Rooted in Retail
Episodes
Behind The Scenes Of A Dream with Kristin Lenz of White Arrows Home
12 Nov 2023
Contributed by Lukas
Before opening White Arrows Home in August 2020, Kristin Lenz had no retail or business experience. Instead, she refers to herself as an innately crea...
It’s Time To Be Seen with Jen Gottlieb
05 Nov 2023
Contributed by Lukas
What if you stopped hiding behind the YOU, you think everyone wants to see and show the world who you really are? This is what speaker, author, and fr...
Sustainable Sensory Awareness For Wellness This Holiday Season with Dr. Nicole Villegas
29 Oct 2023
Contributed by Lukas
Okay, before we get going... let out a big sigh! Notice how you feel? In this episode, Dr. Nicole Villegas is explaining Sensory Awareness and how s...
Walking Through The Fire with Patricia Norins
22 Oct 2023
Contributed by Lukas
If you are feeling stressed, burned out, overwhelmed, or in just general disarray, this one’s for you!As we head into the holiday season, things mig...
5 Steps to Beat Holiday Induced Stress and Burnout with Dr. Michelle Wolford
15 Oct 2023
Contributed by Lukas
How are you supporting yourself and your health as you dive into the busy holiday season? Too often retailers find themselves burned, drained, and str...
Sell More in the Holidays and Beyond with Dawn Grooters of Broken Vessel Sales
08 Oct 2023
Contributed by Lukas
As retail heads into a busy holiday season, live from Las Vegas Market, Dawn Grooters of Broken Vessel Sales joins me to help you prepare.There is a c...
Social Media Transformation: Overcoming Fear and Resistance for Your Business with Michelle Smith
01 Oct 2023
Contributed by Lukas
When I first saw Piccolo Mondo on social media, you would rarely, if ever, see the face of owner Michelle Smith. Now that she has done the work, chang...
From Hobby to 6 Figures with Kelly Gunn of Part-Time Pickers
24 Sep 2023
Contributed by Lukas
Vintage lovers, hobbyists, retailers... Listen in!Kelly Gunn is the owner of Part-Time Pickers, an online vintage retailer! What started out as a fun ...
How to Get a Waitlist with Beth Rich of Mix it Up Home & Gift
17 Sep 2023
Contributed by Lukas
When you finish this episode, I think you’ll agree with Beth Rich’s new nickname “Brilliant Beth”. Five years ago, Beth bought Mix It Up Home...
Evolve Replay: “The Most Human Brand Wins” with Mark Schaefer
10 Sep 2023
Contributed by Lukas
It’s your lucky day. Today, my Rooted in Retail listeners get an Evolve Exclusive. Mark Schaefer of Schaefer Marketing Solutions shares business st...
Retail and Family: Advice, Tips, and Smart Ideas with Jen Komaromi of Jenny K Gifts
03 Sep 2023
Contributed by Lukas
Nestled into a neighborhood shopping center in El Cerrito, CA, are Jenny K. Gift Shop and Well Grounded Tea & Coffee, both owned by Jen Komaromi a...
Planning for Holiday: Strong Concepts, Storytelling, and WOW Moments
27 Aug 2023
Contributed by Lukas
In this special episode, we recorded Live at the Las Vegas Market. It may be August when this is airing, but as retailers, you know the is coming!The ...
Taking the Leap to Multiple Store Locations with AdreAnne Tesene
20 Aug 2023
Contributed by Lukas
Toying around with the idea of opening another location? This is the crash course you need.In just 30 minutes, AdreAnne Tesene and I cover an insane a...
Understanding The Mystery of Google Ads with Vi Wickam (Part 2)
13 Aug 2023
Contributed by Lukas
We’re welcoming Vi Wickam back this week, this time to talk all about Google Ads.How do they work? Where should you be showing up? A little secret…...
Understanding SEO: More Than Generating Traffic with Vi Wickam
06 Aug 2023
Contributed by Lukas
When someone is looking for what you're selling…are they finding you first?My dear friend and web guy, Vi Wickam, joins me today to drop some c...
Branding for Success with Kaila Piepkow of Dox Design
30 Jul 2023
Contributed by Lukas
First things first, branding is WAY more than designing a logo. It’s the colors, the fonts, the visuals, and the icons, and at Dox Design, it's...
Inventory Management and Planning with Dane Cohen of Management One
23 Jul 2023
Contributed by Lukas
52% of your business’s cash goes to inventory, making it the most important aspect for success.Creating an Inventory Management plan or an Open to B...
Evolve Exclusive: Generational Shopping Secrets
16 Jul 2023
Contributed by Lukas
The most important thing in retail is… Know. Your. Customers. Today you’re getting an exclusive view of a favorite panel from my 2023 EVOLVE confe...
Podcasting, A New Avenue for Reaching Your PCG
09 Jul 2023
Contributed by Lukas
Podcasting is a growing and popular platform. People listen in their cars, while they're cooking or cleaning, while they’re exercising—anytim...
Insider Tips to Rock Social Media with Steph Bechard of Crystal Media
02 Jul 2023
Contributed by Lukas
How lucky are you!? As a retailer, you get to do social media and connect with your customers.Steph Bechard runs our Crystal Media Insider group, and ...
