What Retailers Need to Know Now)

17 Mar 2026

Contributed by Lukas

OpenAI quietly pulled the plug on Instant Checkout inside ChatGPT and the internet immediately declared agentic commerce dead. But I think that conclu...

My RampUp Notes: Why Data Collaboration Is Winning Ad Budgets

16 Mar 2026

Contributed by Lukas

Last week I shared some of the hallway chatter from the RampUp conference. And in this episode, I’m emptying the rest of my notebook. One theme kept...

How Nestlé Decides Which Retail Media Networks Get Budget (And Why They Compare Them to Google & Meta)

12 Mar 2026

Contributed by Lukas

Last week at the LiveRamp RampUp conference, I moderated a panel with DoorDash Ads’ Peter Giordano and Nestlé’s Nicole Lesinski. The conversation...

PDP the New Homepage? How AI Shopping Is Reshaping Retail Media & Ecommerce [Agentic Commerce Expert Series Part 2 of 4]

11 Mar 2026

Contributed by Lukas

In episode 2 of this four-part Agentic Commerce Expert Series (sponsored by Mirakl Ads), we explore how AI is quietly reshaping the way consumers shop...

Dirty Secrets of Retail Media: 5 Ethical Dilemmas Brands Need to Know

10 Mar 2026

Contributed by Lukas

Today I'm recapping a recent article I published on The Drum and digging into some of the ethical dilemmas emerging inside the retail media industry. ...

AI, Retail Media & First-Party Data: What Everyone Is Really Saying After RampUp 2026

09 Mar 2026

Contributed by Lukas

I just got back from LiveRamp’s RampUp conference, one of the most interesting gatherings in commerce media right now. If you work in retail media, ...

Why Retail Media Can’t Unlock Brand Budgets (Until Brands Fix This One Thing)

05 Mar 2026

Contributed by Lukas

Retail media networks want brand dollars — that part isn’t new. But what is new (and honestly, under-discussed) is the uncomfortable reality that ...

AI Shopping Is Here: How LLMs Are Rewriting Retail Discovery [Agentic Commerce Expert Series Part 1 of 4]

04 Mar 2026

Contributed by Lukas

LLMs aren’t just answering questions anymore: they’re becoming the very first step of the shopping journey. In the kickoff episode of this four-pa...

US vs EU Retail Media: The 5 Structural Barriers Reshaping In-Store Advertising

03 Mar 2026

Contributed by Lukas

This episode is sponsored by Mirakl AdsTimelineI wasn’t expecting a transatlantic debate when I published a piece about Sam's Club’s in-store reta...

Retail Media 3.0: Why AI & Agentic Commerce Could Spark the Golden Era of Advertising

02 Mar 2026

Contributed by Lukas

Tom I’m sharing highlights from a conversation I had on the Retailgentic podcast with Scot Wingo, one of the sharpest thinkers tracking agentic comm...

ROAS Refuses to Die: The Retail Media Measurement Problem No One Wants to Fix

26 Feb 2026

Contributed by Lukas

Every parent has drawn a line in the sand and declared war on screen time… until 5:00 PM hits and the iPad comes flying in to remedy a meltdown so y...

AI Won’t Kill Advertising: Why Retail Media Wins in the Age of AI Agents

25 Feb 2026

Contributed by Lukas

Last week, a viral report predicting an AI-driven economic collapse rattled financial markets. And honestly, I understand why it spread so fast. The 2...

Dark Search & Broken Retail Media Signals: How AI Shopping Is Reshaping the Future of Commerce

24 Feb 2026

Contributed by Lukas

Every major disruption in retail follows the same pattern: a constraint gets removed, customers win, and the incumbent’s profit engine breaks. In th...

Retail Media Standards Showdown: Why Brands Want Them (And Why Retailers Push Back)

23 Feb 2026

Contributed by Lukas

Today I’m diving into one of the biggest debates in retail media right now: brands are demanding standardization, and retailers are saying it’s no...

AI Is Already Disrupting Retail Media Via 'Dark Search' Traffic

20 Feb 2026

Contributed by Lukas

I’ve been ringing the bell about AI disrupting retail media for a while now. The pushback I keep hearing is, “Show me the traffic.” And yes, whe...

AI Is Stealing the Browse: How Retail Media Wins the Data War in the Age of ChatGPT

19 Feb 2026

Contributed by Lukas

A year ago, just 7% of website referrals to U.S. retailer sites came from ChatGPT. By October 2025, that number had more than doubled to 16%. And it’...

