Retail Media Breakfast Club
Episodes
Walmart puts the hard word on advertisers with 25% spend bump
16 Apr 2025
Contributed by Lukas
In this episode, the host Kiri Masters examines Walmart's reported push for brands to increase their retail media spending by 25% year-over-year as pa...
Our New 2-Speed Marketplace
15 Apr 2025
Contributed by Lukas
In this insightful episode, Kiri Masters analyzes data from Momentum Commerce that reveals a fascinating "frugal frenzy" emerging across Amazon's mark...
Panel: The death of the marketing funnel
14 Apr 2025
Contributed by Lukas
In this panel episode, industry leaders discuss the evolving nature of the customer journey in today's digital landscape. Josh Clarkson, Global Lead f...
The Other Side of the Story: Why Retailers Struggle with Media Measurement and Standardization
10 Apr 2025
Contributed by Lukas
This episode explores the complex landscape of retail media measurement, focusing on insights from the Path to Purchase Institute's Retail Media Guild...
Why Real-Time Bidding Is Retail Media's Next Frontier
09 Apr 2025
Contributed by Lukas
This episode delves into the current landscape of retail media where Amazon and Walmart dominate market share, yet there are over 70 competing retail ...
I Tested Amazon's AI Shopping Agent That Buys From Other Websites
08 Apr 2025
Contributed by Lukas
In this episode, we delve into Amazon's new 'Buy for Me' feature, currently in beta for select US customers. 'Buy for Me' allows users to purchase dir...
Panel: New and exciting retail media metrics
07 Apr 2025
Contributed by Lukas
In this panel episode, retail media leaders discuss the evolving landscape of metrics in the industry. Josh Clarkson,Global Lead for Retail Media at M...
Scouting For Tech: Lessons From Schwarz
03 Apr 2025
Contributed by Lukas
In this episode, we delve into key insights from an interview with Mirko Saul, the SVP of Innovation at Schwarz Digital, featured on the Off Bounds po...
Nova Act: What Amazon's Agentic AI Means for the Future of retail
02 Apr 2025
Contributed by Lukas
In this episode, we explore Amazon's recent launch of Nova Act, a developer tool for AI agents designed to facilitate various internet-based actions, ...
Home Depot’s Retail Media Chief Puts Suppliers At The Center
01 Apr 2025
Contributed by Lukas
In this episode, we discuss a Forbes article written by our host Kiri Masters about Home Depot's distinctive strategy in the retail media landscape. U...
Panel episode: Overcoming failure in retail media roles
31 Mar 2025
Contributed by Lukas
In this episode, we delve into how failure serves as feedback in retail media, turning initial setbacks into strategic successes. Brand leaders share ...
Spotting Retail Media 'Imposter' Job Candidates Before They Burn You
27 Mar 2025
Contributed by Lukas
In this episode, the host Kiri Masters' recalls a surprising incident where two star employees were found working for both their agency and a competit...
Panel episode: How to convince someone that ROAS is not the answer
26 Mar 2025
Contributed by Lukas
This episode tackles the common industry fixation on Return on Ad Spend (ROAS), exploring how retail media leaders achieve growth by shifting focus aw...
The Alexa+ Optimization Playbook For Brands
25 Mar 2025
Contributed by Lukas
In this episode, the host Kiri Masters explores the implications of Amazon's Alexa Plus on brand strategies and product discovery. Building on Kiri's ...
Its retail conference season. Get on the stage!
24 Mar 2025
Contributed by Lukas
In this practical episode, the host Kiri Masters shares invaluable insights on building your personal brand through speaking engagements, whether you'...
Amazon's Patent Reveals How Alexa+ Will Transform Product Discovery
20 Mar 2025
Contributed by Lukas
In this episode, the host Kiri Masters' discusses Amazon's recent announcement of Alexa Plus, a significant upgrade to Alexa's capabilities by integra...
Best Buy's Marketplace Bet Is Really About Ad Revenue
19 Mar 2025
Contributed by Lukas
In this episode, we explore Best Buy's upcoming launch of a third-party marketplace in the US set for this summer. While expanding its product range i...