All Things Retail Real Estate with Patricia Norins of Blue Butterfly
25 Jun 2023
Contributed by Lukas
If you have a brick and mortar location, real estate is really important for your retail business!Patricia Norins is my personal mentor, but she is al...
Slow and Steady Wins the Race with Jennifer Johnson of True Fashionistas
18 Jun 2023
Contributed by Lukas
“Never ever feel like you’ve arrived.”That’s just one piece of awesome wisdom from Jennifer Johnson. Jennifer is the owner of True Fashionista...
Structuring and Planning for Social Media: Find Your Face
11 Jun 2023
Contributed by Lukas
Instagram, TikTok, Facebook... wherever your business is showing up, you need to be leveraging video content and a real human face to represent your s...
Balance and Burnout
04 Jun 2023
Contributed by Lukas
Hey Retailers!It’s my birthday week! I’m showing up today with a minisode and a little riff on what’s on my mind AND what I've been heari...
AI for Retailers: An Unexpected Yet Invaluable Silent Employee
28 May 2023
Contributed by Lukas
I’ve said it before, and I’ll say it again, you need to be leveraging Chat GPT for your retail store.Google CEO, Sundar Pichai said, “AI is one ...
Evolve or Don’t Exist; Lessons From My EVOLVE Conference
21 May 2023
Contributed by Lukas
I’m back from EVOLVE and wow it was amazing! I am so grateful to everyone who attended, spoke, and participated in my very first conference.Today, I...
Community Creating, Market Tip, and Real Retail Examples GALORE with Amy Loewenberg of Emerald X
14 May 2023
Contributed by Lukas
You’re going to be blown away by the experience and knowledge from Amy Loewnberg in this conversation!Community, it’s the power of connections tha...
Find and Keep Awesome Employees with Bob Negen of WhizBang! Retail Training
07 May 2023
Contributed by Lukas
Feeling stuck when it comes to your team? Bob Negen of WhizBang! Retail Training joins me for his second appearance on Rooted in Retail (check out Epi...
Retail Stories, Advice, and Inspiration with Matt Harris of Matt Harris Designs
30 Apr 2023
Contributed by Lukas
I find so much value in stories from retailers of growth and change. Matt Harris brings to today’s episode decades of retail experience, going all t...
Accessing More Freedom and Flexibility in Your Retail Business with Pete Mohr, Simplifying Entrepreneurship Retail Coach
23 Apr 2023
Contributed by Lukas
Okay, you’re not alone if you started your business so you could design your schedule and live the life you want. But what do you want? Are you gett...
BONUS EPISODE: A Young Entrepreneur Selling Pre-Owned Furniture - Edgars Cers
20 Apr 2023
Contributed by Lukas
Imagine being in high school when the pandemic hit; suddenly, school is on your phone, and you’re left with infinite free time. Edgars Cers and his ...
Leveraging Yelp with Emily Washcovick the Yelp Small Business Expert
16 Apr 2023
Contributed by Lukas
How are you making your Yelp account work for you?Everyone’s heard of Yelp, and it’s not just for home services or restaurants; retail stores make...
Thriving in Retail with Ana McConnell of Pilar Boutique
09 Apr 2023
Contributed by Lukas
The future is bright for small retailers! You’re going to LOVE this conversation I had with my very first retailer! Ana McConnell is the owner of Pi...
BONUS EPISODE: Trading Fear for Courage with Bob Negen of WhizBang! Retail Training
06 Apr 2023
Contributed by Lukas
Everything you need to get everything you want is available! That is just one piece of incredible knowledge from Retail Vet and Co-Founder of WhizBang...
Help and Support for Independent Retailers with Patrick Keiser of Heart on Main Street
02 Apr 2023
Contributed by Lukas
Patrick Keiser was in his barber’s chair when he had a powerful conversation that may just change the retail world. Patrick is the founder and execu...
Level Up Your Customer Communication with Nick McHenry of OneShop Retail
26 Mar 2023
Contributed by Lukas
Okay Retailers, Here’s a big question to consider: How are you getting customers in your door? And how are you converting that traffic into sales? M...
All Things Visual: Creating a Merchandising Moment with Michelle Sherrier, The Retail Whore
19 Mar 2023
Contributed by Lukas
When it comes to visual merchandising Michelle Sherrier of MC Design Collaboration and host of The Retail Whore Podcast is the go-to! In this episode,...
Human Touch in a High Tech World, Standing Out in Retail
12 Mar 2023
Contributed by Lukas
Small businesses this is YOUR time! You don’t want to miss this conversation with Mark Schaefer, social media marketing expert, author of 10 incredi...
The Profit Lady
05 Mar 2023
Contributed by Lukas
Cathy Wagner, The Retail Maven, or as I lovingly refer to her…The Profit Lady...joins me on this episode to talk about profit when it comes to retai...
Social Media Made Simple
05 Mar 2023
Contributed by Lukas
Welcome to the first episode of Rooted in Retail, where I, Crystal Vilkaitis of Crystal Media, am sharing all my experiences, tips, and tricks to guid...
Rooted In Retail is COMING SOON!
26 Feb 2023
Contributed by Lukas
Welcome to my new show, Rooted In Retail! This is just a teaser trailer of what's to come and I'm so excited to be sharing this with you as ...