Why Top Brands Are Building Their Own Retail Media Operating Systems (And Winning in 2026)

18 Feb 2026

Contributed by Lukas

Here’s a riddle for you: what’s ugly, chaotic, color-coded, constantly changing but absolutely essential? If you guessed the family calendar, you’...

OpenAI Ads Inside ChatGPT: What It Means for Retail Media, Trust & the Future of AI Advertising

17 Feb 2026

Contributed by Lukas

I really, really hoped that ads in AI wouldn’t suck. And now… we’re starting to find out.In this episode, I break down what we’ve learned abou...

In-Store Experiential Retail Media: The 3X Sales Lift Brands Can’t Agree on Who Should Fund

12 Feb 2026

Contributed by Lukas

When in-store retail media is done right, it can deliver something digital ads simply can’t: a multisensory brand experience that drives immediate s...

Why OpenAI Ads Are a Wake-Up Call for Retail Media Networks (And What Happens Next)

11 Feb 2026

Contributed by Lukas

A couple of weeks ago, OpenAI quietly made one of the most important announcements for the retail media industry, and I don’t think we’re fully re...

Inside Amazon’s AI Shopping Funnel: Why Rufus Converts 3.5x Better

10 Feb 2026

Contributed by Lukas

New data from Sensor Tower confirms what many of us suspected but couldn’t yet prove: AI-assisted shopping on Amazon has quietly crossed the thresho...

AI Is Quietly Rewriting Retail Media: What Happens When Shoppers Stop Searching?

09 Feb 2026

Contributed by Lukas

Sometimes I feel like the town crier waving a bell about AI and retail media, proclaiming "the end is nigh!", but there's a reason I keep humming the ...

Why Retailers Must Start Advertising in LLMs Now (Retail Media Meets AI Ads)

05 Feb 2026

Contributed by Lukas

Today, I'm sharing a portion of a sharp and timely analysis from Deborah Aho Williamson, one of the most trusted voices in digital advertising and pla...

Retail Media’s Buffet Problem: Why Brands Are Losing Their Appetite (2026 Outlook)

04 Feb 2026

Contributed by Lukas

I start this episode with a story from a breakfast buffet in Taipei that was so over-the-top indulgent it felt surreal. Sushi, dim sum, pastries worth...

Will Ads in ChatGPT Kill Trust or Create the Best Advertising Ever? A Retail Media Wake-Up Call

03 Feb 2026

Contributed by Lukas

The conventional wisdom says ads will ruin AI assistants i.e. the moment ChatGPT or Gemini turns commercial, trust disappears. But I’m not convinced...

Costco Breaks the Silence: Inside the Retail Media Tech Stack That Has The Industry Talking

02 Feb 2026

Contributed by Lukas

Today I’m breaking down why Costco’s decision to publicly reveal its retail media tech stack sent shockwaves through NRF, and why it matters so mu...

Instacart Ads’ Third Act: Ali Miller on Building the Infrastructure Powering Retail Media’s Future

29 Jan 2026

Contributed by Lukas

Instacart’s advertising business is officially in its third act, and it’s the most ambitious one yet. In this recap of my recent article for The D...

Challenger vs. Legacy Brands in Retail Media: When Sponsored Products Stop Working (and What to Do Next)

28 Jan 2026

Contributed by Lukas

There’s a conversation that comes up constantly in retail media. Challenger brands look at big legacy CPGs and think, “If only we had that budget ...

Is Amazon Falling Behind? AI Agents, Rufus, and the Future of Ecommerce

27 Jan 2026

Contributed by Lukas

Amazon built its empire by disrupting everyone else. But what happens when the disruptor starts looking… defensive. As Walmart, Target, Shopify, Way...

7 Ways to Break the Retail Media Doom Loop

26 Jan 2026

Contributed by Lukas

Today I dive into the 'retail media doom loop' and share seven actionable ways retailers can break free. If you’ve ever wondered why retail media ne...

Retailers Are Finally Embracing AI Shopping Bots — Here’s What They Announced at NRF

23 Jan 2026

Contributed by Lukas

For the last decade, retailers have done everything they could to keep bots off their websites. But when I was at NRF earlier this month, I heard some...