Retailers Are Learning to Sell (Part 3/3): How Retailers and Media Buyers Can Work Better Together
18 Mar 2025
Contributed by Lukas
In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of ...
Retailers Are Learning to Sell—But This Time, It’s Media (Part 2/3): The Retail Media Tech Stack
17 Mar 2025
Contributed by Lukas
In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of ...
Retailers Are Learning to Sell—But This Time, It’s Media, Not Products (Part 1/3)
13 Mar 2025
Contributed by Lukas
In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of ...
Sam's Club RMN: Notes from my interview with GM Harvey Ma
12 Mar 2025
Contributed by Lukas
In this episode, the host Kiri Masters' discusses key themes from her interview with Harvey Ma, focusing on Sam's Club's unique retail media platform....
What Unilever's New CEO Isn't Saying About Retail Media
11 Mar 2025
Contributed by Lukas
In this episode, we analyze Unilever’s new CEO Fernandez's first major speech, where he surprisingly omits any mention of e-commerce or retail media...
How AI affects the consumer path to purchase (AI in retail series, Part 5)
10 Mar 2025
Contributed by Lukas
In this episode of the AI in Retail Deep Dive Series, the host Kiri Masters converses with Lauren Schiavone, founder of AI-focused consultancy, Wonder...
Panel: How These Three E-commerce Leaders Think About Hiring Retail Media Talent
07 Mar 2025
Contributed by Lukas
In this episode, we hear from industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating as they discuss the multifaceted nature of e-commerce...
Amazon's Triple Squeeze: Navigating Private Label Growth, 3P Pressure & Tougher Vendor Negotiations
06 Mar 2025
Contributed by Lukas
In this episode, the host Kiri Masters delves into three key research reports that collectively outline Amazon's evolving marketplace strategy as of M...
How Autonomous AI Agents Will Transform Retail Discovery
05 Mar 2025
Contributed by Lukas
In this episode, we explore the transformative wave of AI in retail, focusing on agentic AI systems capable of autonomously completing tasks without h...
How to select AI-enabled partner solutions (AI in retail series, Part 4)
04 Mar 2025
Contributed by Lukas
In this episode, Lauren Schiavone, founder of Wonder Consulting, an AI-focused consultancy, shares her expertise on how leaders in roles such as media...
What the heck is Agentic AI? (AI in retail series, part 3)
03 Mar 2025
Contributed by Lukas
In this episode of the Deep Dive on AI series, Lauren Schiavone, founder of Wonder Consulting, an innovative AI-focused consultancy, joins the discuss...
Panel: How 3 Retail Leaders Transformed Their Sales Teams’ Perspective on Retail Media
28 Feb 2025
Contributed by Lukas
This episode delves into impactful conversations between retail media teams and sales organizations, highlighting how perceptions of retail media netw...
Walmart Scintilla: How it compares to Amazon, Kroger's data & insights offerings
27 Feb 2025
Contributed by Lukas
This episode delves into Walmart's rebranding of its data and insights platform from Luminate to Scintilla, set for 2025. The discussion explores the ...
Amazon Kills Off 'Inspire' - another tomb in the social commerce graveyard
26 Feb 2025
Contributed by Lukas
This episode recaps Kiri Masters' Forbes article discussing the rise and fall of Amazon Inspire, a feature aimed at integrating social behavior into t...
Simple ways to get started with AI (AI in retail series, Part 2)
25 Feb 2025
Contributed by Lukas
In this episode, Lauren Schiavone, founder of the AI-focused consultancy, Wonder Consulting, shares her insights on helping brands, retailers, and age...
The top questions that brands and retailers have about AI (Part 1 of AI in retail series)
24 Feb 2025
Contributed by Lukas
In this episode, we sit down with Lauren Schiavone, founder of the AI-focused consultancy Wonder Consulting and a seasoned ex-Procter & Gamble exe...
Panel: The One Change These 3 Retail Leaders Wish for in Retail Media
21 Feb 2025
Contributed by Lukas
In this episode, industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating discuss the challenges and potential improvements in retail media....