Why the Future of Retail Media Isn’t Amazon or Walmart (It’s the Long Tail)

22 Jan 2026

Contributed by Lukas

The retail media conversation is dominated by a handful of giants. But today, I’m analyzing a recent episode of one of my favorite podcasts (Beyond ...

AI Is Rewriting Retail Media: Why the Funnel Is Officially Dead

21 Jan 2026

Contributed by Lukas

In today’s episode I’m sharing a standout moment from a conversation I recorded back in December on Zalando's Inside Fashion Marketing podcast. It...

What Retail Media Leaders Really Say at Private NRF Dinners (In-Store Media, Tech Stacks & Shopper Behavior)

20 Jan 2026

Contributed by Lukas

Last week at NRF, I co-hosted an intimate, salon-style private dinner with the sponsor of this podcast, Mirakl Ads, bringing together senior leaders f...

NRF 2026: Why Retail’s Future Belongs to the Experimenters (Not the Five-Year Planners)

15 Jan 2026

Contributed by Lukas

I spent the first few days of NRF right at the center of the retail universe and somehow still managed to feel behind. In this episode, I’m reflecti...

What I Learned Building Retail Media Breakfast Club in One Year (50,000 Downloads Later)

16 Dec 2025

Contributed by Lukas

This is the final episode of the year, and honestly, I can’t quite believe how far Retail Media Breakfast Club has come since launching back in Janu...

My Retail Media Content Diet: How I Stay Ahead of Trends Without Burning Out

15 Dec 2025

Contributed by Lukas

I’m pulling back the curtain on something I’m asked about constantly: how I actually stay on top of the nonstop flow of retail media news, analysi...

Why Amazon Can’t Stop Agentic Commerce — And Why Other Retailers Must Lean In

11 Dec 2025

Contributed by Lukas

Agentic commerce continues to spark tension across the industry. Today, I’m diving straight into one of the biggest debates: whether Amazon’s refu...

5 Big Marketing Lessons Retail Media Must Steal From Venture Capital

10 Dec 2025

Contributed by Lukas

In this episode of the Retail Media Breakfast Club, I reflect on a recent conversation from the a16z Podcast and the surprisingly relevant lessons tha...

Amazon’s Sea of Ads: Why 25+ Sponsored Products Per Page Still Works

09 Dec 2025

Contributed by Lukas

In this episode, I expand on my latest column in The Drum, where I unpack new data showing that Amazon now averages 25+ sponsored products per page lo...

The Retail Media Civil War Is Ending: How “Fluid” Sponsored Products Are Reshaping Search

08 Dec 2025

Contributed by Lukas

In today’s episode, I dig into one of the biggest internal conflicts inside retail organizations—the clash between merchant teams and retail media...

AI vs. Retail Media: The Platform Shift No One Is Ready For

04 Dec 2025

Contributed by Lukas

In this 'Snips' episode, I unpack some of the most thought-provoking ideas from tech analyst Benedict Evans’ recent interview on The Knowledge Proje...

Inside Costco’s Secretive Retail Media Strategy: What Mark Williamson Revealed

03 Dec 2025

Contributed by Lukas

Costco has always been the effortlessly cool kid of the retail media world: unbothered by hype, quietly confident, and doing things entirely on its ow...

AI Shopping Hype? My Black Friday to Cyber Monday Halftime Breakdown

02 Dec 2025

Contributed by Lukas

In this halftime recap of Black Friday — Cyber Monday, I unpack the avalanche of headlines claiming that AI shopping has finally arrived. Everywhere...

Why Retail Media’s Metrics Are Failing — And What Actually Drives Brand Growth

01 Dec 2025

Contributed by Lukas

This week, I’m digging into a fiery debate that lit up LinkedIn — one that questions whether retail media is measuring the right things at all. Af...

Why Long-Tail Advertisers Are Becoming Retail Media’s Biggest Growth Engine

26 Nov 2025

Contributed by Lukas

In today’s episode I dig into a surprising and quietly powerful engine of growth for retail media networks: long-tail advertisers. While major CPG b...

How RMNs Can Finally Win Over Media Agencies

25 Nov 2025

Contributed by Lukas

In today’s 'Snips' episode, I’m diving into one of the biggest unlocks for retail media networks right now: earning the trust (and the budgets) of...

AI-Fueled Shopping for The Holidays

24 Nov 2025

Contributed by Lukas

This week, I’m breaking down a fascinating shift I’ve been watching closely: the moment AI-enabled commerce finally tips from novelty to norm, jus...