The 5 Best Free Resources For Learning Retail Media In 2025
20 Feb 2025
Contributed by Lukas
This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on ho...
The Retail Media Performance Gap Is Even Wider Than We Thought!
19 Feb 2025
Contributed by Lukas
In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps amon...
Why Is Amazon Suddenly Linking to Other Retailers? It's About the Ads
18 Feb 2025
Contributed by Lukas
In this episode, we discuss Amazon's recent test of offsite product links in mobile search results, an unprecedented move aimed at expanding its adver...
Shopper marketing in the age of retail media
17 Feb 2025
Contributed by Lukas
In this episode, Kiri focuses on the evolution of retail media spending. The discussion covers various data points from IAB Australia, highlighting ho...
Panel: The Biggest Retail Media Heartbreaks—Insights from 4 Brand Leaders
14 Feb 2025
Contributed by Lukas
In this special Valentine's Day episode, brand side leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments th...
Retail Media's Next Challenge: Proving Real Results
13 Feb 2025
Contributed by Lukas
In this episode, Kiri delves into the complexities of transparency in retail media, extending beyond basic reporting to the control brands have over t...
More retail media spend = More measurement scrutiny
12 Feb 2025
Contributed by Lukas
In this episode, Kiri explores the rapid growth of retail media, which is expected to see over $10 billion in new ad spending in the US by 2025. Despi...
Amazon Sellers Report More Fraudulent Customer Returns
11 Feb 2025
Contributed by Lukas
In this episode, Kiri discusses the increasing issue of return fraud faced by Amazon sellers, a problem highlighted through discussions on Reddit and ...
How Thrive Market Is Building A Different Type Of Retail Media Network
10 Feb 2025
Contributed by Lukas
In this episode, we explore how Thrive Market successfully built a retail media network by focusing on vendor and customer experiences. Kiri shares in...
Is Retail Media Part of Search, or Is Search Part of Retail Media?
07 Feb 2025
Contributed by Lukas
This episode delves into the evolving landscape of retail media and its relationship with traditional digital advertising channels like CTV, video, an...
Panel: The Biggest Retail Media Challenges That Keep These 3 Brand Leaders Up at Night
06 Feb 2025
Contributed by Lukas
In this episode, industry experts discuss the anxieties brand leaders face in the rapidly evolving retail media landscape. Key topics include the imme...
Amazon Alexa: Will We Get Beyond Checking The Weather?
05 Feb 2025
Contributed by Lukas
This episode delves into Amazon's transformation of Alexa from a basic command-response system to a sophisticated AI agent powered by their in-house L...
Panel: One Skill These 5 Retail Leaders Recommend for Newcomers in Retail Media
04 Feb 2025
Contributed by Lukas
In this episode, seasoned professionals from companies like Quickfire, Monster Energy, Petmate, Advantis Health, and U Beauty share their insights and...
The Retailer's Dilemma: Block or Embrace AI Shopping Agents?
03 Feb 2025
Contributed by Lukas
In this episode, the discussion centers on the emerging role of AI shopping agents as a new consumer interface, potentially shifting retail control fr...
The Lululemon Story [Book Review]
31 Jan 2025
Contributed by Lukas
In this episode, Kiri delves into Chip Wilson's autobiography 'Little Black Stretchy Pants' to explore the origins and evolution of Lululemon. Discove...
Beast Games Isn't Just A Hit—It's Amazon's New Retail Media Weapon
30 Jan 2025
Contributed by Lukas
In this episode, Kiri explores the impact of Mr. Beast's new show, Beast Games, on Amazon Prime, highlighting a significant shift in retail media adve...
Panel: The analogies these 5 ecomm leaders use to educate their exec teams on retail media
29 Jan 2025
Contributed by Lukas
Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share i...
OpenAI's "Operator" Will Change How We Shop (And The Future of Retail Media)
28 Jan 2025
Contributed by Lukas
In this episode, Kiri explores the transformative potential of AI shopping agents in revolutionizing grocery shopping and retail media. She discusses ...
Retail Media Growth Will Slow in 2025: Here’s Why
27 Jan 2025
Contributed by Lukas
In this episode, Kiri explores key insights from the IAB's 2025 Outlook report, focusing on the projected deceleration in retail media spending growth...
The History of Piggly Wiggly [Book Review]
24 Jan 2025
Contributed by Lukas
In this episode of Friday book review, Kiri discusses the book "Clarence Saunders & the Founding of Piggly Wiggly" and delves into the transformat...
Online Channels Set to Drive CPG Growth in 2025: Retail Media Takes Center Stage
23 Jan 2025
Contributed by Lukas
Stratably’s 2025 CPG Outlook, and Media Ads + Commerce’s most popular research from last year reveal a critical shift towards digital channels, wh...
Panel: One Skill These 4 Retail Leaders Wish They Had Developed Earlier in Their Careers
22 Jan 2025
Contributed by Lukas
Join industry leaders from Monster Energy, Tom's of Maine, Advantice Health and U Beauty as they reveal the crucial skills they wish they'd developed ...
LinkedIn: Your Retail Media Trend Radar
21 Jan 2025
Contributed by Lukas
In this episode, Kiri provides actionable steps to enhance your LinkedIn feed for staying updated with industry trends and research. Key tips include ...
Research from Amazon Reveals Ideal Ad Budget Allocation
20 Jan 2025
Contributed by Lukas
Dive into groundbreaking Amazon Ads research report revealing what really works in retail media. We unpack four key findings from Amazon's own scienti...
Primal Branding: Book Review
17 Jan 2025
Contributed by Lukas
Dive into Kiri Masters’ insightful review of the book Primal Branding as she unpacks the seven elements of the primal branding code that can revolut...
What's next after VP of Ecommerce?
16 Jan 2025
Contributed by Lukas
Dive into the evolving landscape of senior e-commerce leadership roles, particularly the emerging "Head of Amazon" position. Discover why finding cand...
Panel: How these 4 ecomm leaders educate their leadership teams
15 Jan 2025
Contributed by Lukas
Join industry leaders from Monster Energy, Tom's of Maine, Petmate and Advantice Health as they share invaluable insights on educating leadership team...
Is Amazon’s new ‘Retail Ad Service’ just a trojan horse?
14 Jan 2025
Contributed by Lukas
This episode is inspired by Kiri Masters’ Forbes article, "Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?" published on Januar...
They found Amazon's Rufus AI patent
13 Jan 2025
Contributed by Lukas
In this deep dive, we unpack Amazon Rufus's patent and what it means for e-commerce strategy. Learn how its semantic similarity model, click training ...
Kingdom of Prep: The J.Crew Story (Book Review)
10 Jan 2025
Contributed by Lukas
Unpack Kiri Masters' fascinating review of the book "The Kingdom of Prep" delving into the details of evolution of J.Crew from catalog pioneer to mode...
What does it take to lead an RMN?
09 Jan 2025
Contributed by Lukas
Curious about the path to leading a retail media network? We analyze the career trajectories of retail media heads at 24 major networks, revealing sur...
The Non-Obvious Metrics These 5 Brands Use for Retail Media
08 Jan 2025
Contributed by Lukas
Deep dive into the evolving world of retail media metrics with industry leaders from Monster Energy, Quickfire LLC, Petmate, Advantice Health and U Be...
Beyond Keywords: The Evolution of Sponsored Ads
07 Jan 2025
Contributed by Lukas
Learn about the evolving landscape of retail media as we explore the shift from keyword-driven to product-driven sponsored ads. Discover why retailers...
Amazon Rufus is a glimpse into the future of AI shopping assistants
06 Jan 2025
Contributed by Lukas
We discuss Amazon's Rufus AI shopping assistant and what it means for e-commerce's future. We explore early findings showing how AI assistants may pri...
Start Your Morning Smarter: Retail Media Breakfast Club Podcast
31 Dec 2024
Contributed by Lukas
Every morning, retail media professionals face countless updates, strategic decisions, and the pressure to stay ahead. That’s why I created Retail M...