Will Ads Ruin AI? Why Agentic Advertising Might Save the Internet

20 Nov 2025

Contributed by Lukas

In this episode I’m digging into a question I’ve been thinking about for months: If ads inevitably show up inside AI interfaces… do they actuall...

Get on the Damn Stage: Why 2026 Is Your Year to Step Into the Spotlight

19 Nov 2025

Contributed by Lukas

In this reprise episode, I’m bringing back one of the most timely conversations we can have as we gear up for 2026 conference season: getting on the...

Inside Mars’s Retail Media Investment Matrix — Why Only the Top 6 Retail Media Networks Win

18 Nov 2025

Contributed by Lukas

Last week at the Path to Purchase Institute LIVE conference, I heard something that most retail media networks probably don’t want to hear out loud:...

AI Shopping Agents vs. Retailers: Who Owns Discovery Now?

17 Nov 2025

Contributed by Lukas

In today’s 'Snips' episode, I’m diving into one of the conversations that has been rattling around in my head for a while now. While listening to ...

Unfiltered Thoughts From Amazon Unboxed 2025

13 Nov 2025

Contributed by Lukas

What is Unboxed, really? This week, I was in Nashville for Amazon’s signature advertising event — a showcase where the tech giant reveals its late...

Developments in RTB (Real-Time Bidding) for Retail Media

12 Nov 2025

Contributed by Lukas

In this episode, I share snippets of my recent livestream with Andreas Reiffen, CEO and co-Founder of Pentaleap, to unpack one of the most debated top...

Amazon Unboxed 2025 - Fresh Off The Press Announcements from Nashville

11 Nov 2025

Contributed by Lukas

I’m coming to you fresh from Amazon’s Unboxed event in Nashville, where Amazon dropped a wave of updates that show just how far their advertising ...

"Late By Design" - Molly Hjelm from Ace Hardware's RedVest Media Shares her Retail Media Gameplan

10 Nov 2025

Contributed by Lukas

I first met Molly Hjelm, Head of Retail Media at Ace Hardware, during a panel at the RMN Ascendant Event in Silicon Valley, and right away I was struc...

What CPG Brands Actually Control with Agentic Commerce Optimization (ACO)

06 Nov 2025

Contributed by Lukas

A lot of brands are focused on Generative Engine Optimization (GEO) right now — making sure their products surface when consumers ask ChatGPT, Perpl...

AI Search to Disrupt Discovery for Retailers — Here's 3 Companies Thinking Outside The Box

05 Nov 2025

Contributed by Lukas

In this episode, I dive into one of the biggest questions facing retail media leaders today: how can retailers and brands adapt as AI-driven shopping ...

Apply For The Damn Award & Conquer Your FOPO (Fear Of Other People's Opinions)

04 Nov 2025

Contributed by Lukas

How many times have you not hit publish, not applied, or not shared your achievements because of fear of what others might think? In this episode, I’...

What is a 'CommerceGPT'? ['Snips' from Cocktails & Commerce]

03 Nov 2025

Contributed by Lukas

In this 'Snips' episode, I’m adding commentary to clips of one of my favorite ecommerce podcasts: Cocktails & Commerce with Brian Walker and Bil...

Breakdown of How Sam's Club Cracked the Code on In-Store Retail Media

30 Oct 2025

Contributed by Lukas

Despite the buzz surrounding in-store retail media, most retailers are still struggling to move beyond the pilot phase. But Sam’s Club? They’ve do...

How Retailers Can Evolve To Compete With Agentic Shopping ['Snips' from Commerce Media Matters & Mind the Model]

29 Oct 2025

Contributed by Lukas

I’m a total podcast junkie, and today I’m bringing you another episode in my 'Snips' series, where I share bite-sized highlights from fascinating ...

The Secret Hopes & Dreams of RMN Leaders [New Research Preview]

28 Oct 2025

Contributed by Lukas

Last week, I got a first look at groundbreaking new research from EMARKETER and Bain that flips the retail media conversation on its head. Instead of ...

Multi-Retailer Networks [Livestream Highlight]

27 Oct 2025

Contributed by Lukas

In my recent LinkedIn Live with Andreas Reiffen, co-founder and CEO of adtech company Pentaleap, we dove into one of the most intriguing shifts happen...

Underrated Retail Media Metrics That Fly Under The Radar [Panel Episode]

23 Oct 2025

Contributed by Lukas

We all know the usual suspects — ROAS, impressions, clicks — but what if the real indicators of retail media success are hiding in plain sight? In...

Brian Monahan Is Going Big With Albertsons Media Collective ['Snips' from The Snarketing Podcast]

22 Oct 2025

Contributed by Lukas

A few weeks ago, I sat down with Brian Monahan of Albertsons Media Collective, for a profile in The Drum. And let me tell you, Brian isn’t your typi...

Is ChatGPT's Instant Checkout 'Really' Agentic? And Does It Actually Matter?

21 Oct 2025

Contributed by Lukas

The retail world is buzzing over OpenAI’s new Instant Checkout. But here’s the big question: is it truly agentic commerce, or just another slick i...

Will LLMS Monetize With Ads or Marketplaces? [Retailgentic Crossover]

20 Oct 2025

Contributed by Lukas

Today I’m doing something a little different! Instead of my usual trends and insights, I’m sharing a clip from my recent guest appearance on Scot ...

Agentic Shopping Looks Crazy. So Did Self-Service Supermarkets.

16 Oct 2025

Contributed by Lukas

In this episode, I start with a trip back to 1916, when Clarence Saunders launched the first self-service supermarket, Piggly Wiggly, and everyone tho...

Dollar General’s Austin Leonard Is Bullish On 'Last Mile' Opportunity

15 Oct 2025

Contributed by Lukas

When you think about retail media, you probably picture shoppers scrolling through Instacart or Walmart’s app. But what about the millions of Americ...

I Got Prime Deals. Or Did I? Why Consumer Distrust Is AI Shopping's Real Opening

14 Oct 2025

Contributed by Lukas

Last week, I fell into the hype of Amazon’s Big Deal Days. And as the boxes arrived on my doorstep, I couldn’t shake one uncomfortable thought: "d...

The Fairy Godmother Of Retail Media, Cara Pratt, And Her Agenda At Circana

13 Oct 2025

Contributed by Lukas

In today’s episode, I’m diving into one of the biggest challenges facing retail media today: measurement. Retailers may be racing to launch flashy...

Retail Media's Measurement Problem Isn't Technical — It's Political

09 Oct 2025

Contributed by Lukas

In this episode, I break down some of the key insights from my recent op-ed for WARC on the state of retail media measurement standards. While there’...

Trade vs. Retail Media: Who's Really Eating Whom? ['Snips' from Particular Audience & The Middlemen]

08 Oct 2025

Contributed by Lukas

In this 'Snips' episode, I dive into one of the biggest debates shaking up the commerce world: is retail media eating trade marketing, or is it the ot...

AI Makes Shopping Easier, But Shoppers Still Check Receipts

07 Oct 2025

Contributed by Lukas

When AI enters the shopping cart, does it really change how we buy or just how we think we buy? In this episode, I dig into new research from the IAB’...

In what ways are using AI today that you weren't a year ago? [Panel]

06 Oct 2025

Contributed by Lukas

A year ago, many retail media teams were still questioning whether AI was just hype. Fast forward to today, and it’s become an indispensable part of...

Best Buy's Ad Platform Play: 'We Got Next'

02 Oct 2025

Contributed by Lukas

In this episode, a reproduction of my September 16 article on The Drum, I break down Best Buy’s bold move into the retail media space with its first...

AI Shopping Hits 75% Adoption ['Snips' from Retailgentic]

01 Oct 2025

Contributed by Lukas

In this 'Snips' format, I provide commentary to highlights from a recent episode of the Retailgentech podcast, where host Scott Wingo spoke with Melis...

The Lazy Girl's Guide to Social Commerce

30 Sep 2025

Contributed by Lukas

Domino’s might have been ahead of its time when it launched 'Anywhere' ordering back in 2015, but today, social commerce is taking convenience to th...

Why 'Omnichannel' Misses the Point [New Research From The Digital Shelf Institute]

29 Sep 2025

Contributed by Lukas

We’ve all heard the buzzword 'omnichannel' tossed around, but what if it’s the wrong way to think about digital commerce? In this episode, I dive ...

Managing a Multi-Retailer RMN Stack (Part 3 of 3)

25 Sep 2025

Contributed by Lukas

Over the past two weeks, I’ve been sitting down with Cody Tusberg, EVP of Connected Commerce and Retail Media Services at Acosta Group, to dig into ...